Soft Drinks in Macedonia

Euromonitor International's Soft Drinks in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Overall positive growth

Soft drinks continues overall positive growth, even higher than over the review period mostly driven by bottled water and functional drinks. Sales of soft drinks overall were driven by two separate motives - necessity and advertising. Bottled water consumption increases due to extended summer heat, while functional drinks benefited from sector fragmentation and price competition. RTD Tea is still an underdeveloped category, while concentrates continues to decline.

Stable prices, new product launches

In somewhat mature and under-developed categories, many companies started to compete for shares through innovation. Manufacturers launched their brands in some categories for the first time, for example two well-known bottled water producers Koding dooel and Lozar Pelisterka AD launched their own juice drinks while juice producer M i A Beverages launched its own energy drink. First, 100% juice not from concentrate was launched as a domestic product by a newly established company, Fruta Vita doo. Additionally, soft drinks producers kept their prices very stable in 2008, bearing in mind that consumers are being affected by food price increases and the global economic downturn.

Intensified competition among domestic brands

Competition intensified in almost all categories, mainly driven by new product launches from domestic brand owners. With the exception of carbonates where multinational brands enjoy absolute leadership, domestic companies are leading in all major categories, with overall strongest brands Pelisterka and Kozuvchanka in bottled water. While Lozar Pelisterka AD continues to penetrate carbonates, launching the first domestic low-calorie cola carbonate Zero Cola, Koding dooel aggressively won shares in bottled water. DPPU Vivaks and MiA Beverages intensively fight for dominance in fruit/vegetable juice. All domestic companies fighting for share heavily invested in advertising during 2008.

Supermarkets/hypermarkets dominates soft drinks distribution

The main off-trade channel is supermarkets/hypermarkets which penetrated within low-populated areas over the review period. Around 80% of total soft drinks volume is sold through off-trade channels, though value sales are higher in the on-trade due to higher margins. However, affected by the overall turbulent year, on-trade channels in 2008 in some categories switched to cheaper brands.

Soft drinks to continue moderate growth

Soft drinks is expected to maintain sustainable growth over the forecast period. It is estimated that bottled water will see highest growth, both in volume and constant value terms, growing faster than over the review period. Other categories are expected to continue the trend recorded in 2008 and will generally perform less well over the forecast period than over the review period. New categories such as RTD coffee and sport drinks may develop by 2013.

Table of contents

SOFT DRINKS IN MACEDONIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Overall positive growth

Stable prices, new product launches

Intensified competition among domestic brands

Supermarkets/hypermarkets dominates soft drinks distribution

Soft drinks to continue moderate growth

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales

Trends

SECTOR DATA

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

CARBONATES IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 36 Low Calorie Carbonates by Subsector

Table 37 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 38 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 39 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 40 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 41 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 42 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 43 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 44 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 45 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 46 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 47 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 48 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 57 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 58 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 61 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 62 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 65 Sales of Bottled Water to Institutional Channel 2003-2008

Sector Data

Table 66 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 67 Off-trade Sales of Bottled Water: Value 2003-2008

Table 68 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 69 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 70 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 71 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 72 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 73 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 74 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 75 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 76 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 77 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 78 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 79 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 80 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 81 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 82 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 83 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 84 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 85 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR APPENDIX

Concentrates Conversions

Table 88 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 89 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 90 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 91 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 92 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 93 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 94 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 95 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 96 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 97 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 98 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 99 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 100 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 101 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 102 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 103 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 104 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 105 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 106 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 107 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 108 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN MACEDONIA

Headlines

M I A BEVERAGES DOO

Strategic Direction

KEY FACTS

Summary 2 M i A Beverages doo: Key Facts

Summary 3 M i A Beverages doo: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 M i A Beverages doo: Competitive Position 2008

VIVAKS DPPU

Strategic Direction

KEY FACTS

Summary 5 Vivaks DPPU: Key Facts

Company Background

Production

Competitive Positioning

Summary 6 Vivaks DPPU: Competitive Position 2008

SOFT DRINKS IN MACEDONIA

EXECUTIVE SUMMARY

Overall positive growth

Stable prices, new product launches

Intensified competition among domestic brands

Supermarkets/hypermarkets dominates soft drinks distribution

Soft drinks to continue moderate growth

MARKET DATA

Table 111 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 112 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 113 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 114 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 115 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 116 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 117 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 118 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 119 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 120 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 121 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 122 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 123 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 124 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 125 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 126 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 127 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 128 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 129 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 130 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 131 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 132 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 133 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 134 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 135 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 136 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 137 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales

Trends

SECTOR DATA

Table 138 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 139 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 140 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 141 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 142 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 143 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 144 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 145 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 7 Summary - Research Sources

SECTOR DATA

Table 146 Low Calorie Carbonates by Subsector

Table 147 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 148 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 149 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 150 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 151 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 152 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 153 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 154 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 155 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 156 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 157 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 158 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 159 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 160 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 161 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 162 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

SECTOR DATA

Table 163 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 164 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 165 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 166 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 167 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 168 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 169 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

Table 170 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 171 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 172 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 173 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 174 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 175 Sales of Bottled Water to Institutional Channel 2003-2008

Sector Data

Table 176 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 177 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 178 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 179 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 180 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 181 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 182 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 183 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

Table 184 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 185 Off-trade Sales of Bottled Water: Value 2003-2008

Table 186 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 187 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

SECTOR DATA

Table 188 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 189 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 190 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 191 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 192 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 193 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 194 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 195 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 196 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 197 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

SECTOR APPENDIX

Concentrates Conversions

Table 198 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 199 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 200 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 201 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 202 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 203 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 204 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 205 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 206 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 207 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

Table 208 Brand Shares of Concentrates by Off-trade Value 2005-2008

SECTOR DATA

Table 209 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 210 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 211 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 212 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 213 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 214 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 215 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 216 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 217 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 218 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 219 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 220 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

KEY FACTS

Summary 8 Summary - M i A Beverages doo: Key Facts

Summary 9 Summary - M i A Beverages doo: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Summary - M i A Beverages doo: Competitive Position 2008

VIVAKS DPPU

Strategic Direction

LOCAL COMPANY PROFILES - MACEDONIA

M I A BEVERAGES DOO - SOFT DRINKS - MACEDONIA

STRATEGIC DIRECTION

VIVAKS DPPU - SOFT DRINKS - MACEDONIA

STRATEGIC DIRECTION

CARBONATES IN MACEDONIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

FRUIT/VEGETABLE JUICE IN MACEDONIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

BOTTLED WATER IN MACEDONIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

FUNCTIONAL DRINKS IN MACEDONIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CONCENTRATES IN MACEDONIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

RTD TEA IN MACEDONIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

RTD COFFEE IN MACEDONIA

HEADLINES