Soft Drinks in Serbia and Montenegro
Euromonitor International's Soft Drinks in Serbia and Montenegro market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 124 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Sustainable overall growth
Total soft drinks grew moderate, but sustainable in volume terms in 2007, reaching slightly more than 1.4 billion in sales. The strongest growth was recorded for RTD tea whilst bottled water had the strongest decline in total volume terms. In 2007, unit prices grew in most categories, despite price promotions and increasing competition.
New packaging and design is becoming more important for increasing sales
Packaging in the developing market in Serbia and Montenegro was historically rather modest and unattractive. Consumers, as well as producers, stressed the price of products rather than other factors. However, new imported products in better packaging now look more attractive than existing products, thus having a stronger draw for new consumers. International companies and importers are the trendsetters in packaging; domestic companies are following and re-branding products, but all players are placing more interest in and focus on packaging.
Small grocery retailers the most frequented sales channel
The largest share of products in soft drinks in the country is sold through the retail distribution channel, slightly less than 90% of products. Specifically, in the retail distribution channel, most products are sold in small grocery retailers and through supermarkets/hypermarkets. Other outlets have a small share of sales, while internet sales do not yet exist.
Forecast positive trends
Euromonitor International estimates that total soft drinks in volume terms will grow at a total volume CAGR of 5% over the forecast period. This growth will be supported by particularly strong growth rates in bottled water and RTD tea. Strongly growing categories are seen to offer products with more variety and quality as people with rising disposable incomes create a demand for those products.
Table of contents
SOFT DRINKS IN SERBIA AND MONTENEGRO : MARKET INSIGHT
EXECUTIVE SUMMARY
Sustainable overall growth
New packaging and design is becoming more important for increasing sales
Small grocery retailers the most frequented sales channel
Forecast positive trends
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 54 Low-calorie Carbonates by Subsector
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 68 Off-trade Sales of Bottled Water: Value 2002-2007
Table 69 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 70 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 71 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 72 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 73 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 74 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 75 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 76 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 77 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 78 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
Table 79 Sales of Bottled Water to Institutional Channels 2003-2007
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 84 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 86 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 87 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 93 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 94 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 95 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 96 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 97 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 99 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 101 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 102 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 103 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 104 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 105 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 106 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 107 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 108 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 109 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 112 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 113 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE
Headlines
KNJAZ MILOS AD
Strategic Direction
Key Facts
Summary 2 Knjaz Milos ad: Key Facts
Summary 3 Knjaz Milos ad: Operational Indicators
Company Background
Production
Summary 4 Bulmers Ltd: Production Statistics 2007
Summary 5 Knjaz Milos ad: Production Statistics
Summary 6 Knjaz Milos ad: Production Statistics
Competitive Positioning
Summary 7 Knjaz Milos ad: Competitive Position 2006
MINAKVA BB DOO
Strategic Direction
Key Facts
Summary 8 Minakva BB doo: Key Facts
Summary 9 Minakva BB doo: Operational Indicators
Company Background
Production
Summary 10 Minakva BB doo: Production Statistics 2006
Summary 11 Minakva BB doo: No Summary Heading?
Competitive Positioning