Soft Drinks in Portugal
Euromonitor International's Soft Drinks in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 145 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Innovation leads the positive performance of soft drinks in 2007
Given the expansion of the market and new trends in consumer habits, companies are mostly opting for a marketing-led strategy to reach out to new groups of customers. In this context in Portugal in 2007, in contrast to previous years in the review period, the performance of soft drinks was quite positive, mainly due to the exceptional growth registered by functional drinks and RTD tea. This pressure to innovate in order to increase product diversity and sophistication is expected to continue for the foreseeable future.
Health and wellness and convenience determine purchasing decisions
Portuguese consumers have become more concerned about health and wellness issues. There have been campaigns to reduce obesity and stimulate awareness of the benefits of improved health and fitness. The key leading companies launched new products in 2007, featuring fewer calories and functional ingredients. Moreover, convenience is a more important factor in determining consumer preferences, as a result of these changes in lifestyle: “ready-to-drink” and “easy-to-use” products are becoming more popular, leading to new formats.
Multinational brands make inroads into domestic players’ shares
Whilst the Portuguese soft drinks market has seen an increase in the number of available products, market share has become concentrated in the hands of the major players. This is because, with the exception of bottled water, multinational brands have made inroads into domestic players’ shares due to their marketing expertise, budgets and product innovations. However, private label maintained a significant share in the Portuguese soft drinks market.
Off-trade distribution continues to lead soft drinks volume sales
Off-trade distribution continued to be the key driver of soft drinks volume sales, whilst the on-trade channel was the most valuable channel in 2007. In general, off-trade distribution channels benefit from a wide range of availability and diversity of soft drinks products, mainly in terms of new launches and limited editions. However, lifestyles have been changing in the last few years, mainly due to working hours, stress and an increasingly cosmopolitan environment. It is evident that increasingly dynamic and hectic lifestyles are leading to an increase in eating out, and consumers are seeking convenient solutions, which will boost growth of on-trade value sales in soft drinks.
Slight growth in soft drinks over the forecast period
Over the forecast period, soft drinks is expected to reach a stagnant point in terms of value sales, whilst volume sales are expected to experience a slight growth. The main driver of the lacklustre performance of soft drinks will continue to be the search for healthier solutions.
Table of contents
SOFT DRINKS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Innovation leads the positive performance of soft drinks in 2007
Health and wellness and convenience determine purchasing decisions
Multinational brands make inroads into domestic players’ shares
Off-trade distribution continues to lead soft drinks volume sales
Slight growth in soft drinks over the forecast period
KEY TRENDS AND DEVELOPMENTS
Tobacco ban in 2008
Changing habits and lifestyles of the Portuguese population
Packaging of soft drinks affected by health concerns and environmental awareness
Portugal for the first time enters the ‘Choices’ worldwide initiative
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
COMPAL SA - COMPANHIA PRODUCTORA DE CONSERVAS ALIMENTARES SARL - SOFT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Key Facts
Summary 3 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Competitive Position 2007
SOCIEDADE AGUA DO LUSO SA - SOFT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Sociedade Agua do Luso SA: Key Facts
Summary 7 Sociedade Agua do Luso SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Sociedade Agua do Luso SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Sociedade Agua do Luso SA: Competitive Position 2007
SOCIEDADE CENTRAL DE CERVEJAS SA (SCC) - SOFT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 SCC – Sociedade Central de Cervejas: Key Facts
Summary 11 SCC – Sociedade Central de Cervejas: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 SCC – Sociedade Central de Cervejas: Competitive Position 2007
SUMOLIS - CIA INDUSTRIAL DE FRUTAS E BEBIDAS SA - SOFT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sumolis – Cia Industrial de Frutas e Bebidas: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Sumolis – Cia Industrial de Frutas e Bebidas: Competitive Position 2007
CARBONATES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 54 Low Calorie Carbonates by Subsector
FRUIT/VEGETABLE JUICE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
SECTOR DATA
Table 71 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 72 Off-trade Sales of Bottled Water: Value 2002-2007
Table 73 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 74 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 75 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 76 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 77 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 78 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 79 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 80 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 84 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 87 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 88 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 89 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 90 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 15 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
Table 118 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
RTD COFFEE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 120 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 123 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 125 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 126 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012