Soft Drinks in Finland
Euromonitor International's Soft Drinks in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 149 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Volume sales remain fairly static despite a sunny summer
The overall Finnish soft drinks market is becoming increasingly mature. Therefore, despite the hot, sunny summer, volume sales remained fairly static in 2006 and even fell in sectors such as carbonates. Nonetheless, consumption rose in sectors such as bottled water and RTD tea, which still have room to develop.
Functional drinks the most dynamic in 2006
Functional drinks was the most dynamic soft drinks sector in 2006, continuing to benefit from its novelty value and several new launches. A more health-conscious and sports-oriented consumer group, as well as the warm summer contributed to double-digit growth rates in 2006, albeit slightly slower than the previous year. Sales are forecast to continue to grow strongly, although will stabilise and thus not reach same exceptional figures seen during the review period.
Finns turning against carbonates
The trend of consumers reducing sugar intake hit Finnish carbonates, resulting in a sales decline from 2004 to 2006. Health-consciousness increased among Finns, with the focus shifting to consumers trying to reduce their sugar intake, a development which hit sales of carbonates. The media fixation with health contributed to this development to a large extent. In late 2006, Swedish scientists reported that the risk of suffering from pancreatic cancer increases significantly for those who consume high levels of sugar. According to the study, the risk is most pronounced for those who consume high levels of carbonates and concentrates.
Low per capita consumption in Finland
An underlying factor behind increasing soft drinks sales in Finland is that per capita consumption is low compared with many European countries. However, Finland is closing the gap. Increasing consumption levels in the review period were brought about by changing lifestyles, which boosted consumption, and thus sales of most soft drinks. Carbonates, however, is suffering due to more health-conscious consumers. As a result, not only bottled water, functional drinks and fruit/vegetable juices, but also low calorie carbonates saw continued strong sales in 2006.
Slower but healthy forecast growth as market approaches maturity
Finnish soft drinks is expected to continue to grow over the forecast period, albeit far more slowly, as many sectors are maturing and growth rates have peaked. The novelty value of the more dynamic sectors, such as functional drinks and RTD tea and coffee, is fading and penetration levels increasing. Despite a tightening economic climate, growth will nevertheless be positive, boosted by the health trend and new launches of more niche, specialised and sophisticated products.
Table of contents
SOFT DRINKS IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Volume sales remain fairly static despite a sunny summer
Functional drinks the most dynamic in 2006
Finns turning against carbonates
Low per capita consumption in Finland
Slower but healthy forecast growth as market approaches maturity
KEY TRENDS AND DEVELOPMENTS
Health trend reshaping the market – but is it a magic key for success?
Product diversification key to growing sales
Convenience "on the go"
Continental drinking and dining patterns affect sales
Exotic and surprising flavours
Wellness trend boosts NPD activity in functional drinks
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 20 Penetration of Private Label by Sector by Value 2002-2006
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Concentrates conversions
Table 30 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Institutional bottled water sales
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 33 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 34 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 35 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 36 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 37 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 38 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - FINLAND
FINN SPRING OY - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Finn Spring Oy: Key Facts
Summary 2 Finn Spring Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Finn Spring Oy: Production Statistics 2006
COMPETITIVE POSITIONING
HARTWALL OY AB - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hartwall Oy AB: Key Facts
Summary 5 Hartwall Oy AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Hartwall Oy AB: Production Statistics 2006
COMPETITIVE POSITIONING
OLVI OYJ - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Olvi Oyj: Key Facts
Summary 8 Olvi Oyj: Total Operational Indicators
Summary 9 Olvi Oyj: Operational Indicators for Finland
COMPANY BACKGROUND
PRODUCTION
Summary 10 Olvi Oyj: Production Statistics 2006
COMPETITIVE POSITIONING
OY MARLI AB - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Oy Marli Ab: Key Facts
Summary 12 Oy Marli Ab: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Oy Marli Ab: Production Statistics 2006
COMPETITIVE POSITIONING
SINEBRYCHOFF AB OY - SOFT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sinebrychoff AB Oy: Key Facts
Summary 15 Sinebrychoff AB Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Sinebrychoff AB Oy: Production Statistics 2006
COMPETITIVE POSITIONING
CARBONATES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 42 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 43 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 44 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 49 Low Calorie Carbonates by Subsector
Table 50 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 51 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 52 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 53 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 57 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 61 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 62 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 63 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 64 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 65 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 68 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 69 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 75 Off-trade Sales of Bottled Water: Value 2001-2006
Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 77 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 78 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 79 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 80 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 81 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 83 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 87 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 88 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 89 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 90 Still vs Carbonated Functional Drinks: % Off-Trade Volume 2005-2006
Table 91 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 93 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 94 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 101 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 102 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 103 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 104 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 107 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 108 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 109 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 110 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 111 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 112 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 113 Flavours/types of RTD Tea: % Off-trade Volume 2005-2006
Table 114 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 115 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 116 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 117 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Off-trade Sales of RTD Coffee: Volume 2001-2006
Table 123 Off-trade Sales of RTD Coffee: Value 2001-2006
Table 124 Off-trade Sales of RTD Coffee: % Volume Growth 2001-2006
Table 125 Off-trade Sales of RTD Coffee: % Value Growth 2001-2006
Table 126 Company Shares of RTD Coffee by Off-trade Volume 2002-2006
Table 127 Brand Shares of RTD Coffee by Off-trade Volume 2003-2006
Table 128 Company Shares of RTD Coffee by Off-trade Value 2002-2006
Table 129 Brand Shares of RTD Coffee by Off-trade Value 2003-2006
Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2006-2011
Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2006-2011