Soft Drinks in Indonesia
Euromonitor International's Soft Drinks in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 159 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Heavy promotions and new launches boost soft drinks growth
Soft drinks witnessed another year of strong growth in 2007, with volume and value sales growing at a slightly faster pace in 2007 than in 2006. This was due to the better performance of carbonates, which rebounded from the bleak year of 2006 and experienced significant growth, caused by the successful heavy promotion by the big players. Meanwhile, bottled water and RTD tea continued contributing to the volume and value growth of soft drinks in 2007. A variety of new product launches also occurred in 2007, and this became one of the reasons for the improved volume growth of soft drinks as a whole.
Soft drinks sees more additional healthy ingredients
The rising consumer awareness about healthy lifestyles led to increased demand for soft drinks products with health benefits. This trend prompted many new innovations and product variants throughout soft drinks emphasising healthy ingredients, such as vitamins and minerals in functional bottled water, sports drinks and fruit/vegetable juice. As consumers continued to appreciate the healthy benefits of the products, these healthy soft drinks experienced increased volume in 2007.
Three soft drinks giants extend leadership
Soft drinks in Indonesia remained dominated by three players in 2007, namely Sinar Sosro PT, Aqua Golden Mississippi Tbk PT and Coca-Cola Indonesia PT. These companies are all the leaders in their respective specialities, namely RTD tea, bottled water and carbonates, which were amongst the biggest categories within soft drinks throughout the review period. The focus of all these companies on their respective specialities has clearly played a huge part in their ability to dominate overall soft drinks. In 2007, however, these companies began to focus on extending their brands into other areas, such as Sinar Sosro PT in fruit/vegetable juice, Aqua Golden Mississippi Tbk PT in functional drinks and Coca-Cola Indonesia PT in RTD tea.
The rise of modern retailers benefits soft drinks
The most notable activity from the soft drinks retailers over the review period was the continued generation of sales through modern retail formats such as supermarkets/hypermarkets and forecourt retailers and also the outlets expansion of convenience stores. An increasing share of soft drinks, especially the products that are targeted more towards the middle- to upper-income consumers, are distributed via these modern outlets. This rapid expansion of modern retailers also strengthened the contribution of off-trade volume and value sales of soft drinks to overall sales in 2007.
A more stable performance awaits soft drinks
Soft drinks is expected to record a slower total volume CAGR in the forecast period than in the review period. One of the reasons is the expected stabilisation of bottled water performance after its rapid growth in the review period. Since bottled water will be still dominating soft drinks over the forecast period, its performance will have a significant impact on the overall performance of soft drinks. Nevertheless, the growth in litres in soft drinks is going to be higher compared to the review period.
Table of contents
SOFT DRINKS IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Heavy promotions and new launches boost soft drinks growth
Soft drinks sees more additional healthy ingredients
Three soft drinks giants extend leadership
The rise of modern retailers benefits soft drinks
A more stable performance awaits soft drinks
KEY TRENDS AND DEVELOPMENTS
Companies engage in corporate social responsibilities
Manufacturers offer instant gifts with products
Lower-end products offer additional healthy ingredients
Rumours preservatives’ presence affects sales of some soft drinks
Cup packaging is popular for lower-income consumers
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
AQUA GOLDEN MISSISSIPPI TBK PT - SOFT DRINKS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aqua Golden Mississippi Tbk PT: Key Facts
Summary 3 Aqua Golden Mississippi Tbk PT: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Aqua Golden Mississippi Tbk PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Aqua Golden Mississippi Tbk PT: Competitive Position 2007
NUTRIFOOD INDONESIA PT - SOFT DRINKS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nutrifood Indonesia PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Nutrifood Indonesia PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Nutrifood Indonesia PT: Competitive Position 2007
SINAR SOSRO PT - SOFT DRINKS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sinar Sosro PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Sinar Sosro PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Sinar Sosro PT: Competitive Position 2007
ULTRAJAYA MILK INDUSTRY & TRADING CO TBK PT - SOFT DRINKS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Ultrajaya Milk Industry & Trading Co Tbk PT: Key Facts
Summary 13 Ultrajaya Milk Industry & Trading Co Tbk PT: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 14 Ultrajaya Milk Industry & Trading Co Tbk PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Ultrajaya Milk Industry and Trading Co Tbk PT: Competitive Position 2007
CARBONATES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Low Calorie Carbonates by Subsector 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2007
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
APPENDIX
Institutional Bottled Water Sales
SECTOR DATA
Table 72 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 73 Off-trade Sales of Bottled Water: Value 2002-2007
Table 74 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 75 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 76 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 77 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 78 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 79 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 80 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 83 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 88 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 89 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 90 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 91 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
APPENDIX
Concentrates Conversions
Summary 16 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format in 2007
DATA
SECTOR DATA
Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 98 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 99 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 100 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 101 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Flavours/types of RTD Tea % Off-trade Volume 2005-2007
Table 107 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 109 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 110 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 111 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 112 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 113 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 114 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 115 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 121 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 122 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 123 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 124 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 125 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 126 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 127 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 128 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 129 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 130 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 131 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
ASIAN SPECIALITY DRINKS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2002-2007
Table 133 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2002-2007
Table 134 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2002-2007
Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2002-2007
Table 136 Company Shares of Asian Speciality Drinks by Off-trade Volume 2003-2007
Table 137 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2004-2007
Table 138 Company Shares of Asian Speciality Drinks by Off-trade Value 2003-2007
Table 139 Brand Shares of Asian Speciality Drinks by Off-trade Value 2004-2007
Table 140 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2007-2012
Table 141 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2007-2012
Table 142 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2007-2012
Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2007-2012