Soft
Soft Drinks

Soft Drinks in Slovakia

Slovakia

Euromonitor International's Soft Drinks in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 147  |  Publication date: Aug 2008
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GBP1190.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Good Growth Supported by Economy

Slovakia continued to see good economic growth in 2007 over the previous year, with rising disposable income levels and lower unemployment. This encouraged consumers to spend more on fast-moving consumer goods in general and notably boosted impulse purchases of soft drinks. In addition, players encouraged volume growth by keeping price increases low. This strategy was a necessity for players in many product areas, due to the growing strength of economy brands and low-priced private label products, coupled with strong price-sensitivity among Slovak consumers.

Consumers Attracted by Healthy Energy-Boosters

There was growing awareness of healthy diets towards the end of the review period, which inevitably had an impact on soft drinks. RTD tea notably benefited from this trend, due to media coverage of the health benefits of tea, with strong growth throughout the review period. Functional bottled water was meanwhile introduced in 2006 and continued to see striking growth in 2007 over the previous year.

Increasing Competition but Coca-Cola Retains Lead

Coca-Cola Beverages Slovakia sro benefits from a first-mover advantage in many product areas, an extensive portfolio, nationwide distribution across all major channels and a reputation for quality. It therefore retained the leading position in soft drinks. However, the company lost share steadily in the second half of the review period, due to increasing levels of competition from smaller players and private label.

Distribution Moves Towards Modern Retail Channels

Independent small grocers remained the most significant channel in soft drinks in 2007, with this channel being particularly important in Slovakia in general but even stronger in impulse food and drink sales. However, supermarkets/hypermarkets and discounters both saw strong growth in share during the review period, as consumers were increasingly attracted by the convenience offered by one-stop shopping. In addition, supermarkets/hypermarkets and discounters focused on attracting consumers through low pricing and price promotions. Given the price-sensitivity of most consumers, this strategy proved successful.

Steady Growth Expected for Forecast Period

Soft drinks is expected to see only slight constant value growth during the forecast period. However, it is expected to achieve double-digit volume growth. Increasing levels of competition will result in a greater incidence of price promotions, while private label and economy players are expected to gain a greater presence. This will result in soft drinks becoming increasingly affordable, thus attracting a wider group of consumers.

Table of contents

SOFT DRINKS IN SLOVAKIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Good Growth Supported by Economy

Consumers Attracted by Healthy Energy-Boosters

Increasing Competition but Coca-Cola Retains Lead

Distribution Moves Towards Modern Retail Channels

Steady Growth Expected for Forecast Period

KEY TRENDS AND DEVELOPMENTS

Strong Economic Growth Boosts Consumer Incomes and Spending

High Levels of Price-sensitivity Persist Due to Large Lower-Income Group

Growing Price Competition Challenges Leaders

Expanding Presence for Modern Retail Outlets

Increasing Polarisation in Packaging

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SLOVAKIA

KOFOLA AS - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Kofola as: Key Facts

Summary 3 Kofola Group: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Kofola as: Competitive Position 2007

LINEA SLOVENSKO SRO - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Linea Slovensko sro: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Linea Slovensko sro: Competitive Position 2007

MINERALNE VODY AS PRESOV - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Mineralne Vody as Presov: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Mineralne Vody as Presov: Competitive Position 2007

PINELLI SLOVAKIA SRO - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Pinelli Slovakia sro: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Pinelli Slovakia sro: Competitive Position 2007

STREDOSLOVENSKE ZRIEDLA AS BUDIS - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Stredoslovenske Zriedla as Budis: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Stredoslovenske Zriedla as Budis: Competitive Position 2007

TYMBARK-MASPEX SLOVAKIA SRO - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Tymbark-Maspex Slovakia sro: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Tymbark-Maspex Slovakia sro: Competitive Position 2007

CARBONATES IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 38 Low Calorie Carbonates by Subsector 2004-2007

Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007

Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007

Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007

Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007

Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007

Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007

Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007

Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007

Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007

Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007

Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007

Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012

FRUIT/VEGETABLE JUICE IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 62 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2007

Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012

BOTTLED WATER IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 72 Sales of Bottled Water to Institutional Channel 2001-2006

SECTOR DATA

Table 73 Off-trade Sales of Bottled Water: Volume 2002-2007

Table 74 Off-trade Sales of Bottled Water: Value 2002-2007

Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007

Table 76 Off-trade Sales of Bottled Water: % Value Growth 2002-2007

Table 77 Company Shares of Bottled Water by Off-trade Volume 2003-2007

Table 78 Brand Shares of Bottled Water by Off-trade Volume 2004-2007

Table 79 Company Shares of Bottled Water by Off-trade Value 2003-2007

Table 80 Brand Shares of Bottled Water by Off-trade Value 2004-2007

Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012

Table 82 Forecast Off-trade Sales of Bottled Water: Value 2007-2012

Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012

Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012

FUNCTIONAL DRINKS IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007

Table 86 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007

Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007

Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007

Table 89 Company Shares of Functional Drinks by Off-trade Volume 2003-2007

Table 90 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007

Table 91 Company Shares of Functional Drinks by Off-trade Value 2003-2007

Table 92 Brand Shares of Functional Drinks by Off-trade Value 2004-2007

Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012

Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012

Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012

Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012

CONCENTRATES IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Conversions

Summary 15 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007

Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007

Table 99 Off-trade Sales of Concentrates by Subsector: Value 2002-2007

Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007

Table 101 Company Shares of Concentrates by Off-trade Value 2003-2007

Table 102 Brand Shares of Concentrates by Off-trade Value 2004-2007

Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012

Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012

Table 105 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012

Table 106 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012

RTD TEA IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 107 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007

Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007

Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007

Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007

Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007

Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007

Table 113 Company Shares of RTD Tea by Off-trade Volume 2003-2007

Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2007

Table 115 Company Shares of RTD Tea by Off-trade Value 2003-2007

Table 116 Brand Shares of RTD Tea by Off-trade Value 2004-2007

Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012

Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012

Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012

Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012

RTD COFFEE IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 121 Off-trade Sales of RTD Coffee: Volume 2002-2007

Table 122 Off-trade Sales of RTD Coffee: Value 2002-2007

Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007

Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007

Table 125 Company Shares of RTD Coffee by Off-trade Volume 2003-2007

Table 126 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007

Table 127 Company Shares of RTD Coffee by Off-trade Value 2003-2007

Table 128 Brand Shares of RTD Coffee by Off-trade Value 2004-2007

Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012

Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012

Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012

Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012

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