Soft Drinks in Slovakia

Euromonitor International's Soft Drinks in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks see moderate growth

Soft drinks saw stable growth in 2008 at 3% in both total volume and total value growth, reaching almost SKK22 billion and 983 million litres. Stable growth was a result of the steady growth of the wider economy. Economic performance was a major driver, with soft drinks growth reflected in the higher disposable incomes of Slovak households. However, volume growth was slower in comparison to the three previous years. Although disposable incomes and average monthly salaries in Slovakia rose in 2008, soft drinks were impacted by the rising unit prices of food in general. Slovak consumers thus became more careful when purchasing food and soft drinks.

Sales boosted by demand for healthy ingredients

During 2008 one of the most important trends was rising demand for healthy ingredients and functional additives in soft drinks. This demand was part of the broader health and wellness trend which influences the Slovakian market in numerous ways. Slovaks have become more aware of their health and consequently demand products that offer added value, including more vitamins, minerals, herbal extracts and antioxidants or simply no colourings or preservatives. Another important factor driving soft drinks sales was the growing demand for higher quality premium products, for example 100% fruit/vegetable juice or specialised still bottled water products.

Coca-Cola Beverages Slovakia leads soft drinks

Coca-Cola Beverages Slovakia sro was the clear leader in both volume and value terms in 2008. The company benefited from the widespread awareness of its products among Slovaks. Other important factors behind its strong position were its constant promotional efforts and advertising of the company’s brands. The company was present with at least one important brand in almost all soft drinks categories. Whilst effectively maintaining its share in most product areas, the company strengthened its position within RTD tea following the launch of the Nestea Vitao brand, which gained widespread acceptance among Slovaks. Another important launch by Coca-Cola Beverages Slovakia was the RTD coffee brand, Illy.

Slovaks prefer smaller retail outlets when purchasing soft drinks

During the review period Slovaks demonstrated a preference for small grocery retailers when purchasing soft drinks, with this channel accounting for a 41% share of total volume sales. Among this group, independent small grocers had the highest share at 36% of total volume sales. However, small grocery retailers’ share declined by one percentage point in comparison to 2007 as discounters and other grocery retailers gained in popularity among Slovaks. Supermarkets/hypermarkets’ share remained relatively stable with slight growth at the end of the review period. The main reason for the rising share of discounters is the prevailing price sensitivity of the consumer base within the larger soft drinks categories such as carbonates and bottled water.

Future is expected to be increasing

Soft drinks are expected to achieve stable positive growth in volume terms over the forecast period, rising by 13% in total to reach 1.1 billion litres by 2013. Growth, however, will be significantly slower in terms of constant value sales, which will increase by less than 7% in total to reach SKK23 billion in 2013. Slow constant value growth will be the result of similar factors across most soft drinks categories. Rising competition and a greater level of sophistication will lead to the presence of a wider range of brands. As a consequence, price competition will place downward pressure on prices. A second factor to push down unit prices will be the strengthening of the economy segment and private label products.

Table of contents

SOFT DRINKS IN SLOVAKIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks see moderate growth

Sales boosted by demand for healthy ingredients

Coca-Cola Beverages Slovakia leads soft drinks

Slovaks prefer smaller retail outlets when purchasing soft drinks

Future is expected to be increasing

KEY TRENDS AND DEVELOPMENTS

Consumption influenced by the wider economy

Healthy positioning and functional additives remain key to faster growth

Retail outlets intensify the fight for consumers

Emphasis on specifically targeted products

Changing consumer lifestyles influence on-trade

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

FOUNTAIN SALES IN THE SLOVAK REPUBLIC

TRENDS

DATA

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SLOVAKIA

KOFOLA HOLDING AS - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Kofola Holding as: Key Facts

Summary 3 Kofola Holding as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Kofola as: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Kofola as: Competitive Position 2008

LUNACO SPOL SRO - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Lunaco spol sro: Key Facts

Summary 7 Lunaco spol sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 Lunaco spol sro: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 Lunaco spol sro: Competitive Position 2008

MASPEX SLOVAKIA SRO - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Maspex Slovakia sro: Key Facts

Summary 11 Maspex Slovakia sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Maspex Slovakia sro: Competitive Position 2008

TRENCIANSKE MINERALNE VODY AS - SOFT DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Trencianske mineralne vody as: Key Facts

Summary 14 Trencianske mineralne vody as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Trencianske mineralne vody as: Competitive Position 2008

CARBONATES IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Low Calorie Carbonates by Subsector

Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008

Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008

Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008

Table 64 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2008

Table 65 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008

Table 66 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008

Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 69 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 70 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Institutional Bottled Water Sales

Table 75 Sales of Bottled Water to Institutional Channel 2004-2008

Table 76 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 77 Off-trade Sales of Bottled Water: Value 2003-2008

Table 78 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 79 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 80 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 81 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 82 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 83 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 84 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 85 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 86 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 87 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 88 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 89 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 90 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 91 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 92 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 93 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 94 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 95 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 96 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 100 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Concentrates Conversions

Table 101 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 102 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 103 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 104 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 105 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 106 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 107 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 108 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 109 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 110 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 111 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 112 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 113 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 114 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 115 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 116 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008

Table 117 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 118 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 119 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 120 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 123 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 124 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN SLOVAKIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 125 Off-trade Sales of RTD Coffee: Volume 2003-2008

Table 126 Off-trade Sales of RTD Coffee: Value 2003-2008

Table 127 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008

Table 128 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008

Table 129 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 130 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 131 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 132 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 133 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 134 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 135 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 136 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013