Soft Drinks in South Africa
Euromonitor International's Soft Drinks in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Health continues to be important among middle-upper income consumers
South Africa witnessed considerable growth in the middle and upper income classes towards the end of the review period. Although the majority of consumers remain price sensitive, increased disposable income has allowed them to finally be able to afford life’s basic necessities. Many are now also opting for more expensive but healthier products, such as bottled water instead of carbonates. As a result, manufacturers of soft drinks have introduced new launches or variants of existing products to attract this specific type of consumer. Bottled water, juice and RTD tea have particularly benefited from this strong trend.
Continued rise of the middle classes
Growth in the middle class in South Africa has boosted purchases of products which consumers had previously been unable to afford. This however, has not translated into the purchase of luxury products, but instead the expansion of this demographic group has meant that a growing number of South Africans are finally acquiring basic necessities such as running water and electricity.
South Africans demand value for money
The majority of consumers remain price sensitive and demand value for money consumables. As a result, the marketplace is catering more and more to consumers who are looking for reasonably priced products. This has increased competition among companies to market their products at the lowest possible price in order to gain support from this ever increasing population. Whilst larger and more established companies, such as The Coca-Cola Company, enjoy a substantial industry share, their prices remain higher than smaller brands which are trying to gain share through competitive pricing. These companies are able to market their products directly towards the developing middle classes which demand value for money products. Private label products have performed well as they are appreciated for their value for money and are thus expected to continue gaining industry share over the forecast period.
Convenience remains key in product popularity
Whilst growth in South Africa is mainly being driven by the continued focus on health and value for money products, demand for products which offer convenience has also had a substantial influence over the review period. Although consumers in the lower income brackets are deterred by the increased prices of goods sold via forecourts and convenience stores, middle-high income consumers are less price sensitive and are in fact happy to pay slightly more for products which can be bought through these convenient channels. Therefore products such as bottled water, RTD tea and functional drinks have performed well in convenience stores and forecourts as they are marketed towards higher income consumers.
Table of contents
SOFT DRINKS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Health continues to be important among middle-upper income consumers
Continued rise of the middle classes
South Africans demand value for money
Convenience remains key in product popularity
KEY TRENDS AND DEVELOPMENTS
Health and wellness trend continues to influence South African consumers
Disposable income rises alongside growth in South Africa’s middle classes
Private label brands prove to be popular
Consumers demand convenience
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 20 Penetration of Private Label by Sector by Value 2002-2006
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH AFRICA
CERES FRUIT JUICES (PTY) LTD - SOFT DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Ceres Fruit Juices (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
QUALITY BEVERAGES - SOFT DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Quality Beverages (Pty) Ltd: Key Facts
Summary 3 Quality Beverages (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
REAL JUICE CO, THE - SOFT DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 The Real Juice Company Holding (Pty) Ltd: Key Facts
Summary 5 AVI: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TIGER BRANDS LTD - SOFT DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Summary Tiger Brands Limited: Key Facts
Summary 7 Tiger Brands Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CARBONATES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 41 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 42 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 43 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 44 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 45 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 46 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 47 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 48 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 49 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 50 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 51 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 60 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 61 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 62 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 73 Off-trade Sales of Bottled Water: Value 2001-2006
Table 74 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 75 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 76 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 77 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 78 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 79 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 80 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 81 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 82 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 83 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 85 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 88 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 89 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 90 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 91 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 98 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 99 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 100 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 101 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 104 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 107 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 108 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 109 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 110 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 112 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 113 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN SOUTH AFRICA
HEADLINES