Soft Drinks in Pakistan

Euromonitor International's Soft Drinks in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 262  |  Publication date: May 2009
Cost: 
GBP595.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Slower growth with decreasing purchasing power

The economic crisis hit Pakistan hard, and the consumer purchasing power dropped significantly. Soft drinks volume growth slowed down due to increasing poverty, and rising unit prices have also put downward pressure on volume growth. Competition has increased with the wide availability of imported products and additional products from local manufacturers.

Increasing consumption of diet products and bottled water

Consumer demand for ‘diet’ products has increased. New products from international companies which are major share holders in carbonates have been well received and imported products in the juices category have also attracted a lot of consumer attention. On the other hand, bottled water consumption has increased with the deteriorating water supply in urban areas and increasing health consciousness.

PepsiCo Inc remains the market leader with new product launches

PepsiCo Inc has introduced new diet product that has been well received and supported by good marketing activities. This new launch will help PepsiCo Inc to increase its share in the market and prove to be tough competition for Diet Coke. Juices manufacturers have taken their lead from Nestle by offering 100% concentrate products across the country. Bottling companies are facing stiff competition from local unregistered companies that sell at cheap prices in lower class, urban areas.

Increasing purchases at department stores and discounters

Department store chains are aggressively opening up branches in different areas of the country. This gives consumers a choice, but creates a competitive environment for drinks manufacturers. With rising poverty and reduced disposable income, people prefer to shop at government-owned discount stores and big department stores that give discounts on bulk purchases. Distribution has reached the rural areas, especially in terms of juices, because companies are searching for new areas where they can increase their market shares.

Steady growth with stiff competition

During the forecast period increasing competition with new innovative products and more imports will see the consumption rate grow at a good pace, but unit price growth will be slower as the overall poverty level increases in the country. This will in turn, slow down value growth. Distribution to more rural areas is likely to improve. Companies will introduce innovative new products in order to retain their share in the competition against imported products.

Table of contents

SOFT DRINKS IN PAKISTAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Slower growth with decreasing purchasing power

Increasing consumption of diet products and bottled water

PepsiCo Inc remains the market leader with new product launches

Increasing purchases at department stores and discounters

Steady growth with stiff competition

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

FOUNTAIN SALES

TRENDS

DATA

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

CARBONATES IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 36 Low Calorie Carbonates by Subsector

Table 37 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 38 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 39 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 40 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 41 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 42 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 43 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 44 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 45 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 46 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 47 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 48 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 57 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 58 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 61 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 62 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

SECTOR APPENDIX

Table 65 Sales of Bottled Water to Institutional Channel 2003-2008

Sector Data

Table 66 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 67 Off-trade Sales of Bottled Water: Value 2003-2008

Table 68 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 69 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 70 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 71 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 72 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 73 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 74 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 75 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 76 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 77 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 78 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 79 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 80 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 81 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 82 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 83 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 84 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 85 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

SECTOR appendix

Table 88 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Sector Data

Table 89 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 90 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 91 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 92 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 93 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 94 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 95 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 96 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 97 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 98 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 99 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 100 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 101 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 102 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 103 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 104 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 105 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 106 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 107 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 108 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 111 Off-trade Sales of RTD Coffee: Volume 2003-2008

Table 112 Off-trade Sales of RTD Coffee: Value 2003-2008

Table 113 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008

Table 114 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008

Table 115 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 116 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 117 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 118 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 119 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 120 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 121 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 122 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013

CLOVER PAKISTAN

Strategic Direction

Key Facts

Summary 2 Clover Pakistan Ltd: Key Facts

Summary 3 Clover Pakistan Ltd: Operational Indicators

Company Background

Production

Summary 4 Clover Pakistan Ltd: Production Statistics 2007

Competitive Positioning

Summary 5 Summary Clover Pakistan Ltd Competitive Position 2008

Michell's Food Farms (Pvt) Ltd

Strategic Direction

Key Facts

Summary 6 Michell's Food Farms (Pvt) Ltd: Key Facts

Summary 7 Michell’s Fruit Farm Ltd Operational Indicators

Company Background

Production

Summary 8 Michell’s Food Farms (Pvt) Ltd: Production Statistics 2007

Competitive Positioning

Summary 9 Summary Michell’s Food Farms (Pvt) Ltd : Competitive Position 2008

SOFT DRINKS IN PAKISTAN

EXECUTIVE SUMMARY

Slower growth with decreasing purchasing power

Increasing consumption of diet products and bottled water

PepsiCo Inc remains the market leader with new product launches

Increasing purchases at department stores and discounters

Steady growth with stiff competition

MARKET DATA

Table 123 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 124 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 125 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 126 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 127 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

Table 128 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 129 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 130 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 131 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 132 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 133 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 134 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 135 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 136 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 137 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 138 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 139 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 140 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 141 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 142 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 143 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 144 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 145 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 146 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 147 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 148 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 149 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

APPENDIX

FOUNTAIN SALES

TRENDS

DATA

Table 150 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 151 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 152 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 153 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 154 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 155 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 156 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 157 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 10 Summary - Research Sources

LOCAL COMPANY PROFILES - PAKISTAN

CLOVER PAKISTAN LTD - SOFT DRINKS - PAKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Summary - Clover Pakistan Ltd: Key Facts

Summary 12 Summary - Clover Pakistan Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 13 Summary - Clover Pakistan Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 14 Summary - Summary Clover Pakistan Ltd Competitive Position 2008

MICHELL'S FOOD FARMS (PVT) LTD

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Summary - Michell's Food Farms (Pvt) Ltd: Key Facts

Summary 16 Summary - Michell’s Fruit Farm Ltd Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 17 Summary - Michell’s Food Farms (Pvt) Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 18 Summary - Summary Michell’s Food Farms (Pvt) Ltd : Competitive Position 2008

CARBONATES IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 158 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 159 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 160 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 161 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 162 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 163 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

Table 164 Low Calorie Carbonates by Subsector

Table 165 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 166 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 167 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 168 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 169 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 170 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 171 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 172 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 173 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 174 Brand Shares of Carbonates by Off-trade Volume 2005-2008

FRUIT/VEGETABLE JUICE IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 175 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 176 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 177 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 178 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 179 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 180 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 181 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 182 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 183 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 184 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 185 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

Table 186 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

BOTTLED WATER IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 187 Sales of Bottled Water to Institutional Channel 2003-2008

SECTOR DATA

Table 188 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 189 Off-trade Sales of Bottled Water: Value 2003-2008

Table 190 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 191 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 192 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 193 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 194 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 195 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 196 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 197 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 198 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 199 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 200 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 201 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 202 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 203 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 204 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 205 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 206 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 207 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 208 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 209 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Conversions

Table 210 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 211 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 212 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 213 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 214 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 215 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 216 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 217 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 218 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

Table 219 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 220 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

RTD TEA IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 221 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 222 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 223 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 224 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 225 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 226 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 227 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 228 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 229 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 230 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 231 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 232 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 233 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 234 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 235 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 236 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 237 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 238 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 239 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013

Table 240 Off-trade Sales of RTD Coffee: Volume 2003-2008

Table 241 Off-trade Sales of RTD Coffee: Value 2003-2008

Table 242 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008

Table 243 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008

Table 244 Company Shares of RTD Coffee by Off-trade Volume 2004-2008