Soft Drinks in South Korea
Euromonitor International's Soft Drinks in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 154 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Downward movement continues in 2006
After a marginal downward movement in 2005, the soft drinks industry witnessed a continued sales decline in 2006. An adverse domestic economy was critical to the contraction of demand for soft drinks and growing health concerns among consumers resulted in a continued sales drop of major product groups such as carbonates and other sugar-rich products. Due to limited disposable incomes, consumer demand shifted to healthy or cheaper soft drinks alternatives resulting in a steeper decline in value than in volume terms.
Health concerns reshape soft drinks industry
Growing interest in health and wellness had a major impact on recent changes in the domestic soft drinks industry. While bottled water continued witnessing robust sales volume growth, Asian still RTD tea and liquid concentrate made noticeable headway and produced the most innovative new product development in 2006. Because Asian still RTD tea and liquid concentrate products are increasingly regarded as healthy alternatives, they experienced strong double-digit growth in current value and volume sales in 2006, along with a number of new product launches.
RTD tea sees the most dynamic growth
In 2006, RTD tea recorded the highest sales growth in both current volume and value terms bolstered by a number of new product launches in Asian still RTD tea. Over the review period, Asian still RTD tea continued to achieve positive sales growth due to the increasing demand for RTD green tea variants. Consumers have shown a greater interest in the health benefits of green tea and major soft drinks companies have introduced new RTD green tea products to boost demand further. In 2006, Asian still RTD tea products became even more diverse as companies launched various new products. With the help of extensive marketing activities by major players, demand for Asian still RTD tea made remarkable progress in 2006.
Companies are forced to diversify
With the declining demand for soft drinks, growing competition forced many soft drinks manufacturers to enter new product groups. The marketplace witnessed the entry of many manufacturers of packaged food and dairy products, especially in the developing areas of soft drinks, forcing soft drinks companies to diversify their products to remain competitive. For example, companies that were traditionally involved with carbonates have expanded to take advantage of the growing potential of RTD tea and bottled water and companies that were involved in fruit/vegetable juice introduced new vinegar-based drinks to capitalise on the rising demand for drinking vinegar. As a result, developing soft drinks product groups were the focus of much more competition in 2006 with more players and diversified products.
Future growth will be driven by healthy alternatives
Over the 2006-2011 forecast period, positive sales growth is expected to be sustained by the rising demand for healthy alternatives. With slow economic recovery anticipated alongside growing health concerns, positive sales growth will not be realised for carbonates and fruit/vegetable juice. In contrast, bottled water, functional drinks, concentrates and RTD teas are likely to drive the industry’s progress, as the soft drinks industry will continue to be influenced by the global health and wellness trend. Although most product groups are quite mature, overall development will be driven by higher demand in niche areas as well as innovative new products. Sales volume growth will be slightly higher than value growth over the forecast period, due to the increasing sales of cheaper products such as bottled water.
Table of contents
SOFT DRINKS IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Downward movement continues in 2006
Health concerns reshape soft drinks industry
RTD tea sees the most dynamic growth
Companies are forced to diversify
Future growth will be driven by healthy alternatives
KEY TRENDS AND DEVELOPMENTS
Adverse economic conditions inhibit growth of soft drinks
Health and wellness motivates consumer choice
Competition encourages manufacturers to diversify
New product development is critical but costly
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channel 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH KOREA
DONGWON F&B CO LTD - SOFT DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dongwon F&B Co Ltd: Key Facts
Summary 3 Dongwon F&B Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Dongwon F&B Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
LOTTE CHILSUNG BEVERAGE CO LTD - SOFT DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 6 Lotte Chilsung Beverage Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Lotte Chilsung Beverage Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
NAMYANG DAIRY PRODUCTS CO LTD - SOFT DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Namyang Dairy Products Co Ltd: Key Facts
Summary 9 Namyang Dairy Products Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Namyang Dairy Products Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
SEOKSU & PURISS CO LTD - SOFT DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Seoksu & Puriss Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Seoksu & Puriss Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
CARBONATES IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 40 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 41 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 42 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 43 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 44 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 45 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 46 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 47 Low Calorie Carbonates by Subsector 2002-2006
Table 48 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 49 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 50 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 51 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 60 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 61 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 62 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 73 Off-trade Sales of Bottled Water: Value 2001-2006
Table 74 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 75 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 76 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 77 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 78 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 79 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 80 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 81 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 82 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 83 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 85 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 88 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 89 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 90 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 91 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 92 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 99 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 101 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 102 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 108 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 109 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 110 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 111 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 112 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 113 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 114 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Off-trade Sales of RTD Coffee: Volume 2001-2006
Table 120 Off-trade Sales of RTD Coffee: Value 2001-2006
Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2001-2006
Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2001-2006
Table 123 Company Shares of RTD Coffee by Off-trade Volume 2002-2006
Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2003-2006
Table 125 Company Shares of RTD Coffee by Off-trade Value 2002-2006
Table 126 Brand Shares of RTD Coffee by Off-trade Value 2003-2006
Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2006-2011
Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
ASIAN SPECIALITY DRINKS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2001-2006
Table 132 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2001-2006
Table 133 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2001-2006
Table 134 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2001-2006
Table 135 Company Shares of Asian Speciality Drinks by Off-trade Volume 2002-2006
Table 136 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2003-2006
Table 137 Company Shares of Asian Speciality Drinks by Off-trade Value 2002-2006
Table 138 Brand Shares of Asian Speciality Drinks by Off-trade Value 2003-2006
Table 139 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2006-2011
Table 140 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2006-2011
Table 141 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2006-2011
Table 142 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2006-2011