Soft Drinks in France
Euromonitor International's Soft Drinks in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 175 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Growing health concerns influence manufacturers
France, like other European countries, is experiencing the negative impact of unbalanced diet. Cardiovascular disease remains the primary cause of death and the obesity rate continues to rise, especially among children. As a result, the French Health Ministry has organised a communication campaign to praise low-fat and low-sugar diets and to promote vegetables and fruits. French food and drink manufacturers must advise consumers of the dangers of consuming too much fat and sugar through their advertisements.
Environmental worries become important
Ecology became an important issue in France during the review period. In the autumn of 2007, a national conference “Le Grenelle de L’Environnement” was held, in order to provide France with an environmental and ecological orientation for the future. Preserving water and avoiding waste, especially plastic, are priorities. The environment is a key focus for French companies and consumers.
Promotion and buzz marketing increase
To promote their products and differentiate them from those of their competitors, French soft drinks companies have increased their marketing and promotional investments. In order to attract consumers, companies have organised communications and offered free samples prior to officially launching soft drinks. The internet has become a key communication tool to attract target consumers, especially young people.
Lack of new product development in the on-trade channel
The off-trade channel benefited from the majority of soft drinks innovations during the review period. By contrast, the on-trade channel tended to be less dynamic due to a lack of specific new products. New ranges of soft drinks, such as low-calorie products, smoothies and RTD coffee, tended to be absent from the on-trade channel. Regular innovations in carbonated bottled water were the main source of dynamism in the on-trade channel.
Pressure from private label
Private label soft drinks in France became more sophisticated during the review period, as they started to offer the same quality as national brands but for a lower price. As a result, the competition between private label and national brands became more intense. In some soft drinks sectors, including RTD tea, the growing presence of private label led to a fall in the unit price. Some multinational brands saw their leadership reduced by the growing dominance of private label.
A better performance expected in the future
Over the forecast period, the soft drinks sector is expected to increase slightly in volume and to decrease in value. The sector, however, is expected to perform better than during the previous period. The market should benefit from the presence of low sugar drinks and the introduction of wellness soft drinks.
Table of contents
SOFT DRINKS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing health concerns influence manufacturers
Environmental worries become important
Promotion and buzz marketing increase
Lack of new product development in the on-trade channel
Pressure from private label
A better performance expected in the future
KEY TRENDS AND DEVELOPMENTS
Health concerns
The French paradox: healthy and tasty
Environmental worries
France and the new consumption style
Buy at the best price: a new French philosophy
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007
Table 24 Penetration of Private Label by Sector by Value 2003-2007
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
ANDROS SA - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Andros SA: Key Facts
Summary 3 Andros SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Andros SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Andros SA: Competitive Position 2007
COCA-COLA ENTREPRISES SA - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Coca-Cola Entreprises SA: Key Facts
Summary 7 Coca-Cola Entreprises SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Coca-Cola Entreprises SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Coca-Cola Entreprises SA: Competitive Position 2007
DANONE, GROUPE - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Groupe Danone: Key Facts
Summary 11 Groupe Danone: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Groupe Danone: Production Statistics 2003
COMPETITIVE POSITIONING
Summary 13 Groupe Danone: Competitive Position 2007
NEPTUNE SA - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Neptune SA: Key Facts
Summary 15 Neptune SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Neptune SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Neptune SA: Competitive Position 2007
NESTLé WATERS FRANCE SAS - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Nestlé Waters France SAS: Key Facts
Summary 19 Nestlé Waters France SAS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Nestlé Waters France SAS: Production Statistics 2003
COMPETITIVE POSITIONING
Summary 21 Nestlé Waters France SAS: Competitive Position 2007
ORANGINA-SCHWEPPES - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Orangina-Schweppes: Key Facts
Summary 23 Orangina-Schweppes: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Orangina-Schweppes: Competitive Position 2007
SOCIéTé DES EAUX MINéRALES DE SAINT-AMAND - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Société des Eaux Minérales de Saint-Amand: Key Facts
Summary 26 Société des Eaux Minérales de Saint-Amand: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 27 Société des Eaux Minérales de Saint-Amand: Competitive Position 2007
TEISSEIRE FRANCE SA - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Teisseire France SA: Key Facts
Summary 29 Teisseire France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 30 Teisseire France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 31 Teisseire France SA: Competitive Position 2007
CARBONATES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 45 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 46 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 47 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 48 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 49 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 50 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 51 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 52 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007
Table 53 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2007
Table 54 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 55 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 56 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 57 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 58 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 62 Low-Calorie Carbonates by Subsector
FRUIT/VEGETABLE JUICE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 70 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 71 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 72 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 73 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 74 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 75 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
SECTOR DATA
Table 79 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 80 Off-trade Sales of Bottled Water: Value 2002-2007
Table 81 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 82 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 83 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2007
Table 84 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 85 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 86 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 87 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 88 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 89 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 90 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 91 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 93 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 94 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 95 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 96 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2007
Table 97 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 98 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 99 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 100 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 101 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 102 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 103 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Table 105 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 106 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 107 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 108 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 109 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 110 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2007
Table 111 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2007
Table 112 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 113 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 114 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 115 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 116 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 117 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 119 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 120 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 121 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 122 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 123 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 124 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 125 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 126 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 127 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 128 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 129 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 130 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
Table 131 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
RTD COFFEE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 133 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 134 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 135 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 136 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 137 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 138 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
Table 139 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 140 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012