Soft Drinks in Japan
Euromonitor International's Soft Drinks in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 197 | Publication date: Oct 2006
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Executive summary
Soft drinks see growth on back of healthy beverages
Following unusually strong growth in Japanese soft drinks in 2004, sales in 2005 saw a slighter increase as consumer demand for soft drinks reverted to normal levels, without the impetus of a particularly hot summer. Strong growth in healthy soft drinks such as non-sugared RTD tea and bottled water helped to expand overall sales, though this growth was partially off-set by declines in high-sugar soft drinks, such as carbonates and fruit juice. With soft drinks being fairly mature, competition for consumer attention remains intense and soft drink manufacturers continue to focus on new product launches and aggressive marketing campaigns to boost their shares.
While value sales continued to grow on the back of volume growth, current value unit prices of soft drinks continued to decline in 2005. As a reflection of the severity of retail competition in Japan, even price-stable convenience store chains were not spared from price discounting. Seven-Eleven, Japan’s largest convenience store operator, reversed its long-standing policy of offering soft drinks at manufacturers’ suggested selling prices in September 2005. This move then triggered copy-cat reactions from several other convenience store operators.
Health trends continue to influence sales
Heightened consumer awareness of health and diet issues continues to have a strong influence on the direction and composition of Japanese soft drinks. Healthy beverages, such as bottled water and non-sugared Asian still RTD tea, play a strong role in boosting sales of soft drinks. In addition, many soft drink players continue to focus their efforts on developing functional and fortified variants of their standard soft drinks in the race to satisfy consumer demand for healthy beverages.
In terms of functional soft drinks, 2005 saw growing consumer fatigue with amino acid drinks and sales of key amino acid drinks fell. At the same time, manufacturers continued to look for the next “big” functional trend in the hopes of sparking a similar boom.
In doing so, manufacturers were guided by growing consumer concern over lifestyle-related diseases, such as diabetes and intestinal health. This led to the launch of functional soft drinks featuring polyphenols and soy isoflavone. In addition, continued strong consumer demand for diet and beauty supporting products resulted in soft drinks with ingredients such as metabolism-enhancing L-carnitine or beauty-supporting CoQ10 and collagen.
Fortification also continued to be seen, especially in fruit/vegetable juice. Manufacturers rushed to meet consumer demand for soft drinks that offer a convenient way of consuming the daily required quantity of vitamins and minerals.
Coca-Cola remains top though other manufacturers gain
In 2005, Coca-Cola (Japan) Co Ltd retained its top spot in Japanese soft drinks with a significant presence across soft drinks, from its trademark Coca-Cola brand to Georgia, the best-selling RTD coffee brand in Japan.
Second-place Suntory Ltd had a firm hold on its second-position place with a strong stable of brands, particularly in high-growth RTD tea and bottled water.
The two notable gainers in 2005 were Asahi Soft Drinks Ltd and Ito En Ltd. Both companies saw success on the back of new products that heavily emphasise a health and wellness element. Like Asahi Soft Drinks Ltd and Ito En Ltd, other soft drink manufacturers with a heavy focus on health and wellness products also made gains in volume share, such as Kagome Co Ltd, a leading player in vegetable juice. House Foods Corp proved successful with its range of bottled water and healthy black bean drinks and Otsuka Beverage Co Ltd with its range of imported bottled water.
Healthy products but growth slows
Soft drinks is expected to see slower growth during the forecast period due to maturity and a declining population. These trends will generate intensified competition amongst retailers and manufacturers for a shrinking consumer base.
The trend towards healthier soft drinks is expected to continue, with bottled water and Asian still RTD tea driving volume growth. Meanwhile functional trends are also predicted to create potential for growth. In particular, soft drinks catering to beauty and diet trends are expected to carve out new areas of consumer demand and help to expand soft drinks.
With a shrinking consumer base, in the long-run manufacturers will not be able to push for volume growth alone. Consequently, manufacturers are increasingly expected to develop higher-priced and value-added soft drinks to compensate for slowing volume sales. The development of functional and fortified soft drinks fits into this strategy. Manufacturers are also expected to continue to emphasise the use of premium ingredients and advanced processing techniques, as well as to utilise innovative packaging formats such as chilled cup and bottle-can (ie PET-coated aluminium can) packaging, to appeal to consumer demands for more premium products.
Table of contents
SOFT DRINKS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
TOTAL SOFT DRINKS SALES
Market Performance
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2000-2005
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2000-2005
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2000-2005
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2000-2005
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2005
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2005
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2005
Table 9 Company Shares of Soft Drinks (RTD) by Total Volume 2001-2005
Table 10 Brand Shares of Soft Drinks (RTD) by Total Volume 2002-2005
Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 13 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 14 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
On-trade Shares
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2001-2005
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2002-2005
OFF-TRADE SOFT DRINKS SALES
Market Performance
Table 17 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2000-2005
Table 18 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2000-2005
Table 19 Off-trade Sales of Soft Drinks by Sector: Value 2000-2005
Table 20 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2000-2005
Key Trends and Developments
Competitive Environment
Table 21 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2001-2005
Table 22 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2005
Table 23 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2001-2005
Table 24 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2005
Table 25 Company Shares of Off-trade Soft Drinks by Value 2001-2005
Table 26 Brand Shares of Off-trade Soft Drinks by Value 2002-2005
Off-Trade Distribution
Table 27 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2005
Retailer Activity and Private Label Trends
Table 28 Penetration of Private Label (as sold) by Sector by Volume 2001-2005
Table 29 Penetration of Private Label by Sector by Value 2001-2005
Forecast Market Performance
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005-2010
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2005-2010
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2005-2010
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2005-2010
APPENDIX
Concentrates Conversions and Additional Data
Table 34 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2000-2005
Table 36 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2000-2005
Table 37 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2001-2005
Table 38 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2005
Table 39 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2001-2005
Table 40 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2005
Table 41 Company Shares of Concentrates (RTD) by Off-trade Volume 2001-2005
Table 42 Brand Shares of Concentrates (RTD) by Off-trade Volume 2002-2005
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2005-2010
Table 44 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2005-2010
Institutional Sales of Bottled Water
Table 45 Sales of Bottled Water to Institutional Channels 2000-2005
DEFINITIONS
LOCAL COMPANY PROFILES - JAPAN
ASAHI SOFT DRINKS LTD - SOFT DRINKS - JAPAN
COMPANY BACKGROUND
Summary 1 Summary - Asahi Soft Drinks Ltd Operational Indicators 2005
PRODUCTION CAPACITY
Summary 2 Summary - Asahi Soft Drinks Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Table 46 Asahi Soft Drinks Ltd Shares of Soft Drinks by Subsector by Off-trade Volume 2001-2005
CALPIS CO LTD - SOFT DRINKS - JAPAN
COMPANY BACKGROUND
Summary 3 Summary - Calpis Co Ltd Operational Indicators 2005
PRODUCTION CAPACITY
Summary 4 Summary - Calpis Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Table 47 Calpis Co Ltd Shares of Soft Drinks by Subsector by Off-trade Volume 2001-2005
COCA-COLA (JAPAN) CO LTD - SOFT DRINKS - JAPAN
COMPANY BACKGROUND
Summary 5 Summary - Coca-Cola Central Japan Operational Indicators 2005
Summary 6 Summary - Coca-Cola West Japan Operational Indicators 2005
Summary 7 Summary - Hokkaido Coca-Cola Bottling Co Ltd Operational Indicators 2005
Summary 8 Summary - Hokuriku Coca-Cola Bottling Co Ltd Operational Indicators 2005
Summary 9 Summary - Kinki Coca-Cola Bottling Co Ltd Operational Indicators 2005
Summary 10 Summary - Mikuni Coca-Cola Bottling Co Ltd Operational Indicators 2005
Summary 11 Summary - Minami Kyushu Coca-Cola Bottling Co Ltd Operational Indicators 2005
Summary 12 Summary - Okinawa Coca-Cola Bottling Co Ltd td Operational Indicators 2005
Summary 13 Summary - Sendai Coca-Cola Bottling Co Ltd Operational Indicators 2005
Summary 14 Summary - Shikoku Coca-Cola Bottling Co Ltd Operational Indicators 2005
Summary 15 Summary - Tokyo Coca-Cola Bottling Co Ltd Operational Indicators 2005
PRODUCTION CAPACITY
Summary 16 Summary - Coca-Cola (Japan) Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Table 48 Coca-Cola (Japan) Co Ltd Shares of Soft Drinks by Subsector by Off-trade Volume 2001-2005
DYDO DRINCO INC - SOFT DRINKS - JAPAN
COMPANY BACKGROUND
Summary 17 Summary - Dydo Drinco Inc Operational Indicators 2005
PRODUCTION CAPACITY
COMPETITIVE POSITIONING
Table 49 Dydo Drinco Inc Shares of Soft Drinks by Subsector by Off-trade Volume 2001-2005
ITO EN LTD - SOFT DRINKS - JAPAN
COMPANY BACKGROUND
Summary 18 Summary - Ito En Ltd Operational Indicators 2005
PRODUCTION CAPACITY
COMPETITIVE POSITIONING
Table 50 Ito En Ltd Shares of Soft Drinks by Subsector by Off-trade Volume 2001-2005
KAGOME CO LTD - SOFT DRINKS - JAPAN
COMPANY REVIEW
KIRIN BEVERAGE CORP - SOFT DRINKS - JAPAN
COMPANY BACKGROUND
Summary 19 Summary - Kirin Beverage Corp Operational Indicators 2005
PRODUCTION CAPACITY
Summary 20 Summary - Kirin Beverage Corp: Production Statistics 2004
COMPETITIVE POSITIONING
Table 51 Kirin Beverage Corp Shares of Soft Drinks by Subsector by Off-trade Volume 2001-2005
OTSUKA PHARMACEUTICAL CO LTD - SOFT DRINKS - JAPAN
COMPANY BACKGROUND
Summary 21 Summary - Otsuka Pharmaceutical Co Ltd Operational Indicators 2005
PRODUCTION CAPACITY
Summary 22 Summary - Otsuka Pharmaceutical Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Table 52 Otsuka Pharmaceutical Co Ltd Shares of Soft Drinks by Subsector by Off-trade Volume 2001-2005
SUNTORY LTD - SOFT DRINKS - JAPAN
COMPANY BACKGROUND
Summary 23 Summary - Suntory Ltd Operational Indicators 2005
PRODUCTION CAPACITY
Summary 24 Summary - Suntory Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Table 53 Suntory Ltd Shares of Soft Drinks by Subsector by Off-trade Volume 2001-2005
CARBONATES IN JAPAN
SECTOR PERFORMANCE
Sales of carbonates fall
“Other” non-cola carbonates excite
Dominant cola carbonates suffer
Coca-Cola’s special magic continues
Carbonates show limited room for growth
Table 54 Off-trade Sales of Carbonates by Subsector: Volume 2000-2005
Table 55 Off-trade Sales of Carbonates by Subsector: Value 2000-2005
Table 56 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2000-2005
Table 57 Off-trade Sales of Carbonates by Subsector: % Value Growth 2000-2005
Table 58 Company Shares of Carbonates by Off-trade Volume 2001-2005
Table 59 Brand Shares of Carbonates by Off-trade Volume 2002-2005
Table 60 Company Shares of Carbonates by Off-trade Value 2001-2005
Table 61 Brand Shares of Carbonates by Off-trade Value 2002-2005
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2005-2010
Table 63 Forecast Off-trade Sales of Carbonates by Subsector: Value 2005-2010
Table 64 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2005-2010
Table 65 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2005-2010
NEW PRODUCT DEVELOPMENTS
Adult-oriented juice-based carbonates appeal
Flavoured carbonates diversify
Nostalgia-inspired drinks
Functional/fortified carbonates
Summary 25 Summary - Carbonates: New Product Launches 2004-2005
LOW CALORIE CARBONATES
Limited presence of low calorie carbonates
Low calorie variants most prominent in cola carbonates
Table 66 Low calorie Carbonates % Breakdown by Subsector by Off-trade Volume 2002-2005
CARBONATES FLAVOURS
Lemon-flavoured colas gaining share
“Other” non-cola carbonates diversifies
Table 67 Leading Flavours for Cola Carbonates: %Volume Breakdown 2003-2005
Table 68 Leading Flavours for Non-cola Carbonates: %Volume Breakdown 2003-2005
CARBONATES DISTRIBUTION
On-trade sales remain low
Fountain sales
Off-trade distribution remains strong
Table 69 On-trade vs Off-trade Sales of Carbonates: Volume 2000-2005
Table 70 On-trade vs Off-trade Sales of Carbonates: Value 2000-2005
Table 71 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2000-2005
Table 72 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2000-2005
FRUIT/VEGETABLE JUICE IN JAPAN
SECTOR PERFORMANCE
100% juice the only winner
Daily required dosage
Coca-Cola still tops but losing share
100% juice to provide impetus for future growth
Vegetable the way to go?
Table 73 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2000-2005
Table 74 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2000-2005
Table 75 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2000-2005
Table 76 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2000-2005
Table 77 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2001-2005
Table 78 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2005
Table 79 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2001-2005
Table 80 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2005
Table 81 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2005-2010
Table 82 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2005-2010
Table 83 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2005-2010
Table 84 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2005-2010
NEW PRODUCT DEVELOPMENTS
Pouch packaging for juice on the go
Functional/fortified juice
A new type of juice
Summary 26 Summary - Fruit/Vegetable Juice: New Product Launches 2004-2005
CHILLED VS NON-CHILLED FRUIT/VEGETABLE JUICE
Table 85 Chilled vs Non-chilled Fruit/Vegetable Juice by Off-trade Volume 2002-2005
FLAVOURS
Best-selling 100% apple and orange juice
Exotic nectars
Table 86 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2005
Table 87 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2005
Table 88 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2005
SMOOTHIES
Table 89 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2005
BOTTLED WATER IN JAPAN
SECTOR PERFORMANCE
Growth continues albeit at a slower rate
Mixed fortunes for functional bottled water
Fierce competition continues to keep prices down
Distinction between imported and domestic bottled water
Incorporation of bottled water into daily diet to boost future sales
Competition from water purifiers remain
Functional bottled water in a conundrum
New types of minerals to draw consumers
Table 90 Off-trade Sales of Bottled Water: Volume 2000-2005
Table 91 Off-trade Sales of Bottled Water: Value 2000-2005
Table 92 Off-trade Sales of Bottled Water: % Volume Growth 2000-2005
Table 93 Off-trade Sales of Bottled Water: % Value Growth 2000-2005
Table 94 Company Shares of Bottled Water by Off-trade Volume 2001-2005
Table 95 Brand Shares of Bottled Water by Off-trade Volume 2002-2005
Table 96 Company Shares of Bottled Water by Off-trade Value 2001-2005
Table 97 Brand Shares of Bottled Water by Off-trade Value 2002-2005
Table 98 Forecast Off-trade Sales of Bottled Water: Volume 2005-2010
Table 99 Forecast Off-trade Sales of Bottled Water: Value 2005-2010
Table 100 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2005-2010
Table 101 Forecast Off-trade Sales of Bottled Water: % Value Growth 2005-2010
NEW PRODUCT DEVELOPMENTS
Few new product developments for still bottled water
Functional bottled water sees activity despite declining sales
Low calorie a key to success
Mizu Mizu Shia from Suntory Ltd targets diabetics
Summary 27 Summary - Bottled Water: New Product Launches 2004-2005
FLAVOURS
Flavours remain limited
Table 102 Leading Flavours for Flavoured Bottled Water: %Volume Breakdown 2003-2005
Table 103 Leading Flavours for Functional Bottled Water: %Volume Breakdown 2003-2005
FUNCTIONAL DRINKS IN JAPAN
SECTOR PERFORMANCE
Competition pushes down sales
Sports drinks falters
Energy drinks stagnates
Coca-Cola remains on top
Forecast bleak due to strengthening competition
Table 104 Off-trade Sales of Functional Drinks by Subsector: Volume 2000-2005
Table 105 Off-trade Sales of Functional Drinks by Subsector: Value 2000-2005
Table 106 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2000-2005
Table 107 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2000-2005
Table 108 Company Shares of Functional Drinks by Off-trade Volume 2001-2005
Table 109 Brand Shares of Functional Drinks by Off-trade Volume 2002-2005
Table 110 Company Shares of Functional Drinks by Off-trade Value 2001-2005
Table 111 Brand Shares of Functional Drinks by Off-trade Value 2002-2005
Table 112 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2005-2010
Table 113 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2005-2010
Table 114 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2005-2010
Table 115 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2005-2010
NEW PRODUCT DEVELOPMENTS
Energy drinks go large
A new type of sports drink
Summary 28 Summary - Functional Drinks: New Product Launches 2004-2005
FLAVOURS
Table 116 Leading Flavours for Functional Drinks: %Volume Breakdown 2003-2005
CONCENTRATES IN JAPAN
SECTOR PERFORMANCE
Concentrates fails to excite
Liquid concentrates dominates
Powder concentrates relies on sports concentrates
Packaging dominated by cartons
Leading concentrate manufacturer diversifies
Declining sales expected
Table 117 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2000-2005
Table 118 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2000-2005
Table 119 Off-trade Sales of Concentrates by Subsector: Value 2000-2005
Table 120 Off-trade Sales of Concentrates by Subsector: % Value Growth 2000-2005
Table 121 Company Shares of Concentrates by Off-trade Value 2001-2005
Table 122 Brand Shares of Concentrates by Off-trade Value 2002-2005
Table 123 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2005-2010
Table 124 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2005-2010
Table 125 Forecast Off-trade Sales of Concentrates by Subsector: Value 2005-2010
Table 126 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2005-2010
NEW PRODUCT DEVELOPMENTS
Summary 29 Summary - Concentrates: New Product Launches 2004-2005
FLAVOURS
Table 127 Leading Flavours for Liquid Concentrates: %Volume Breakdown 2003-2005
Table 128 Leading Flavours for Powder Concentrates: %Volume Breakdown 2003-2005
RTD TEA IN JAPAN
SECTOR PERFORMANCE
RTD tea continues to see strong sales
Green tea sales growing with natural tasting products
Other Asian RTD tea struggles
Rest of the world still RTD tea faces saturation
Functional and healthy trends still seen
Oi Ocha’s comeback
Shake-up in the top four
Steady growth for RTD tea on the horizon
Rest of the world still RTD tea and carbonated RTD tea to remain niche
Green tea to lead due to demographic and health trends
Manufacturers continue efforts to woo sophisticated tea drinkers
Expanding home user sales
Table 129 Off-trade Sales of RTD Tea by Subsector: Volume 2000-2005
Table 130 Off-trade Sales of RTD Tea by Subsector: Value 2000-2005
Table 131 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2000-2005
Table 132 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2000-2005
Table 133 Company Shares of RTD Tea by Off-trade Volume 2001-2005
Table 134 Brand Shares of RTD Tea by Off-trade Volume 2002-2005
Table 135 Company Shares of RTD Tea by Off-trade Value 2001-2005
Table 136 Brand Shares of RTD Tea by Off-trade Value 2002-2005
Table 137 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2005-2010
Table 138 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2005-2010
Table 139 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2005-2010
Table 140 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2005-2010
NEW PRODUCT DEVELOPMENTS
Going natural
Kocha goes fruity
Other RTD tea diversifies
Tea made from healthy ingredients
Increasing array of functional properties
Summary 30 Summary - RTD Tea: New Product Launches 2004-2005
FLAVOURS
Flavoured tea – a niche product
Table 141 Leading Flavours for RTD Tea: %Volume Breakdown 2003-2005
RTD COFFEE IN JAPAN
SECTOR PERFORMANCE
Stable sales amidst stiff competition
Growth on the back of no-sugar and reduced-sugar products
Influence of US-style coffee shops remains strong
Seeking new customers
Asahi’s wonder Wonda
A stable forecast
Home use expected to grow
Potential in chilled cup coffee
Seeking new customers
Health and wellness coffee
Table 142 Off-trade Sales of RTD Coffee: Volume 2000-2005
Table 143 Off-trade Sales of RTD Coffee: Value 2000-2005
Table 144 Off-trade Sales of RTD Coffee: % Volume Growth 2000-2005
Table 145 Off-trade Sales of RTD Coffee: % Value Growth 2000-2005
Table 146 Company Shares of RTD Coffee by Off-trade Volume 2001-2005
Table 147 Brand Shares of RTD Coffee by Off-trade Volume 2002-2005
Table 148 Company Shares of RTD Coffee by Off-trade Value 2001-2005
Table 149 Brand Shares of RTD Coffee by Off-trade Value 2002-2005
Table 150 Forecast Off-trade Sales of RTD Coffee: Volume 2005-2010
Table 151 Forecast Off-trade Sales of RTD Coffee: Value 2005-2010
Table 152 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2005-2010
Table 153 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2005-2010
NEW PRODUCT DEVELOPMENTS
No- and low-sugar options growing
Milky coffee finds favour
RTD coffee goes functional
Health and wellness focus
The beans still matter
From coffee shop coffee to convenience store coffee
Summary 31 Summary - RTD Coffee: New Product Launches 2004-2005
ASIAN SPECIALITY DRINKS IN JAPAN
SECTOR PERFORMANCE
Continued strong performance thanks to Asian still RTD tea
Health trends have a dual impact on sales
Forecast growth
Table 154 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2000-2005
Table 155 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2000-2005
Table 156 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2000-2005
Table 157 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2000-2005
Table 158 Company Shares of Asian Speciality Drinks by Off-trade Volume 2001-2005
Table 159 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2002-2005
Table 160 Company Shares of Asian Speciality Drinks by Off-trade Value 2001-2005
Table 161 Brand Shares of Asian Speciality Drinks by Off-trade Value 2002-2005
Table 162 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2005-2010
Table 163 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2005-2010
Table 164 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2005-2010
Table 165 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2005-2010
NEW PRODUCT DEVELOPMENTS
Calpis expands RTD offerings
Functional/fortified Asian speciality drinks
RTD vinegar expands
Summary 32 Summary - Asian Speciality Drinks: New Product Launches 2004-2005