Soft Drinks in Macedonia
Euromonitor International's Soft Drinks in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 26 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Continuous growth in 2005
In 2005, soft drinks in Macedonia saw further volume growth. RTD tea as well as functional drinks experienced the strongest volume growth. Concentrates lost further volume share, with sales declining considerably over the review period.
Share of bottled water remains low
In volume terms, growth patterns were visible throughout much of the market since lots of cheap juices were introduced during the review period. Although bottled water increased its market volume share between 2003 and 2005, its share is still low compared to Eastern European countries. Compared to neighbouring Serbia and Montenegro, bottled water saw lower sales. This was the result of the lower purchasing power of consumers and an increased number of companies offering products for water filtration.
The major factors influencing soft drinks sales are price and commercial promotions in 2004 and 2005
In 2004 and 2005, a lot of new products were introduced on the market. Companies were active, focusing on attracting consumers by offering gifts and lottery games, accompanied by aggressive commercial promotions on TV, radio and in newspapers. Commercials play a significant role in a product achieving market penetration, generating consumer interest. Then again, price is the main criteria for further consumption.
Shifting sales towards supermarkets
Supermarkets and small independent food stores account for the majority of sales of soft drinks. In 1997, the influence of supermarkets became more visible, when it began drawing customers away from smaller retail outlets. As a result of increased interest in supermarkets, smaller markets were unable to compete with the differences in supply (variety and price) and were forced to concentrate on products for daily consumption. In larger cities, consumers stared developing the habit of weekly shopping. The rise of supermarkets is also present in small cities, but at a much slower pace. In rural areas, independent food stores, which usually stock only basic goods, is still dominant.
Table of contents
SOFT DRINKS IN MACEDONIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. TOTAL SOFT DRINKS SALES
2.1 Market Performance
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2000-2005
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2000-2005
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2000-2005
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2000-2005
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2005
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2005
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2005
Table 9 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 10 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
3. OFF-TRADE SOFT DRINKS SALES
3.1 Market Performance
Table 13 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2000-2005
Table 14 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2000-2005
Table 15 Off-trade Sales of Soft Drinks by Sector: Value 2000-2005
Table 16 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2000-2005
3.2 Competitive Environment
Table 17 Company Shares of Off-trade Soft Drinks by Value 2001-2005
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2002-2005
3.3 Leading Company Profile: Pivara Prilep AD
Summary 1 Pivara Prilep AD: Production Statistics 2004
3.4 Leading Company Profile: Pivara Skopje ad
Summary 2 Technical capacity
3.5 New Product Launches
Summary 3 Major New Product Launches 2004-2005
3.6 Off-Trade Distribution
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2005
3.7 Retailer Activity and Private Label Trends
3.8 Forecast Market Performance
Table 20 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005-2010
Table 21 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2005-2010
Table 22 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2005-2010
Table 23 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2005-2010
4. DEFINITIONS