Soft Drinks in Ireland
Euromonitor International's Soft Drinks in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 130 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Rising health awareness boosts demand for fruit/vegetable juice
In Ireland soft drinks continued to witness a shift from carbonates to ‘still’ products such fruit/vegetable juice, smoothies and bottled water in 2007, as more and more consumers opted for healthy alternatives. Government public health initiatives helped persuade consumers to increase their intake of fruit and vegetables, and fruit/vegetable juice manufacturers were able to capitalise on this by offering the equivalent of the five-a-day quota in a convenient format. Growing consumer awareness of ‘super-fruit’ which are naturally rich in anti-oxidants, vitamins and minerals, such as pomegranate, açai and goji berries, also boosted demand for fruit/vegetable juice.
Carbonates suffers as Irish consumers opt for healthier soft drinks alternatives
Retail carbonates sales declined in volume and current value terms in Ireland in 2007. This was attributable to rising health-consciousness among consumers, which prompted retailers to allocate more shelf-space to bottled water, fruit/vegetable juice and smoothies. In an attempt to stem the flow of consumers from carbonates to healthier products, leading player Coca-Cola Bottlers (Ireland) Ltd rolled out Coca-Cola Zero in early 2007, the biggest launch in soft drinks as a whole. Dubbed ‘Bloke Coke’, the new sugar-free variant is primarily targeted at health-conscious male consumers who may be put off by the feminine image of diet-positioned cola carbonates products such as Diet Coke.
Bottled water retains huge potential for further development in the forecast period
As one of the main beneficiaries of the health trend, bottled water maintained its positive development in 2007. Rising health awareness not only attracted new consumers, but also encouraged existing drinkers to increase their bottled water consumption. Whilst Irish consumption levels still lagged a considerable distance behind those of continental Europe at the end of the review period, they are expected to continue rising as more consumers switch from less healthy soft drinks options to bottled water. Aside from health, convenience was also a major driver of growth in bottled water. The origins of bottled water products and the impact their production has on the environment are likely to prove increasingly important in influencing purchasing habits over the forecast period. As more and more consumers adopt an eco-friendly attitude, bottled water manufacturers will have to put recyclable or biodegradable packaging and ‘greener’ transportation methods high on their agendas.
Highly competitive
The soft drinks market in Ireland remained highly competitive in 2007, especially with the emphasis shifting from full sugar carbonates to low calorie alternatives, fruit/vegetable juice and water. C&C (Ireland) Ltd sold its entire soft drinks arm to UK company Britvic Ltd in August 2007, thereby handing over ownership of a number of major soft drinks brands, including Club, Ballygowan and the licence for Pepsi and 7-Up. Britvic’s renewed focus on healthier soft drinks options is expected to help the company perform well in Ireland over the forecast period.
Table of contents
SOFT DRINKS IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising health awareness boosts demand for fruit/vegetable juice
Carbonates suffers as Irish consumers opt for healthier soft drinks alternatives
Bottled water retains huge potential for further development in the forecast period
Highly competitive
KEY TRENDS AND DEVELOPMENTS
Sporting chances
Soft drinks manufacturers attempt to self-regulate
Convenience is king
Indulgence and adult drinkers
The Irish love anything that is “Irish”
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
COCA-COLA BOTTLERS (IRELAND) LTD - SOFT DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Coca-Cola Bottlers (Ireland) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Coca-Cola Bottlers (Ireland) Ltd: Competitive Position 2007
GLAXOSMITHKLINE (IRELAND) LTD - SOFT DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 GlaxoSmithKline (Ireland) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 GlaxoSmithKline (Ireland) Ltd: Competitive Position 2007
INNOCENT DRINKS CO LTD - SOFT DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Innocent Drinks Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Innocent Drinks Co Ltd: Competitive Position 2007
KERRY GROUP PLC - SOFT DRINKS - IRELAND
KEY FACTS
Summary 8 Kerry Group Plc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Kerry Group Plc: Competitive Position 2007
CARBONATES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 30 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 31 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 32 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 33 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 34 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 35 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 36 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 37 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 38 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 39 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 40 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 41 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 42 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 43 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 44 Low Calorie Carbonates by Subsector
FRUIT/VEGETABLE JUICE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 46 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 47 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 48 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 49 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 50 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 51 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 52 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 53 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 54 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 55 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 56 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 57 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 58 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 59 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 60 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 61 Sales of Bottled Water to Institutional Channel 2001-2006
SECTOR DATA
Table 62 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 63 Off-trade Sales of Bottled Water: Value 2002-2007
Table 64 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 65 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 66 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 67 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 68 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 69 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 70 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 71 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 72 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 73 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 75 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 76 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 77 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 78 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 79 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 80 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 81 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 82 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 83 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 84 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 85 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Table 86 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 87 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 88 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 89 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 90 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 91 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 92 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 93 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 94 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 95 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 96 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 98 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 99 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 100 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 101 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 102 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 103 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 104 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 105 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 106 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 107 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 108 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 111 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 112 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 113 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 114 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 115 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 116 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 117 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 118 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 119 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 120 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 121 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012