Soft Drinks in Japan
Euromonitor International's Soft Drinks in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 189 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Healthy positioning increasingly significant
Both soft drinks players and consumers increasingly focused on health and wellness products towards the end of the review period. Low calorie and products with a healthy positioning gained share, such as low calorie carbonates and RTD coffee, bottled water and green tea. The leading players also notably sought to expand their consumer bases by targeting health-conscious older consumers. This trend was particularly notable in RTD tea, with players stressing the convenience of RTD tea in comparison with hot tea, as Japan becomes an increasingly ageing society.
Consumers switch from tapped to bottled water
Bottled water is consumed by a wide range of consumers, with consumption further increasing towards the end of the review period due to the healthy image of mineral water. This attracted health-conscious consumers, who increasingly switched from tap water and purified water as a result. Flavoured bottled water also notably benefited from the healthy image of mineral water. These products are viewed as a healthy alternative to other soft drinks and saw strong growth in 2008.
Competitive pricing across soft drinks
Unit prices saw a slight decline in constant value terms in 2008 over the previous year despite rising costs for ingredients and production. This occurred due to the heavy use of price promotions and fierce competition among the key players. Carbonates and bottled water notably saw constant value unit prices decline in 2008 due to strong competition among the leading players and retailers. However, many leading players such as Coca-Cola and Suntory, the two leading players in soft drinks, introduced new and innovative products in order to side-step price competition. Strong new product development thus enabled many companies to maintain their volume and value shares in 2008
Supermarkets/hypermarkets and convenience stores gain further share
Most new product launches in 2008 focused on supermarkets/hypermarkets and convenience stores, as players sought to maximise consumer reach. The large chains present in these channels benefit from larger economies of scale and are thus able to use competitive pricing to maximise volume sales. Convenience stores continues to be extremely popular among on-the-go consumers meanwhile, due to these outlets’ widespread presence across Japan. Convenience stores also improved its range of impulse food and drink and consumer foodservice during the review period, creating complete meal solutions for busy people. Limited edition launches notably focused almost exclusively on convenience stores towards the end of the review period.
Continued but slowing growth
Soft drinks is expected to see slower total volume and constant value growth during the forecast period. This will be due to the impact of the economic recession, which is expected to blight the early years of the forecast period. Consequently, consumers are expected to cut back on their expenditure in many areas, including soft drinks. However, individual product areas are expected to see good growth. Bottled water is notably expected to see strong growth due to increasing health-consciousness, with many switching to bottled from tap water. Concentrates is also expected to see strong growth from a low base, with Calpis set to launch more health-orientated products for its range of liquid concentrates.
Table of contents
SOFT DRINKS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy positioning increasingly significant
Consumers switch from tapped to bottled water
Competitive pricing across soft drinks
Supermarkets/hypermarkets and convenience stores gain further share
Continued but slowing growth
KEY TRENDS AND DEVELOPMENTS
Busier lifestyles call for convenience
Consumers seek healthier lifestyles
Focus on cosmetic functions attracts women
Premium products benefit and suffer due to Japan’s economic performance
Carbonated drinks offer a surprising potential for growth
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 21 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 24 Penetration of Private Label by Sector by Value 2003-2008
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
FOUNTAIN SALES IN JAPAN
TRENDS
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
ASAHI SOFT DRINKS LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Asahi Soft Drinks Ltd: Key Facts
Summary 3 Asahi Soft Drinks Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Asahi Soft Drinks Ltd: Competitive Position 2008
CALPIS CO LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Calpis Co Ltd: Key Facts
Summary 6 Calpis Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Calpis Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Calpis Co Ltd: Competitive Position 2008
COCA-COLA (JAPAN) CO LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Coca-Cola (Japan) Co Ltd: Key Facts
Summary 10 Coca-Cola Central (Japan) Co Ltd: Operational Indicators
Summary 11 Coca-Cola West Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Coca-Cola (Japan) Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Coca-Cola (Japan) Co Ltd: Competitive Position 2008
DYDO DRINCO INC - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Dydo Drinco Inc: Key Facts
Summary 15 Dydo Drinco Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Dydo Drinco Inc: Competitive Position 2008
HOUSE FOODS CORP - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 House Foods Corp: Key Facts
Summary 18 House Foods Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 House Foods Corp: Competitive Position 2008
ITO EN LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Ito En Ltd: Key Facts
Summary 21 Ito En Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Ito En Ltd: Competitive Position 2008
JAPAN TOBACCO INC - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Japan Tobacco Inc: Key Facts
Summary 24 Japan Tobacco Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Japan Tobacco Inc: Competitive Position 2008
KIRIN BEVERAGE CORP - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Kirin Beverage Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Kirin Beverage Corp: Competitive Position 2008
SUNTORY LTD - SOFT DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Suntory Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 29 Suntory Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 30 Suntory Ltd: Competitive Position 2008
CARBONATES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Low Calorie Carbonates by Subsector
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2008
Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2008
Table 55 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 56 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 57 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 58 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 70 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 71 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 72 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 73 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 74 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 75 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 76 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 80 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 81 Sales of Bottled Water to Institutional Channel 2004-2008
Table 82 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 83 Off-trade Sales of Bottled Water: Value 2003-2008
Table 84 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 85 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 86 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2008
Table 87 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2008
Table 88 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 89 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 90 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 91 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 92 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 93 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 94 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 95 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 97 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 98 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 99 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 100 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 101 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2008
Table 102 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 103 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 104 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 105 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 107 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 108 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 110 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 111 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 112 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 113 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 114 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 115 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2008
Table 116 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2008
Table 117 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 118 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 119 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 120 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 121 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 122 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 124 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 125 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 126 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 127 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 128 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 129 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 130 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 133 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 134 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 136 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 137 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 138 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 139 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 140 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 141 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2008
Table 142 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 143 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 144 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 145 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 146 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 147 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
ASIAN SPECIALITY DRINKS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 148 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2003-2008
Table 149 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2003-2008
Table 150 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2003-2008
Table 151 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2003-2008
Table 152 Company Shares of Asian Speciality Drinks by Off-trade Volume 2004-2008
Table 153 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2005-2008
Table 154 Company Shares of Asian Speciality Drinks by Off-trade Value 2004-2008
Table 155 Brand Shares of Asian Speciality Drinks by Off-trade Value 2005-2008
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2008-2013
Table 157 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2008-2013
Table 158 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2008-2013
Table 159 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2008-2013