Soft Drinks in Guatemala
Euromonitor International's Soft Drinks in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 118 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Growth in Volume Sales
In terms of volume, the soft drink market performed well in 2007 compared to the two previous years. The market continued to be driven by sales of carbonates; however, other sectors saw rising sales due to greater product availability and variety. Whilst volume growth showed a better performance, retail value growth declined somewhat in 2007, due in part to slightly declining unit prices, which reflects growing levels of competition among manufacturers.
Rising Production through Investment
Years of strong growth have prompted soft drink companies to invest in product innovation and production facilities in order to meet the rising consumer demand in the Guatemalan market. This trend has been seen not only in the dominant carbonates sector but also in the less mature functional drinks and fruit/vegetable juice sectors. Furthermore, the initiatives have not only been taken by large multinationals, but also by innovative smaller domestic companies that offer products at more affordable prices and have been able to penetrate new categories utilising wider distribution networks.
Multinationals Dominate Market
Although the market is becoming more competitive every year, combined, Coca-Cola and Pepsicola accounted for over half of company value sales in 2007. Very few Guatemalan soft drink manufacturers were able to increase their share of the market in 2007, and therefore the market has remained dominated by international companies. However, rising competitiveness in the future is expected to ultimately benefit the consumer through lower prices and wider product availability.
Off-Trade Preferred Channel
Off-trade sales continued to dominate the soft drinks market in 2007. Supermarkets/hypermarkets was the preferred channel for soft drink purchases, although convenience stores and independent small grocers also accounted for a significant share of sales. The preferred channels did not change much in terms of share over the review period as Guatemalan consumers are still largely price conscious.
Dynamic Sectors Provide Future Market Potential
The market is expected to perform strongly over the forecast period, achieving only a slightly lower CAGR in terms of volume than was experienced in the review period. Carbonates and bottled water will continue to drive growth due to their significance in terms of volume sales in the market. However, expanding fruit/vegetable juice and functional drinks will provide opportunities for sales growth and pose a potential threat to dominant and less innovative sectors.
Table of contents
SOFT DRINKS IN GUATEMALA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in Volume Sales
Rising Production through Investment
Multinationals Dominate Market
Off-Trade Preferred Channel
Dynamic Sectors Provide Future Market Potential
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 54 Low-calorie Carbonates % Volume Share by Subsector 2002-2005 (off-trade channel)
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Table 67 Sales of Bottled Water to Institutional Channel 2003-2007
Sector Data
Table 68 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 69 Off-trade Sales of Bottled Water: Value 2002-2007
Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 71 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 72 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 73 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 74 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 75 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 77 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 84 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 86 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 87 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Table 92 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 93 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 94 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 95 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 96 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 97 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 98 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 99 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 100 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 101 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 102 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 103 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 104 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 105 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 106 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 107 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 108 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 109 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 110 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 113 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
ALIMENTOS KERN DE GUATEMALA SA
Strategic Direction
Key Facts
Summary 2 Alimentos Kern de Guatemala SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alimentos Kern de Guatemala SA: Competitive Position 2007
AJEMAYA
Strategic Direction
Key Facts
Summary 4 AJEMAYA: Key Facts
Company Background
Production
Competitive Positioning