Soft Drinks in Portugal
Euromonitor International's Soft Drinks in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 143 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks close the year with a slightly negative outcome
The soft drinks market in 2008 did not perform as well as previously. In fact, volume and value sales both declined slightly. This is mostly due to the fact that 2008 saw a poor summer, with lower temperatures than usual. The soft drinks market is very driven by seasonality hence the result. This factor, coupled with the poor economic performance of the country with consumers seeing wages squeezed by soaring rises in petrol and mortgage rates, contributed to the unfavourable performance.
Healthy trend a major driver
The main trend in soft drinks is the increasing demand for healthier products. This trend favoured the development of still beverages: RTD tea, bottled water, and energy drinks rather than carbonates, which are perceived as less healthy due to the addition of carbon dioxide. On the other hand, the addition of functional ingredients such as fibre, mineral salts, and vitamins are greatly appreciated by consumers. Other similar success was enjoyed by functional water which claims to help slimming and maintain weight loss. Sugar-free or reduced sugar options were greatly appreciated, which gave new impulse to carbonates, despite its unhealthy image and the bad press it suffered throughout the year. That was the case with Fanta Zero that was launched in 2008.
Private label has a strong position
In times of economic downturn people tend to search for new, cheaper alternatives. 2008 was a severe year for Portuguese consumers with prices rising across nearly all sectors, therefore reducing disposable income. Private label has greatly benefited from this factor and made further inroads in sectors such as RTD tea and bottled water.
Off-trade leads sales
Supermarkets/hypermarkets continued to be the dominant channel in off-trade soft drinks distribution in Portugal. This dominant position is due to its price competitiveness with other distribution channels as well as the convenience factor. Portuguese work longer hours and have more hectic lifestyles, they increasingly do all their shopping on one day of the week. In addition, the typically convenient locations of supermarkets/hypermarkets in city centres, suburban and exurban locations supported the channel’s importance. The vast product selection and frequent promotions available in these outlets as well as parking spaces and long opening hours are factors that make consumers prefer these outlets.
Moderate outlook
The soft drinks market will be quite constrained by the economic conditions ahead. Soft drinks is expected to register moderate total volume growth over the forecast period. The best performing categories will be functional drinks and RTD tea alongside functional bottled water, which are benefiting from the growing health trend. Bottled water will continue to account for the majority of soft drinks sales and it will therefore contribute much to growth in actual terms. Sales will also benefit from new launches of still, health-oriented and functional beverages, with a focus on natural ingredients and added benefits often presented in more convenient packaging to attract the interest of consumers.
Table of contents
SOFT DRINKS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks close the year with a slightly negative outcome
Healthy trend a major driver
Private label has a strong position
Off-trade leads sales
Moderate outlook
KEY TRENDS AND DEVELOPMENTS
Health and wellness trend continues to drive the market
Sluggish economy impact sector performance
Increasing popularity of private label
Image changes
Environmental changes impact sector performance
Company activity
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Portugal
Trends
SECTOR DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
COMPAL SA - COMPANHIA PRODUCTORA DE CONSERVAS ALIMENTARES SARL - SOFT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Key Facts
Summary 3 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Competitive Position 2008
SOCIEDADE AGUA DO LUSO SA - SOFT DRINKS - PORTUGAL
SOCIEDADE AGUA DO LUSO SA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Sociedade Agua do Luso SA: Key Facts
Summary 7 Sociedade Agua do Luso SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Sociedade Água do Luso SA: Competitive Position 2008
SUMOLIS - CIA INDUSTRIAL DE FRUTAS E BEBIDAS SA - SOFT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sumolis – Cia Industrial de Frutas e Bebidas: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Sumolis – Cia Industrial de Frutas e Bebidas: Competitive Position 2008
UNICER - BEBIDAS DE PORTUGAL, SA - SOFT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Unicer - Bebidas de Portugal SA: Key Facts
Summary 12 Unicer - Bebidas de Portugal SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Unicer - Bebidas de Portugal SA: Competitive Position 2007
CARBONATES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Low Calorie Carbonates by Subsector
Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 64 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 65 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 68 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 69 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 74 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 75 Off-trade Sales of Bottled Water: Value 2003-2008
Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 77 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 78 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 79 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 80 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 81 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 83 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 87 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 88 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 91 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 93 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 94 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 99 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 102 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 103 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 104 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 105 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 108 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 111 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 112 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 113 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 114 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 115 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 116 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 117 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 118 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Off-trade Sales of RTD Coffee: Volume 2006-2008
Table 124 Off-trade Sales of RTD Coffee: Value 2006-2008
Table 125 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2008
Table 126 Off-trade Sales of RTD Coffee: % Value Growth 2006-2008
Table 127 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 128 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 129 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 130 Brand Shares of RTD Coffee by Off-trade Value 2005-2008