Soft Drinks in Hong Kong, China
Euromonitor International's Soft Drinks in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 156 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Slower growth for the soft drinks market
Soft Drinks is showing signs of maturity in 2007. There is an increasing trend towards healthier diet resulting the decline in popularity of carbonates and concentrates. Demand for RTD tea, RTD coffee, sports drinks and Asian Speciality Drinks remained high as fuelled by new product developments and marketing activities to stimulate demand.
Value packed products boost sales volumes
Value packed soft drinks dominate supermarket/hypermarket chains in the soft drinks market. Their large discounts attract many consumers to buy in bulk, especially for family consumption. Conversely, individual packed soft drinks have been decreasing; many supermarkets/hypermarkets do not even offer individual packed soft drinks for sale. Consumers have no choice but to buy value packed products, which results in growth in sales volume terms, but a general drop or only marginal growth in unit prices, depending on the sector. This strategy also shifts some consumers who do not want to buy too many of a product at one time from supermarkets/hypermarkets to convenience stores.
Rivalry is high in the Hong Kong market
The competitive environment is very strong in the soft drinks market. Many sectors see a very slow increase in unit prices. Some sectors even are predicted to see a fall in unit prices, such as carbonates, with its decreasing popularity. To fit in with the health trend, companies have introduced numerous varieties of products to struggle for survival and growth. Such a phenomenon will lead to a further fall in unit prices in many categories.
Convenience stores become the platform for launching new products
Convenience stores is increasing its importance as a distribution channel, especially for the soft drinks market. Its wide distribution and short waiting time for payment attracts many consumers. Many wholesalers, therefore, use this to their advantage, using convenience stores as their platform for new product launches with an attractive introductory price. This strategy is widely used today. Some other companies, on the other hand, offer limited versions of a product to consumers to encourage them to buy particular goods in order to stimulate demand.
Slightly slower growth is expected in the forecast period
Slower growth is expected in the forecast period as the volume expansion is limited to the maturity of the population. Health concerns and convenience continue to drive demand and marketing activities play an important role to sustain in the increasingly competitive industry. While Carbonates and Concentrates decline further in its demand, Euromonitor highlights the key growing sectors to be Fruit & Vegetable Juices, Bottled Water and Functional Drinks which are expected to witness more than 5% in terms of value CAGR in the next five years.
Table of contents
SOFT DRINKS IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Slower growth for the soft drinks market
Value packed products boost sales volumes
Rivalry is high in the Hong Kong market
Convenience stores become the platform for launching new products
Slightly slower growth is expected in the forecast period
KEY TRENDS AND DEVELOPMENTS
New products focus on various health benefits
Products target an increase in the proportion of females
Premiumisation of soft drinks, along with positive economic growth
Labelling trend is ahead of legislation
Organic drinks remain insignificant, but demand is growing
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
EUROBUBBLES ASIA LTD - SOFT DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eurobubbles Asia Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Eurobubbles Asia Ltd: Competitive Position 2007
HUNG FOOK TONG HOLDINGS LTD - SOFT DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hung Fook Tong Holdings Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Hung Fook Tong Holdings Ltd: Competitive Position 2007
TELFORD INTERNATIONAL CO LTD - SOFT DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Telford International Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Telford International Co Ltd: Competitive Position 2007
VITASOY INTERNATIONAL HOLDINGS LTD - SOFT DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Vitasoy International Holdings Ltd: Key Facts
Summary 9 Vitasoy International Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Vitasoy International Holdings Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Vitasoy International Holdings Ltd: Competitive Position 2007
CARBONATES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 54 Low Calorie Carbonates by Category
FRUIT/VEGETABLE JUICE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2007
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional bottled water sales
Table 72 Sales of Bottled Water to Institutional Channel 2003-2007
SECTOR DATA
Table 73 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 74 Off-trade Sales of Bottled Water: Value 2002-2007
Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 76 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 77 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 78 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 79 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 80 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 89 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 90 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 91 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 92 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates conversions
Table 97 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 100 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 101 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 102 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 103 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 107 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 113 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 115 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 116 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
Table 121 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
RTD COFFEE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 123 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 124 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 125 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 126 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 127 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 128 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 129 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
ASIAN SPECIALITY DRINKS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2002-2007
Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2002-2007
Table 136 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2002-2007
Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2002-2007
Table 138 Company Shares of Asian Speciality Drinks by Off-trade Volume 2003-2007
Table 139 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2004-2007
Table 140 Company Shares of Asian Speciality Drinks by Off-trade Value 2003-2007
Table 141 Brand Shares of Asian Speciality Drinks by Off-trade Value 2004-2007
Table 142 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2007-2012
Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2007-2012
Table 144 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2007-2012
Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2007-2012