Soft Drinks in Singapore
Euromonitor International's Soft Drinks in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 154 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks market in Singapore continues to grow
New product developments and innovative marketing campaigns, like the recently introduced “Anything” and “Whatever”, have increased consumer interest in soft drinks. In addition to new products, well-known supermarket NTUC FairPrice also opened new stores, thus extending its reach to more residential areas, while 7-Eleven has reportedly started operations at the majority of petrol kiosks, also expanding its brand visibility.
Singaporeans looking for healthier drinks
The changing tastes among Singaporeans can be observed in the opening by supermarket powerhouse NTUC FairPrice of a 2-storey outlet called “FairPrice Finest”, selling quality products like organic vegetables and exotic food products. Similarly, consumer preferences are tending to shift away from carbonates towards RTD drinks and fruit juices. Low-calorie cola carbonates are also experiencing strong growth rates due to this emerging trend.
Major players dominate while smaller players target niche areas
Major players like F&N Coca-Cola Pte Ltd hold significant soft drink shares across many sectors, backed by marketing campaigns that target general consumers. Smaller players like Allswell Trading Pte Ltd and Wanin Industries Pte Ltd target niche market areas within selected sectors by coming up with differentiated products that appeal to certain segments of consumers.
Supermarkets offer best product visibility to brand owners
Supermarkets like NTUC FairPrice have recently opened more outlets near residential areas, extending their reach to more consumers. In addition, FairPrice Xtra was opened this year, a hypermarket targeted at rivalling Carrefour and Giant in product variety and volume traffic. Sheng Siong recently expanded its area of operations, reaching out to more of the heartland areas.
Companies strive to innovate with new products according to changing tastes
The Singapore Health Promotion Board is aggressive in running health awareness initiatives, helping bring much greater knowledge to consumers. Consumer preferences are changing towards healthier food, and thus such a trend will carry on for some time to come. In the soft drinks market of late, most recent new products launched have been focused on the health benefits of the soft drinks, like pomegranate juices, calcium-fortified bottled water and a series of reduced-sugar alternatives, with such features not previously so readily available to or heavily promoted at the target audience.
Table of contents
SOFT DRINKS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks market in Singapore continues to grow
Singaporeans looking for healthier drinks
Major players dominate while smaller players target niche areas
Supermarkets offer best product visibility to brand owners
Companies strive to innovate with new products according to changing tastes
KEY TRENDS AND DEVELOPMENTS
Reduced-sugar soft drinks are popular with consumers
Convenience chain store brands expand operations to petrol stations
Upbeat economy is encouraging on-trade growth
More drinks now bear the “Healthier Choice” symbol
Smaller soft drink players target different distribution methods
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
F&N FOODS (S) PTE LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 F&N Foods (S) Pte Ltd: Key Facts
Summary 3 F&N Foods (S) Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Fraser & Neave Ltd: Competitive Position 2007
JJ DRINKS MANUFACTURING PTE LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 JJ Drinks Manufacturing Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 JJ Drinks Manufacturing Pte Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 JJ Drinks Manufacturing Pte Ltd: Competitive Position 2007
MALAYSIA DAIRY INDUSTRIES PTE LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Malaysia Dairy Industries Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Malaysia Dairy Industries Pte Ltd: Competitive Position 2007
SHENG SHENG F&B INDUSTRIES PTE LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sheng Sheng F&B Industries Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sheng Sheng F&B Industries Pte Ltd: Competitive Position 2007
YEO HIAP SENG LTD - SOFT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Yeo Hiap Seng Ltd: Key Facts
Summary 13 Yeo Hiap Seng Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Yeo Hiap Seng Ltd: Competitive Position 2007
CARBONATES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 58 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 59 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 61 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 62 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 63 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 71 Off-trade Sales of Bottled Water: Value 2002-2007
Table 72 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 73 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 74 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 75 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 76 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 77 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 78 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 79 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 80 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 83 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 84 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 86 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 87 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 88 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 89 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 96 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 97 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 98 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 99 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 100 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 102 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 103 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 105 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 106 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 107 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 108 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 109 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 110 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 111 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 112 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 113 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 118 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 121 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 122 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 123 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 124 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
ASIAN SPECIALITY DRINKS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2002-2007
Table 130 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2002-2007
Table 131 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2002-2007
Table 132 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2002-2007
Table 133 Company Shares of Asian Speciality Drinks by Off-trade Volume 2003-2007
Table 134 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2004-2007
Table 135 Company Shares of Asian Speciality Drinks by Off-trade Value 2003-2007
Table 136 Brand Shares of Asian Speciality Drinks by Off-trade Value 2004-2007
Table 137 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2007-2012
Table 138 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2007-2012
Table 139 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2007-2012
Table 140 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2007-2012