Soft Drinks in Croatia
Euromonitor International's Soft Drinks in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 28 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
A continuously growing market
Total volume sales of soft drinks showed good growth between 2000 and 2005. Each sector saw growth over the same period. The biggest winner, in percentage growth terms, was RTD coffee. However, this was a consequence of the fact that RTD coffee is still undeveloped in Croatia. There is only one product on the market and volume sales are still very small. Powder concentrates saw the smallest volume growth between 2000 and 2005, but this was a consequence of relative maturity and high consumption, with not much room for a further increase in the small Croatian market.
Domestic producers and brands prevail
In all sectors, with the exception of carbonates and functional drinks, domestic brands are the most popular. For many years, domestic producers were the only ones on the market in sectors such as bottled water, fruit/vegetable juices and concentrates, so this does not come as a big surprise. Imported brands reached the top only in sectors where domestic production is weak or non existent, for instance in the carbonates and functional drinks sectors. In the carbonates sector, Coca-Cola entered the market in 1968 and easily took the leading position, which it has kept until the present day.
Carbonates leads total volume sales, but by a small margin
In 2003, carbonates overtook bottled water to become the largest volume sector in terms of total sales; however, it failed to gain a clear lead, with bottled water sales staying very close. Both products are very seasonal, with higher volumes sold in the warmer months of the year. While carbonates attracts consumers with constant innovation – flavours and new packaging designs – bottled water's main advantage is a healthy image, which has become very popular and is widely advertised in the media. The present positioning of these drinks is likely to remain unchanged in the near future.
Table of contents
SOFT DRINKS IN CROATIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. TOTAL SOFT DRINKS SALES
2.1 Market Performance
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2000-2005
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2000-2005
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2000-2005
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2000-2005
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2005
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2005
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2005
Table 9 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 10 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
3. OFF-TRADE SOFT DRINKS SALES
3.1 Market Performance
Table 13 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2000-2005
Table 14 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2000-2005
Table 15 Off-trade Sales of Soft Drinks by Sector: Value 2000-2005
Table 16 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2000-2005
3.2 Competitive Environment
Table 17 Company Shares of Off-trade Soft Drinks by Value 2001-2005
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2002-2005
3.3 Leading Company Profile: Coca-Cola Beverages Hrvatska doo
Summary 1 Coca-Cola Beverages Hrvatska doo: Operational Indicators 2004
Summary 2 Coca-Cola Beverages Hrvatska doo: Production Statistics 2004
3.4 Leading Company Profile: Jamnica dd
Summary 3 Jamnica dd: Operational Indicators 2004
Summary 4 Jamnica dd: Production Statistics 2004
3.5 New Product Launches
Summary 5 Major New Product Launches 2004-2005
3.6 Off-trade Distribution
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2005
3.7 Retailer Activity and Private Label Trends
3.8 Forecast Market Performance
Table 20 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005-2010
Table 21 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2005-2010
Table 22 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2005-2010
Table 23 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2005-2010
4. DEFINITIONS