Soft Drinks in Croatia
Euromonitor International's Soft Drinks in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 136 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Ongoing growth of soft drinks
Soft drinks registered constant growth over the review period. While it is difficult to discuss leaders in some of the more fragmented categories because many companies/brands holding similar shares, there are very strong leaders in other categories, which are defining trends and activities in the soft drinks industry. The most fragmented categories are fruit/vegetable juice and sports drinks, while RTD coffee is a very small category with few significant brands.
More choice for the consumer
RTD coffee registered volume and value growth in 2007, and some manufacturers launched their brands in this category for the first time, for example, Rauch Croatia doo. RTD coffee is available through petrol/gas/service stations. Bottled water’s growth was very significant growth, because it represents the growing trend of global exports, including selling bottled water to domestic companies in gallons. After years of leadership in carbonates, the growth of private label and cheaper brands represents a challenge to Coca-Cola in the future.
Strong domestic and foreign brands
Competition is very intense in almost all categories of soft drinks in Croatia, due to the presence of strong domestic and foreign brands. Some manufacturers enjoy strong leading positions, for example Coca-Cola Beverages Hrvatska dd in carbonates, Jamnica dd in bottled water, and Cedevita doo in powder concentrates. However, some categories are more fragmented with equally strong brands and wide product offers, for example functional drinks, liquid concentrates and fruit/vegetable juice. Therefore many companies are constantly competing for shares through acquisitions and new product launches.
Supermarkets/hypermarkets still dominate
The choice of distribution outlet to buy soft drinks depends on the type of beverage. The main off-trade channel is small grocery retailers due to the traditional shopping habits of Croatian consumers and low penetration of supermarkets/hypermarkets in rural and smaller area of Croatia. In the on-trade channel, the availability of soft drinks is evenly spread.
Soft drinks continues to grow
It is expected that soft drinks will continue to grow over the forecast period. It is predicted that strongly developed categories such as bottled water, fruit juice, carbonates and RTD tea will register good total volume and value growth over the forecast period. It is expected that some new categories will appear, such as carbonated RTD tea. Because of the wealth of water resources in Croatia, increased exports and the breakthrough of domestic bottled water producers can be expected.
Table of contents
SOFT DRINKS IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Ongoing growth of soft drinks
More choice for the consumer
Strong domestic and foreign brands
Supermarkets/hypermarkets still dominate
Soft drinks continues to grow
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Table 28 Low Calorie Carbonates by Subsector
Sector Data
Table 29 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 30 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 31 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 32 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 33 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 34 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 35 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 36 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 37 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 38 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 39 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 40 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 41 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 42 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 43 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 44 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 46 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 47 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 48 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 49 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 50 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 51 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 52 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 53 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 54 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 55 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 56 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Institutional Bottled Water Sales
Table 57 Sales of Bottled Water to Institutional Channel 2001-2006
Sector Data
Table 58 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 59 Off-trade Sales of Bottled Water: Value 2002-2007
Table 60 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 61 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 62 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 63 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 64 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 65 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 66 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 67 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 68 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 69 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Table 70 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2007
Sector Data
Table 71 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 72 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 73 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 74 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 75 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 76 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 77 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 78 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 79 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 80 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 81 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 82 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
Concentrates Conversions
Table 83 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 84 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 85 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 86 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 87 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 88 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 89 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 90 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 91 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 92 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 93 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA
Headlines
Trends
Competitive Landscape
Prospects
Table 94 Flavours/Types of RTD Tea % Off-Trade Volume 2005-2007
Sector Data
Table 95 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 96 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 97 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 98 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 99 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 100 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 101 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 102 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 103 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 104 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 105 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 106 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 107 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 108 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 111 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 112 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 113 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 114 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
JAMNICA DD
Strategic Direction
Key Facts
Summary 1 Jamnica dd: Key Facts
Summary 2 Jamnica dd: Operational Indicators
Company Background
Production
Summary 3 Jamnica dd: Production Statistics 2007
Competitive Positioning
Summary 4 Jamnica dd: Competitive Position 2007
COCA-COLA BEVERAGES HRVATSKA DD
Strategic Direction
Key Facts
Summary 5 Coca-Cola Beverages Hrvatska dd: Key Facts
Summary 6 Coca-Cola Beverages Hrvatska dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Coca-Cola Beverages Hrvatska dd: Competitive Position 2007
APPENDIX
Table 119 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 120 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 121 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 122 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 123 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 124 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 125 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 126 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 127 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 128 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 8 Research Sources