Soft Drinks in Latvia
Euromonitor International's Soft Drinks in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 135 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
The Price of Soft Drinks Continues to Increase
Despite the fact that the Latvian economy is worsening, the key trends of 2006 were also applicable to 2007. Since the Latvian market depends strongly on foreign exports, the prices in the market depend not only on inflation and competitiveness in the country, but also on other external factors such as inflation in other countries and the price of raw materials. Latvia exports a large quantity of soft drinks, and domestic companies use foreign resources and raw materials for production.
The Competitive Environment in Latvian Soft Drinks Is Becoming Tighter
The Latvian soft drinks market is becoming more competitive, with new companies and new brand developments entering the market. This trend can especially be observed in RTD tea, which is developing very fast and offering new opportunities. Such high competition benefits consumers by holding prices at the lowest possible point and encouraging companies to invest in new product developments.
Discounters Are Becoming Stronger
Due to the difficult economic situation in Latvia, people are tending to buy cheaper products. Thus, discount stores are becoming more popular amongst the Latvian population, with people substituting convenience for cheaper goods. However, another trend is present on the market, connected to the on-trade distribution channel. People are tending to eat out more, rather than preparing food at home. Therefore on-trade consumption of drinks is also increasing.
The Consumption of Certain Soft Drinks Is Likely to Slow During the Forecast Period
As carbonates, fruit/vegetable juice and other soft drinks (except for bottled water) are not necessities, their growth in consumption may break the trend and stabilise or even fall in the forecast period due to the economic performance of the country. As inflation in Latvia increases, and there are expectations of an economic crisis, people will switch from expensive convenience goods such as carbonates to cheaper substitutes such as bottled water. However, this is not the only factor which will positively influence bottled water consumption. The health and wellness trend will draw consumer attention to bottled water, which is the healthiest of all soft drinks.
Table of contents
SOFT DRINKS IN LATVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
The Price of Soft Drinks Continues to Increase
The Competitive Environment in Latvian Soft Drinks Is Becoming Tighter
Discounters Are Becoming Stronger
The Consumption of Certain Soft Drinks Is Likely to Slow During the Forecast Period
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
ALDARIS AS
Strategic Direction
Key Facts
Summary 2 Aldaris AS: Key Facts
Summary 3 Aldaris AS: Operational Indicators 2005-2007
Company Background
Production
Summary 4 Aldaris AS: Production Statistics 2007
Competitive Positioning
Summary 5 Aldaris AS: Competitive Position 2007
CIDO PARTIKAS GRUPA SIA
Strategic Direction
Key Facts
Summary 6 Cido Partikas Grupa SIA: Key Facts
Summary 7 Cido Partikas Grupa SIA: Operational Indicators 2005-2007
Company Background
Production
Summary 8 Cido Partikas Grupa SIA: Production Statistics 2007
Competitive Positioning
Summary 9 Cido Partikas Grupa SIA: Competitive Position 2007
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Low Calorie Carbonates by Subsector 2003-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Table 67 Sales of Bottled Water to Institutional Channel 2003-2007
Sector Data
Table 68 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 69 Off-trade Sales of Bottled Water: Value 2002-2007
Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 71 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 72 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 73 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 74 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 75 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 77 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 84 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 86 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 87 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Summary 10 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 93 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 94 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 95 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 96 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 97 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 99 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 101 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 102 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 103 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 104 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 105 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 106 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 107 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 108 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 109 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 113 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 114 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 115 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 116 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 117 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 118 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 119 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 120 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 121 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 122 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 123 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 124 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 125 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012