Soft Drinks in South Africa
Euromonitor International's Soft Drinks in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 131 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Healthy soft drinks growth in 2008
The South African soft drinks segment recorded healthy growth in both value and volume terms in 2008. Whilst dramatic price increases have contributed to high value growth, sales have also been fuelled by new product development and the introduction of innovative brands.
Rising food and petrol prices drive unit price increases in 2008
South Africa experienced dramatic increases in the price of food, fuel, and electricity in 2008. Inflation has reached an all time high and many consumers are shifting towards cheaper soft drinks segments such as carbonates and concentrates.
Amalgamated Beverage dominates sales
Amalgamated Beverage Industries (ABI), a division of SABMiller, continued to dominate South African soft drinks sales during 2008 due to the widespread popularity of its Coca-Cola brands. Bromor Foods, a division of Tiger Brands that has a large concentrates portfolio, ranked second. In addition, Quality Beverages, which manufactures Pepsi under licence, is also a strong player within the South African soft drinks segment.
Increased distribution contributes to growth in 2008
As supermarkets/hypermarkets penetrate into rural and township areas, the availability of packaged food products continues to increase. In addition, the increasingly hectic pace of modern life is resulting in increased sales within easily accessible distribution channels such as convenience stores and forecourts.
Slight decline in value growth projected for forecasted period
As a result of the slowing economy and rising unit prices, many lower income group consumers are switching to cheaper brands or reducing their consumption of soft drinks. As a result, forecast period value and volume growth is expected to be lower than that recorded over the review period.
Table of contents
SOFT DRINKS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy soft drinks growth in 2008
Rising food and petrol prices drive unit price increases in 2008
Amalgamated Beverage dominates sales
Increased distribution contributes to growth in 2008
Slight decline in value growth projected for forecasted period
KEY TRENDS AND DEVELOPMENTS
Health and wellness trend impacting soft drinks consumption
Rising costs dampen consumer spending in South Africa in 2008
Increasing demand for convenience
Carbon dioxide shortage leads to problems with product availability in 2008
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
FOUNTAIN SALES in South Africa
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
CERES FRUIT JUICES (PTY) LTD - SOFT DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ceres Fruit Juices (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Ceres Fruit Juices: Competitive Position 2008
QUALITY BEVERAGES - SOFT DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Quality Beverages (Pty) Ltd: Key Facts
Summary 5 Quality Beverages (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Quality Beverages: Competitive Position 2008
REAL JUICE CO, THE - SOFT DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 The Real Juice Company Holding (Pty) Ltd: Key Facts
Summary 8 AVI: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TIGER BRANDS LTD - SOFT DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Summary Tiger Brands Limited: Key Facts
Summary 10 Tiger Brands Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Tiger Brands Ltd: Competitive Position 2008
CARBONATES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 41 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 44 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 48 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 49 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 50 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 51 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 60 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 61 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 62 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 64 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 65 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 68 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 69 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 75 Off-trade Sales of Bottled Water: Value 2003-2008
Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 77 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 78 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 79 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 80 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 81 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 83 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 87 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 88 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 90 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 91 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 92 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 93 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 100 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 101 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 102 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 103 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 107 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 113 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 114 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 115 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 116 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013