Soft Drinks in Japan
Euromonitor International's Soft Drinks in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 187 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Sales revitalised by premium and healthy products
Following on from stagnancy in 2006, soft drinks returned to strong volume and current value growth in 2007. This was chiefly due to strong innovation, with a particular focus on premium ingredients and healthy soft drinks. Within carbonates, for example, low calorie cola carbonates fuelled revived growth, while within fruit/vegetable juice 100% juice was largely responsible for strong growth. Bottled water also notably benefited from this trend, with health-conscious consumers attempting to increase their everyday water consumption.
New product development crucial to maintaining sales growth
The most dynamic growth across soft drinks was seen for flavoured bottled water in 2007, with this largely due to the launch of Volvic Fruits Kiss. This offered flavoured French mineral water at a price considerably lower than that of Perrier and dramatically boosted awareness of and interest in flavoured bottled water. In contrast, product areas that saw little new product development generally declined in 2007. Energy drinks, speciality regular cola, carbonated RTD tea and powder concentrates saw little innovation and thus all experienced sales decline in 2007. With an increasing number of brands competing for consumer attention in soft drinks, promotion and innovation is increasingly important to maintaining sales growth.
Strong leaders invest in maintaining share
Coca-Cola and Suntory are the two leading players in soft drinks and continued to invest heavily in marketing and new product development in 2007. However, they struggled to hold on to their share, as a high number of new launches resulted in growing competition. In contrast, third ranked Kirin Beverage Corp saw a good growth in share, thanks to its increased production capacity. The company began to utilise parent company Kirin Brewery’s production facilities in the last two years of the review period, dramatically increasing production and thus sales.
Frequent launches focused on chained retailers
The strong new product development seen in 2007 required an effective platform in order for launches to attract a wide range of consumers. Consequently, most players focused on chained supermarkets/hypermarkets and convenience stores in order to launch new products and brand extensions. As a result, these channels notably widened the range of soft drinks on offer and thus gained sales share. Consumers were in turn attracted by the wide range, convenience and price promotions offered by these channels.
Steady growth for forecast period
The strong growth seen in 2007 is not expected to be maintained during the forecast period. Players capitalised on the strong health and wellness trend and growing demand for premium products towards the end of the review period, benefiting growth. However, the growing maturity of soft drinks will prevent this growth from continuing. Competition is also expected to hinder unit price growth during the forecast period, with softer constant value than volume growth as a consequence.
Table of contents
SOFT DRINKS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales revitalised by premium and healthy products
New product development crucial to maintaining sales growth
Strong leaders invest in maintaining share
Frequent launches focused on chained retailers
Steady growth for forecast period
KEY TRENDS AND DEVELOPMENTS
Premiumisation increases due to selective consumers
Enriched health drinks attract nutritionally aware consumers
Healthier products in the spotlight
Ageing population poses challenges
Rising cost of raw materials results in changing strategies
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
ASAHI SOFT DRINKS LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Asahi Soft Drinks Ltd: Key Facts
Summary 3 Asahi Soft Drinks Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Asahi Soft Drinks Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Asahi Soft Drinks Ltd: Competitive Position 2007
CALPIS CO LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Calpis Co Ltd: Key Facts
Summary 7 Calpis Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Calpis Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Calpis Co Ltd: Competitive Position 2007
COCA-COLA (JAPAN) CO LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Coca-Cola (Japan) Co Ltd: Key Facts
Summary 11 Coca-Cola (Japan) Co Ltd: Operational Indicators
Summary 12 Coca-Cola Central Japan: Operational Indicators
Summary 13 Coca-Cola West Holdings Company: Operational Indicators
Summary 14 Kinki Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 15 Shikoku Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 16 Minamikyusyu Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 17 Hokkaido Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 18 Mikuni Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 19 Sendai Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 20 Tone Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 21 Tokyo Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 22 Hokuriku Coca-Cola Bottling Co Ltd: Operational Indicators
Summary 23 Okinawa Coca-Cola Bottling Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Coca-Cola (Japan) Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 Coca-Cola (Japan) Co Ltd: Competitive Position 2007
DYDO DRINCO INC - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Dydo Drinco Inc: Key Facts
Summary 27 Dydo Drinco Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Dydo Drinco Inc: Competitive Position 2007
ITO EN LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Ito En Ltd: Key Facts
Summary 30 Ito En Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Ito En Ltd: Competitive Position 2007
JAPAN TOBACCO INC - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Japan Tobacco Inc: Key Facts
Summary 33 Japan Tobacco Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 34 Japan Tobacco Inc: Competitive Position 2007
KIRIN BEVERAGE CORP - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Kirin Beverage Corp: Key Facts
Summary 36 Kirin Beverage Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 37 Kirin Beverage Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 38 Kirin Beverage Corp: Competitive Position 2007
SUNTORY LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Suntory Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 40 Suntory Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 41 Suntory Ltd: Competitive Position 2007
CARBONATES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007
Table 47 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2007
Table 48 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 50 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 51 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 56 Low-calorie Carbonates by Subsector 2003-2007
FRUIT/VEGETABLE JUICE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 74 Off-trade Sales of Bottled Water: Value 2002-2007
Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 76 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 77 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 78 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 79 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 80 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 89 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 90 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 91 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 92 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 42 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 99 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 101 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 102 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
SECTOR DATA
Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 113 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 115 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 116 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 122 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 125 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 126 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 127 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
Table 128 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 129 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
ASIAN SPECIALITY DRINKS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2002-2007
Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2002-2007
Table 136 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2002-2007
Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2002-2007
Table 138 Company Shares of Asian Speciality Drinks by Off-trade Volume 2003-2007
Table 139 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2004-2007
Table 140 Company Shares of Asian Speciality Drinks by Off-trade Value 2003-2007
Table 141 Brand Shares of Asian Speciality Drinks by Off-trade Value 2004-2007
Table 142 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2007-2012
Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2007-2012
Table 144 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2007-2012
Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2007-2012