Soft Drinks in Serbia
Euromonitor International's Soft Drinks in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 256 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Improving purchasing power somewhat eliminates effects of global economic downturn
In 2008, retail volume and value sales of soft drinks in Serbia did not grow in the manner seen during the review period. In 2008, volume sales of soft drinks at Serbian market stalled seeing slight decline, mainly caused by reaching some kind of per capita saturation and decreasing consumer confidence triggered by global economic crisis. On the other hand, growing disposable incomes together with inflation contributed to value sales growth in 2008.
Soft drinks volume sales in 2008 remain at 2007 levels
After a 10-year period of growth in volume terms, sales in 2008 saw a slight decline. Three main soft drinks categories (carbonates, fruit/vegetable juice and bottled water) continued to determine the performance of soft drinks, both in volume and value terms. While carbonates and fruit/vegetable juice recorded volume sales growth in 2008, bottled water saw a decline. Bottled water is the leading category in terms of volume sales, thus the decline had a significant impact on soft drinks sales overall.
RTD coffee consumption still at the experimental stage
Sales of RTD coffee remain negligible in Serbia, as consumers remain unfamiliar with the product. Similarly, the presence of sports drinks and elixirs within functional drinks continues to be marginal.
Nectar doo strengthens position
The process of privatisation of former state-owned companies is coming to an end and, according to the Law on Privatisation, should have been be completed by the end of 2008. “Heba” is one of the last state-owned companies within soft drinks and has accepted a proposal by Nectar doo. With this acquisition, Nectar doo, the leading operator in fruit/vegetable juice and also present in concentrates and RTD tea and functional drinks will have broadened its portfolio to reflect shifting consumer demand.
Domestic companies successfully compete with multinationals
Domestic companies enjoy dominant positions in fruit/vegetable juice, bottled water, RTD tea and functional drinks. Carbonates are dominated by multinational brands and concentrates by regional brand. Trend of strong domestic brands is expected to continue as Serbian companies attract more investments during forecasted period; finish restructuring and further invest in production and marketing
Health and wellness trend key to forecast period performance
The health and wellness trend in Serbia became and will remain a key factor contributing to the future performance of soft drinks in the country. Consumers will become increasingly aware of health issues and more concerned with their appearance. With rising awareness of product ingredients, consumers will demonstrate greater interest in healthier options such as bottled water, fruit/vegetable juice and RTD tea. The income and education levels of consumers will be the key in influencing product choices.
Table of contents
SOFT DRINKS IN SERBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Improving purchasing power somewhat eliminates effects of global economic downturn
Soft drinks volume sales in 2008 remain at 2007 levels
RTD coffee consumption still at the experimental stage
Nectar doo strengthens position
Domestic companies successfully compete with multinationals
Health and wellness trend key to forecast period performance
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Serbia
Trends
SECTOR DATA
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2008
Table 32 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 33 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 34 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 35 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 36 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CARBONATES IN SERBIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 39 Low Calorie Carbonates by Subsector
Table 40 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 41 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 44 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 48 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 49 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 50 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 51 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN SERBIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 60 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 61 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 62 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 63 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN SERBIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 68 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 69 Off-trade Sales of Bottled Water: Value 2003-2008
Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 71 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN SERBIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 84 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN SERBIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Concentrates Conversions
Table 90 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 93 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 94 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 95 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 96 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN SERBIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 101 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 102 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 103 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 104 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 105 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 106 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 107 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 108 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN SERBIA
KNJAZ MILOŠ AD
Strategic Direction
KEY FACTS
Summary 2 Knjaz Miloš ad: Key Facts
Table 113 Summary3 Knjaz Miloš ad: Operational Indicators
Company Background
Production
Summary 3 Knjaz Miloš ad: Production Statistics 2007
Competitive Positioning
Summary 4 Knjaz Miloš ad: Competitive Position 2008
BB MINAQUA AD
Strategic Direction
KEY FACTS
Summary 5 BB Minaqua AD: Key Facts
Summary 6 BB Minaqua AD ad: Operational Indicators
Company Background
Production
Summary 7 BB Minaqua AD Production Statistics 2008
Competitive Positioning
COCA-COLA HBC SRBIJA AD
Strategic Direction
KEY FACTS
Summary 8 Coca-Cola HBC Srbija ad: Key Facts
Summary 9 Coca-Cola HBC Srbija ad: Operational Indicators
Company Background
Production
Summary 10 Coca-Cola HBC Srbija ad: Production Statistics 2007
Competitive Positioning
Summary 11 Coca-Cola HBC Srbija ad: Competitive Position 2008
NECTAR DOO
Strategic Direction
KEY FACTS
Summary 12 Nectar doo: Key Facts
Summary 13 Nectar doo: Operational Indicators
Company Background
Production
competitive positioning
A&P DOO
Strategic Direction
KEY FACTS
Summary 14 A&P doo: Key Facts
Summary 15 A&P doo: Operational Indicators
Company Background
Production
Summary 16 A&P doo: Production Statistics 2007
Competitive Positioning
Summary 17 A&P doo Competitive Position 2008
SOFT DRINKS IN SERBIA
EXECUTIVE SUMMARY
Improving purchasing power somewhat eliminates effects of global economic downturn
Soft drinks volume sales in 2008 remain at 2007 levels
RTD coffee consumption still at the experimental stage
Nectar doo strengthens position
Domestic companies successfully compete with multinationals
Health and wellness trend key to forecast period performance
MARKET DATA
Table 114 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 115 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Table 116 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 117 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 118 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 119 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 120 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 121 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 122 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 123 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 124 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 125 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 126 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 127 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 128 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 129 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 130 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 131 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 132 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 133 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 134 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 135 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 136 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 137 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 138 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 139 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 140 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
APPENDIX
Fountain Sales in Serbia
Trends
SECTOR DATA
Table 141 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 142 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 143 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2008
Table 144 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2008
Table 145 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 146 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 147 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 148 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 149 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 150 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 151 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 18 Summary - Research Sources
SECTOR DATA
Table 152 Low Calorie Carbonates by Subsector
Table 153 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 154 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 155 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 156 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 157 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 158 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 159 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 160 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 161 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 162 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 163 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 164 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 165 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 166 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 167 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 168 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 169 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 170 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 171 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 172 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 173 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 174 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 175 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
Table 176 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 177 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 178 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 179 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 180 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
SECTOR DATA
Table 181 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 182 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 183 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 184 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 185 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 186 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 187 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 188 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 189 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
Table 190 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 191 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 192 Off-trade Sales of Bottled Water: Value 2003-2008
SECTOR DATA
Table 193 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 194 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 195 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 196 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 197 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 198 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 199 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 200 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 201 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 202 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
SECTOR DATA
Concentrates Conversions
Table 203 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 204 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 205 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 206 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 207 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 208 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 209 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 210 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 211 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 212 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 213 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 214 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 215 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 216 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 217 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 218 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 219 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 220 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 221 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
Table 222 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 223 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 224 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 225 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
KEY FACTS
Summary 19 Summary - Knjaz Miloš ad: Key Facts
Summary 20 Summary - Summary3 Knjaz Miloš ad: Operational Indicators
Company Background
Production
Summary 21 Summary - Knjaz Miloš ad: Production Statistics 2007
Competitive Positioning
Summary 22 Summary - Knjaz Miloš ad: Competitive Position 2008
BB MINAQUA AD
Strategic Direction
KEY FACTS
Summary 23 Summary - BB Minaqua AD: Key Facts
Summary 24 Summary - BB Minaqua AD ad: Operational Indicators
Company Background
Production
Summary 25 Summary - BB Minaqua AD Production Statistics 2008
Competitive Positioning
COCA-COLA HBC SRBIJA AD
Strategic Direction
KEY FACTS
Summary 26 Summary - Coca-Cola HBC Srbija ad: Key Facts
Summary 27 Summary - Coca-Cola HBC Srbija ad: Operational Indicators
Company Background
Production
Summary 28 Summary - Coca-Cola HBC Srbija ad: Production Statistics 2007
Competitive Positioning
Summary 29 Summary - Coca-Cola HBC Srbija ad: Competitive Position 2008
NECTAR DOO
Strategic Direction
KEY FACTS
Summary 30 Summary - Nectar doo: Key Facts
Summary 31 Summary - Nectar doo: Operational Indicators
Company Background
Production
competitive positioning
A&P DOO
Strategic Direction
LOCAL COMPANY PROFILES - SERBIA
A&P DOO - SOFT DRINKS - SERBIA
STRATEGIC DIRECTION
BB MINAQUA AD - SOFT DRINKS - SERBIA
STRATEGIC DIRECTION
COCA-COLA HBS SERBIA AD - SOFT DRINKS - SERBIA
STRATEGIC DIRECTION
KNJAZ MILOS AD - SOFT DRINKS - SERBIA
STRATEGIC DIRECTION
NECTAR DOO - SOFT DRINKS - SERBIA
STRATEGIC DIRECTION
CARBONATES IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
FRUIT/VEGETABLE JUICE IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
BOTTLED WATER IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
FUNCTIONAL DRINKS IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CONCENTRATES IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
RTD TEA IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
RTD COFFEE IN SERBIA