Soft Drinks in Iran
Euromonitor International's Soft Drinks in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 212 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Carbonates facing new threats in Iran
Since 2005, a new wave of negative propaganda regarding carbonates was initiated by the deputy responsible for Social Health in the Ministry of Health and Medical Education. These negative advertisements had a significant impact during 2007 and 2008 and affected people’s behaviour in relation to the drinking of carbonates in Iran. There were many articles about obesity problems and diabetes which can be caused by or aggravated by carbonated drinks. During 2008 people reacted to these articles, resulting in a decline in retail volume sales in 2008.
New horizon appears for fruit/vegetable juice in Iran
During 2008, fruit/vegetable juice posted a strong performance thanks to the widespread negative advertisements regarding carbonates in Iran. With the flow of denunciations during 2008, Iranians increasingly opted for fruit/vegetable juice, as such products came to be appreciated as healthy drinks. A substantial retail volume sales increase of 19% was recorded in 2008, with this trend expected to continue into the forecast period. 2008 saw a number of different products presented by well-established companies to cover a range of tastes.
Zamzam Beverage Co the leader in carbonates
Zamzam Beverage Co, which is operated as a public holding, remains the leader in carbonates. This company accounts for a significant share of domestic sales while exporting to a number of countries in the region. Among its biggest markets are Pakistan and Afghanistan where it operates manufacturing facilities. Zamzam Beverage Co saw a significant fall in share in 2008 due to the decline of carbonates sales in Iran during this period.
Off-trade seen as major sales channel for soft drinks in Iran
82% of total soft drinks volume sales are through the off-trade channel. Off-trade sales are largely through supermarkets/hypermarkets and independent small grocers in Iran, although different types of retail outlets also offer the products. Vending is becoming an increasingly important channel with machines appearing in cinemas and other public places, offering fruit/vegetable juice, carbonates and bottled water amongst others.
Bottled water and fruit/vegetable juice show strong potential
Bottled water and fruit/vegetable juice are two major sectors that are expected to show considerable growth during the forecast period. Fruit/vegetable juice in particular has benefited from the challenges faced by carbonates. In addition, following a new wave of cholera outbreaks, people are increasingly likely to consume bottled water when away from home and when at home. In hot areas such as southern parts of Iran, tourism centres and cities, consumption of bottled water is seeing particularly strong growth.
Table of contents
SOFT DRINKS IN IRAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Carbonates facing new threats in Iran
New horizon appears for fruit/vegetable juice in Iran
Zamzam Beverage Co the leader in carbonates
Off-trade seen as major sales channel for soft drinks in Iran
Bottled water and fruit/vegetable juice show strong potential
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
FOUNTAIN SALES
SECTOR DATA
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 45 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 49 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 50 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 51 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 52 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 53 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 57 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 61 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 62 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 63 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 71 Off-trade Sales of Bottled Water: Value 2003-2008
Table 72 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 73 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 74 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 75 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 76 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 77 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 78 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 79 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 80 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 81 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 82 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 83 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 84 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 85 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 86 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 87 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR appendix
Table 92 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 93 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 94 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 95 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 96 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 97 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 98 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 99 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 100 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 101 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 102 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN IRAN
Headlines
Trends
RTD COFFEE
Headlines
Trends
ALIFARD CO
Strategic Direction
Key Facts
Summary 2 Alifard Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alifard Co: Competitive Position 2008
NOOSH MAZANDARAN CO
Key Facts
Summary 4 Noosh Mazandaran Co: Key Facts
Company Background
Production
SOFT DRINKS IN IRAN
EXECUTIVE SUMMARY
Carbonates facing new threats in Iran
New horizon appears for fruit/vegetable juice in Iran
Zamzam Beverage Co the leader in carbonates
Off-trade seen as major sales channel for soft drinks in Iran
Bottled water and fruit/vegetable juice show strong potential
MARKET DATA
Table 103 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 104 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 105 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 106 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 107 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 108 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 109 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 110 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 111 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 112 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 113 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 114 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 115 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 116 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 117 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 118 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 119 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 120 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 121 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 122 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 123 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 124 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 125 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 126 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 127 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 128 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 129 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
FOUNTAIN SALES
SECTOR DATA
Table 130 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 131 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 132 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 133 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 134 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 135 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 136 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 137 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 138 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 139 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 140 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 141 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Table 142 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 143 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 5 Summary - Research Sources
LOCAL COMPANY PROFILES - IRAN
ALIFARD CO - SOFT DRINKS - IRAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Summary - Alifard Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Summary - Alifard Co: Competitive Position 2008
NOOSH MAZANDARAN CO - SOFT DRINKS - IRAN
KEY FACTS
Strategic Direction
Summary 8 Summary - Noosh Mazandaran Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
CARBONATES IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 144 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 145 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 146 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 147 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 148 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 149 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 150 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 151 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 152 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 153 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 154 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 155 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 156 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 157 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 158 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 159 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 160 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 161 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 162 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 163 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 164 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 165 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 166 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 167 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 168 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 169 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
Table 170 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 171 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
BOTTLED WATER IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 172 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 173 Off-trade Sales of Bottled Water: Value 2003-2008
Table 174 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 175 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 176 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 177 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 178 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 179 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 180 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 181 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 182 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 183 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 184 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 185 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 186 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 187 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 188 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 189 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 190 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 191 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 192 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 193 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Table 194 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 195 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 196 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 197 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 198 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 199 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 200 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 201 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 202 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 203 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 204 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN IRAN
HEADLINES
TRENDS
RTD COFFEE IN IRAN
HEADLINES
TRENDS