Soft Drinks in Latvia
Euromonitor International's Soft Drinks in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 127 | Publication date: Apr 2009
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Executive summary
Overall inflation impacts price growth
Increasing prices were caused both by world price growth and local inflation. Local companies import many raw materials, especially exotic fruit concentrates, and, as they become more expensive on the world market, this forces manufacturers to raise prices. Overall inflation in Latvia caused by a rapid economic boom, increasing income per capita and, as a result, growing demand, also impacted prices. In addition, Latvia saw closures of local sugar factories, and consequently manufacturers whose products contain sugar have been forced to look for sugar suppliers abroad.
Young bottled water environment increases rate of growth
Functional water emerged on the world market only a couple of years ago, but its popularity has already reached Latvia, and demand is increasing. The main difference of near water from ordinary flavoured water is that functional water usually contains vitamins and is a diet product, which is sweet but has low calorie content. Some brands even contain fat-burning components. As the health trend is strengthening in Latvia, such products are in high demand.
Competition on soft drinks market intensifies
With the rapid development of new products such as natural not from concentrate juices, RTD teas and energy drinks, producers try to launch new products and get an advantageous market position until there are gaps on the market and the market is not saturated yet. Although other soft drinks are largely saturated, new players have also appeared in bottled water and carbonates. The competitive advantage depends on price level, for that reason producers will try to save it the same in future not to loose the competitive position.
Supermarkets and hypermarkets remain main distribution channel
Supermarkets and hypermarkets are popular for several reasons. People lack free time and many prefer to do their shopping once a week. Supermarkets offer a wide range of products which saves time and allows consumers to buy all they require in one place. The majority of people use a car for shopping, so the availability of parking spaces has an essential impact on the popularity of different outlets. There are usually large parking places near hypermarkets which gives them an advantage.
Consumption of natural juices and bottled water expected to increase
The strengthening of the health trend and the increasing number of people who prefer quality over price will lead to a gradual premiumisation trend in Latvia. As healthy drinks usually require expensive natural raw materials, the average price is expected to increase in coming years. By contrast, the growth of carbonates, nectars and juice drinks is expected to slow, as far as they are made from concentrates and contain dyes and sugar, which are not considered very healthy.
Table of contents
SOFT DRINKS IN LATVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Overall inflation impacts price growth
Young bottled water environment increases rate of growth
Competition on soft drinks market intensifies
Supermarkets and hypermarkets remain main distribution channel
Consumption of natural juices and bottled water expected to increase
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales
Trends
SECTOR DATA
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CARBONATES IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 38 Low Calorie Carbonates by Subsector
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 47 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 48 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 49 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 67 Sales of Bottled Water to Institutional Channel 2003-2008
SECTOR DATA
Table 68 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 69 Off-trade Sales of Bottled Water: Value 2003-2008
Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 71 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 84 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR APPENDIX
Concentrates Conversions
Table 90 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 93 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 94 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 95 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 96 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 101 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 102 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 103 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 104 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 105 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 106 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 107 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 108 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN LATVIA
SECTOR DATA
Table 113 Off-trade Sales of RTD Coffee: Volume 2003-2007
Table 114 Off-trade Sales of RTD Coffee: Value 2003-2007
Table 115 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2007
Table 116 Off-trade Sales of RTD Coffee: % Value Growth 2003-2007
Table 117 Company Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 118 Brand Shares of RTD Coffee by Off-trade Volume 2005-2007
Table 119 Company Shares of RTD Coffee by Off-trade Value 2004-2007
Table 120 Brand Shares of RTD Coffee by Off-trade Value 2005-2007
PURE FOOD SIA
Strategic Direction
KEY FACTS
Summary 2 Pure Food SIA: Key Facts
Summary 3 Pure Food SIA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Pure Food SIA: Competitive Position 2008
GUTTA AS
Strategic Direction
KEY FACTS
Summary 5 Gutta AS: Key Facts
Summary 6 AS Gutta: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Gutta AS: Competitive Position 2008