Soft Drinks in Poland
Euromonitor International's Soft Drinks in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 153 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Increasing soft drinks sales during 2008
Demand for soft drinks continued to increase during 2008 due to rising consumer disposable incomes, increasing availability, and the introduction of new brands.
Health and wellness trend boosts sales of healthier products
Increasing consumer health awareness is fuelling demand for healthier soft drinks. As a result, manufacturers are introducing new functional products and highlighting the healthy aspects of their existing brands.
Multinationals slowly gaining retail value share at expense of domestic players
Multinational companies continued to increase their retail value share at the expense of domestic players during 2008. However, domestic players continue to offer strong competition due to their ability to quickly respond to changing consumer trends and the ethnocentrism of many Polish consumers.
Small grocery retailers continue to lead distribution sales
Although supermarkets/hypermarkets and discounters continue to increase their retail volume shares, small grocery retailers still account for the majority of soft drinks sales in Poland, mainly as a result of the lack of penetration of modern shopping outlets in rural areas. Polish consumers exhibit a high degree of multi-switch shopping, whereby they tend to prefer whatever distribution channel offers the best value.
Projected forecast period sales growth
Soft drinks sales are expected to continue to grow over the forecast period. The fact that soft drinks sales are relatively insensitive to consumer disposable income levels means that the global financial crisis is expected to have only a limited impact on sales in the coming years. In addition, the fact that alcohol consumption continues to decline in Poland should also help to boost sales.
Table of contents
SOFT DRINKS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing soft drinks sales during 2008
Health and wellness trend boosts sales of healthier products
Multinationals slowly gaining retail value share at expense of domestic players
Small grocery retailers continue to lead distribution sales
Projected forecast period sales growth
KEY TRENDS AND DEVELOPMENTS
Soft drinks relatively immune to financial crisis
Increasing importance of health and wellness trend
Multinationals face increasing competition from domestic players
Preference for Polish products impacts soft drinks sales
On-trade segment offers growing potential
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Poland
SECTOR DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
FOODCARE SP ZOO - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Food Care Sp zoo: Key Facts
Summary 3 Food Care Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Food Care Sp zoo: Competitive Position 2008
GRUPA MASPEX WADOWICE - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Grupa Maspex Wadowice: Key Facts
Summary 6 Grupa Maspex Wadowice: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Grupa Maspex Wadowice (as GBO): Competitive Position 2008
HOOP SA - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Hoop SA: Key Facts
Summary 9 Hoop SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Hoop SA: Competitive Position 2008
NALECZOW ZDROJ SP ZOO - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Naleczow Zdroj Sp zoo: Key Facts
Summary 12 Naleczow Zdroj Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Naleczow Zdroj Sp zoo: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Naleczow Zdroj Sp zoo: Competitive Position 2008
ZBNWM PIWNICZANKA SP - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 15 ZBNWM Piwniczanka SP: Key Facts
Summary 16 ZBNWM Piwniczanka SP: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 ZBNWM Piwniczanka SP: Competitive Position 2008
CARBONATES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Low Calorie Carbonates by Subsector
Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 65 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 68 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 69 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 74 Sales of Bottled Water to Institutional Channel 2004-2008
Table 75 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 76 Off-trade Sales of Bottled Water: Value 2003-2008
Table 77 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 78 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 79 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 80 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 81 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 82 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 83 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 84 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 86 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 88 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 91 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 92 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 93 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 94 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 95 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Dilution Ratios
Table 100 Concentrates Dilution Ratios for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 102 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 103 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 104 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 105 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 106 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 108 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 110 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 111 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 112 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 113 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 114 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 115 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 116 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 117 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 118 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 119 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 123 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 125 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 126 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 127 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 128 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 129 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 130 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2008
Table 131 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 132 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 133 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 134 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 135 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 136 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013