Soft Drinks in Indonesia
Euromonitor International's Soft Drinks in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 162 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks exhibits healthy performance in 2008
Soft drinks continued to perform well in 2008, with volume sales growing at a slightly higher rate than 2007 and value sales at a slightly lower rate. One driver of this strong growth over the review period was a boom in functional drinks, which enjoyed considerable acceptance among Indonesian consumers, as well as many new products launched by new players. Sports drinks saw the highest rate of growth amongst all soft drinks categories, in both volume and value terms. The other factors behind stronger volume growth in 2008 included the positive performance of RTD products, particularly those presented in economy packaging. In line with the growing popularity of economy products, lower priced RTD tea and fruit/vegetable juice continued to show robust performances in 2008.
Soft drinks with functional and health benefits grow in importance
2008 was an active year for soft drinks players in Indonesia and the industry witnessed the development of an increasingly competitive environment. Many new products were launched with value-added elements, while health-positioned products emerged with functional ingredients and attractive flavours, in response to the increasing levels of health consciousness among consumers, as well as rising beauty-consciousness among women. Furthermore, greater diversity was also seen in pack sizes, with both smaller and larger packs appearing.
Local companies maintain leadership positions
Domestic player Sinar Sosro PT continued to lead in soft drinks in value terms in 2008, largely as a result of its dominant position in RTD tea. The company also has a comprehensive portfolio of products in fruit/vegetable juice and bottled water and has achieved widespread penetration of its products in retail outlets throughout Indonesia. Six out of top 10 companies in 2008 were leading domestic players such as Tempo Scan Pacific Tbk PT, Nutrifood Indonesia PT, Tang Mas PT, Sido Muncul PT and Bintang Toedjoe PT other than Sinar Sosro PT. These five domestic companies were increasing its value shares due to its aggressive promotion and long standing brand presence.
Private label increases its presence
While the share of distribution of soft drinks products in Indonesia through supermarkets/hypermarkets and convenience stores is low, volume sales are shifting to these outlets from more traditional retailing formats. Modern chained grocery retailers increased their share of distribution across soft drinks in 2008. In line with this growth, private label products have started to gain a foothold in soft drinks in Indonesia and are available in several categories.
Healthy drinks to sustain growth in the forecast period
Soft drinks are expected to post a strong performance over the forecast period thanks to increasing levels of affluence among consumers, alongside greater health awareness, although total volume growth will slow slightly in comparison to the review period. Increased frequency of consumption as a result of successful educational and promotional efforts from soft drinks players is also expected to benefit the industry in the forecast period. In addition, soft drinks such as sports drinks and RTD tea are also expected to fare well as consumers perceive them to be healthy.
Table of contents
SOFT DRINKS IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks exhibits healthy performance in 2008
Soft drinks with functional and health benefits grow in importance
Local companies maintain leadership positions
Private label increases its presence
Healthy drinks to sustain growth in the forecast period
KEY TRENDS AND DEVELOPMENTS
Growing popularity of products in smaller packaging
Reduced sugar soft drinks are becoming more popular
Increasing presence of private label products in modern chained grocery retailers
Healthy variants spark consumer interest
Multinational companies’ sales grew steadily in Indonesia
Brand extension is widely seen across soft drinks
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Indonesia
SECTOR DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
AQUA GOLDEN MISSISSIPPI TBK PT - SOFT DRINKS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aqua Golden Mississippi Tbk PT: Key Facts
Summary 3 Aqua Golden Mississippi Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Aqua Golden Mississippi Tbk PT: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Aqua Golden Mississippi Tbk PT: Competitive Position 2008
NUTRIFOOD INDONESIA PT - SOFT DRINKS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nutrifood Indonesia PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Nutrifood Indonesia PT: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Nutrifood Indonesia PT: Competitive Position 2008
SINAR SOSRO PT - SOFT DRINKS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sinar Sosro PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Sinar Sosro PT: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Sinar Sosro PT: Competitive Position 2008
ULTRAJAYA MILK INDUSTRY & TRADING CO TBK PT - SOFT DRINKS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Ultrajaya Milk Industry & Trading Co Tbk PT: Key Facts
Summary 13 Ultrajaya Milk Industry & Trading Co Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Ultrajaya Milk Industry & Trading Co Tbk PT: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 15 Ultrajaya Milk Industry and Trading Co Tbk PT: Competitive Position 2008
CARBONATES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Low Calorie Carbonates by Subsector
Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 65 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 68 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 69 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
SECTOR DATA
Table 74 Sales of Bottled Water to Institutional Channel 2003-2008
Table 75 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 76 Off-trade Sales of Bottled Water: Value 2003-2008
Table 77 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 78 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 79 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 80 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 81 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 82 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 83 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 84 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 86 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 88 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 91 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 93 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 94 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Table 99 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 102 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 103 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 104 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 105 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 108 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Flavours/Types of RTD Tea % Off-trade Volume 2005-2008
Table 111 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 112 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 113 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 114 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 115 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 116 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 117 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 118 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 119 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 123 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 125 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 126 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 127 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 128 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 129 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 130 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 131 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 132 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 133 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 134 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 135 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
ASIAN SPECIALITY DRINKS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2003-2008
Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2003-2008
Table 138 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2003-2008
Table 139 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2003-2008
Table 140 Company Shares of Asian Speciality Drinks by Off-trade Volume 2004-2008
Table 141 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2005-2008
Table 142 Company Shares of Asian Speciality Drinks by Off-trade Value 2004-2008
Table 143 Brand Shares of Asian Speciality Drinks by Off-trade Value 2005-2008
Table 144 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2008-2013
Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2008-2013
Table 146 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2008-2013
Table 147 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2008-2013