Soft Drinks in Russia
Euromonitor International's Soft Drinks in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 168 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Strong growth but at slowing rates
During 2006, soft drinks sales growth continued to slow down, while remaining strong. The health and wellness trend continued to boost fruit/vegetable juice, still bottled water and functional drinks but these showed more maturity, with volume growth slowing as a result. The fastest growth was seen for RTD tea, which benefited from its novelty, having only been introduced in 2003, and from the introduction of health-positioned green tea variants.
Kvas finds a new nostalgic appeal
Kvas has always been a national beverage in Russia. However, it remained fairly neglected for much of the review period, while players focused on westernised products such as cola carbonates. Since 2004, however, kvas saw a renaissance, boosting "other" non-cola carbonates and powder concentrates. More companies are now manufacturing kvas, with this product becoming available not only in a packaged format but also sold directly from tank dispensers in the street, as it used to be in the Soviet era.
Multinationals lead but domestic players seeing strong growth
Coca-Cola and PepsiCo are the leading players in Russian soft drinks, retaining their rank firmly throughout the review period thanks to a wide range and strong global brands. However, a number of domestic players are also experiencing good growth as shares consolidate. Lebedyansky OAO proved particularly successful in 2006 thanks to its acquisition of Troya-Ultra, which offered it access to an extended distribution network.
Consolidation hampered by a lack of chained retailers
Soft drinks distribution varies considerably in Russia, depending upon the region, type of product and whether it is manufactured or imported. However, while chained retailers continued to gain share during the review period, independent food stores and open markets dominate. This makes it difficult for the leading players to coordinate distribution in general and particularly difficult for players seeking to coordinate a marketing or promotional campaign across the country.
Health and wellness to continue to shape growth
Soft drinks is expected to see continued good growth during the forecast period, albeit at a lower rate than that seen during the review period due to maturity. As in during the review period, health and wellness trends are expected to have a major impact on growth. Carbonates is expected to struggle to grow sales strongly, due to its unhealthy image, while drinks with a healthier image are expected to see a good growth. Notably, fruit/vegetable juice, bottled water, functional drinks and RTD tea are expected to benefit from their healthy positioning.
Table of contents
SOFT DRINKS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth but at slowing rates
Kvas finds a new nostalgic appeal
Multinationals lead but domestic players seeing strong growth
Consolidation hampered by a lack of chained retailers
Health and wellness to continue to shape growth
KEY TRENDS AND DEVELOPMENTS
Rising mid-income group boosts sales
Unpredictable government hinders growth.
Health and wellness trends see shift away from cola carbonates
Players drive growth through marketing
Growing incidence of litigation over illegal brand name usage
CITY KEY TRENDS AND DEVELOPMENTS
Moscow
St Petersburg
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2002-2006
Table 14 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2002-2006
Table 15 Off-trade Sales of Soft Drinks (as sold) by City: Value 2002-2006
Table 16 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2002-2006
Table 17 Company Shares of Soft Drinks (RTD) by Total Volume 2002-2006
Table 18 Brand Shares of Soft Drinks (RTD) by Total Volume 2003-2006
Table 19 Company Shares of On-trade Soft Drinks (RTD) by Volume 2002-2006
Table 20 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2003-2006
Table 21 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 22 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 23 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 24 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 25 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 26 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 27 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 32 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 33 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 34 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 35 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2006-2011
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2006-2011
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2006-2011
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2006-2011
APPENDIX
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Institutional Bottled Water Sales
Table 40 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 41 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 42 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 43 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 44 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 45 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 46 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 47 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 48 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 49 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Table 50 Sales of Bottled Water to Institutional Channel 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - RUSSIA
DEKA OJSC - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Deka OJSC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GG & MW - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 GG & MW: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LEBEDYANSKY OAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lebedyansky OAO: Key Facts
Summary 5 Lebedyansky OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LEOVIT NUTRIO OOO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Leovit Nutrio OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MASTER PK OOO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Master PK OOO: Key Facts
Summary 8 Master PK: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MULTON ZAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Multon ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
OCHAKOVO MPBK ZAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Ochakovo MPBK ZAO: Key Facts
Summary 11 Ochakovo MPBK ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
OST AKVA ZAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Ost Akva ZAO: Key Facts
Summary 13 Ost Akva ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TROYA-ULTRA OOO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Troya-Ultra OOO: Key Facts
Summary 15 Troya-Ultra OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
WIMM-BILL-DANN PRODUKTY PITANIA OAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
Summary 17 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CARBONATES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 52 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 53 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 54 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 55 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 56 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 57 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 58 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 59 Leading Flavours for Cola Carbonates: %Volume Breakdown 2003-2006
Table 60 Leading Flavours for Non-cola Carbonates: %Volume Breakdown 2003-2006
Table 61 Low Calorie Carbonates by Subsector
Table 62 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 63 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 64 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 65 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 66 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 67 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 68 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 71 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 72 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 73 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 74 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 75 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 76 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 77 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 78 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 79 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 80 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 81 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 82 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 83 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 84 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 85 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 87 Off-trade Sales of Bottled Water: Value 2001-2006
Table 88 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 89 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 90 Leading Flavours for Flavoured Bottled Water: %Volume Breakdown 2003-2006
Table 91 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 92 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 93 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 94 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 95 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 96 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 97 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 98 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 100 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 101 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 102 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 103 Leading Flavours for Functional Drinks: %Volume Breakdown 2003-2006
Table 104 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 105 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 106 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 107 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 108 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 109 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 110 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 111 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 112 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 114 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 115 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 116 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 117 Leading Flavours for Liquid Concentrates: %Volume Breakdown 2003-2006
Table 118 Leading Flavours for Powder Concentrates: %Volume Breakdown 2003-2006
Table 119 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 120 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 121 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 122 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 123 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 124 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 125 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 126 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 127 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 128 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 129 Leading Flavours for RTD Tea: %Volume Breakdown 2003-2006
Table 130 Flavours/types of RTD tea % off-trade volume 2005-2006
Table 131 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 132 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 133 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 134 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 135 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 136 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 137 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 138 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 139 Off-trade Sales of RTD Coffee: Volume 2001-2006
Table 140 Off-trade Sales of RTD Coffee: Value 2001-2006
Table 141 Off-trade Sales of RTD Coffee: % Volume Growth 2001-2006
Table 142 Off-trade Sales of RTD Coffee: % Value Growth 2001-2006
Table 143 Company Shares of RTD Coffee by Off-trade Volume 2002-2006
Table 144 Brand Shares of RTD Coffee by Off-trade Volume 2003-2006
Table 145 Leading Flavours for RTD Coffee: %Volume Breakdown 2003-2006
Table 146 Company Shares of RTD Coffee by Off-trade Value 2002-2006
Table 147 Brand Shares of RTD Coffee by Off-trade Value 2003-2006
Table 148 Forecast Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 149 Forecast Off-trade Sales of RTD Coffee: Value 2006-2011
Table 150 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 151 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2006-2011