Soft Drinks in France
Euromonitor International's Soft Drinks in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 188 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Strong trend in consumer switching as value sales rise
The soft drinks market experienced mixed fortunes in 2008. As a whole, the market for soft drinks decreased in volume terms but increased in value as consumers became more selective, trading up to higher quality brands. The trend in health and wellness also increased the appeal of more natural and functional products, especially those positioned as premium brands. Consumers also increasingly demonstrated switching behaviour, intensifying the competition between sectors and cannibalising sales between categories.
Explosion of energy drinks due to the arrival of Red Bull
2008 witnessed the take-off of functional drinks thanks to the highly anticipated launch of Red Bull, while traditional sectors such as concentrates managed to perform well through product innovation and premiumisation. Bottled water and RTD drinks suffered a sharp decrease in value and volumes as consumers turned to carbonates and fruit/vegetable juices instead. In carbonates, growth was driven by reduced sugar and fruit flavoured drinks boosted by rising health consciousness. The same trend boosted fruit/vegetable juice sales and consumers renewed their interested in fruit towards the end of the review period.
Few leaders at the top
The successful launch of Red Bull in spring 2008 helped functional drinks emerge as a key driver in soft drinks growth. Coca-Cola Enterprises retained the lead in carbonates by developing its portfolio of low-sugar and functional soft drinks. The company is one of the biggest spenders in marketing securing its advance on the competition. Among the top five leading companies, Orangina-Schweppes realised the second best turnover growth, behind Coca-Cola thanks to its well-established brands and extensive use of buzz marketing since 2007.
Disaffected on-trade
Supermarkets/hypermarkets improved its volume share of soft drinks sales in 2008. On-trade sales suffered from the economic slowdown as consumers reduced their spending in cafés and restaurants. On-trade channels also carry a smaller choice of soft drinks than off-trade and many consumers prefer to buy soft drinks from supermarkets or convenience stores.
Bright future for fruit juices
Soft drinks sales are expected to further decrease in volume terms over the forecast period via the off-trade. In terms of on-trade, volume sales should increase slightly with consumers shifting their consumption from alcoholic drinks to soft drinks. Carbonates is expected to take over bottled water as the largest range in value terms. Functional drinks should continue to see double digit growth over the forecast period, accounting for half the value size of concentrates by the end of the review period. Fruit juices should offer the best growth rates for a mature market in volume and value terms, indicating the strength and significance of health and wellness claims in the soft drinks marketplace.
Table of contents
SOFT DRINKS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong trend in consumer switching as value sales rise
Explosion of energy drinks due to the arrival of Red Bull
Few leaders at the top
Disaffected on-trade
Bright future for fruit juices
KEY TRENDS AND DEVELOPMENTS
Economic downturn affects consumer confidence
Fast-changing consuming needs and more demanding clients
Health & Wellness shapes tomorrow’s soft drinks
Manufacturers recruit teetotal adults
French consumers begin to adopt modern standards
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 21 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 24 Penetration of Private Label by Sector by Value 2003-2008
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in France
SECTOR DATA
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
ANDROS SAS - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Andros SAS: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Andros SAS: Competitive Position 2008
CARAIBOS SARL - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Caraibos SARL: Key Facts
Summary 5 Caraibos SARL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Caraibos SARL: Competitive Position 2008
COCA-COLA ENTREPRISES SA - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Coca-Cola Entreprises SA: Key Facts
Summary 8 Coca-Cola Entreprises SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Coca-Cola Entreprises SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Coca-Cola Entrerises SA: Competitive Position 2008
DANONE, GROUPE - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Groupe Danone: Key Facts
Summary 12 Groupe Danone: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Groupe Danone : Production Statistics
COMPETITIVE POSITIONING
Summary 14 Groupe Danone: Competitive Position 2008
NEPTUNE SA - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Neptune SA: Key Facts
Summary 16 Neptune SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Neptune SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 18 Neptune SA: Competitive Position 2008
NESTLé WATERS FRANCE SAS - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Nestlé Waters France SA: Key Facts
Summary 20 Nestlé Waters France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Nestlé Waters France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 22 Nestlé Waters France SA: Competitive Position 2008
ORANGINA-SCHWEPPES - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Orangina-Schweppes: Key Facts
Summary 24 Orangina-Schweppes: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Orangina-Schweppes: Production
COMPETITIVE POSITIONING
Summary 26 Orangina-Schweppes: Competitive Position 2008
SOCIéTé DES EAUX MINéRALES DE SAINT-AMAND - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Société des Eaux Minérales de Saint-Amand: Key Facts
Summary 28 Société des Eaux Minérales de Saint-Amand: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 29 Société des Eaux Minérales de Saint-Amand: Competitive Position 2008
TEISSEIRE FRANCE SA - SOFT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Teisseire France SA: Key Facts
Summary 31 Teisseire France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Teisseire France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 33 Teisseire France SA: Competitive Position 2008
CARBONATES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Low Calorie Carbonates by Subsector
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2008
Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2008
Table 55 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 56 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 57 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 58 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 70 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 71 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 72 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 73 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 74 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 75 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 76 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 80 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 81 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 82 Off-trade Sales of Bottled Water: Value 2003-2008
Table 83 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 84 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 85 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2008
Table 86 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2008
Table 87 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 88 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 89 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 90 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 91 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 92 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 93 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 94 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 96 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 97 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 98 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 99 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 100 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2008
Table 101 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 102 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 103 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 104 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 107 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 108 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
Table 109 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 110 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 111 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 112 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
Table 113 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 114 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 115 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 116 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 117 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format 2008
Table 118 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 119 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 120 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 121 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 122 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2008
Table 123 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2008
Table 124 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 125 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 126 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 127 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 128 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 129 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 131 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 132 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 133 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 134 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 135 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 136 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 137 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 138 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 139 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 140 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 141 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 142 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Off-trade Sales of RTD Coffee: Volume 2006-2008
Table 144 Off-trade Sales of RTD Coffee: Value 2006-2008
Table 145 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2008
Table 146 Off-trade Sales of RTD Coffee: % Value Growth 2006-2008
Table 147 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 148 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 149 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2008
Table 150 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 151 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 152 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 153 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 154 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 155 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013