Soft Drinks in Dominican Republic
Euromonitor International's Soft Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 118 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Diet and non-caffeinated carbonates see their sales expand
A moderate but increasing concern about health and image from Dominicans, especially among middle-class consumers, has provoked a slight shift in sales from regular carbonated brands to the low-calorie versions as well as specialised ones, such as non-caffeinated products. Considering this, Carrefour’s Gold brand, directed exclusively at high-income consumers, launched a non-caffeinated version in 2007, and the existing diet colas – which showed an increase in sales - are expecting further growth during the forecast period.
Non-cola carbonates boom starts
Major advertising campaigns from Red Rock directed at a young public through direct contact – organising festivals, promoting music concerts and public events – has awakened an interest in this kind of beverage. This has led to increasing sales not only of Red Rock but also of its major competitor, Country Club, while opening the gates to newcomers such as Chubby and Fargo, which entered the market in 2007 offering a wide variety of flavours to which the average Dominican was not used to, prompting greater curiosity and interest.
Red Bull faces criticism
Various newspaper articles on possible damage to health from consumption of energy drinks, specifically Red Bull, created serious concerns among customers and gave rise to a series of arguments between Red Bull representatives and newspaper columnists, where the former insisted on the non-existence of globally reported health problems attributed to energy drinks while the latter cited international reports and research linking Red Bull to heart failure. To counteract the negative press Red Bull developed a major campaign unrelated to health issues, supporting music festivals and promoting a Latin American music contest, creating great enthusiasm among customers.
Mixers affected by alcoholic drinks ban
Tough alcoholic drinks regulations enforced from 2006 have had a dramatic effect on alcoholic drinks sales affecting the soft drinks normally associated with those, mainly energy drinks and mixers. Regulations limit and reduce opening times for on-trade establishments selling alcoholic drinks, forcing some restaurants to give up selling alcoholic drinks entirely. Since the mixture of energy drinks and alcohol is restricted to bars and clubs which already have curfews, the effect on energy drinks sales has been minor while the effect on mixers has been almost directly proportional.
Bottled water controversy affects sales
Even though prices of bottled water are regulated, various retail distributors are being forced to sell their products over the price limit in order to keep their profit margin, given an increase in production prices. Since the general public rejects an increase in prices, the government refuses to allow a change in the upper price limit and has implemented a non-bottled water campaign, prompting the public to purify their water using chlorine products or boiling it, which reduced bottled-water sales this year. However, since no major purification project has been proposed by the government in order to improve the quality of tap water, sales are expected to recover during the forecast period.
Table of contents
SOFT DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Diet and non-caffeinated carbonates see their sales expand
Non-cola carbonates boom starts
Red Bull faces criticism
Mixers affected by alcoholic drinks ban
Bottled water controversy affects sales
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 58 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 59 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 60 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 61 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 62 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Sector Data
Table 66 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 67 Off-trade Sales of Bottled Water: Value 2002-2007
Table 68 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 69 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 70 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 71 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 72 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 73 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 74 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 75 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 76 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 77 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 78 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 79 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 80 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 81 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 82 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 83 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 84 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 85 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 90 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 92 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 93 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 94 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 95 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 96 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 98 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 99 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA
Headlines
Trends, Competitive Landscape, and Prospects
Sector Data
Table 100 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 101 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 102 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 103 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 104 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 105 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 106 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 107 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 108 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE
Headlines
EMBOTELLADORA DOMINICANA CXA
Strategic Direction
Key Facts
Summary 3 Embotelladora Dominicana CxA: Key Facts
Company Background
Production
Summary 4 Embotelladora Dominicana CxA: Production Statistics 2007
PASTEURIZADORA RICA SA
Strategic Direction
Key Facts
Summary 5 Pasteurizadora Rica SA: Key Facts
Company Background
Production
Summary 6 Pasteurizadora Rica SA: Production Statistics 2007
Competitive Positioning
Summary 7 Pasteurizadora Rica SA: Competitive Position 2007