Soft Drinks in Spain
Euromonitor International's Soft Drinks in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 173 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Climate change boosting sales
Europe suffered a hot summer in 2006, with more than two heat waves. There is consensus among experts that in the last three years of the review period summer temperatures were higher than usual, that this trend is related to climate change and that it will thus become more pronounced in the future. According to a product manager, “soft drinks in Spain are consumed as refreshment, always cold. That is why temperature is key for sales, as high temperatures enhance their performance. High temperatures in 2006 resulted in a boost of soft drink sales in that year.”
Sociological factors shaping sales
Per capita consumption of soft drinks in Spain increased over the review period. However, soft drink preferences continued to experience subtle yet important changes due to economic, sociological and demographic changes in Spanish society. Sustained positive macroeconomic growth led to steadily increasing disposable incomes for Spaniards. Meanwhile, sociological and demographic changes saw an increased awareness and concern about health issues, increased immigration and an aging population. These trends continue to favour the increased consumption of soft drinks and in particular bottled water and energy drinks, to the detriment of alcoholic beverages. Notably, there was increased consumption of energy drinks among younger consumers seeking a healthier alternative to the stimulating effects of alcoholic beverages.
Coca-Cola leads
While there are many players in Spanish soft drinks, overall sales continue to be concentrated among the top companies. For instance, the top three companies accounted for nearly half of overall value sales of soft drinks in 2006, a trend that remained fairly stable in recent years. Cía Servicios de Bebidas Refrescantes SL, distributor of the Coca-Cola brand in Spain remained the overwhelming leader of Spanish soft drinks.
Supermarkets lead with convenience and price
Supermarkets/hypermarkets continued to be the dominant channel in off-trade soft drink distribution in Spain. This dominant position is due to its price competitiveness with other distribution channels as well as the convenience factor. As Spaniards work longer hours and have more hectic lifestyles, they increasingly concentrate their shopping on one day a week. In addition, the typically convenient locations of supermarkets/hypermarkets in city centres, suburban and exurban locations supported the channel’s importance. The vast product selection and frequent promotions available in these outlets meanwhile tipped the balance further in their favour over the review period.
Health drives forecast period sales
Spaniards in recent years demonstrated a burgeoning interest in health and wellness issues as well as a more pronounced concern with body image and physical appearance. Taken together, these trends are set to exert an important influence over soft drinks over the forecast period, both in terms of sales as well as product innovations. It is expected that over the forecast period, leading soft drink companies will continue to experiment and innovate with new ingredients to fortify their traditional products as well as develop new products that cater specifically to health concerns. This trend will occur in many products but will be particularly prominent in bottled water, functional drinks and fruit/vegetable juice.
Table of contents
SOFT DRINKS IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Climate change boosting sales
Sociological factors shaping sales
Coca-Cola leads
Supermarkets lead with convenience and price
Health drives forecast period sales
KEY TRENDS AND DEVELOPMENTS
Demographics shaping sales
The climate to remain influential
Obesity rates
Image above all
Discounters threatening value growth
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2002-2006
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2003-2006
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 21 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 24 Penetration of Private Label by Sector by Value 2002-2006
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Concentrates Conversions
Table 42 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Institutional Bottled Water Sales
Table 43 Sales of Bottled Water to Institutional Channel 2001-2005
DEFINITIONS
LOCAL COMPANY PROFILES - SPAIN
AGUAS DE LANJARóN SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aguas de Lanjarón SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CíA DE BEBIDAS PEPSICO SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cía de Bebidas Pepsico SA: Key Facts
Summary 3 Cía de Bebidas Pepsico SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cía de Bebidas Pepsico SA: Production Statistics 2004
COMPETITIVE POSITIONING
CíA SERVICIOS DE BEBIDAS REFRESCANTES SL - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cía Servicios de Bebidas Refrescantes: Key Facts
Summary 6 Cía Servicios de Bebidas Refrescantes SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Cía Servicios de Bebidas Refrescantes SL: Production Statistics 2005
COMPETITIVE POSITIONING
FONT VELLA SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Font Vella SA: Key Facts
Summary 9 Font Vella SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Font Vella SA: Competitive Position 2006
GARCíA CARRIóN SA, J - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 J García Carrión SA: Key Facts
Summary 12 J García Carrión SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 J García Carrión SA: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 14 García Carrión SA, J: Competitive Position 2006
JUVER ALIMENTACIóN SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Juver Alimentación SA: Key Facts
Summary 16 Juver Alimentación SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Juver Alimentación SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Juver Alimentación SA: Competitive Position 2006
LECHE PASCUAL SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Leche Pascual SA: Key Facts
Summary 20 Leche Pascual SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Leche Pascual SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 22 Leche Pascual SA: Competitive Position 2006
SCHWEPPES SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Schweppes SA: Key Facts
Summary 24 Schweppes SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Schweppes SA: Competitive Position 2006
VICHY CATALáN (GRUPO) SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Vichy Catalán (Grupo) SA: Key Facts
Summary 27 Vichy Catalán (Grupo) SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Vichy Catalán (Grupo) SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Vichy Catalán (Grupo) SA: Competitive Position 2006
CARBONATES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 45 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 46 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 47 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 48 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 49 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 50 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 51 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 52 Leading Flavours for Cola Carbonates: %Volume Breakdown 2003-2006
Table 53 Leading Flavours for Non-cola Carbonates: %Volume Breakdown 2003-2006
Table 54 Low Calorie Carbonates by Subsector
Table 55 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 56 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 57 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 58 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 67 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 68 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 70 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 71 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 72 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 73 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 74 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 75 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 80 Off-trade Sales of Bottled Water: Value 2001-2006
Table 81 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 82 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 83 Leading Flavours for Flavoured Bottled Water: %Volume Breakdown 2003-2006
Table 84 Leading Flavours for Functional Bottled Water: %Volume Breakdown 2003-2006
Table 85 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 86 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 87 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 88 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 89 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 90 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 91 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 92 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 94 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 95 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 96 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 97 Leading Flavours for Functional Drinks: %Volume Breakdown 2003-2006
Table 98 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 99 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 100 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 101 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 102 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 103 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 108 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 109 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 110 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 111 Leading Flavours for Powder Concentrates: %Volume Breakdown 2003-2006
Table 112 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 113 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 114 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 115 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 116 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 117 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 119 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 120 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 121 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 122 Leading Flavours for RTD Tea: %Volume Breakdown 2003-2006
Table 123 Flavours/types of RTD tea % off-trade volume 2005-2006
Table 124 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 125 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 126 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 127 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 128 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 129 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 130 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Off-trade Sales of RTD Coffee: Volume 2001-2006
Table 133 Off-trade Sales of RTD Coffee: Value 2001-2006
Table 134 Off-trade Sales of RTD Coffee: % Volume Growth 2001-2006
Table 135 Off-trade Sales of RTD Coffee: % Value Growth 2001-2006
Table 136 Company Shares of RTD Coffee by Off-trade Volume 2002-2006
Table 137 Brand Shares of RTD Coffee by Off-trade Volume 2003-2006
Table 138 Leading Flavours for RTD Coffee: %Volume Breakdown 2003-2006
Table 139 Company Shares of RTD Coffee by Off-trade Value 2002-2006
Table 140 Brand Shares of RTD Coffee by Off-trade Value 2003-2006
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2006-2011
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2006-2011