Soft Drinks in Latvia

Euromonitor International's Soft Drinks in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Overall inflation impacts price growth

Increasing prices were caused both by world price growth and local inflation. Local companies import many raw materials, especially exotic fruit concentrates, and, as they become more expensive on the world market, this forces manufacturers to raise prices. Overall inflation in Latvia caused by a rapid economic boom, increasing income per capita and, as a result, growing demand, also impacted prices. In addition, Latvia saw closures of local sugar factories, and consequently manufacturers whose products contain sugar have been forced to look for sugar suppliers abroad.

Young bottled water environment increases rate of growth

Functional water emerged on the world market only a couple of years ago, but its popularity has already reached Latvia, and demand is increasing. The main difference of near water from ordinary flavoured water is that functional water usually contains vitamins and is a diet product, which is sweet but has low calorie content. Some brands even contain fat-burning components. As the health trend is strengthening in Latvia, such products are in high demand.

Competition on soft drinks market intensifies

With the rapid development of new products such as natural not from concentrate juices, RTD teas and energy drinks, producers try to launch new products and get an advantageous market position until there are gaps on the market and the market is not saturated yet. Although other soft drinks are largely saturated, new players have also appeared in bottled water and carbonates. The competitive advantage depends on price level, for that reason producers will try to save it the same in future not to loose the competitive position.

Supermarkets and hypermarkets remain main distribution channel

Supermarkets and hypermarkets are popular for several reasons. People lack free time and many prefer to do their shopping once a week. Supermarkets offer a wide range of products which saves time and allows consumers to buy all they require in one place. The majority of people use a car for shopping, so the availability of parking spaces has an essential impact on the popularity of different outlets. There are usually large parking places near hypermarkets which gives them an advantage.

Consumption of natural juices and bottled water expected to increase

The strengthening of the health trend and the increasing number of people who prefer quality over price will lead to a gradual premiumisation trend in Latvia. As healthy drinks usually require expensive natural raw materials, the average price is expected to increase in coming years. By contrast, the growth of carbonates, nectars and juice drinks is expected to slow, as far as they are made from concentrates and contain dyes and sugar, which are not considered very healthy.

Table of contents

SOFT DRINKS IN LATVIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Overall inflation impacts price growth

Young bottled water environment increases rate of growth

Competition on soft drinks market intensifies

Supermarkets and hypermarkets remain main distribution channel

Consumption of natural juices and bottled water expected to increase

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales

Trends

SECTOR DATA

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

CARBONATES IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 38 Low Calorie Carbonates by Subsector

Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 40 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 47 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 48 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 49 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 50 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 67 Sales of Bottled Water to Institutional Channel 2003-2008

SECTOR DATA

Table 68 Off trade Sales of Bottled Water: Volume 2003-2008

Table 69 Off trade Sales of Bottled Water: Value 2003-2008

Table 70 Off trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 71 Off trade Sales of Bottled Water: % Value Growth 2003-2008

Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 84 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR APPENDIX

Concentrates Conversions

Table 90 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 93 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 94 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 95 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 96 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 99 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 100 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 101 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 102 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 103 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 104 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 105 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 106 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 107 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 108 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN LATVIA

SECTOR DATA

Table 113 Off-trade Sales of RTD Coffee: Volume 2003-2007

Table 114 Off-trade Sales of RTD Coffee: Value 2003-2007

Table 115 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2007

Table 116 Off-trade Sales of RTD Coffee: % Value Growth 2003-2007

Table 117 Company Shares of RTD Coffee by Off-trade Volume 2004-2007

Table 118 Brand Shares of RTD Coffee by Off-trade Volume 2005-2007

Table 119 Company Shares of RTD Coffee by Off-trade Value 2004-2007

Table 120 Brand Shares of RTD Coffee by Off-trade Value 2005-2007

PURE FOOD SIA

Strategic Direction

KEY FACTS

Summary 2 Pure Food SIA: Key Facts

Summary 3 Pure Food SIA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Pure Food SIA: Competitive Position 2008

GUTTA AS

Strategic Direction

KEY FACTS

Summary 5 Gutta AS: Key Facts

Summary 6 AS Gutta: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Gutta AS: Competitive Position 2008

SOFT DRINKS IN LATVIA

EXECUTIVE SUMMARY

Overall inflation impacts price growth

Young bottled water environment increases rate of growth

Competition on soft drinks market intensifies

Supermarkets and hypermarkets remain main distribution channel

Consumption of natural juices and bottled water expected to increase

MARKET DATA

Table 121 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 122 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 123 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 124 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 125 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 126 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 127 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 128 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 129 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 130 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 131 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 132 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 133 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 134 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 135 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 136 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 137 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 138 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 139 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 140 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 141 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 142 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 143 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 144 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 145 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 146 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 147 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales

Trends

SECTOR DATA

Table 148 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 149 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 150 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 151 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 152 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 153 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 154 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 155 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 156 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 157 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 8 Summary - Research Sources

SECTOR DATA

Table 158 Low Calorie Carbonates by Subsector

Table 159 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 160 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 161 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 162 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 163 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 164 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 165 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 166 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 167 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 168 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 169 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 170 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 171 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 172 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 173 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 174 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

SECTOR DATA

Table 175 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 176 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 177 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 178 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 179 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 180 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 181 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 182 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 183 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 184 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 185 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 186 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 187 Sales of Bottled Water to Institutional Channel 2003-2008

SECTOR DATA

Table 188 Off trade Sales of Bottled Water: Volume 2003-2008

Table 189 Off trade Sales of Bottled Water: Value 2003-2008

Table 190 Off trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 191 Off trade Sales of Bottled Water: % Value Growth 2003-2008

Table 192 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 193 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 194 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 195 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 196 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 197 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 198 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 199 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

SECTOR DATA

Table 200 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 201 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 202 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 203 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 204 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 205 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 206 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 207 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 208 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 209 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

SECTOR APPENDIX

Concentrates Conversions

Table 210 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 211 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 212 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 213 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 214 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 215 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 216 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 217 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 218 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 219 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 220 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

SECTOR DATA

Table 221 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 222 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 223 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 224 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 225 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 226 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 227 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 228 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 229 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 230 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 231 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 232 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

SECTOR DATA

Table 233 Off-trade Sales of RTD Coffee: Volume 2003-2007

Table 234 Off-trade Sales of RTD Coffee: Value 2003-2007

Table 235 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2007

Table 236 Off-trade Sales of RTD Coffee: % Value Growth 2003-2007

Table 237 Company Shares of RTD Coffee by Off-trade Volume 2004-2007

Table 238 Brand Shares of RTD Coffee by Off-trade Volume 2005-2007

Table 239 Company Shares of RTD Coffee by Off-trade Value 2004-2007

Table 240 Brand Shares of RTD Coffee by Off-trade Value 2005-2007

PURE FOOD SIA

Strategic Direction

KEY FACTS

Summary 9 Summary - Pure Food SIA: Key Facts

Summary 10 Summary - Pure Food SIA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 11 Summary - Pure Food SIA: Competitive Position 2008

GUTTA AS

Strategic Direction

LOCAL COMPANY PROFILES - LATVIA

GUTTA AS - SOFT DRINKS - LATVIA

STRATEGIC DIRECTION

PURE FOOD SIA - SOFT DRINKS - LATVIA

STRATEGIC DIRECTION

CARBONATES IN LATVIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

FRUIT/VEGETABLE JUICE IN LATVIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

BOTTLED WATER IN LATVIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

FUNCTIONAL DRINKS IN LATVIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CONCENTRATES IN LATVIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

RTD TEA IN LATVIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

RTD COFFEE IN LATVIA