Soft Drinks in Singapore
Euromonitor International's Soft Drinks in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 153 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Growth continues into 2006 as healthy drinks play a greater role
Growing health awareness encouraged by public health bodies was one of the key trends influencing the soft drinks industry in Singapore and which drove ever stronger demand for healthier beverages. Along with increasingly busy and hectic lifestyles, growing awareness of health issues and the importance of nutrition created demand for healthier alternatives in food and beverages. In addition, health and nutrition authorities have become more proactive in promoting healthier lifestyles through various initiatives including collaborating with major drinks manufacturers to produce beverages with less sugar, and initiate education campaigns as well as establishing the Healthier Choice symbol accreditation. Strong performances from fruit/vegetable juice, bottled water, RTD tea and functional drinks in 2006 continued to underpin this shift towards soft drinks with a healthier appeal.
Light ranges in carbonates continue to make progress
As consumers veer away from highly sugared drinks, low calorie alternatives continued to grow as they address the growing health and wellness needs of consumers of soft drinks. The surging popularity of “diet” and “light” carbonated soft drinks made low-calorie carbonates the fastest growing range in what was otherwise a declining carbonates product group. This robust growth was fuelled by both standard low-calorie carbonates as well as the rapid acceptance of specialty low-calorie carbonates. Distribution strength and aggressive marketing support also proved pivotal in capturing consumer expenditure on healthier beverage products. The negative perceptions surrounding the taste of low-calorie carbonates was increasingly combated as extensions such as Coca-Cola Light with Lemon and Pepsi Max opened up more opportunities to increase consumer consumption.
Novelty concepts popular in naturally healthier drinks
Within the fast moving healthier soft drinks ranges, the offer of new and innovative products provided both existing players and new entrants with an opportunity to sustain consumer interest as well as enhance share of throat amidst the growing number of health-seeking consumers. Fruit/vegetable juice and RTD tea saw the most new product introductions. Many brands adapted to the continued consumer shift towards healthy drinks and low-calorie ingredients with significant launches such as Fruit Tree Fresh’s No Sugar Added juice variants, and Florida Natural’s range of PET bottled juices. Furthermore, increased cross sector dynamics can be expected as many drinks manufacturers branch out of their normal areas of expertise in order to capture consumers in other potential segments. Examples include JiaJia’s JJ d'Jus 100% juices, Yeo’s 100% Fruit juices and F&N Coca-Cola’s foray into RTD tea with Nutri Tea.
Health and wellness will continue to stimulate growth over the forecast period
The soft drinks industry is projected to continue growing over the forecast period although volume growth will gradually slow. New launches will continue to be introduced through to 2011. Many of these will be healthier drinks including the low-calorie and sugar-reduced products in naturally healthier drinks such as fruit/vegetable juice, bottled water, and still RTD tea. Distribution coverage and demands for convenience from consumers will also impact the strategies of leading soft drinks manufacturers in their desire to move the industry forward.
Table of contents
SOFT DRINKS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth continues into 2006 as healthy drinks play a greater role
Light ranges in carbonates continue to make progress
Novelty concepts popular in naturally healthier drinks
Health and wellness will continue to stimulate growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Government scheme to promote reduced or sugar free soft drinks
Realignment of distribution due to competition
Health awareness among Singaporeans is expected to develop
Novel super ingredients command premium popularity
Plastic becomes the packaging medium of choice in soft drinks
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 20 Penetration of Private Label by Sector by Value 2002-2006
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
DEFINITIONS
Institutional Bottled Water Sales
Table 40 Sales of Bottled Water to Institutional Channel 2001-2006
LOCAL COMPANY PROFILES - SINGAPORE
FRASER & NEAVE LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Fraser and Neave Limited: Key Facts
Summary 2 Fraser and Neave Limited: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
JJ DRINKS MANUFACTURING PTE LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 JJ Drinks Manufacturing Pte Ltd: Key Facts
Summary 4 JJ Drinks Manufacturing Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 JJ Drinks Manufacturing Pte Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
SHENG SHENG F&B INDUSTRIES PTE LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Sheng Sheng F&B Industries Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Sheng Sheng F&B Pte Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
YEO HIAP SENG LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Yeo Hiap Seng Limited: Key Facts
Summary 9 Yeo Hiap Seng Limited: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Yeo Hiap Seng Limited: Production Statistics 2006
COMPETITIVE POSITIONING
CARBONATES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 42 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 43 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 44 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 49 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 50 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 51 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 52 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2006
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2006
Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2006
Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 74 Off-trade Sales of Bottled Water: Value 2001-2006
Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 76 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 77 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 78 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 79 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 80 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 82 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 86 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 89 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 90 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 91 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 92 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 93 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 100 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 101 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 102 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 103 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 107 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 112 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 113 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 114 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 115 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Off-trade Sales of RTD Coffee: Volume 2001-2006
Table 121 Off-trade Sales of RTD Coffee: Value 2001-2006
Table 122 Off-trade Sales of RTD Coffee: % Volume Growth 2001-2006
Table 123 Off-trade Sales of RTD Coffee: % Value Growth 2001-2006
Table 124 Company Shares of RTD Coffee by Off-trade Volume 2002-2006
Table 125 Brand Shares of RTD Coffee by Off-trade Volume 2003-2006
Table 126 Company Shares of RTD Coffee by Off-trade Value 2002-2006
Table 127 Brand Shares of RTD Coffee by Off-trade Value 2003-2006
Table 128 Forecast Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 129 Forecast Off-trade Sales of RTD Coffee: Value 2006-2011
Table 130 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 131 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
ASIAN SPECIALITY DRINKS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2001-2006
Table 133 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2001-2006
Table 134 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2001-2006
Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2001-2006
Table 136 Company Shares of Asian Speciality Drinks by Off-trade Volume 2002-2006
Table 137 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2003-2006
Table 138 Company Shares of Asian Speciality Drinks by Off-trade Value 2002-2006
Table 139 Brand Shares of Asian Speciality Drinks by Off-trade Value 2003-2006
Table 140 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2006-2011
Table 141 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2006-2011
Table 142 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2006-2011
Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2006-2011