Soft Drinks in Malaysia
Euromonitor International's Soft Drinks in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 158 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks exhibits stronger performance in 2007
Soft drinks achieved marginally stronger total volume and total value growth in 2007 owing to more frequent purchasing and deeper geographical penetration of such products as well as continued improvements in the standard of living of Malaysians. In addition, health awareness continued to grow in line with the increasing affluence of consumers and a higher level of education. Furthermore, as a result of increased purchasing power, a larger number of young people consumed products in soft drinks, which created more opportunities for manufacturers as they sought to tap into this consumer group.
Growing trend of health awareness boosts demand for soft drinks
The trend of health and wellness gathered strength in Malaysia over the review period and this trend helped to drive the growth of soft drinks in 2007. Products in soft drinks that have particularly benefited from this trend include those in fruit/vegetable juice, RTD tea, bottled water and functional drinks. Malaysians have become more health conscious and more knowledgeable with regard to the food and drink they consume and as a result there was a great deal of new product development both over the review period and in 2007 as manufacturers sought to capitalise on this increased health awareness.
Leading position of F&N Coca-Cola (M) Sdn Bhd remains undisputed
Multinational player F&N Coca-Cola (M) Sdn Bhd continued to lead in soft drinks in 2007 due to its strong presence in almost all categories of soft drinks. The company has a very comprehensive portfolio of products in carbonates and functional drinks and it has achieved widespread penetration of its products in retail outlets throughout Malaysia. The company also benefits strongly from the high recognition of its brands among Malaysian consumers owing to its well-established presence in the country. As a result, its leading position remained undisputed in 2007.
The other players in soft drinks continued to be a mix of local and multinational players in 2007. Local companies are particularly prominent in bottled water, RTD tea and Asian speciality drinks while multinational players tend to be stronger in RTD coffee and fruit/vegetable juice.
Private label presence increases due to strong expansion of chained retailers
Private label products started to gain acceptance in soft drinks in Malaysia over the review period. The rapid expansion of chained supermarket/hypermarket outlets and chained convenience store outlets over the review period helped to boost awareness of and the popularity of private label products. The strength of chained supermarkets/hypermarkets and chained convenience stores continued to increase strongly in 2007 and so in line with stronger recognition of these outlets, the reputation of their own private label products improved. Private label products such as Giant products and “1” products have not only become more visible on chained retail outlet shelves but have also benefited from more frequent purchases among consumers.
Soft drinks expected to give strong performance over forecast period
Soft drinks is expected to continue to perform well over the forecast period and to achieve stronger total volume and total constant value growth than it did over the review period. This positive outlook is due to the expected development of new products with added health benefits especially in the early part of the forecast period. Furthermore, the more affordable brands in soft drinks are expected to gain in significance over the forecast period due to advertising and promotional activities.
Table of contents
SOFT DRINKS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks exhibits stronger performance in 2007
Growing trend of health awareness boosts demand for soft drinks
Leading position of F&N Coca-Cola (M) Sdn Bhd remains undisputed
Private label presence increases due to strong expansion of chained retailers
Soft drinks expected to give strong performance over forecast period
KEY TRENDS AND DEVELOPMENTS
Stronger emphasis on promotional campaigns in soft drinks
Products targeting specific consumer groups increase in popularity
Growing interest in flavours
Trend of health and wellness continues to grow in soft drinks
Growing importance of supermarkets/hypermarkets boosts retail sales
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
KHH DOUBLE LION FRUIT JUICE MANUFACTURING SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 KHH Double Lion Fruit Juice Manufacturing Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 KHH Double Lion Fruit Juice Manufacturing Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 KHH Double Lion Fruit Juice Manufacturing Sdn Bhd: Competitive Position 2007
MALAYSIA MILK SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Malaysia Milk Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Malaysia Milk Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Malaysia Milk Sdn Bhd: Competitive Position 2007
RO WATER (M) SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 RO Water (M) Sdn Bhd: Key Facts
Summary 9 RO Water (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 RO Water (M) Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 RO Water (M) Sdn Bhd: Competitive Position 2007
YEO HIAP SENG (M) BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Yeo Hiap Seng (M) Bhd: Key Facts
Summary 13 Yeo Hiap Seng (M) Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Yeo Hiap Seng (M) Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Yeo Hiap Seng (M) Bhd: Competitive Position 2007
CARBONATES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Low Calorie Carbonates by Subsector
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 71 Sales of Bottled Water to Institutional Channel 2001-2006
SECTOR DATA
Table 72 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 73 Off-trade Sales of Bottled Water: Value 2002-2007
Table 74 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 75 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 76 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 77 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 78 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 79 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 80 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 83 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 88 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 89 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 90 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 91 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 16 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 98 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 99 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 100 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 101 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 107 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 109 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 110 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 111 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 112 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 113 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 114 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 120 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 123 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 125 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 126 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
ASIAN SPECIALITY DRINKS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2002-2007
Table 132 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2002-2007
Table 133 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2002-2007
Table 134 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2002-2007
Table 135 Company Shares of Asian Speciality Drinks by Off-trade Volume 2003-2007
Table 136 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2004-2007
Table 137 Company Shares of Asian Speciality Drinks by Off-trade Value 2003-2007
Table 138 Brand Shares of Asian Speciality Drinks by Off-trade Value 2004-2007
Table 139 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2007-2012
Table 140 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2007-2012
Table 141 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2007-2012
Table 142 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2007-2012