Soft Drinks in Guatemala
Euromonitor International's Soft Drinks in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 236 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Carbonates continues to drive soft drinks
Carbonates continued to account for by far the largest total volume and total value shares of soft drinks in Guatemala in 2008. Despite the continued dominance of Pepsicola Interamericana de Guatemala SA and Coca-Cola de Guatemala SA competing players such as AJEMAYA SA and Fábrica de Bebidas Gaseosas Salvavidas SA have boosted the dynamism of this category through the launch of new products. Increasingly health-conscious consumers have been able to find an abundance of diet or “light” products as the product portfolios of manufacturers expand.
Expanding product lines cater to various consumers
Across soft drinks, both international and domestic companies have begun to realise that the key to success is segmentation, even with regard to fairly basic and mature categories, such as bottled water, and this has generated good results. Examples of segmentation include flavoured bottled water, with special packaging for children, and “extra pulp” 100% juice in fruit/vegetable juice. Manufacturers have also focused more on segmentation for health reasons and because more consumers have experienced an increase in their level of disposable income.
Domestic companies stand strong against multinationals
The competitive landscape in soft drinks in Guatemala is shaped by multinational companies Pepsicola Interamericana de Guatemala SA and Coca-Cola de Guatemala SA, which dominate in carbonates. However, major domestic manufacturer Fábrica de Bebidas Gaseosas Salvavidas SA has been able to stand its ground. It is the leading player in bottled water and its sister company Alimentos Maravilla SA is the leading player in fruit/vegetable juice. Fábrica de Bebidas Gaseosas Salvavidas SA has benefited from a strong marketing budget and key new product launches, such as 0% sugar flavoured bottled water and its brand Raptor in energy drinks, which is half the price of Red Bull. The company has also been able to capitalise on its local knowledge, affordable pricing and its distribution network.
Performance of off-trade channel remains strong
The off-trade channel continued to account for dominant volume and value shares of soft drinks in 2008 and small independent grocers continued to account for the largest retail volume and total volume shares of soft drinks. With regard to on-trade volume consumption carbonates accounted for the largest share in 2008, as products in other categories, such as bottled water and fruit/vegetable juice are consumed mostly at home. Constraints in disposable income hamper on-trade volume sales of soft drinks and furthermore, large “economy” family-size presentations of 2.5 to 3 litres or more are very popular in the off-trade channel.
Innovation forecasts a bright outlook
Categories such as fruit/vegetable juice, RTD tea and energy drinks are expected to continue to inspire innovation among manufacturers of soft drinks over the forecast period, which in turn is expected to result in sustained growth. Marketing strategies are expected to become more direct and more specific to individual niches and the majority of consumers are expected to react positively to strategies that are seemingly directed especially at them.
Table of contents
SOFT DRINKS IN GUATEMALA : MARKET INSIGHT
EXECUTIVE SUMMARY
Carbonates continues to drive soft drinks
Expanding product lines cater to various consumers
Domestic companies stand strong against multinationals
Performance of off-trade channel remains strong
Innovation forecasts a bright outlook
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales
Sector Data
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Low Calorie Carbonates by Subsector
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 47 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 48 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 49 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Sector Data
Table 67 Sales of Bottled Water to Institutional Channel 2003-2008
Table 68 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 69 Off-trade Sales of Bottled Water: Value 2003-2008
Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 71 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 81 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 82 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 84 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 85 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 86 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Sector Data
Table 91 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 93 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 94 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 95 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 96 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 97 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 99 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 101 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 102 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 103 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 104 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 105 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 106 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 107 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 108 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 109 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 113 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
ALIMENTOS MARAVILLA SA
Strategic Direction
Key Facts
Summary 2 Alimentos Maravilla SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alimentos Maravilla SA: Competitive Position 2008
FÁBRICA DE BEBIDAS GASEOSAS SALVAVIDAS SA
Strategic Direction
Key Facts
Summary 4 Fábrica de Bebidas Gaseosas Salvavidas SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Fábrica de Bebidas Gaseosas Salvavidas SA: Competitive Position 2008
SOFT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Carbonates continues to drive soft drinks
Expanding product lines cater to various consumers
Domestic companies stand strong against multinationals
Performance of off-trade channel remains strong
Innovation forecasts a bright outlook
MARKET DATA
Table 114 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 115 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 116 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 117 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 118 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 119 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Table 120 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 121 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 122 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 123 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 124 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 125 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 126 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 127 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 128 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 129 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 130 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 131 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 132 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 133 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 134 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 135 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 136 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 137 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 138 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 139 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 140 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
APPENDIX
Fountain Sales
Sector Data
Table 141 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 142 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 143 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 144 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 145 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 146 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 147 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 148 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 149 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 150 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 6 Summary - Research Sources
LOCAL COMPANY PROFILES - GUATEMALA
ALIMENTOS MARAVILLA, SA - SOFT DRINKS - GUATEMALA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Summary - Alimentos Maravilla SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Summary - Alimentos Maravilla SA: Competitive Position 2008
FáBRICA DE BEBIDAS GASEOSAS SALVAVIDAS SA - SOFT DRINKS - GUATEMALA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Summary - Fábrica de Bebidas Gaseosas Salvavidas SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Summary - Fábrica de Bebidas Gaseosas Salvavidas SA: Competitive Position 2008
CARBONATES IN GUATEMALA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 151 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 152 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 153 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 154 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 155 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 156 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 157 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 158 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 159 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 160 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 161 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 162 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
Table 163 Low Calorie Carbonates by Subsector
Table 164 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 165 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 166 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 167 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
FRUIT/VEGETABLE JUICE IN GUATEMALA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 168 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 169 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 170 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 171 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 172 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 173 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 174 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 175 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 176 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 177 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 178 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 179 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN GUATEMALA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
SECTOR DATA
Table 180 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 181 Off-trade Sales of Bottled Water: Value 2003-2008
Table 182 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 183 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 184 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 185 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 186 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 187 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 188 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 189 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 190 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 191 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
Table 192 Sales of Bottled Water to Institutional Channel 2003-2008
FUNCTIONAL DRINKS IN GUATEMALA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 193 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 194 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 195 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 196 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 197 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 198 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 199 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 200 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 201 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 202 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 203 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN GUATEMALA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
SECTOR DATA
Table 204 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 205 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 206 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 207 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 208 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 209 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 210 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 211 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 212 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
Table 213 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 214 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
RTD TEA IN GUATEMALA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 215 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 216 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 217 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 218 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 219 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 220 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 221 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 222 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 223 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 224 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 225 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 226 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013