Soft
Soft Drinks

Soft Drinks in Poland

Poland

Euromonitor International's Soft Drinks in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 145  |  Publication date: Jun 2008
Cost: 
GBP1190.00

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Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

The Poles are thirsty for soft drinks

Sales of soft drinks kept their growth momentum in 2007. A very warm spring and hot summer as well as growing disposable income contributed to this growth. Manufacturers surprised consumers with new developments. Soft drinks is one of the most innovative categories within the fmcg industry. Smaller domestic companies successfully challenged multinational soft drinks giants. Not only price, but also better understanding of consumers’ needs drove the success of domestic players.

The diversification of needs is accompanied by rising health awareness

Together with growing disposable income, the Poles are becoming more demanding consumers. Polish consumers are turning to functional drinks, RTD tea and RTD coffee. Growing health awareness also stimulates demand for bottled water and chilled juices.

Aggressive domestic players

Domestic players are managing to compete against multinational companies. Lower reaction times, better understating of consumers’ needs and better value for money are drivers of growing sales of domestic players.

The domestic company Gellwe overtook Red Bull in 2007 to become the leader of energy drinks in terms of volume. The Cisowianka brand from domestic player Naleczow Zdroj was second in volume sales of bottled water.

Supermarkets are gaining

Independent small grocers remain the most popular channel for soft drinks in Poland, however this channel has been declining for several years, and supermarkets/hypermarkets are gradually becoming more a more popular channel. Within Supermarkets/hypermarkets supermarkets are winning out over hypermarkets in sales of soft drinks. The biggest retail format has reached the saturation point in Poland, a consequence of the relatively low number of big cities in Poland. In contrast, supermarkets are better adjusted to the needs of the average Poles, many of whom live in the numerous small- and medium-sized cities.

Good prospects ahead

Soft drinks are forecast to enjoy good progress over the forecast period. As consumers grow increasingly health conscious, they will turn to soft drinks instead of alcoholic drinks. What is more, soft drinks are convenient, and better absorbed than food, which will grow consumption of soft drinks at the expense of food. Nevertheless, the tremendous pace of growth over the review period will not be copied over the forecast period. The high base does not allow for that.

Table of contents

SOFT DRINKS IN POLAND : MARKET INSIGHT

EXECUTIVE SUMMARY

The Poles are thirsty for soft drinks

The diversification of needs is accompanied by rising health awareness

Aggressive domestic players

Supermarkets are gaining

Good prospects ahead

KEY TRENDS AND DEVELOPMENTS

Geocentrism vs ethnocentrism

Domestic companies successfully compete with multinationals

Health benefits in focus

Soft drinks on the consolidation route

On-trade sales still lower than expectations

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - POLAND

GELLWE SP ZOO - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Gellwe Sp zoo: Key Facts

Summary 3 Gellwe Sp zoo Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Gellwe Sp zoo: Competitive Position 2007

GRUPA MASPEX WADOWICE - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Grupa Maspex Wadowice Sp zoo: Key Facts

Summary 6 Grupa Maspex Wadowice Sp zoo: Operational Indicators 2005-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Grupa Maspex Wadowice Sp zoo: Competitive Position 2007

HOOP SA - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Hoop SA: Key Facts

Summary 9 Hoop SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Hoop SA: Competitive Position 2007

JURAJSKA SP ZOO - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Jurajska Sp zoo : Key Facts

Summary 12 Jurajska Sp zoo: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Jurajska Sp zoo: Competitive Position 2007

NALECZOW ZDROJ SP ZOO - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Naleczow Zdroj Sp zoo: Key Facts

Summary 15 Naleczow Zdroj Sp zoo Operational Indicators 2005-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 16 Naleczow Zdroj Sp zoo: Competitive Position 2007

CARBONATES IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 36 Low Calorie Carbonates by Subsector 2003-2007

Table 37 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007

Table 38 Off-trade Sales of Carbonates by Subsector: Value 2002-2007

Table 39 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007

Table 40 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007

Table 41 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007

Table 42 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007

Table 43 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007

Table 44 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007

Table 45 Company Shares of Carbonates by Off-trade Volume 2003-2007

Table 46 Brand Shares of Carbonates by Off-trade Volume 2004-2007

Table 47 Company Shares of Carbonates by Off-trade Value 2003-2007

Table 48 Brand Shares of Carbonates by Off-trade Value 2004-2007

Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012

Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012

FRUIT/VEGETABLE JUICE IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 57 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 58 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 59 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 60 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012

BOTTLED WATER IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 69 Sales of Bottled Water to Institutional Channel 2001-2006

SECTOR DATA

Table 70 Off-trade Sales of Bottled Water: Volume 2002-2007

Table 71 Off-trade Sales of Bottled Water: Value 2002-2007

Table 72 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007

Table 73 Off-trade Sales of Bottled Water: % Value Growth 2002-2007

Table 74 Company Shares of Bottled Water by Off-trade Volume 2003-2007

Table 75 Brand Shares of Bottled Water by Off-trade Volume 2004-2007

Table 76 Company Shares of Bottled Water by Off-trade Value 2003-2007

Table 77 Brand Shares of Bottled Water by Off-trade Value 2004-2007

Table 78 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012

Table 79 Forecast Off-trade Sales of Bottled Water: Value 2007-2012

Table 80 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012

Table 81 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012

FUNCTIONAL DRINKS IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 82 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007

Table 83 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007

Table 84 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007

Table 85 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007

Table 86 Company Shares of Functional Drinks by Off-trade Volume 2003-2007

Table 87 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007

Table 88 Company Shares of Functional Drinks by Off-trade Value 2003-2007

Table 89 Brand Shares of Functional Drinks by Off-trade Value 2004-2007

Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012

Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012

Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012

Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012

CONCENTRATES IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Conversions

Table 94 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007

Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007

Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007

Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007

Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007

Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007

Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012

Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012

Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012

Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012

RTD TEA IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007

Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007

Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007

Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007

Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007

Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007

Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007

Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007

Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007

Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012

Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012

Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012

Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012

RTD COFFEE IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 118 Off-trade Sales of RTD Coffee: Volume 2002-2007

Table 119 Off-trade Sales of RTD Coffee: Value 2002-2007

Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007

Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007

Table 122 Company Shares of RTD Coffee by Off-trade Volume 2003-2007

Table 123 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007

Table 124 Company Shares of RTD Coffee by Off-trade Value 2003-2007

Table 125 Brand Shares of RTD Coffee by Off-trade Value 2004-2007

Table 126 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012

Table 127 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012

Table 128 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012

Table 129 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012

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