Soft Drinks in Portugal

Euromonitor International's Soft Drinks in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

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• Get insight into trends in market performance
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• Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks close the year with a slightly negative outcome

The soft drinks market in 2008 did not perform as well as previously. In fact, volume and value sales both declined slightly. This is mostly due to the fact that 2008 saw a poor summer, with lower temperatures than usual. The soft drinks market is very driven by seasonality hence the result. This factor, coupled with the poor economic performance of the country with consumers seeing wages squeezed by soaring rises in petrol and mortgage rates, contributed to the unfavourable performance.

Healthy trend a major driver

The main trend in soft drinks is the increasing demand for healthier products. This trend favoured the development of still beverages: RTD tea, bottled water, and energy drinks rather than carbonates, which are perceived as less healthy due to the addition of carbon dioxide. On the other hand, the addition of functional ingredients such as fibre, mineral salts, and vitamins are greatly appreciated by consumers. Other similar success was enjoyed by functional water which claims to help slimming and maintain weight loss. Sugar-free or reduced sugar options were greatly appreciated, which gave new impulse to carbonates, despite its unhealthy image and the bad press it suffered throughout the year. That was the case with Fanta Zero that was launched in 2008.

Private label has a strong position

In times of economic downturn people tend to search for new, cheaper alternatives. 2008 was a severe year for Portuguese consumers with prices rising across nearly all sectors, therefore reducing disposable income. Private label has greatly benefited from this factor and made further inroads in sectors such as RTD tea and bottled water.

Off-trade leads sales

Supermarkets/hypermarkets continued to be the dominant channel in off-trade soft drinks distribution in Portugal. This dominant position is due to its price competitiveness with other distribution channels as well as the convenience factor. Portuguese work longer hours and have more hectic lifestyles, they increasingly do all their shopping on one day of the week. In addition, the typically convenient locations of supermarkets/hypermarkets in city centres, suburban and exurban locations supported the channel’s importance. The vast product selection and frequent promotions available in these outlets as well as parking spaces and long opening hours are factors that make consumers prefer these outlets.

Moderate outlook

The soft drinks market will be quite constrained by the economic conditions ahead. Soft drinks is expected to register moderate total volume growth over the forecast period. The best performing categories will be functional drinks and RTD tea alongside functional bottled water, which are benefiting from the growing health trend. Bottled water will continue to account for the majority of soft drinks sales and it will therefore contribute much to growth in actual terms. Sales will also benefit from new launches of still, health-oriented and functional beverages, with a focus on natural ingredients and added benefits often presented in more convenient packaging to attract the interest of consumers.

Table of contents

SOFT DRINKS IN PORTUGAL : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks close the year with a slightly negative outcome

Healthy trend a major driver

Private label has a strong position

Off-trade leads sales

Moderate outlook

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend continues to drive the market

Sluggish economy impact sector performance

Increasing popularity of private label

Image changes

Environmental changes impact sector performance

Company activity

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales in Portugal

Trends

SECTOR DATA

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - PORTUGAL

COMPAL SA - COMPANHIA PRODUCTORA DE CONSERVAS ALIMENTARES SARL - SOFT DRINKS - PORTUGAL

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Key Facts

Summary 3 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Compal SA – Companhia Productora de Conservas Alimentares Sarl: Competitive Position 2008

SOCIEDADE AGUA DO LUSO SA - SOFT DRINKS - PORTUGAL

SOCIEDADE AGUA DO LUSO SA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Sociedade Agua do Luso SA: Key Facts

Summary 7 Sociedade Agua do Luso SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Sociedade Água do Luso SA: Competitive Position 2008

SUMOLIS - CIA INDUSTRIAL DE FRUTAS E BEBIDAS SA - SOFT DRINKS - PORTUGAL

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Sumolis – Cia Industrial de Frutas e Bebidas: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Sumolis – Cia Industrial de Frutas e Bebidas: Competitive Position 2008

UNICER - BEBIDAS DE PORTUGAL, SA - SOFT DRINKS - PORTUGAL

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Unicer - Bebidas de Portugal SA: Key Facts

Summary 12 Unicer - Bebidas de Portugal SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Unicer - Bebidas de Portugal SA: Competitive Position 2007

CARBONATES IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Low Calorie Carbonates by Subsector

Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008

Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008

Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008

Table 64 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008

Table 65 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008

Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 68 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 69 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Institutional Bottled Water Sales

Table 74 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 75 Off-trade Sales of Bottled Water: Value 2003-2008

Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 77 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 78 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 79 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 80 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 81 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 83 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 86 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 87 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 88 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 89 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 90 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 91 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 93 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 94 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Concentrates Conversions

Table 99 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 102 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 103 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 104 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 105 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 108 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 109 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 110 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 111 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 112 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 113 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 114 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008

Table 115 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 116 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 117 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 118 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 123 Off-trade Sales of RTD Coffee: Volume 2006-2008

Table 124 Off-trade Sales of RTD Coffee: Value 2006-2008

Table 125 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2008

Table 126 Off-trade Sales of RTD Coffee: % Value Growth 2006-2008

Table 127 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 128 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 129 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 130 Brand Shares of RTD Coffee by Off-trade Value 2005-2008