Soft Drinks in Singapore

Euromonitor International's Soft Drinks in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks in Singapore remains vibrant

On the whole, soft drinks in Singapore continues to be vibrant, with new product launches featuring unique flavours and functions that help to sustain the positive performance of the market. Though performance of carbonates in 2008 continued to be challenged by its high sugar level amongst other health issues, other soft drinks like RTD tea managed to pickup in performance with manufacturers’ active launches such as Pokka Honeysuckle White Tea, a unique flavour of Asian still RTD tea that contains high levels of antioxidants. Bottled water continues to receive a warm welcome by consumers as some perceive this to be a healthier alternative to tap water in view of its mineral content. New product launches such as Pokka Collagen Water, the first functional bottled water to contain collagen intended as a beauty enhancer also helped to boost the performance of bottled water in 2008.

Consumers looking for drinks with functional properties

Consumers in Singapore are demanding drinks with functional properties. This is due to consumers becoming more health conscious and aware of the various types of nutrients they require. In addition, with their hectic lifestyles, it is inconvenient for them to adopt traditional methods of supplementing their health with nutrients such as brewing herbal teas in their homes. Thus, they seek out soft drinks with those functions as a convenient form of nutrient supplement.

F&N Coca-Cola Pte Ltd continues to lead with new product launches

F&N Coca-Cola Pte Ltd continues to lead sales in carbonates as well as other soft drinks. During 2008, the company also released Coca-Cola Zero, a low-calorie carbonate that retains the taste of the original Coca-Cola even though it does not contain sugar, which enjoyed a positive response from consumers over the year. Yeo Hiap Seng Ltd came second in soft drinks, with a slight fall in value shares for 2008 due to the lack of product innovations. Instead, the company focused its marketing efforts on the release of its 500ml PET bottle for all of its drinks which helped the company to meet the increasing consumer demands for convenience.

Grocery retailers remain dominant

While convenience stores such as Cheers and 7-Eleven are popular due to ease of accessibility among consumers, supermarkets/hypermarkets such as Fairprice and Cold Storage are also popular in terms of the range of brands offered due to the ability of such channels to provide extensive shelf space to allow the various brands to be displayed. Other non-grocery retailers, in particular Watson’s also included a chilled cabinet for soft drinks towards the end of the review period. However, its higher prices than convenience stores and supermarkets/hypermarkets still deterred many consumers from picking up the drinks these outlets.

Companies driven towards producing products with unique flavours and functions

Companies are expected to engage in creating soft drinks with unique flavourings and functions to appeal to consumers in Singapore. Demand for such beverages is on the rise due to consumers’ changing taste buds and also due to consumers growing bored of the usual flavours offered. Also, with consumers becoming more health conscious and companies manufacturing soft drinks to meet consumer demand, the overall soft drinks market is expected to shift towards one with a variety of exotic flavours and unique functional properties.

Table of contents

SOFT DRINKS IN SINGAPORE : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks in Singapore remains vibrant

Consumers looking for drinks with functional properties

F&N Coca-Cola Pte Ltd continues to lead with new product launches

Grocery retailers remain dominant

Companies driven towards producing products with unique flavours and functions

KEY TRENDS AND DEVELOPMENTS

Consumers demand exotic flavours and functions in soft drinks

Consumers seeking beverages with natural flavours and rejecting artificial sweeteners

Manufacturers targeting consumers in segments

Innovations in packaging affect consumers’ perceptions

Domestic brands gaining popularity among consumers in Singapore

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales in Singapore

TRENDS

SECTOR DATA

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SINGAPORE

ALLSWELL TRADING PTE LTD - SOFT DRINKS - SINGAPORE

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Allswell Trading Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Allswell Trading Pte Ltd: Competitive Position 2008

CHIA KHIM LEE FOOD INDUSTRIES PTE LTD - SOFT DRINKS - SINGAPORE

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Chia Khim Lee Food Industries Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 5 Chia Khim Lee Food Industries Pte Ltd: Competitive Position 2008

JJ DRINKS MANUFACTURING PTE LTD - SOFT DRINKS - SINGAPORE

STRATEGIC DIRECTION

KEY FACTS

Summary 6 JJ Drinks Manufacturing Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 JJ Drinks Manufacturing Pte Ltd: Competitive Position 2008

OUT OF THE BOX PTE LTD - SOFT DRINKS - SINGAPORE

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Out of the Box Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

CARBONATES IN SINGAPORE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Low Calorie Carbonates by Subsector

Table 43 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 44 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 45 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 46 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 47 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 48 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 49 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 50 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 51 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 52 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 53 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 54 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 55 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 56 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 57 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 58 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN SINGAPORE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 61 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 62 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 63 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008

Table 64 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008

Table 65 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008

Table 66 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008

Table 67 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008

Table 68 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008

Table 69 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 70 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 71 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 72 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 75 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN SINGAPORE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Institutional Bottled Water Sales

Table 77 Sales of Bottled Water to Institutional Channel 2004-2008

Table 78 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 79 Off-trade Sales of Bottled Water: Value 2003-2008

Table 80 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 81 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 82 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 83 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 84 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 85 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 86 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 87 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 88 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 89 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN SINGAPORE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 90 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 91 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 92 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 93 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 94 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 95 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 96 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 97 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 98 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 100 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 101 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 102 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN SINGAPORE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Concentrates Conversions

Table 103 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 104 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 105 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 106 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 107 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 108 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 109 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 110 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 111 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 112 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 113 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

Table 114 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 115 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN SINGAPORE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 116 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 117 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 118 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 119 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 120 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008

Table 121 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 122 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 123 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 124 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 125 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 126 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 127 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 128 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN SINGAPORE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 129 Off-trade Sales of RTD Coffee: Volume 2003-2008

Table 130 Off-trade Sales of RTD Coffee: Value 2003-2008

Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008

Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008

Table 133 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 134 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 135 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 136 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013

ASIAN SPECIALITY DRINKS IN SINGAPORE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 141 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2003-2008

Table 142 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2003-2008

Table 143 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2003-2008

Table 144 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2003-2008

Table 145 Company Shares of Asian Speciality Drinks by Off-trade Volume 2004-2008

Table 146 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2005-2008

Table 147 Company Shares of Asian Speciality Drinks by Off-trade Value 2004-2008

Table 148 Brand Shares of Asian Speciality Drinks by Off-trade Value 2005-2008

Table 149 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2008-2013

Table 150 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2008-2013

Table 151 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2008-2013

Table 152 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2008-2013