Soft Drinks in Ireland
Euromonitor International's Soft Drinks in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 144 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks brace economic storm
While consumers have not forgotten their health and indulgence necessities, there has been a definite shift in priorities as Ireland was one of the countries hit by the global economic crash. In the soft drinks market, soft drinks volume sales increased in 2008 to £881 million from £855 million the previous year. Yet rising unit prices, dwindling environment, and waste management and energy costs are a few factors, in addition to the credit crunch, that threatens the soft drinks market and spending power of consumers. On the same token, the growth in soft drinks remains relatively steady. There is parallel growth across all categories, particularly in flavoured water, smoothies, and energy drinks, whose growth is related to more established categories. Such figures infer that consumers are still placing health and convenience needs above the crunch.
Bottled water feels pressure from government and environment
The Irish government is aware of its need to be more assertive in improving water quality, more so after the European Commission issued its final warning in 2007. Poor water quality in Ireland has enabled bottled water manufacturers to drag their feet in terms of sustainability. The government is predominantly responsible for such shortcomings. Hitherto, over the review period Ireland’s EPA released an annual report that assessed the overall quality of Ireland’s environment, its pressures, and the way the country is responding as a society to current and emerging environmental issues, one of them being the bottled water industry. As a result, the Food Safety Authority (FSAI), the Beverage Council of Ireland, and the National Standards Authority of Ireland plan more rigorous action to address environmental issues. Though the bottled water industry continues to thrive in Ireland, partly due to increased interest in health and convenience, the review period saw more pressure in soft drinks and it will be a matter of time before the industry will be more implicated in the matter.
Functional drinks makes major headway to defeat obesity and exercise more
As one of the main beneficiaries of the health trend, functional drinks maintained its positive development in 2008. Rising health awareness and the battle against obesity not only attracted new consumers, but it encouraged existing drinkers to increase their functional beverage consumption. Functional drinks grew by 13% in retail value terms in 2008 and, more than any sector, utilised lifestyle trends to push sales. Lucozade continued to monopolise the market with its leading brand, Lucozade Sport, launching its Head2Head Challenge over the review period, linking the product to some of Ireland’s biggest sports stars. Lucozade Alert also launched new slogans and in-store promotions. Due to its eye-catching packaging and well-established name in light of current health trends and fight against fat, Lucozade continues and will continue to maintain its current market position.
Convenience stores sell convenient soft drinks
The number of convenience stores in Ireland continues to grow considerably. The largest players in a rapidly expanding market are Spar, Centra, and Londis. Ireland’s convenience store network is by far the most developed in Europe in terms of the range of products and services available to consumers. This, in effect, has assisted in soft drinks sales where retail and volume sales reached £1.8 trillion and £881million, respectively. With the more youthful and on-the-go demographic more inclined to shop at convenience stores, and with certain beverage categories heavily weighted in distribution terms towards the convenience store segment, the very shape of the Irish retail market is in a great deal of flux as convenience is key.
The “Fighting Irish” buy Irish
One of the biggest selling points in Ireland of almost any product or service is the fact that it is either “of Irish origin” or “Irish owned”. This national pride extends beyond FMCG and can be seen in telephone & internet services, restaurants, and even toothpaste. This patriotic slant in purchasing decisions has been evident for many years and does not look to recede any time soon. Irish people not only see their products as better in terms of quality but oftentimes even worth the price. Irish interest in local dairy and meat products will remain a strong force in the packaged food and soft drinks markets over the forecast period and beyond. This can presently be seen in bottled water, where international brands such as Volvic and Evian are respectively trampled by Ballygowan and Deep River Rock, the latter two associated with the Irish consumer. Britvic Ltd’s Ballygowan has managed to maintain its reputation of being Ireland’s favourite bottled water brand for 26 years.
Table of contents
SOFT DRINKS IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks brace economic storm
Bottled water feels pressure from government and environment
Functional drinks makes major headway to defeat obesity and exercise more
Convenience stores sell convenient soft drinks
The “Fighting Irish” buy Irish
KEY TRENDS AND DEVELOPMENTS
Tackling obesity and increasing exercise levels create leg room for functional drinks
Bottled water is under slow but sure pressure to address sustainability
Convenient selling speeds convenient consumption
Adult soft drinks consumers do not compromise health and indulgence
Irish buy Irish
Soft drinks braces itself for economic storm
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Ireland
DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
COCA-COLA BOTTLERS (IRELAND) LTD - SOFT DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Coca-Cola Bottlers (Ireland) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Coca-Cola Bottlers (Ireland) Ltd: Competitive Position 2008
GLAXOSMITHKLINE (IRELAND) LTD - SOFT DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 GlaxoSmithKline (Ireland) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 GlaxoSmithKline (Ireland) Ltd: Competitive Position 2008
INNOCENT DRINKS CO LTD - SOFT DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Innocent Drinks Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Innocent Drinks Co Ltd: Competitive Position 2008
KERRY GROUP PLC - SOFT DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kerry Group Plc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Kerry Group Plc: Competitive Position 2008
CARBONATES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Low Calorie Carbonates by Subsector
Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 65 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 66 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 69 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 70 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 75 Sales of Bottled Water to Institutional Channel 2004-2008
Table 76 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 77 Off-trade Sales of Bottled Water: Value 2003-2008
Table 78 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 79 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 80 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 81 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 82 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 83 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 84 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 86 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 87 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 91 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 92 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 93 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 94 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 95 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 100 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 102 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 103 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 104 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 105 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 106 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 108 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 110 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 111 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 112 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 113 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 114 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 115 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 116 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 117 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 118 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 119 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 123 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Off-trade Sales of RTD Coffee: Volume 2005-2008
Table 125 Off-trade Sales of RTD Coffee: Value 2005-2008
Table 126 Off-trade Sales of RTD Coffee: % Volume Growth 2005-2008
Table 127 Off-trade Sales of RTD Coffee: % Value Growth 2005-2008
Table 128 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 129 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 130 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 131 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 132 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 133 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 134 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 135 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013