Soft
Soft Drinks

Soft Drinks in Dominican Republic

Dominican Republic

Euromonitor International's Soft Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 115  |  Publication date: May 2009
Cost: 
GBP595.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Functional Drinks record highest growth within soft drinks

Functional drinks, which includes sports drinks and energy drinks, was the fastest growing soft drinks segment during 2008. The fact that sports drinks are now being marketed as refreshing drinks which can be consumed by all consumers throughout the day, as opposed to only sportspeople and athletes, in conjunction with price discounting and increased availability through new distribution channels such as street vendors has helped to boost sales of such products. Energy drinks are also performing very well, mostly due to the fact that they are relatively new to the Dominican Republic and that consumers have quickly become accustomed to such products.

Coca Cola introduces new 16ounce PET bottle at special price of Do$20.00

In 2008, Refrescos Nacionales CxA introduced a new 16ounce version of its Coca-Cola brand which retails at just Do$20.00 and is specifically designed for sale within colmados (independent small grocers). Whilst the new 16ounce bottle is the same height as the traditional 20ounce one it is much slimmer, making it more comfortable to hold and also allowing for more rapid cooling – an important feature in colmados since such outlets often only have electric power for part of the day.

Flavoured water new battleground for major soft drink manufacturers

In 2008, Refrescos Nacionales CxA introduced its Dasani flavoured water brand to the Dominican population. Embotelladora Dominicana quickly followed suit with its launch of its H2OH! brand. Refrescos Nacionales CxA and Embotelladora Dominicana CxA, which are the national bottlers for Coca-Cola and Pepsi respectively, dominate soft drinks in the Dominican Republic.

Colmados significant in determining overall consumer trends

Soft drink sales in colmados (independent small grocers) are very important to producers since products which perform well in this channel are likely to enjoy a wide consumer following within all other retail outlets. The fact that most purchases within colmados, which can be found throughout the country, are for individual consumption is highlighted by Refrescos Nacionales’ introduction of a 16ounce PET bottle version of its Coca-Cola brand which is specifically designed for sale within such outlets.

Soft drinks sales in 2008 reflect true level of demand for soft drinks

The fact that 2008 was free from the impact of elections, hurricanes, banking problems, large variations in the exchange rate, and other destabilising events means that the sales recorded during the year serve as an excellent barometer of the current level of demand for soft drinks products in the Dominican Republic.

Table of contents

SOFT DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT

EXECUTIVE SUMMARY

Functional Drinks record highest growth within soft drinks

Coca Cola introduces new 16ounce PET bottle at special price of Do$20.00

Flavoured water new battleground for major soft drink manufacturers

Colmados significant in determining overall consumer trends

Soft drinks sales in 2008 reflect true level of demand for soft drinks

MARKET DATA

Table 1 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 2 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 3 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 4 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 5 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 6 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 7 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 8 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 9 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 10 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 13 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 14 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 15 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 16 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 23 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 24 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 25 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 26 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 27 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

APPENDIX

Fountain Sales

DATA

Table 28 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 29 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 30 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 31 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 32 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 33 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 36 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 37 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

DEFINITIONS

Summary 1 Summary - Research Sources

LOCAL COMPANY PROFILES - DOMINICAN REPUBLIC

PASTEURIZADORA RICA SA - SOFT DRINKS - DOMINICAN REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Summary - Pasteurizadora Rica SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Summary - Pasteurizadora Rica SA: Competitive Position 2008

CARBONATES IN DOMINICAN REPUBLIC

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 38 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 39 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 40 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 41 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 42 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 43 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 44 Low Calorie Carbonates by Subsector

Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 46 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN DOMINICAN REPUBLIC

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN DOMINICAN REPUBLIC

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 67 Sales of Bottled Water to Institutional Channel 2003-2008

SECTOR DATA

Table 68 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 69 Off-trade Sales of Bottled Water: Value 2003-2008

Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 71 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN DOMINICAN REPUBLIC

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 84 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN DOMINICAN REPUBLIC

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Dilution Ratios

Table 90 Concentrates Dilution Ratios for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 93 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 94 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 95 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 96 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 99 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 100 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN DOMINICAN REPUBLIC

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 101 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 102 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 103 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 104 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 105 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 106 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 107 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 108 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

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