Soft Drinks in Malaysia
Euromonitor International's Soft Drinks in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 154 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks saw a steady performance in 2008
In 2008, soft drinks saw positive volume growth though at a slower rate than 2007. The slowing economy, coupled with rising fuel prices, caused consumers to tighten their belts and limit their consumption of soft drinks. Rising health awareness among consumers also encouraged them to switch from carbonates to healthier drinks like fruit/vegetable juice or even just plain tap water. On the other hand, new product launches such as Nescafé Energo, Anything and Whatever helped to arouse new consumer interest in 2008. This helped to sustain the positive performance of soft drinks as consumers were excited to try out the new products.
Soft drinks sales affected by consumers’ health consciousness
The growing consumer concern about health and nutrition helped boost the volume growth of functional drinks, bottled water, RTD coffee and fruit/vegetable juice in 2008 over 2007 levels. Manufacturers were quick to capitalise on the rising health awareness of consumers through several new product launches and brand entrants. Fortified products constituted another key focus of manufacturers in 2008, which led to the introduction in RTD coffee of Nescafé Energo, which is fortified with Tongkat Ali. Players such as Permanis Sdn Bhd also tapped into the growing consumption of fruit/vegetable juice by launching Tropicana Twister in 2008.
International players remained dominant
F&N Coca-Cola (M) Sdn Bhd retained its leadership in soft drinks in 2008, although its value share declined slightly due to the introduction of new brands, as well as active product launches by the established players. Although the international players, Permanis Sdn Bhd and Yeo Hiap Seng (M) Sdn Bhd, held the second and third leading positions, a number of domestic players also saw a positive performance in 2008. For instance, Power Root (M) Sdn Bhd saw its value share rise slightly from 2007 to 2008 as it continued to expand its presence in energy drinks. Lastly, new entrants such as Tong Gee Trading Sdn Bhd, also created more excitement for soft drinks in 2008.
Supermarkets/hypermarkets leads sales of soft drinks
Supermarkets/hypermarkets remained the leading distribution channel in terms of retail volume sales of soft drinks in 2008, by maintaining a wide product range and engaging in frequent price promotions. Vending saw a slight drop in its volume share of soft drinks distribution in 2008, as the rapid expansion of store-based retailers, such as convenience stores and supermarkets/hypermarkets, enabled consumers to have easy access to soft drinks at any time of the day. Direct selling maintained a stable share, although its volume sales increased as players such as Cosway (M) Sdn Bhd increased their range of soft drinks and utilised their wide distribution network to attract consumer interest.
Soft drinks expects a slowdown in performance
Over the forecast period, soft drinks is expected to see slower volume sales growth than during the review period. The slowing economy in the early forecast period is likely to affect consumers’ willingness to splurge on soft drinks as they become more conscious of their buying decisions. For instance, although consumers are expected to increasingly turn to bottled water for its perceived health benefits, the slowing economy in the forecast period may induce some consumers to substitute tap water to minimise costs. The volume sales performance of soft drinks could also be adversely affected as consumers increasingly switch from carbonates, the biggest contributor to soft drinks volume sales, to other options.
Table of contents
SOFT DRINKS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks saw a steady performance in 2008
Soft drinks sales affected by consumers’ health consciousness
International players remained dominant
Supermarkets/hypermarkets leads sales of soft drinks
Soft drinks expects a slowdown in performance
KEY TRENDS AND DEVELOPMENTS
Modern retailers address the demand for greater convenience
Young consumers drive the sales of soft drinks
More brand entrants intensify the competition
Packaging serves as an important brand differentiator
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Malaysia
SECTOR DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
RED HORSE MANUFACTURING SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Red Horse Manufacturing Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Red Horse Manufacturing Sdn Bhd: Competitive Position 2008
RHINO TWO HORNS (M) SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Rhino Two Horns (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ROSEMEAD SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Rosemead Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SPRITZER BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Spritzer Bhd: Key Facts
Summary 7 Spritzer Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Spritzer Bhd: Competitive Position 2008
CARBONATES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Low Calorie Carbonates by Subsector
Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 64 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 73 Sales of Bottled Water to Institutional Channel 2004-2008
Table 74 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 75 Off-trade Sales of Bottled Water: Value 2003-2008
Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 77 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 78 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 79 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 80 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 81 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 83 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 87 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 88 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 91 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 93 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 94 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 99 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 102 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 103 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 104 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 105 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 108 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 111 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 112 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 113 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 114 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 115 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 116 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 117 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 118 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 124 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 125 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 126 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 127 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 128 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 129 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 130 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 131 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 132 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 133 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 134 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
ASIAN SPECIALITY DRINKS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2003-2008
Table 136 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2003-2008
Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2003-2008
Table 138 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2003-2008
Table 139 Company Shares of Asian Speciality Drinks by Off-trade Volume 2004-2008
Table 140 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2005-2008
Table 141 Company Shares of Asian Speciality Drinks by Off-trade Value 2004-2008
Table 142 Brand Shares of Asian Speciality Drinks by Off-trade Value 2005-2008
Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2008-2013
Table 144 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2008-2013
Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2008-2013
Table 146 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2008-2013