Soft Drinks in Iran
Euromonitor International's Soft Drinks in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 107 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks affected by new governmental regulations
During 2006/2007 major new regulations from the Iranian government on customer rights in food and drink industry have affected soft drinks market in Iran. By establishing consumer rights, they caused a new wave of awareness amongst Iranian consumers and forced manufacturers to work on the quality of their products, an effort that was not mandatory in previous years.
Consumer taste changes from carbonates to non-carbonate drinks
Due to governmental limitation and many announcements from the news and health associations, consumers in Iran are gradually shifting from carbonated drinks to non carbonated ones. This trend has been observed mostly in the 40-60 age group. For consumers under 40, cola carbonates are still the most popular drinks.
Off-trade sales enjoy steady volume growth
Off-trade volume sales of soft drinks reached nearly 4 billion litres in 2007. Most Iranian manufacturers produce 1.5 litres per package for their drinks. Iranian consumers are accustomed to large sizes of soft drinks products, especially in carbonates (doogh in particular) and bottled water, because households in Iran are large; an average household consists of four-five people. Moreover, large packaged items are competitively priced and suitable for big families.
Young consumers to drive on-trade sales
During the review period, going to restaurants became especially popular amongst younger consumers such as college students and working people from 20-35 years of age. Younger consumers almost exclusively frequent cafés, whereas older men and women are seldom seen there. In this way, the younger generation constitutes the main consumer in the on-trade channel. In 2007, over 36% of volume sales of functional drinks were sold via the on-trade channel compared to just 16% of carbonates. In value terms, the on-trade share for functional drinks sales was 41%. The respective figure for carbonates was 21% in 2007. Only concentrates reported a more equitable volume and value share of on-trade sales than functional drinks. This is due specifically to the product, as many on-trade institutions prefer to sell diluted concentrates as refreshments due to their novelty.
Table of contents
SOFT DRINKS IN IRAN : MARKET INSIGHT
EXECUTIVE SUMMARY
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Low Calorie Carbonates by Subsector
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Institutional Bottled Water Sales
Sector Data
Table 67 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 68 Off-trade Sales of Bottled Water: Value 2002-2007
Table 69 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 70 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 71 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 72 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 73 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 74 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 75 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 76 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 77 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 78 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 80 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 81 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 83 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 84 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 85 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 86 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 93 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 94 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 95 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 96 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 99 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA
Headlines
RTD COFFEE
Headlines
ZAMZAM BEVERAGE CO
Strategic Direction
Key Facts
Summary 2 Zamzam Beverage Co: Key Facts
Summary 3 Zamzam Beverage Co: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Zamzam Beverage Co: Competitive Position 2007
SABALAN MINERAL WATERS
Strategic Direction
Key Facts
Summary 5 Sabalan Mineral Waters: Key Facts
Summary 6 Sabalan Mineral Waters: Operational Indicators
Company Background
Production
Competitive Positioning
Table 101 Summary7 Sabalan Mineral Waters: Competitive Position 2007