Soft Drinks in Russia

Euromonitor International's Soft Drinks in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Economic slow down negatively influences development of soft drinks market

Global economic slow down reached Russia in 2008. Both consumers and manufacturers are suffering from the worsening financial situation in the country. Companies are finding it increasingly difficult to funds the development of their businesses and current operations. Consumers are losing their jobs and feeling the effects of reduced disposable income. As a consequence, consumption of soft drinks is declining in the country. Moreover, some industry players will be forced to leave the market altogether.

The demand for national drinks increases in Russia

The success of national drink kvas attracted attention from not only local soft drinks manufacturers, but also multinational giant, Coca-Cola. The company introduced its own kvas brand, Kruzhka i Bochka in 2008. This was an interesting move as anti-cola promotional campaigns were launched earlier in the review period by large Russian kvas producer, Deka OAO. It is likely that Kruzha i Bochka will earn a share of other non-cola carbonates. However, what remains to be seen is whether this will occur because of loyal Coca-Cola customers or because Coca-Cola has managed to create a traditional Russian soft drink of high quality.

PepsiCo became the largest player in fruit/vegetable juice in 2008

There is incredibly tough competition in all categories of the soft drinks market between the two giants Coca-Cola and PepsiCo, both on a global and national level. When Coca-Cola acquired large Russian fruit/vegetable juice manufacturer Multon ZAO in 2006, PepsiCo decided not to rest on its laurels. As a result, it decided to buy the largest Russian fruit/vegetable juice manufacturer Lebedyansky OAO for US$1.4 billion in August 2008. In a moment, PepsiCo overcame its major rival and became the number one company in fruit/vegetable juice in Russia. Further acquisitions of domestic companies are expected from these two giants during the forecast period.

Independent small grocers lose share to supermarkets/hypermarkets

The majority of soft drinks are sold through independent small grocers in Russia. However, rapidly developing supermarkets and hypermarkets chains gradually became the leading distribution channel for the soft drinks in the country. Furthermore, discounters will also take over a certain amount of share from independent small grocers during the financial crisis, when lower prices will become the main competitive advantage. As a result, sales of soft drinks through independent small grocers decreased from 71% in 2001 to 56% in 2008. In Russia’s large cities, this channel’s share is even lower. However, impulse consumption is crucial for the development of the soft drinks industry. As a consequence, it is very important that independent small grocers remains a significant distribution channel for soft drinks.

Russian soft drinks industry moves towards saturation

Fruit/vegetable juice, bottled water, carbonates – all these major sectors demonstrated rapid development over the review period and managed to reach maturity. Despite the fact that soft drinks consumption per capita is lower in Russia than in developed countries, these three sectors will see relatively low off-trade volume CAGRs over the forecast period. However, such young sectors as RTD tea and functional drinks will keep performing impressive growth results, as the demand for innovative new products is high in Russia.

Rapid development of Russian economy slow downs

GDP reached RUB42 trillion in current prices in Russia in 2008 according to Federal State Statistics Service. It recorded 6% growth in 2008, while this rate increased 8% in 2007. Especially slow GDP growth rates were posted during the fourth quarter of 2008, when it rose only 1%. Even thought, this quarter usually experiences the highest GDP development. Several areas managed to improve their growth rates. Agriculture, mining, transport and communication are among them. However, major areas such as retailing, manufacturing, financial intermediation, real estate, renting and business activities faced the highest slow down. The country finally entered into financial crisis.

Current Impact

Global financial crisis and decreasing commodities’ price negatively affected not only GDP growth, but also other important macroeconomic indicators at the end of 2008. The inflation rate was 13% in 2008, despite all the official forecasts at the beginning of the year that it would reach 9% at best. Retailing turnover also increased at the same rate as inflation, by 13% in 2008, whereas it saw a 16% increment in 2007. The unemployment rate rose from 6% in 2007 to 8% in December of 2008, and looks set to go higher in 2009. In spite of the total growth of real disposable income reaching 3% in 2008, it demonstrated a strong negative trend during the last quarter of 2008.

Outlook

The growing unemployment rate and dropping real disposable income led to panic among Russian consumers. The Consumer Confidence Index hit -20% during the fourth quarter of 2008 according to official statistics. It was at the lowest rate since 2000. Moreover, consumers expect that their welfare and economic situation will become even worse in the short term. As a result, people will spend less money on goods and services, which will lead to further slow down of the Russian economy.

Future Impact

Despite consumers’ pessimistic expectations, Ministry for Economic Development of the Russian Federation expects that GDP will decrease by just 2% in 2009. However, the economy will become more active during the second half of 2009 due to the anti-crisis measures of the Russian Government. This forecast was made with the assumption, that Urals oil blend will cost US$41 per barrel. The ministry also forecasted that the inflation rate will be the same as in 2008; around 13%. The fluctuating exchange rate of the national currency will be the main factor influencing price growth. Importing goods will become more expensive because of the “weaker ruble”, while the share of imports is still significant in Russia.

People start switching to cheaper products

Russian consumers got used to rapidly growing earnings and easy access to credit over the review period. Increased purchasing power turned their heads. People were thirsting for premium products in order to show their status, which was sometimes overestimated. However, global financial crisis stopped the premiumisation trend in the country. Disposable income started dropping. As a result, consumers are forced to review their consumption patterns.

Current Impact

Middle class Russian consumers are affected the hardest by the economic slow down in the country. People are switching from premium to standard and from standard to economy products. Some consumers now only spend money on essentials. Brands that are positioned in the standard price segment will meet the most difficult challenges throughout the financial crisis, while great opportunities to increase market share opens for economy brands.

Outlook

In order to retain customers, soft drinks industry participants are forced to handle price increases very carefully. Consumers in smaller towns were particularly price sensitive during the review period. However, currently price is the most important factor in the purchasing decision for the majority of people in Russia. Different discounting programs can help to retain the loyalty of customers. Moreover, producers have to optimise their costs and make business processes more efficient, so as to have the option of more competitive pricing.

Future Impact

Because of decreasing real disposable income, consumers are forced to review their consumption habits. However, not all consumers realised that their financial position was in such jeopardy during 2008. The biggest changes to consumption will be seen in 2009, when the financial crisis will span Russia. This year will be a year of great challenges for soft drinks industry players. As a result, soft drinks unit prices over the forecast period will grow slower than during the review period.

National drinks play increasingly important role in the soft drinks industry

The times when Russian consumers trusted only imported products are now gone; during the 1990s, even local manufacturers were forced to sell their soft drinks under foreign names. However, consumption patterns have changed in Russia and people are now happy to buy products with traditional Russian names, such as Dobry, Moya Semya, Nikola and Svyatoy Istochnik.

Moreover, the popularity of national Russian drinks rapidly rises in the country. The most popular national drink is kvas from the other non-cola carbonates category. This drink is brewed from fermented rye bread. It is followed by juice drink mors that is made from forest berries, usually cranberry or cowberry. There are also such national drinks as kissel and compote.

Current Impact

The popularity of kvas attracted the attention of global soft drinks player The Coca-Cola Company. The company introduced kvas under the Kruzhka i Bochka brand in 2008. This new launch was supported with a promotional campaign, “Kruzhka i Bochka – the genuine kvas”. Additionally, one of the leading fruit/vegetable juice manufacturers Nidan Soki OAO decided to diversify its business and started selling kvas under the famous Moya Semya brand in 2008. One of the largest kvas manufacturers, Ochakovo MPBK ZAO re-designed all its kvas labels, in order to make its products more noticeable on retailers’ shelves.

All four leading fruit/vegetable juice players have got the national juice drink mors in their product portfolios. Lebedyanskij OAO produces a line of mors called Severnaya Yagoda, in five different flavours. Nidan Soki OAO manufactures mors under the well-known Moya Semya brand. Multon ZAO launched production of Dobry mors in 0.33-litre PET bottles, in addition to standard one and two litre Tetra Pak packaging. Finally, Wimm-Bill-Dann launched Wonder Berry mors outside Russia, in Canada to test consumers’ reactions.

Outlook

The majority of soft drinks producers have a kvas product in their portfolio. Over the forecast period, the range of choice in carbonates will only increase. People will continue increasing their consumption of kvas despite the economic crisis. Moreover, tough financial times will influence consumers to purchase goods that they trust. Kvas belongs to the category of reliable products, as it has deep history and traditions in Russia. Moreover, the sense of patriotism surfaces during difficult times. Finally, nostalgia is another major driver influencing kvas consumption, as older consumers remembers life in the Soviet Union, when this product dominated the soft drinks industry.

Future Impact

The creation of successful national drinks brands in Russia provides a good springboard to enter the soft drinks market of neighbouring countries. Consumption patterns in CIS countries have many common features. Kvas, mors and other traditional Russian drinks are also popular in such countries as Belarus and Ukraine. For instance, Deka OAO has already exported its successful kvas brand Nikola. Moreover, Wimm-Bill-Dann exports its famous mors brand Wonder Berry not only to CIS countries, but also to the US, Canada and Western Europe.

Health issues influence consumers’ choices

Despite the global financial crisis and decreasing consumer confidence, the healthy lifestyle trend is still important in the soft drinks industry. This trend guarantees faster growth rates for fruit/vegetable juice, bottled water, and functional drinks. Carbonates will also be increasingly influenced by this trend. Sales growth of low-calorie cola carbonates will outperform all other cola carbonates. Kvas consumption will rise steeply in the country, as this national product is considered to be a healthy alternative to all other carbonates.

Current Impact

In order to satisfy consumers’ desire for healthy products with additional functions, soft drinks manufacturers intensively work on developing innovations. Leading fruit/vegetable juice producer Lebedyansky OAO introduced a line of premium juice-based smoothies under the famous Ya brand name at the beginning of 2008. Ost Akva ZAO launched sales of functional bottled water with extra iodine and fluorine content under the Courtois brand in 2008. Moreover, Ost Akva ZAO launched a new sports drink, SPORT-time for active people in four different flavours in July 2008.

Outlook

More and more people are adopting a healthier lifestyle in Russia. Older consumers are forced to review their consumption patterns because of health problems., while younger consumers worry about their future, as they are more educated and influenced by Western European consumption culture. Moreover, the Russian government actively promotes the idea of a healthy lifestyle at both federal and regional levels. The opportunity to host the Winter Olympics in Sochi in 2014 was the major push for the recovery of the idea of healthy lifestyles, as this philosophy was very popular in the Soviet Union. Besides, with the rapid development of the Russian economy over the review period, large numbers of fitness clubs appeared in the country.

Future Impact

The demand for healthy functional drinks will keep growing in Russia during the forecast period. Soft drinks manufacturers will continue introducing different innovations in order to meet consumers’ sophisticated tastes. Currently, carbonates is the largest sector in total volume terms in Russia. However, the gap between carbonates and its main pursuers, bottled water and fruit/vegetable juice, will decrease over the forecast period. Besides, consumption of functional drinks will rise in Russia, as different sporting activities attract more people to the country.

International companies make acquisitions in the Russian soft drinks industry

In 2008, the Russian soft drinks industry was shocked by major m&a deal. Multinational company PepsiCo acquired the largest Russian fruit/vegetable juice manufacturer Lebedyansky OAO. PepsiCo purchased 75.53% of Lebedyansky OAO shares from the four largest shareholders for US$1.4 billion in August 2008. Towards the end of the same year, the global giant decided to buy more shares from minority shareholders. The company suggested around RUB2,170 per Lebedyansky OAO share. As a result, PepsiCo owned almost 100% shares of one of the largest fruit/vegetable juice producers in the world by the end of 2008.

Current Impact

In fruit/vegetable juice there is tough competition between four national producers. However, three of them are owned by international companies. Before the deal between PepsiCo and Lebedyansky OAO, Nidan Soki OAO was merged by the British investment fund Lion Capital LLP in the autumn of 2007. This deal was valued at around US$530 million. Another local fruit/vegetable juice producer, Multon ZAO was bought by Coca-Cola for US$501 million in April 2006. As a consequence, Wimm-Bill-Dann is the only local player in the fruit/vegetable juice sector which is not controlled by foreign capital.

Outlook

The soft drinks market in Russia is an arena for competition between two multinationals, PepsiCo and The Coca-Cola Company. In carbonates, the leading position was occupied by Coca-Cola. However, it was beaten by PepsiCo in the fruit fruit/vegetable juice sector, following the acquisition of Lebedyansky OAO. PepsiCo also takes the first position in bottled water and functional drinks. There are several other significant international players, such as Red Bull in functional drinks, and Nestle in bottled water. The process of globalisation brings the great experience and innovations from multinationals to the Russian soft drinks industry.

Future Impact

Over the forecast period, the share of global companies will become even bigger in the soft drinks market in Russia. Financial crisis and credit crunch creates great challenges for local producers, especially in regional areas, whereas international companies have more opportunities to attract finance and can optimise their costs and business processes. Moreover, global giants have accumulated experience in confrontation with crisis. As a result, weaker local producers will become targets for acquisition by multinationals.

Table of contents

SOFT DRINKS IN RUSSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Economic slow down negatively influences development of soft drinks market

The demand for national drinks increases in Russia

PepsiCo became the largest player in fruit/vegetable juice in 2008

Independent small grocers lose share to supermarkets/hypermarkets

Russian soft drinks industry moves towards saturation

Rapid development of Russian economy slow downs

People start switching to cheaper products

National drinks play increasingly important role in the soft drinks industry

Health issues influence consumers’ choices

International companies make acquisitions in the Russian soft drinks industry

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008

Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008

Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 21 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 22 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales in Russia

SECTOR DATA

Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - RUSSIA

DEKA OAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Deka OAO: Key Facts

Summary 3 Deka OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Deka OAO: Production Statistics 2005-2007

COMPETITIVE POSITIONING

Summary 5 Deka OAO: Competitive Position 2008

LEBEDYANSKY OAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Lebedyansky OAO: Key Facts

Summary 7 Lebedyansky OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Lebedyansky OAO: Competitive Position 2008

MULTON ZAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Multon ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Multon ZAO: Competitive Position 2008

NARZAN OAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Narzan OAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Narzan OAO: Competitive Position 2008

NIDAN SOKI OAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Nidan Soki OAO: Key Facts

Summary 14 Nidan Soki OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Nidan Soki OAO: Competitive Position 2008

OST AKVA ZAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Ost Akva ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Ost Akva ZAO: Competitive Position 2008

POLYUSTROVO ZAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Polyustrovo ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 Polyustrovo ZAO: Competitive Position 2008

VISMA ZAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Visma ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 21 Visma ZAO: Competitive Position 2008

WIMM-BILL-DANN PRODUKTY PITANIA OAO - SOFT DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts

Summary 23 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 24 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2008

CARBONATES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Low Calorie Carbonates by Subsector

Table 43 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 44 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 45 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 46 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 47 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 48 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 49 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 50 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 51 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2008

Table 52 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2008

Table 53 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 54 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 55 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 56 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 57 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 58 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 59 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 60 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 61 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 62 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 65 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008

Table 66 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008

Table 67 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008

Table 68 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008

Table 69 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008

Table 70 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 71 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 72 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 73 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 75 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Institutional Bottled Water Sales

Table 78 Sales of Bottled Water to Institutional Channel 2004-2008

Table 79 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 80 Off-trade Sales of Bottled Water: Value 2003-2008

Table 81 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 82 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 83 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2008

Table 84 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2008

Table 85 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 86 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 87 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 88 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 89 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 90 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 91 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 92 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 93 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 94 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 95 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 96 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 97 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 98 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2008

Table 99 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 100 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 101 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 102 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 103 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Concentrates Conversions

Table 107 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 108 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 109 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 110 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 111 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 112 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2008

Table 113 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2008

Table 114 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 115 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 116 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 117 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 118 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 119 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 120 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 121 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 122 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 123 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 124 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008

Table 125 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 126 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 127 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 128 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 129 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 130 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 133 Off-trade Sales of RTD Coffee: Volume 2003-2008

Table 134 Off-trade Sales of RTD Coffee: Value 2003-2008

Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008

Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008

Table 137 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 138 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 139 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2008

Table 140 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 141 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 142 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 143 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 144 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 145 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013