Soft
Soft Drinks

Soft Drinks in Russia

Russia

Euromonitor International's Soft Drinks in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 166  |  Publication date: Jun 2008
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GBP1190.00

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Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks market still growing

The soft drinks market is still growing but growth is slowing as some sectors are reaching saturation. Changing attitudes to health influenced the overall market during the review period. Bottled water was one of the main beneficiaries of this trend, as increasing numbers of Russian consumers shifted to pure or fortified water, rather than carbonates. They also started to use bottled water when cooking due to growing concerns about the quality of the tap water in Russia. Manufacturers sought to capitalise on this rising health awareness by adding more fortified and healthy products to their portfolios in all soft drinks sectors to increase consumption. The importance of branded soft drinks, with their guaranteed quality, convenient packaging and variety of assortment, increased over the review period. Rising health awareness and shift to higher-quality products have been brought about by the increased purchasing power of Russian consumers and the influence of global trends.

Soft drinks market addresses traditional Russian drinks

Since the carbonates sector is close to saturation, meaning a significant slowdown in sales, manufacturers are searching for ways to maintain consumer interest in their products. The most successful way to do this has been by entering the kvas category, kvas being a traditional Russian drink. More manufacturers turned to production of kvas, including not only domestic players, which had discovered the niche, but also multinationals, like Coca-Cola. Another niche kisel (another traditional drink) saw the emergence of both domestic regional players as well as larger manufacturers.

Russia’s soft drinks market suffering from rapid concentration

The competitive environment in the soft drinks market is changing rapidly from a situation of strong rivalry between large domestic players and multinationals to an industry characterised by the acquisition of Russian manufacturers by foreign giants. Foreign-based companies have purchased the two largest domestic producers of juice. Multon was acquired by Coca-Cola in 2005 and the British investment company Lion Capital purchased Nidan. Another significant player Lebedyansky is said to have been acquired by Coca-Cola’s main rival PepsiCo. Multinationals also dominate the RTD tea sector. In concentrates, the leading position belongs to domestic companies.

Chained supermarkets the leading soft drinks distribution outlets

Supermarkets/hypermarkets dominated retail distribution of soft drinks in 2007 although a still a significant portion of soft drinks sales through independent shops with 16% share of sales through kiosks and 6% of drinks are still distributed through open-air markets. The trend that saw consumers gradually shift away from carbonates encouraged leading chains to dedicate more shelf space to value-added juices, kvas and bottled water products. A large share of soft drinks is also sold through convenience stores and kiosks. The internet is gaining share of sales of bottled water as water is increasingly perceived as the healthiest soft drink. Offices are heavy consumers of bottled water while householders also order bottled water in 5- or 20-litre packs for consumption at home.

Manufacturers developing innovative soft drinks niches

The soft drinks market as a whole will continue to grow over the forecast period, although its growth rate is expected to slow. The on-trade channel is likely to see a slightly higher increase as more Russians become accustomed to eating out. Changes in the soft drinks assortment towards innovations targeting specific consumer groups or consumption occasions are forecast to drive growth in the off-trade. The strongest growth is expected in RTD tea, which is gaining in popularity as an innovative and Western-style product. The most prospective are energy and sports drinks, functional and other fortified drinks, as well as traditional domestic drinks like kvas, mors and kisel, that have always been considered as homemade and the most popular domestic drinks. The growing consumer preference for healthier soft drinks means that multinational players are likely to try and improve their positions in niche sectors, targeting specific consumer tastes over the forecast period.

Table of contents

SOFT DRINKS IN RUSSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks market still growing

Soft drinks market addresses traditional Russian drinks

Russia’s soft drinks market suffering from rapid concentration

Chained supermarkets the leading soft drinks distribution outlets

Manufacturers developing innovative soft drinks niches

KEY TRENDS AND DEVELOPMENTS

Bottled water continues to grow

Most juices in Russia made from concentrates

Private label emerges in soft drinks

Horeca lacks premium water assortment

Functional drinks gaining ground

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

MARKET INDICATORS

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Off-trade Sales of Soft Drinks (as sold) by City: Value 2002-2007

Table 14 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2002-2007

Table 15 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007

Table 16 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007

Table 17 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007

Table 18 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007

Table 19 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 20 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 21 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 22 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 23 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 24 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

Table 34 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2007-2012

Table 35 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2007-2012

Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2007-2012

Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2007-2012

APPENDIX

Published Data Comparisons

Table 38 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 39 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 40 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 41 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 42 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 43 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 44 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 45 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 46 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 47 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - RUSSIA

BORODINO ZAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Borodino ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 3 Borodino ZAO: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 4 Borodino ZAO: Competitive Position 2007

BRIDGESGROUP OOO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Bridgesgroup OOO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

FABRIKA ZDOROVYA HOLDING - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Fabrika Zdorovya Holding: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

LEBEDYANSKY OAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Lebedyansky OAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Lebedyansky OAO: Competitive Position 2007

MULTON ZAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Multon ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Multon ZAO: Competitive Position 2007

SHISHKIN LES OOO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Shishkin Les OOO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Shishkin Les OOO: Competitive Position 2007

VISMA ZAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Visma ZAO: Key Facts

Summary 14 Visma ZAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Visma ZAO: Competitive Position 2007

WIMM-BILL-DANN PRODUKTY PITANIA OAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2007

CARBONATES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 48 Low-Calorie Carbonates by Subsector

Table 49 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007

Table 50 Off-trade Sales of Carbonates by Subsector: Value 2002-2007

Table 51 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007

Table 52 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007

Table 53 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007

Table 54 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007

Table 55 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007

Table 56 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007

Table 57 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007

Table 58 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2007

Table 59 Company Shares of Carbonates by Off-trade Volume 2003-2007

Table 60 Brand Shares of Carbonates by Off-trade Volume 2004-2007

Table 61 Company Shares of Carbonates by Off-trade Value 2003-2007

Table 62 Brand Shares of Carbonates by Off-trade Value 2004-2007

Table 63 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012

Table 64 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012

Table 65 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012

Table 66 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012

FRUIT/VEGETABLE JUICE IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 67 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 68 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 69 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 70 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 71 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 72 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 73 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 74 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 75 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 76 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 77 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 78 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 80 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 81 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 82 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012

BOTTLED WATER IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 83 Off-trade Sales of Bottled Water: Volume 2002-2007

Table 84 Off-trade Sales of Bottled Water: Value 2002-2007

Table 85 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007

Table 86 Off-trade Sales of Bottled Water: % Value Growth 2002-2007

Table 87 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2007

Table 88 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2007

Table 89 Company Shares of Bottled Water by Off-trade Volume 2003-2007

Table 90 Brand Shares of Bottled Water by Off-trade Volume 2004-2007

Table 91 Company Shares of Bottled Water by Off-trade Value 2003-2007

Table 92 Brand Shares of Bottled Water by Off-trade Value 2004-2007

Table 93 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012

Table 94 Forecast Off-trade Sales of Bottled Water: Value 2007-2012

Table 95 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012

Table 96 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012

FUNCTIONAL DRINKS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 97 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007

Table 98 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007

Table 99 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007

Table 100 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007

Table 101 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2007

Table 102 Company Shares of Functional Drinks by Off-trade Volume 2003-2007

Table 103 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007

Table 104 Company Shares of Functional Drinks by Off-trade Value 2003-2007

Table 105 Brand Shares of Functional Drinks by Off-trade Value 2004-2007

Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012

Table 107 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012

Table 108 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012

Table 109 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012

CONCENTRATES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Conversions

Summary 18 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 110 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007

Table 111 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007

Table 112 Off-trade Sales of Concentrates by Subsector: Value 2002-2007

Table 113 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007

Table 114 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2007

Table 115 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2007

Table 116 Company Shares of Concentrates by Off-trade Value 2003-2007

Table 117 Brand Shares of Concentrates by Off-trade Value 2004-2007

Table 118 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012

Table 119 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012

Table 120 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012

Table 121 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012

RTD TEA IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 122 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007

Table 123 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007

Table 124 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007

Table 125 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007

Table 126 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007

Table 127 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007

Table 128 Company Shares of RTD Tea by Off-trade Volume 2003-2007

Table 129 Brand Shares of RTD Tea by Off-trade Volume 2003-2007

Table 130 Company Shares of RTD Tea by Off-trade Value 2003-2007

Table 131 Brand Shares of RTD Tea by Off-trade Value 2004-2007

Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012

Table 133 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012

Table 134 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012

Table 135 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012

RTD COFFEE IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 136 Off-trade Sales of RTD Coffee: Volume 2002-2007

Table 137 Off-trade Sales of RTD Coffee: Value 2002-2007

Table 138 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007

Table 139 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007

Table 140 Company Shares of RTD Coffee by Off-trade Volume 2003-2007

Table 141 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007

Table 142 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007

Table 143 Company Shares of RTD Coffee by Off-trade Value 2003-2007

Table 144 Brand Shares of RTD Coffee by Off-trade Value 2004-2007

Table 145 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012

Table 146 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012

Table 147 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012

Table 148 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012

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