Soft Drinks in Slovakia
Euromonitor International's Soft Drinks in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 147 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Good Growth Supported by Economy
Slovakia continued to see good economic growth in 2007 over the previous year, with rising disposable income levels and lower unemployment. This encouraged consumers to spend more on fast-moving consumer goods in general and notably boosted impulse purchases of soft drinks. In addition, players encouraged volume growth by keeping price increases low. This strategy was a necessity for players in many product areas, due to the growing strength of economy brands and low-priced private label products, coupled with strong price-sensitivity among Slovak consumers.
Consumers Attracted by Healthy Energy-Boosters
There was growing awareness of healthy diets towards the end of the review period, which inevitably had an impact on soft drinks. RTD tea notably benefited from this trend, due to media coverage of the health benefits of tea, with strong growth throughout the review period. Functional bottled water was meanwhile introduced in 2006 and continued to see striking growth in 2007 over the previous year.
Increasing Competition but Coca-Cola Retains Lead
Coca-Cola Beverages Slovakia sro benefits from a first-mover advantage in many product areas, an extensive portfolio, nationwide distribution across all major channels and a reputation for quality. It therefore retained the leading position in soft drinks. However, the company lost share steadily in the second half of the review period, due to increasing levels of competition from smaller players and private label.
Distribution Moves Towards Modern Retail Channels
Independent small grocers remained the most significant channel in soft drinks in 2007, with this channel being particularly important in Slovakia in general but even stronger in impulse food and drink sales. However, supermarkets/hypermarkets and discounters both saw strong growth in share during the review period, as consumers were increasingly attracted by the convenience offered by one-stop shopping. In addition, supermarkets/hypermarkets and discounters focused on attracting consumers through low pricing and price promotions. Given the price-sensitivity of most consumers, this strategy proved successful.
Steady Growth Expected for Forecast Period
Soft drinks is expected to see only slight constant value growth during the forecast period. However, it is expected to achieve double-digit volume growth. Increasing levels of competition will result in a greater incidence of price promotions, while private label and economy players are expected to gain a greater presence. This will result in soft drinks becoming increasingly affordable, thus attracting a wider group of consumers.
Table of contents
SOFT DRINKS IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good Growth Supported by Economy
Consumers Attracted by Healthy Energy-Boosters
Increasing Competition but Coca-Cola Retains Lead
Distribution Moves Towards Modern Retail Channels
Steady Growth Expected for Forecast Period
KEY TRENDS AND DEVELOPMENTS
Strong Economic Growth Boosts Consumer Incomes and Spending
High Levels of Price-sensitivity Persist Due to Large Lower-Income Group
Growing Price Competition Challenges Leaders
Expanding Presence for Modern Retail Outlets
Increasing Polarisation in Packaging
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SLOVAKIA
KOFOLA AS - SOFT DRINKS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Kofola as: Key Facts
Summary 3 Kofola Group: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Kofola as: Competitive Position 2007
LINEA SLOVENSKO SRO - SOFT DRINKS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Linea Slovensko sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Linea Slovensko sro: Competitive Position 2007
MINERALNE VODY AS PRESOV - SOFT DRINKS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Mineralne Vody as Presov: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Mineralne Vody as Presov: Competitive Position 2007
PINELLI SLOVAKIA SRO - SOFT DRINKS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Pinelli Slovakia sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Pinelli Slovakia sro: Competitive Position 2007
STREDOSLOVENSKE ZRIEDLA AS BUDIS - SOFT DRINKS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Stredoslovenske Zriedla as Budis: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Stredoslovenske Zriedla as Budis: Competitive Position 2007
TYMBARK-MASPEX SLOVAKIA SRO - SOFT DRINKS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Tymbark-Maspex Slovakia sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Tymbark-Maspex Slovakia sro: Competitive Position 2007
CARBONATES IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Low Calorie Carbonates by Subsector 2004-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2007
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 72 Sales of Bottled Water to Institutional Channel 2001-2006
SECTOR DATA
Table 73 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 74 Off-trade Sales of Bottled Water: Value 2002-2007
Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 76 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 77 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 78 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 79 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 80 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 89 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 90 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 91 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 92 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 15 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 99 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 101 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 102 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 113 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 115 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 116 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 122 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 125 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 126 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 127 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 128 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012