Soft Drinks in Poland
Euromonitor International's Soft Drinks in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 142 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks benefit from the heat wave
Soft drinks saw continued growth in 2006. The summer saw a heat wave, followed by a warm autumn which leveraged sales. Bottled water was the major winner among soft drinks as a result of both weather conditions, and consumers’ increasing health awareness. More niche products, such as sports drinks or RTD coffee and tea, also benefited from the trend towards convenience, rising on-the-go consumption, as well as growing awareness of diet diversification.
Domestic players remain strong
Domestic companies held a strong position in sales of soft drinks in 2006. The short reaction time to consumers’ needs, available materials, consumers’ ethnocentrism, and niche strategies represented the main advantages of domestic players. A few domestic companies also capitalise on the high awareness of brands such as Tymbark and Hortex.
New distribution channels attract manufacturers
Soft drinks players paid increasing attention to still-unexplored distribution channels at the end of the review period. Poland is almost devoid of vending, for example. Accelerating lifestyles, in line with the growing purchasing power of Polish consumers, serve to boost vending sales, while manufacturers attempt to boost sales through on-trade establishments, in order to reap higher margins.
Health trend in evidence
Soft drinks that offer health benefits saw increased popularity in 2006, as consumers’ health awareness increased. Bottled water and products such as juices that offer health benefits were particularly boosted by the growing health awareness of Polish consumers. Substances such as preservatives and artificial colours have been gradually excluded from the manufacturing process of many products in the soft drinks market.
Bottled water to dominate future growth
Forecast sales are expected to be high, almost entirely attributable to the high volume growth of bottled water. Positive trends demonstrated in the review period are expected to increase rapidly over the 2006-2011 forecast period, with per capita consumption rising from 50 litres to 76 litres. The health trend will also fuel growth of fruit/vegetable juice significantly. Conversely, cola carbonates - not typically recognised as a "healthy" option - are also expected to flourish in terms of total volume consumption, both via burgeoning on-trade and off-trade demand. In sharp contrast, more dynamic niches, such as RTD tea and coffee, will remain peripheral in terms of actual consumption levels.
Table of contents
SOFT DRINKS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks benefit from the heat wave
Domestic players remain strong
New distribution channels attract manufacturers
Health trend in evidence
Bottled water to dominate future growth
KEY TRENDS AND DEVELOPMENTS
Domestic companies manage to combat increasing pressure of multinationals
Health concerns increase in importance
Continued premiumisation and increasing sales of value-for-money brands
On-trade not a place for soft drinks consumption
The great potential in vending
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 20 Penetration of Private Label by Sector by Value 2002-2006
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Concentrates Conversions
Table 30 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Institutional Bottled Water Sales
Table 31 Sales of Bottled Water to Institutional Channel 2001-2006
Published Data Comparisons
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - POLAND
AGROS NOVA SP ZOO - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Agros Nova Sp zoo: Key Facts
Summary 2 Agros Nova Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GRUPA MASPEX WADOWICE - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Grupa Maspex Wadowice Sp zoo: Key Facts
Summary 4 Grupa Maspex Wadowice Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HELLENA SA - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hellena SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOOP SA - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hoop SA: Key Facts
Summary 7 Hoop SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SOKPOL SP ZOO - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sokpol Sp zoo: Key Facts
Summary 9 Sokpol Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
WOSANA SA - SOFT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Wosana SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CARBONATES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 41 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 42 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 43 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 44 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 45 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 46 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 47 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 48 Low-calorie Carbonates by Niche
Table 49 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 50 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 51 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 52 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 61 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 62 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 74 Off-trade Sales of Bottled Water: Value 2001-2006
Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 76 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 77 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 78 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 79 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 80 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 82 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 86 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 89 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 90 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 91 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 92 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 93 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 100 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 101 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 102 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 103 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 107 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 112 Flavours/types of RTD Tea % Off-trade Volume 2005-2006
Table 113 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 115 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 116 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Off-trade Sales of RTD Coffee: Volume 2001-2006
Table 122 Off-trade Sales of RTD Coffee: Value 2001-2006
Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2001-2006
Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2001-2006
Table 125 Company Shares of RTD Coffee by Off-trade Volume 2002-2006
Table 126 Brand Shares of RTD Coffee by Off-trade Volume 2003-2006
Table 127 Company Shares of RTD Coffee by Off-trade Value 2002-2006
Table 128 Brand Shares of RTD Coffee by Off-trade Value 2003-2006
Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2006-2011
Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2006-2011