Soft Drinks in Germany
Euromonitor International's Soft Drinks in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 173 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Higher soft drinks prices fuel value growth
Soft drinks sales continued to increase during 2008. Whilst value growth was higher than the review period average, due to rising unit prices, volume growth was slightly below the corresponding review period CAGR. Growth was highest within the carbonates, functional drinks, and ready-to-drink coffee segments.
PET plastic bottles continue to increase in popularity
Sales of PET bottles, which were introduced in Germany significantly later than in other European countries, continued to increase during 2008. Due to their lower weight in comparison with glass bottles, PET bottles continue to offer advantages for both consumers and retailers, even when considering that they are less environmentally friendly than some other packaging formats.
Soft drinks sales dominated by private label and multinational producers
Given the comparatively high price sensitivity of German consumers, it is not surprising that private label brands continued to increase in popularity during 2008. However, multinationals such as Coca-Cola, PepsiCo, Nestlé, Gerolsteiner, Eckes, Danone, Hassia, and Red Bull are also performing strongly.
Discounters continue to increase distribution share
In-line with the success of private label brands, discount stores like Aldi, Lidl, Norma, Netto, Penny and Plus continued to increase their retail volume shares at the expense of other distribution channels (supermarkets/hypermarkets, small grocery retailers, other grocery retailers, and non-grocery retailers) in 2008. Despite increasing sales, the vending channel continues to account for only a limited number of soft drinks sales in Germany. Discount store chains currently lead retail volume sales within the carbonates, fruit/vegetable juice, and bottled water segments.
Further value and volume growth expected over the forecast period
Soft drinks sales are expected to continue to increase throughout the forecast period, both in value and volume terms. Increasing consumer health awareness means that products which are perceived as being healthier and which offer functional benefits such as low calorie products and those within flavoured bottled water and functional bottled water can be expected to perform particularly well in the coming years.
Table of contents
SOFT DRINKS IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Higher soft drinks prices fuel value growth
PET plastic bottles continue to increase in popularity
Soft drinks sales dominated by private label and multinational producers
Discounters continue to increase distribution share
Further value and volume growth expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Positive economic growth despite global financial crisis
Premium and economy products benefit at the expense of standard brands
Rising PET bottle sales
Health and wellness trend has considerable impact on soft drinks sales
German consumers show increasing interest in new flavours and exotic tastes
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 21 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 24 Penetration of Private Label by Sector by Value 2003-2008
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Germany
DATA
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
COCA-COLA GMBH - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Coca-Cola GmbH: Key Facts
Summary 3 Coca-Cola GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Coca-Cola GmbH: Competitive Position 2008
DEUTSCHE SINALCO GMBH MARKENGETRäNKE & CO KG - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Deutsche Sinalco GmbH Markengetränke & Co KG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Deutsche Sinalco GmbH Markengetränke & Co KG: Competitive Position 2008
ECKES-GRANINI DEUTSCHLAND GMBH - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Eckes-Granini Deutschland GmbH: Key Facts
Summary 8 Eckes-Granini Deutschland GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Eckes-Granini Deutschland GmbH: Competitive Position 2008
FSP FRISCHSAFT PRODUKTIONS GMBH - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 FSP Frischsaft FRISCHE Produktions GmbH: Key Facts
Summary 11 FSP Frischsaft FRISCHE Produktions GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 FSP Frischsaft FRISCHE Produktions GmbH: Competitive Position 2008
GEROLSTEINER BRUNNEN GMBH & CO - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Gerolsteiner Brunnen GmbH & Co KG: Key Facts
Summary 14 Gerolsteiner Brunnen GmbH & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Gerolsteiner Brunnen GmbH & Co KG: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Gerolsteiner Brunnen GmbH & Co KG: Competitive Position 2008
MINERALBRUNNEN ÜBERKINGEN-TEINACH AG - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Mineralbrunnen Überkingen-Teinach AG: Key Facts
Summary 18 Mineralbrunnen Überkingen-Teinach AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Mineralbrunnen Überkingen-Teinach AG: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 Mineralbrunnen Überkingen-Teinach AG: Competitive Position 2008
NESTLé WATERS DEUTSCHLAND AG - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Nestlé Waters Deutschland AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 22 Nestlé Waters Deutschland AG: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Nestlé Waters Deutschland AG: Competitive Position 2008
PEPSICO DEUTSCHLAND GMBH - SOFT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 PepsiCo Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 PepsiCo Deutschland GmbH: Competitive Position 2008
CARBONATES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Low Calorie Carbonates by Subsector
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2008
Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2008
Table 55 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 56 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 57 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 58 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 70 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 71 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 72 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 73 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 74 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 75 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 76 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 80 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 81 Sales of Bottled Water to Institutional Channel 2004-2008
Table 82 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 83 Off-trade Sales of Bottled Water: Value 2003-2008
Table 84 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 85 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 86 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2008
Table 87 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2008
Table 88 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 89 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 90 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 91 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 92 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 93 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 94 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 95 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Still vs. Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 99 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 101 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2008
Table 102 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2008
Table 103 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 104 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 107 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 108 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
CONCENTRATES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Dilution Ratios
Table 109 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 110 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 111 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 112 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 113 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 114 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2008
Table 115 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 116 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 117 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 118 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 119 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 120 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 121 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 122 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
RTD TEA IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 124 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 125 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 126 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 127 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 128 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 129 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 130 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 131 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 133 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 134 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 135 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 137 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 138 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 139 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 140 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 141 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 142 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2008
Table 143 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 144 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 145 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 146 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 147 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 148 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013