Soft Drinks in Finland
Euromonitor International's Soft Drinks in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 152 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks value growth healthy but sensitive
The soft drinks market saw healthy value growth during the review period. This was enabled by launches in premium and health and wellness categories, which have higher unit prices. Regardless of the value growth, the market remained sensitive. This was illustrated in negative growth in 2004 when sales of alcoholic drinks grew heavily due to an alcohol tax cut. This led to consumption of soft drinks slumping temporarily.
Yes to functionality, no to calories
Functionality and low-calorie content were the biggest trends across the different sectors of soft drinks in 2007. Many soft drink launches had either functional character or low-calorie content. Juices with added energy content and low-calorie energy drinks have both also been introduced, illustrating that energy and low-calorie content are no longer unique selling points, but rather that they have become features for nearly all types of soft drinks.
Private label strengthens small producers’ position
Small producers have managed to grow their production through private label deals with supermarket chains. Private label is most successful in bottled water and concentrates. Sectors such as RTD tea have also seen private label rapidly gain share.
On-trade channel has potential to grow
The supermarkets/hypermarkets channel dominates off-trade sales of soft drinks. On-trade sales vary from sector to sector. Some sectors such as carbonates and bottled water have strong on-trade sales, while some such as RTD tea and RTD coffee have relatively low on-trade sales. On-trade sales are high for products types, which have manufacturers with good logistics networks. On-trade sales saw stronger growth than off-trade sales during the review period in most sectors. This resulted from increasing consumer food service sales.
Premiumisation to boost value sales
Sales will be positive in both volume and value terms in the forecast period. Value growth will be healthier than volume growth thanks to the premiumisation of products. This will especially be the case in the fruit/vegetable juice sector, which has seen many premium launches. Fruit/vegetable juice volume sales were boosted by health and wellness juice drink sales in particular.
Table of contents
SOFT DRINKS IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks value growth healthy but sensitive
Yes to functionality, no to calories
Private label strengthens small producers’ position
On-trade channel has potential to grow
Premiumisation to boost value sales
KEY TRENDS AND DEVELOPMENTS
Low consumption level enables growth
Abolition of tax on PET bottles and cans revolutionises order of shop shelves
Health and wellness never out of fashion
Private label goes premium
Still drinks have potential
APPENDIX
Published Data Comparisons
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FINLAND
FINN SPRING OY - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Finn Spring Oy: Key Facts
Summary 3 Finn Spring Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Finn Spring Oy: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Finn Spring Oy: Competitive Position 2007
GUSTAV PAULIG AB OY - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Gustav Paulig AB Oy: Key Facts
Summary 7 Gustav Paulig AB Oy: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 8 Gustav Paulig AB Oy: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Gustav Paulig AB Oy: Competitive Position 2007
HARTWALL OY AB - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Hartwall Oy AB: Key Facts
Summary 11 Hartwall Oy AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Hartwall Oy AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Hartwall Oy AB: Competitive Position 2007
OLVI OYJ - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Olvi Oyj: Key Facts
Summary 15 Olvi Oyj: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Olvi Oyj: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Olvi Oyj: Competitive Position 2007
SINEBRYCHOFF AB OY - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Sinebrychoff AB Oy: Key Facts
Summary 19 Sinebrychoff AB Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Sinebrychoff AB Oy: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Sinebrychoff AB Oy: Competitive Position 2007
CARBONATES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 54 Low Calorie Carbonates by Subsector 2003-2007
FRUIT/VEGETABLE JUICE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 72 Off-trade Sales of Bottled Water: Value 2002-2007
Table 73 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 74 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 75 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 76 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 77 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 78 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 79 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 80 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 84 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 87 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 88 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 89 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 90 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 22 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
Table 118 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
RTD COFFEE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 120 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 123 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 125 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 126 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012