Soft Drinks in Germany
Euromonitor International's Soft Drinks in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 171 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Per capita consumption continues to rise
In 2007, the trend towards a growing per capita consumption of soft drinks continued on a comparatively high level in German. More and more consumers are turning away from the stagnating and declining alcoholic drinks and hot drinks markets, towards soft drinks. Furthermore, with global warming contributing to higher average temperatures, the average fluid intake is increasing in Germany. The main beneficiaries of this trend are soft drinks products.
PET bottles become increasingly important
There is an important trend towards PET packaging in soft drinks. PET bottles are the big winners in most soft drinks sectors, as more and more consumers prefer the convenience of this light packaging. Another reason for the popularity of PET bottles is that, compared with glass bottles, they are more suitable for children. Industry experts expect the strong growth of reusable and non-reusable PET bottles to continue. The increased popularity of PET bottles is a big problem for the large number of smaller soft drinks companies. These companies traditionally offer their products in glass bottles and are often not able to make big investments in new, additional PET packaging technologies.
Private label holds a strong position
After several years of strong growth, which continued throughout 2007, private label has become (even in value terms) one of the largest shareholders in all soft drinks sectors in Germany. In fruit/vegetable juice, bottled water and RTD tea, private label holds larger value shares than any producer of branded products. Carbonates is still led by Coca-Cola GmbH, functional drinks by Red Bull Deutschland GmbH, concentrates by Aquellness AG and RDT coffee by Nestlé Deutschland AG.
In all sectors there is a mix of multinational and domestic companies competing for the consumer’s attention. Whereas multinationals dominate in carbonates and functional drinks, in the other sectors the situation is more balanced between multinationals and domestic players.
Discounters continues to increase its volume share
In line with the success of private label, discounters grew at the expense of all other distribution channels (supermarkets/hypermarkets, small grocery retailers, independent small grocers, other grocery retailers, etc) during the review period. Vending plays only a minor role in soft drinks in Germany. Discounters held the highest volume share in carbonates, fruit/vegetable juice and bottled water.
Positive outlook for the forecast period
The soft drinks market in Germany is expected to see considerable growth over the forecast period. On the one hand, German consumers are becoming more aware of the need for sufficient intake of liquids. On the other hand, most soft drink sectors will be able to benefit from the ongoing health and wellness trend. The main winners will continue to be those products that are perceived as healthy, including non-cola carbonates based on mineral water (Schorlen), flavoured bottled water, functional bottled water and low-calorie products.
Table of contents
SOFT DRINKS IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Per capita consumption continues to rise
PET bottles become increasingly important
Private label holds a strong position
Discounters continues to increase its volume share
Positive outlook for the forecast period
KEY TRENDS AND DEVELOPMENTS
Growing health awareness boosts per capita consumption of soft drinks
Growing demand for concentration and wakefulness benefits RTD coffee and energy drinks
Economic recovery may further ease German consumers’ parsimony
New deposit regulations cause significant changes
More consumers prefer PET bottles
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007
Table 24 Penetration of Private Label by Sector by Value 2003-2007
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
COCA-COLA GMBH - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Coca-Cola GmbH: Key Facts
Summary 3 Coca-Cola GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Coca-Cola GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Coca-Cola GmbH: Competitive Position 2007
DEUTSCHE SINALCO GMBH MARKENGETRäNKE & CO KG - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Deutsche Sinalco GmbH Markengetränke & Co KG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Deutsche Sinalco GmbH Markengetränke & Co KG: Competitive Position 2007
ECKES-GRANINI GMBH & CO KG - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Eckes-Granini Deutschland GmbH: Key Facts
Summary 9 Eckes-Granini Deutschland GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Eckes-Granini International: Competitive Position 2007
FSP FRISCHSAFT PRODUKTIONS GMBH - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 FSP Frischsaft Produktions GmbH: Key Facts
Summary 12 FSP Frischsaft Produktions GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 FSP Frischsaft Produktions GmbH: Competitive Position 2007
FSP FRISCHSAFT PRODUKTIONS GMBH - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Gerolsteiner Brunnen GmbH & Co KG: Key Facts
Summary 15 Gerolsteiner Brunnen GmbH & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Gerolsteiner Brunnen GmbH & Co KG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Gerolsteiner Brunnen GmbH & Co KG: Competitive Position 2007
MINERALBRUNNEN ÜBERKINGEN-TEINACH AG - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Mineralbrunnen Überkingen-Teinach AG: Key Facts
Summary 19 Mineralbrunnen Überkingen-Teinach AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Mineralbrunnen Überkingen-Teinach AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Mineralbrunnen Überkingen-Teinach AG: Competitive Position 2007
NESTLé WATERS DEUTSCHLAND AG - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Nestlé Waters Deutschland AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 23 Nestlé Waters Deutschland AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 24 Nestlé Waters Deutschland AG: Competitive Position 2007
PEPSICO DEUTSCHLAND GMBH - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 25 PepsiCo Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 PepsiCo Deutschland GmbH: Competitive Position 2007
CARBONATES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Low-Calorie Carbonates by Subsector
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007
Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2007
Table 55 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 56 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 57 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 58 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 70 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 71 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 72 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 73 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 74 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 75 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
SECTOR DATA
Table 79 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 80 Off-trade Sales of Bottled Water: Value 2002-2007
Table 81 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 82 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 83 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2007
Table 84 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2007
Table 85 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 86 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 87 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 88 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 89 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 90 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 91 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 92 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 94 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 95 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 96 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 97 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2007
Table 98 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 99 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 100 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 101 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 102 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 103 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 27 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 106 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 107 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 108 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 109 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 110 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2007
Table 111 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2007
Table 112 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 113 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 114 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 115 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 116 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 117 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
Table 119 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 120 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 121 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 122 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 123 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 124 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 125 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 126 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 127 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 128 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 129 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 130 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 133 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 134 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 135 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 136 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 137 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 138 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
Table 139 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 140 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012