Soft Drinks in Estonia
Euromonitor International's Soft Drinks in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 257 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Growing range of healthy soft drinks on offer
A widening range of products and brands was the key trend of the soft drinks market in Estonia in 2008. As history demonstrates, new products usually emerge on the Estonian market a few months after their global launch. The soft drinks market in the country today has a good potential for growth as some products remained underdeveloped in 2008. A healthy living trend has impacted the soft drinks market in Estonia in recent years, boosting the popularity of low calorie and sugar-free drinks. As a result the leading companies have launched new brands and product types in response to increasing demand for healthier soft drinks. Products such as fruit and vegetable juices, low-calorie carbonates containing juice, as well as RTD tea products are forecast to demonstrate healthy growth in coming years.
Product development for specific population groups
In recent years manufacturers of soft drinks, especially of fruit and vegetable juice products, have tended to launch special products for children of the school age or younger. Products for children contain vitamins or special natural ingredients that improve taste while minimising sugar levels. Various studies regularly conducted by health organisations globally and in Estonia update the requirement to the products for children, including drinks. Local health organisations also publish annual reports containing lists of potentially “dangerous” brands for children, such as carbonates.
Share of local brands grows rapidly
Some niches of the Estonian soft drinks market are dominated by local manufacturers. Local brands lead in fruit and vegetable juice, bottled water and liquid concentrates, for example. In 2008 the competitive landscape changed even in functional drinks, where Red Bull GmbH has led in energy drinks since it emerged in Estonia in volume sales. Today it follows after A Le Coq AS which is expected to maintain its leading position over the forecast period.
Supermarkets represent main off-trade distribution channel for soft drinks
The number of supermarkets and hypermarkets is growing in Estonia every year. These outlets offer the widest range of soft drinks and are very convenient for consumers, who are able to purchase all the goods they seek under one roof. The proportion of sales held by supermarkets increased notably during the last few years of the review period, when the number of large stores rose. As a result consumer preferences changed and the sales volume share held by smaller retailers was eroded.
Soft drinks sales are expected to slow down in growth
The soft drinks market in Estonia is expected to suffer from the worsening economic situation. The growth rates in volume terms will be much slower compared to the boom, which Estonia experienced several years ago. The consumers are expected to trade off from premium brands to lower priced soft drinks and refuse unnecessary purchases, such as premium carbonates, juice or RTD teas. The manufacturers and retailers are expected to offer new and cheaper products lines. There is a high potential for private label surge in the coming five years.
Table of contents
SOFT DRINKS IN ESTONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing range of healthy soft drinks on offer
Product development for specific population groups
Share of local brands grows rapidly
Supermarkets represent main off-trade distribution channel for soft drinks
Soft drinks sales are expected to slow down in growth
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CARBONATES IN ESTONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 38 Low Calorie Carbonates by Subsector
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 47 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 48 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 49 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN ESTONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN ESTONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 67 Sales of Bottled Water to Institutional Channel 2003-2008
SECTOR DATA
Table 68 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 69 Off-trade Sales of Bottled Water: Value 2003-2008
Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 71 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN ESTONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 84 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN ESTONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR APPENDIX
Concentrates Conversions
Table 90 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 93 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 94 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 95 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 96 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN ESTONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 101 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 102 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 103 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 104 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 105 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 106 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 107 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 108 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN ESTONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 113 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 114 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 115 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 116 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 117 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 118 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 119 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 120 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 121 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 122 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 123 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
A LE COQ AS
Strategic Direction
KEY FACTS
Summary 2 A Le Coq AS: Key Facts
Summary 3 A Le Coq AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 A Le Coq AS: Competitive Position 2008
SAKU ÕLLETEHASE AS
Strategic Direction
KEY FACTS
Summary 5 Saku Õlletehase AS: Key Facts
Summary 6 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Saku Õlletehase AS: Competitive Position 2008
SOFT DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Growing range of healthy soft drinks on offer
Product development for specific population groups
Share of local brands grows rapidly
Supermarkets represent main off-trade distribution channel for soft drinks
Soft drinks sales are expected to slow down in growth
MARKET DATA
Table 124 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 125 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 126 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 127 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 128 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 129 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 130 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 131 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 132 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 133 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 134 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 135 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 136 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 137 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 138 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 139 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 140 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 141 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 142 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 143 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 144 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 145 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 146 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 147 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 148 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 149 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 150 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales
Table 151 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 152 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 153 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 154 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 155 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 156 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 157 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 158 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 159 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 160 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 8 Summary - Research Sources
SECTOR DATA
Table 161 Low Calorie Carbonates by Subsector
Table 162 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 163 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 164 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 165 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 166 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 167 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 168 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 169 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 170 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 171 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 172 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 173 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 174 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 175 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 176 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 177 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 178 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 179 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
Table 180 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 181 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 182 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 183 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 184 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 185 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 186 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 187 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 188 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 189 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 190 Sales of Bottled Water to Institutional Channel 2003-2008
SECTOR DATA
Table 191 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 192 Off-trade Sales of Bottled Water: Value 2003-2008
Table 193 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 194 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 195 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 196 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 197 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 198 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 199 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 200 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 201 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 202 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
SECTOR DATA
Table 203 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 204 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 205 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 206 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 207 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 208 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 209 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 210 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 211 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 212 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
SECTOR APPENDIX
Concentrates Conversions
Table 213 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 214 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 215 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 216 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 217 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 218 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 219 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 220 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 221 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 222 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 223 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 224 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 225 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 226 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 227 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 228 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 229 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 230 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 231 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 232 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 233 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 234 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 235 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 236 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 237 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 238 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 239 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 240 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 241 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 242 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 243 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 244 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 245 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 246 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
A LE COQ AS
Strategic Direction
KEY FACTS
Summary 9 Summary - A Le Coq AS: Key Facts
Summary 10 Summary - A Le Coq AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Summary - A Le Coq AS: Competitive Position 2008
SAKU ÕLLETEHASE AS
Strategic Direction
LOCAL COMPANY PROFILES - ESTONIA
A LE COQ AS - SOFT DRINKS - ESTONIA
STRATEGIC DIRECTION
SAKU ÕLLETEHASE AS - SOFT DRINKS - ESTONIA
STRATEGIC DIRECTION
CARBONATES IN ESTONIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
FRUIT/VEGETABLE JUICE IN ESTONIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
BOTTLED WATER IN ESTONIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
FUNCTIONAL DRINKS IN ESTONIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CONCENTRATES IN ESTONIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
RTD TEA IN ESTONIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
RTD COFFEE IN ESTONIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS