Soft Drinks in Macedonia
Euromonitor International's Soft Drinks in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 112 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Bottled water popular with young people
The key consumers of bottled water in Macedonia are between the ages of 18 and 40. Bottled water is not popular with senior citizens over the age of 60, who – due to habit and tradition – do not purchase bottled water. The sector saw healthy growth at the end of the reviewed period with prospects for ongoing sustainable popularity till 2012.
100% fruit juices dominate juice
The review period saw consumers trending towards 100% fruit juice consumption, and producers believe that the remarkable, 166% growth of 100% juice during the review period can largely be attributed to consumer demand for healthier products. On the other hand, prices of 100% juice decreased significantly during the review period as a result of fierce competition in this category, and that is another factor that will have contributed to such a substantial increase in volume sales.
Carbonates continuously loses market share
Carbonates still dominated soft drinks in terms of volume sales during the review period, and accounted for a 53% volume share in 2007. However, its market share has been declining, due to increased consumption of bottled water and fruit/vegetable juice in Macedonia.
RTD tea sales look set to continue growing
Still RTD remains the only category of RTD tea present in Macedonia. However, since consumers of RTD tea are predominantly younger than 40 years old – and more receptive to product innovations – it is very likely that they would accept new RTD tea launches, including carbonated RTD tea products, if they were introduced. In the meantime, total volume sales of still RDT tea are expected to increase at an 8% CAGR, and constant value sales are expected to increase at a nearly 9% CAGR during the forecast period.
Table of contents
SOFT DRINKS IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Bottled water popular with young people
100% fruit juices dominate juice
Carbonates continuously loses market share
RTD tea sales look set to continue growing
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
DPPU VIVAKS
Strategic Direction
Key Facts
Summary 1 DPPU Vivaks : Key Facts
Company Background
Production
Competitive Positioning
Summary 2 DPPU Vivaks: Competitive Position 2007
M&A BEVERAGES
Strategic Direction
Key Facts
Summary 3 M&A Beverages: Key Facts
Company Background
Production
Competitive Positioning
CARBONATES IN MACEDONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 36 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 37 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 38 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 40 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 41 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 44 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 45 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 46 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 48 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN MACEDONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 52 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 56 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 57 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 58 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 59 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 60 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 61 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 62 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN MACEDONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 64 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 65 Off-trade Sales of Bottled Water: Value 2002-2007
Table 66 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 67 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 68 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 69 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 70 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 71 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 72 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 73 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 74 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 75 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN MACEDONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 76 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 77 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 78 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 79 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 80 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 81 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 82 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 83 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 84 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 85 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN MACEDONIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 88 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 89 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 90 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 91 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 92 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 93 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 94 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 95 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 97 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN MACEDONIA
Headlines
Trends
Competitive Landscape
Prospects
sector data
Table 98 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 99 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 100 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 101 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 102 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 103 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 104 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 105 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 106 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 107 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 108 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012