Soft Drinks in Dominican Republic
Euromonitor International's Soft Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 27 | Publication date: Sep 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Carbonates consumers remain loyal to traditional brands
The carbonates sector in the Dominican Republic remains concentrated around the traditional leading brands. Dominican consumers continue to prefer products from long-standing leaders PepsiCo Inc and The Coca-Cola Co, through their respective local distributors Embotelladora Dominicana CxA and Refrescos Nacionales CxA. Oddly enough, this has happened in spite of the newcomers’ lower prices.
The fruit/vegetable juice sector diversifies as consumers try alternatives to orange juice
Dominican consumers have long associated the term ‘juice’ with oranges. Orange juice has been and continues to be the preferred fruit-based drink of Dominicans. However, the last few years have shown a steady shift towards new varieties like apple, peach, pear, strawberry, pineapple, passion fruit and mango.
Powder concentrates emerges as an economic alternative
The majority of Dominican consumers are extremely price-conscious. Hence, they are constantly looking for more economical alternatives. Perhaps the most popular alternative is powder concentrates, given its ability to offer high volume drinks at very low prices. Additionally, this product offers great taste and is easy to prepare, making it a viable option for working mothers and large, cash-strapped families.
Bottled water reaches different consumer segments by adopting diverse formats
Health concerns around tap water and lack of reliability in the service continued to drive consumers towards bottled water over the review period. Domestic consumption of “botellones” (5-gallon bottles) is commonplace and increasing. Smaller bottles are the second most common format, popular among consumers who practise sports activities. Water bags (290ml) are the most economic alternative and are common at traffic stops where they are sold cold by vendors carrying them in portable coolers.
Table of contents
SOFT DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. TOTAL SOFT DRINKS SALES
2.1 Market Performance
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2000-2005
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2000-2005
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2000-2005
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2000-2005
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2005
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2005
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2005
Table 9 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 10 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
3. OFF-TRADE SOFT DRINKS SALES
3.1 Market Performance
Table 13 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2000-2005
Table 14 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2000-2005
Table 15 Off-trade Sales of Soft Drinks by Sector: Value 2000-2005
Table 16 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2000-2005
3.2 Competitive Environment
Table 17 Company Shares of Off-trade Soft Drinks by Value 2001-2005
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2002-2005
3.3 Leading Company Profile: Embotelladora Dominicana CxA
Summary 1 Embotelladora Dominicana CxA: Operational Indicators 2004
Summary 2 Embotelladora Dominicana CxA: Production Statistics 2004
3.4 Leading Company Profile: Pasteurizadora Rica CxA
Summary 3 Pasteurizadora Rica CxA: Production Statistics 2004
3.5 New Product Launches
Summary 4 Major New Product Launches 2004-2005
3.6 Off-Trade Distribution
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2005
3.7 Retailer Activity and Private Label Trends
3.8 Forecast Market Performance
Table 20 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005-2010
Table 21 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2005-2010
Table 22 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2005-2010
Table 23 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2005-2010
4. DEFINITIONS