Soft Drinks in Hong Kong, China

Euromonitor International's Soft Drinks in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft Drinks Enjoys Growth

Soft drinks in Hong Kong grew in terms of total volume in 2008. Soft drinks growth was mainly driven by fruit/vegetable juice, bottled water and functional drinks. Consumers moved towards healthier drinks in 2008, which resulted in the decline of carbonates total volume sales that year. Good marketing strategies also played a part in the positive growth during 2008 as these categories witnessed substantial financial investment in their advertisement campaigns.

Health Products is the Main Trend in Hong Kong

Consumers are more educated and aware of health and wellness issues. They are more selective of soft drinks containing healthy ingredients and value-added nutrients. 100% juice is becoming increasingly popular due to their high nutrient value. Consumers are shifting their preferences from carbonated soft drinks towards RTD drinks and other fruit juice. In addition, many published reports take a negative position towards carbonates due to the adverse effects of consuming too many carbonated drinks, which further affects sales.

Fierce Competition for Soft Drinks in Hong Kong

Unit prices for soft drinks are low in Hong Kong due to fierce competition, especially in fruit/vegetable juice, RTD tea, Asian speciality drinks and carbonates. In order to ensure survival, especially for Asian speciality drinks, new innovations or new flavours are frequent occurrences to maintain a cutting edge over rival companies. Consumers are also looking for better health products, and there is a rising trend for RTD tea manufacturers to launch low sugar versions of their products in order to boost sales.

Convenience Stores Growing

Convenience stores retail volume share of soft drinks increased in 2008 as a result of the expansion of convenience stores generally in Hong Kong. However, supermarkets/hypermarkets remained the dominant channel for soft drinks in Hong Kong during 2008 as consumers prefer to purchase at such outlets due to their everyday low price strategy. In terms of individual packs however, convenience stores are doing better than supermarkets/hypermarkets as more people are opting to spend time outdoors due to the long summer in Hong Kong. Therefore companies are focusing more on promotions for individual packs at convenience stores than in supermarkets/hypermarkets.

Limited Growth Expected

Slower total volume growth is expected over the forecast period due to the maturity of soft drinks and to an anticipated economic downturn in 2009. The health trend is expected to continue over the forecast period, whereby consumers prefer healthier varieties such as low calorie or low sugar soft drinks. Products such as carbonates will continue to suffer a decline in total volume sales over the forecast period as consumers are moving towards healthier soft drinks such as fruit/vegetable juice.

Table of contents

SOFT DRINKS IN HONG KONG, CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft Drinks Enjoys Growth

Health Products is the Main Trend in Hong Kong

Fierce Competition for Soft Drinks in Hong Kong

Convenience Stores Growing

Limited Growth Expected

KEY TRENDS AND DEVELOPMENTS

Labelling Law on Drinks Has Toughened in Hong Kong

More New Products Beneficial to Health are Launched

Growing Demand for Organic Products

Difficult Economic Circumstances

Hotter and Longer Summers in Hong Kong

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales in Hong Kong, China

Sector Data

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - HONG KONG, CHINA

HUNG FOOK TONG HOLDINGS LTD - SOFT DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Hung Fook Tong Holdings Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Hung Fook Tong Holdings Ltd: Competitive Position 2008

TELFORD INTERNATIONAL CO LTD - SOFT DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Telford International Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 5 Telford International Co Ltd: Competitive Position 2008

VITASOY INTERNATIONAL HOLDINGS LTD - SOFT DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Vitasoy International Holdings Ltd: Key Facts

Summary 7 Vitasoy International Holdings Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Vitasoy International Holdings Ltd: Competitive Position 2008

WATSON (GROUP) HK LTD, AS - SOFT DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 AS Watson (Group) HK Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 AS Watson (Group) HK Ltd: Competitive Position 2008

CARBONATES IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Low Calorie Carbonates by Subsector

Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008

Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008

Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008

Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008

Table 65 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008

Table 66 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008

Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 69 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 70 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Institutional Bottled Water Sales

SECTOR DATA

Table 75 Sales of Bottled Water to the Institutional Channel 2004-2008

Table 76 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 77 Off-trade Sales of Bottled Water: Value 2003-2008

Table 78 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 79 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 80 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 81 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 82 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 83 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 84 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 85 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 86 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 87 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 88 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 89 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 90 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 91 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 92 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 93 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 94 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 95 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 96 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 100 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Concentrates Conversions

Table 101 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 102 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 103 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 104 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 105 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 106 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 107 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 108 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 109 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 110 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 111 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 112 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 113 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 114 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 115 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 116 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008

Table 117 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 118 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 119 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 120 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 123 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 124 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 125 Off-trade Sales of RTD Coffee: Volume 2003-2008

Table 126 Off-trade Sales of RTD Coffee: Value 2003-2008

Table 127 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008

Table 128 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008

Table 129 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 130 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 131 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 132 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 133 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 134 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 135 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 136 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013

ASIAN SPECIALITY DRINKS IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2003-2008

Table 138 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2003-2008

Table 139 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2003-2008

Table 140 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2003-2008

Table 141 Company Shares of Asian Speciality Drinks by Off-trade Volume 2004-2008

Table 142 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2005-2008

Table 143 Company Shares of Asian Speciality Drinks by Off-trade Value 2004-2008

Table 144 Brand Shares of Asian Speciality Drinks by Off-trade Value 2005-2008

Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2008-2013

Table 146 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2008-2013

Table 147 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2008-2013

Table 148 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2008-2013