Soft Drinks in Slovenia
Euromonitor International's Soft Drinks in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 131 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Strong Current Value Growth
Although some sectors, such as concentrates and carbonates, faced a volume decline in 2007, the soft drinks market as a whole posted a healthy performance in current value terms. One reason for this is increasing consumption in large sectors such as bottled water and fruit/vegetable juice. Another reason is increasing unit prices across all soft drinks sectors. Unit prices rose on account of strengthening premium segments (for example in bottled water and fruit/vegetable juice) and the adoption of the Euro from 1 January 2007.
Bottled Water Drives Soft Drinks Consumption
Health-conscious Slovenians are moving away from carbonated drinks (including carbonated bottled water), RTD tea and juice because of the promoted health benefits of bottled water. Although most Slovenians have access to high-quality tap water, negative publicity about it has helped to increase bottled water consumption. Bottled water consumption has also been aided by improving household incomes, thus becoming more affordable to a wider population.
Numerous New Brand Launches from Domestic Producers
Domestic producers launched numerous new products in 2007, one of the most important being Radenska's new Radenska Plus flavoured bottled water with added functional ingredients to tap into the health and wellness trend. Other key launches from Fructal included Fructal Benefit and Fructal Smoothie, strengthening the company's position as a premium juice manufacturer. Domestic manufacturer Pivovarna Union became the first local player in the fast growing energy drinks category while the biggest surprise of the year was the aggressive entrance of new domestic player Uskok in bottled water with the Costella brand.
Domestic Companies Lead
Due to the strong positions of domestic players in bottled water, fruit/vegetable juice and RTD tea the soft drinks market as a whole saw domestic companies lead multinational players. This situation is due not only to the long-standing presence in the marketplace of companies such as Radenska, Droga Kolinska, Fructal, Pivovarna Union and Dana but also their range of new products in 2007 which were supported by significant marketing activities.
Supermarket/Hypermarket Channel Commands Majority Volume Share
Supermarkets/hypermarkets continued to account for the majority volume share of sales of soft drinks in Slovenia in 2007. The popularity of the channel has been aided by the strong organic growth of three retailers that command almost an 80% value share of Slovenian retail sales.
Positive Performance Expected Over the Forecast Period
The Slovenian soft drinks market is expected to put in another positive performance over the forecast period. Volume and value drivers are anticipated to be bottled water, fruit/vegetable juice and functional drinks. Continued growth of unit prices, especially in 2008, will be the main reason for strong value growth while volume growth will continue to derive from new product launches as well as recently launched products in 2007 such as Costella, Radenska Plus and Fructal Benefit.
Table of contents
SOFT DRINKS IN SLOVENIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong Current Value Growth
Bottled Water Drives Soft Drinks Consumption
Numerous New Brand Launches from Domestic Producers
Domestic Companies Lead
Supermarket/Hypermarket Channel Commands Majority Volume Share
Positive Performance Expected Over the Forecast Period
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
USKOK DD
Strategic Direction
Key Facts
Summary 2 Uskok dd: Key Facts
Summary 3 Uskok dd: Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
VITAL MESTINJE DOO
Strategic Direction
Key Facts
Summary 4 Vital Mestinje doo: Key Facts
Summary 5 Vital Mestinje doo: Operational Indicators 2005-2007
Company Background
Production
Summary 6 Vital Mestinje doo: Production Statistics 2007
Competitive Positioning
Summary 7 Vital Mestinje doo: Competitive Position 2007
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 58 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 59 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 60 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 61 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 62 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Sector Data
Table 66 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 67 Off-trade Sales of Bottled Water: Value 2002-2007
Table 68 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 69 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 70 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 71 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 72 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 73 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 74 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 75 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 76 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 77 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 78 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 79 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 80 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 81 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 82 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 83 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 84 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 85 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Summary 8 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 90 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 92 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 93 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 94 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 95 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 96 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 98 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 99 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 100 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 101 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 102 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 103 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 104 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 105 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 106 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 107 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 108 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 109 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 110 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 111 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 112 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 113 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 114 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 115 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 116 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 117 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 118 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 119 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 120 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 121 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 122 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 123 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012