Soft
Soft Drinks

Soft Drinks in Finland

Finland

Euromonitor International's Soft Drinks in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 152  |  Publication date: Apr 2008
Cost: 
GBP1190.00

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Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks value growth healthy but sensitive

The soft drinks market saw healthy value growth during the review period. This was enabled by launches in premium and health and wellness categories, which have higher unit prices. Regardless of the value growth, the market remained sensitive. This was illustrated in negative growth in 2004 when sales of alcoholic drinks grew heavily due to an alcohol tax cut. This led to consumption of soft drinks slumping temporarily.

Yes to functionality, no to calories

Functionality and low-calorie content were the biggest trends across the different sectors of soft drinks in 2007. Many soft drink launches had either functional character or low-calorie content. Juices with added energy content and low-calorie energy drinks have both also been introduced, illustrating that energy and low-calorie content are no longer unique selling points, but rather that they have become features for nearly all types of soft drinks.

Private label strengthens small producers’ position

Small producers have managed to grow their production through private label deals with supermarket chains. Private label is most successful in bottled water and concentrates. Sectors such as RTD tea have also seen private label rapidly gain share.

On-trade channel has potential to grow

The supermarkets/hypermarkets channel dominates off-trade sales of soft drinks. On-trade sales vary from sector to sector. Some sectors such as carbonates and bottled water have strong on-trade sales, while some such as RTD tea and RTD coffee have relatively low on-trade sales. On-trade sales are high for products types, which have manufacturers with good logistics networks. On-trade sales saw stronger growth than off-trade sales during the review period in most sectors. This resulted from increasing consumer food service sales.

Premiumisation to boost value sales

Sales will be positive in both volume and value terms in the forecast period. Value growth will be healthier than volume growth thanks to the premiumisation of products. This will especially be the case in the fruit/vegetable juice sector, which has seen many premium launches. Fruit/vegetable juice volume sales were boosted by health and wellness juice drink sales in particular.

Table of contents

SOFT DRINKS IN FINLAND : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks value growth healthy but sensitive

Yes to functionality, no to calories

Private label strengthens small producers’ position

On-trade channel has potential to grow

Premiumisation to boost value sales

KEY TRENDS AND DEVELOPMENTS

Low consumption level enables growth

Abolition of tax on PET bottles and cans revolutionises order of shop shelves

Health and wellness never out of fashion

Private label goes premium

Still drinks have potential

APPENDIX

Published Data Comparisons

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - FINLAND

FINN SPRING OY - SOFT DRINKS - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Finn Spring Oy: Key Facts

Summary 3 Finn Spring Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Finn Spring Oy: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Finn Spring Oy: Competitive Position 2007

GUSTAV PAULIG AB OY - SOFT DRINKS - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Gustav Paulig AB Oy: Key Facts

Summary 7 Gustav Paulig AB Oy: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

Summary 8 Gustav Paulig AB Oy: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 Gustav Paulig AB Oy: Competitive Position 2007

HARTWALL OY AB - SOFT DRINKS - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Hartwall Oy AB: Key Facts

Summary 11 Hartwall Oy AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 12 Hartwall Oy AB: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 13 Hartwall Oy AB: Competitive Position 2007

OLVI OYJ - SOFT DRINKS - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Olvi Oyj: Key Facts

Summary 15 Olvi Oyj: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 16 Olvi Oyj: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 17 Olvi Oyj: Competitive Position 2007

SINEBRYCHOFF AB OY - SOFT DRINKS - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Sinebrychoff AB Oy: Key Facts

Summary 19 Sinebrychoff AB Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 20 Sinebrychoff AB Oy: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 21 Sinebrychoff AB Oy: Competitive Position 2007

CARBONATES IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007

Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007

Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007

Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007

Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007

Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007

Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007

Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007

Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007

Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007

Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007

Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007

Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012

Table 54 Low Calorie Carbonates by Subsector 2003-2007

FRUIT/VEGETABLE JUICE IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012

BOTTLED WATER IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 71 Off-trade Sales of Bottled Water: Volume 2002-2007

Table 72 Off-trade Sales of Bottled Water: Value 2002-2007

Table 73 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007

Table 74 Off-trade Sales of Bottled Water: % Value Growth 2002-2007

Table 75 Company Shares of Bottled Water by Off-trade Volume 2003-2007

Table 76 Brand Shares of Bottled Water by Off-trade Volume 2004-2007

Table 77 Company Shares of Bottled Water by Off-trade Value 2003-2007

Table 78 Brand Shares of Bottled Water by Off-trade Value 2004-2007

Table 79 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012

Table 80 Forecast Off-trade Sales of Bottled Water: Value 2007-2012

Table 81 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012

Table 82 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012

FUNCTIONAL DRINKS IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 83 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007

Table 84 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007

Table 85 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007

Table 86 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007

Table 87 Company Shares of Functional Drinks by Off-trade Volume 2003-2007

Table 88 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007

Table 89 Company Shares of Functional Drinks by Off-trade Value 2003-2007

Table 90 Brand Shares of Functional Drinks by Off-trade Value 2004-2007

Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012

Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012

Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012

Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012

CONCENTRATES IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Conversions

Summary 22 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007

Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007

Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007

Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007

Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007

Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007

Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012

Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012

Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012

Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012

RTD TEA IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007

Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007

Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007

Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007

Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007

Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007

Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007

Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007

Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007

Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012

Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012

Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012

Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012

Table 118 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007

RTD COFFEE IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 119 Off-trade Sales of RTD Coffee: Volume 2002-2007

Table 120 Off-trade Sales of RTD Coffee: Value 2002-2007

Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007

Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007

Table 123 Company Shares of RTD Coffee by Off-trade Volume 2003-2007

Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007

Table 125 Company Shares of RTD Coffee by Off-trade Value 2003-2007

Table 126 Brand Shares of RTD Coffee by Off-trade Value 2004-2007

Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012

Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012

Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012

Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012

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