Soft Drinks in Dominican Republic
Euromonitor International's Soft Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 115 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Functional Drinks record highest growth within soft drinks
Functional drinks, which includes sports drinks and energy drinks, was the fastest growing soft drinks segment during 2008. The fact that sports drinks are now being marketed as refreshing drinks which can be consumed by all consumers throughout the day, as opposed to only sportspeople and athletes, in conjunction with price discounting and increased availability through new distribution channels such as street vendors has helped to boost sales of such products. Energy drinks are also performing very well, mostly due to the fact that they are relatively new to the Dominican Republic and that consumers have quickly become accustomed to such products.
Coca Cola introduces new 16ounce PET bottle at special price of Do$20.00
In 2008, Refrescos Nacionales CxA introduced a new 16ounce version of its Coca-Cola brand which retails at just Do$20.00 and is specifically designed for sale within colmados (independent small grocers). Whilst the new 16ounce bottle is the same height as the traditional 20ounce one it is much slimmer, making it more comfortable to hold and also allowing for more rapid cooling – an important feature in colmados since such outlets often only have electric power for part of the day.
Flavoured water new battleground for major soft drink manufacturers
In 2008, Refrescos Nacionales CxA introduced its Dasani flavoured water brand to the Dominican population. Embotelladora Dominicana quickly followed suit with its launch of its H2OH! brand. Refrescos Nacionales CxA and Embotelladora Dominicana CxA, which are the national bottlers for Coca-Cola and Pepsi respectively, dominate soft drinks in the Dominican Republic.
Colmados significant in determining overall consumer trends
Soft drink sales in colmados (independent small grocers) are very important to producers since products which perform well in this channel are likely to enjoy a wide consumer following within all other retail outlets. The fact that most purchases within colmados, which can be found throughout the country, are for individual consumption is highlighted by Refrescos Nacionales’ introduction of a 16ounce PET bottle version of its Coca-Cola brand which is specifically designed for sale within such outlets.
Soft drinks sales in 2008 reflect true level of demand for soft drinks
The fact that 2008 was free from the impact of elections, hurricanes, banking problems, large variations in the exchange rate, and other destabilising events means that the sales recorded during the year serve as an excellent barometer of the current level of demand for soft drinks products in the Dominican Republic.
Table of contents
SOFT DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Functional Drinks record highest growth within soft drinks
Coca Cola introduces new 16ounce PET bottle at special price of Do$20.00
Flavoured water new battleground for major soft drink manufacturers
Colmados significant in determining overall consumer trends
Soft drinks sales in 2008 reflect true level of demand for soft drinks
MARKET DATA
Table 1 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 2 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 3 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 4 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 5 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 6 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 7 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 8 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 9 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 10 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 13 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 14 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 15 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 16 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 25 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 26 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 27 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
APPENDIX
Fountain Sales
DATA
Table 28 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 29 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 30 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 31 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 32 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 33 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 36 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 37 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
DEFINITIONS
Summary 1 Summary - Research Sources
LOCAL COMPANY PROFILES - DOMINICAN REPUBLIC
PASTEURIZADORA RICA SA - SOFT DRINKS - DOMINICAN REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Summary - Pasteurizadora Rica SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Summary - Pasteurizadora Rica SA: Competitive Position 2008
CARBONATES IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 39 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 40 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 41 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 42 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 43 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 44 Low Calorie Carbonates by Subsector
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 67 Sales of Bottled Water to Institutional Channel 2003-2008
SECTOR DATA
Table 68 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 69 Off-trade Sales of Bottled Water: Value 2003-2008
Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 71 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 84 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Dilution Ratios
Table 90 Concentrates Dilution Ratios for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 93 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 94 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 95 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 96 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 102 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 103 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 104 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 105 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 106 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 107 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 108 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013