Soft
Soft Drinks

Soft Drinks in Malaysia

Malaysia

Euromonitor International's Soft Drinks in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 154  |  Publication date: May 2009
Cost: 
GBP1190.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks saw a steady performance in 2008

In 2008, soft drinks saw positive volume growth though at a slower rate than 2007. The slowing economy, coupled with rising fuel prices, caused consumers to tighten their belts and limit their consumption of soft drinks. Rising health awareness among consumers also encouraged them to switch from carbonates to healthier drinks like fruit/vegetable juice or even just plain tap water. On the other hand, new product launches such as Nescafé Energo, Anything and Whatever helped to arouse new consumer interest in 2008. This helped to sustain the positive performance of soft drinks as consumers were excited to try out the new products.

Soft drinks sales affected by consumers’ health consciousness

The growing consumer concern about health and nutrition helped boost the volume growth of functional drinks, bottled water, RTD coffee and fruit/vegetable juice in 2008 over 2007 levels. Manufacturers were quick to capitalise on the rising health awareness of consumers through several new product launches and brand entrants. Fortified products constituted another key focus of manufacturers in 2008, which led to the introduction in RTD coffee of Nescafé Energo, which is fortified with Tongkat Ali. Players such as Permanis Sdn Bhd also tapped into the growing consumption of fruit/vegetable juice by launching Tropicana Twister in 2008.

International players remained dominant

F&N Coca-Cola (M) Sdn Bhd retained its leadership in soft drinks in 2008, although its value share declined slightly due to the introduction of new brands, as well as active product launches by the established players. Although the international players, Permanis Sdn Bhd and Yeo Hiap Seng (M) Sdn Bhd, held the second and third leading positions, a number of domestic players also saw a positive performance in 2008. For instance, Power Root (M) Sdn Bhd saw its value share rise slightly from 2007 to 2008 as it continued to expand its presence in energy drinks. Lastly, new entrants such as Tong Gee Trading Sdn Bhd, also created more excitement for soft drinks in 2008.

Supermarkets/hypermarkets leads sales of soft drinks

Supermarkets/hypermarkets remained the leading distribution channel in terms of retail volume sales of soft drinks in 2008, by maintaining a wide product range and engaging in frequent price promotions. Vending saw a slight drop in its volume share of soft drinks distribution in 2008, as the rapid expansion of store-based retailers, such as convenience stores and supermarkets/hypermarkets, enabled consumers to have easy access to soft drinks at any time of the day. Direct selling maintained a stable share, although its volume sales increased as players such as Cosway (M) Sdn Bhd increased their range of soft drinks and utilised their wide distribution network to attract consumer interest.

Soft drinks expects a slowdown in performance

Over the forecast period, soft drinks is expected to see slower volume sales growth than during the review period. The slowing economy in the early forecast period is likely to affect consumers’ willingness to splurge on soft drinks as they become more conscious of their buying decisions. For instance, although consumers are expected to increasingly turn to bottled water for its perceived health benefits, the slowing economy in the forecast period may induce some consumers to substitute tap water to minimise costs. The volume sales performance of soft drinks could also be adversely affected as consumers increasingly switch from carbonates, the biggest contributor to soft drinks volume sales, to other options.

Table of contents

SOFT DRINKS IN MALAYSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks saw a steady performance in 2008

Soft drinks sales affected by consumers’ health consciousness

International players remained dominant

Supermarkets/hypermarkets leads sales of soft drinks

Soft drinks expects a slowdown in performance

KEY TRENDS AND DEVELOPMENTS

Modern retailers address the demand for greater convenience

Young consumers drive the sales of soft drinks

More brand entrants intensify the competition

Packaging serves as an important brand differentiator

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales in Malaysia

SECTOR DATA

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MALAYSIA

RED HORSE MANUFACTURING SDN BHD - SOFT DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Red Horse Manufacturing Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Red Horse Manufacturing Sdn Bhd: Competitive Position 2008

RHINO TWO HORNS (M) SDN BHD - SOFT DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Rhino Two Horns (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

ROSEMEAD SDN BHD - SOFT DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Rosemead Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

SPRITZER BHD - SOFT DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Spritzer Bhd: Key Facts

Summary 7 Spritzer Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Spritzer Bhd: Competitive Position 2008

CARBONATES IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Low Calorie Carbonates by Subsector

Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008

Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008

Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008

Table 64 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008

Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Institutional Bottled Water Sales

Table 73 Sales of Bottled Water to Institutional Channel 2004-2008

Table 74 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 75 Off-trade Sales of Bottled Water: Value 2003-2008

Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 77 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 78 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 79 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 80 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 81 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 83 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 86 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 87 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 88 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 89 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 90 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 91 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 93 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 94 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Concentrates Conversions

Table 99 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 102 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 103 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 104 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 105 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 108 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 109 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 110 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 111 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 112 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 113 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 114 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008

Table 115 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 116 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 117 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 118 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 123 Off-trade Sales of RTD Coffee: Volume 2003-2008

Table 124 Off-trade Sales of RTD Coffee: Value 2003-2008

Table 125 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008

Table 126 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008

Table 127 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 128 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 129 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 130 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 131 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 132 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 133 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 134 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013

ASIAN SPECIALITY DRINKS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2003-2008

Table 136 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2003-2008

Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2003-2008

Table 138 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2003-2008

Table 139 Company Shares of Asian Speciality Drinks by Off-trade Volume 2004-2008

Table 140 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2005-2008

Table 141 Company Shares of Asian Speciality Drinks by Off-trade Value 2004-2008

Table 142 Brand Shares of Asian Speciality Drinks by Off-trade Value 2005-2008

Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2008-2013

Table 144 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2008-2013

Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2008-2013

Table 146 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2008-2013

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