Soft Drinks in Spain
Euromonitor International's Soft Drinks in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 183 | Publication date: Apr 2009
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Executive summary
Value growth outperforms volume growth
In 2008, sales of soft drinks increased only slightly in off-trade volume terms in Spain, mainly due to the current saturation and maturity of the market, and especially due to the poor performance of two main categories, bottled water and carbonates. Bottled water’s outstanding performance in previous years ended in 2008, with a drop in volume sales, due to poor weather conditions and consumers’ lower spending power. Carbonates continued to lose market share to still drinks, as consumers demanded more natural products without carbon dioxide. Despite the slowdown in volume terms, value growth remained positive, with consumers willing to trade up to more expensive variants, despite the economic downturn, due to the perceived higher quality of these products.
Health and beauty important growth drivers
Concerns about health and physical appearance continue to be the most important factors driving sales in the Spanish market. In 2008, consumers continued to switch from carbonates and heavily processed beverages to fruit/vegetable juice and products perceived to be more natural. As a result, RTD tea and not from concentrate 100% juice recorded healthy growth rates. New ingredients are very much in line with the health trend, and therefore health was the main theme of NPD activity in 2008. Beverages with added value such as aloe vera or antioxidants, and rooibos-based RTD tea are just some examples of the trendy new products launched in 2008.
Market concentration
The Spanish soft drinks market is controlled by six large companies, which in 2008 accounted for over half of total volume sales. Sales of private label soft drinks continued to increase, thanks to the current weak economic climate and the products’ lower average unit price. Cía Servicios de Bebidas Refrescantes, The Coca-Cola Co’s Spanish subsidiary, remained market leader both within the carbonates sector and within the whole soft drinks market.
Modern distribution channels dominate
Modern distribution channels (hypermarkets and supermarkets) dominated sales of soft drinks in Spain in 2008, accounting for almost half of off-trade volume sales. However, convenience stores and forecourt retailers are gaining market share, as consumers are willing to pay a higher unit price for drinks consumed on the go. The success of RTD’s (ready to drink references) and drinks in smaller packaging sold through these channels was one of the main reasons for their share increase.
Spaniards appear to be losing their fear of internet shopping, as sales through this channel also recorded an increase. Furthermore, the current weak economy and consumers’ lack of confidence points to a further increase in sales through discounters during the forecast period.
Still room for further growth
The soft drinks market overall is expected to record a slight increase during the forecast period, in constant value as well as volume terms. The higher average unit price of energy drinks and premium fruit/vegetable juice, especially smoothies, will drive the healthy performance in terms of value. Carbonates are expected to perform a weaker growth rate, due to the increasing migration to non-carbonated drinks and increasing environmental concerns with regard to bottled water especially through the off trade channel.
Table of contents
SOFT DRINKS IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Value growth outperforms volume growth
Health and beauty important growth drivers
Market concentration
Modern distribution channels dominate
Still room for further growth
KEY TRENDS AND DEVELOPMENTS
Economic downturn
The pursuit of physical perfection
Health and wellbeing
Social nature of soft drinks consumption
Environmental concerns
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 21 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 24 Penetration of Private Label by Sector by Value 2003-2008
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Spain
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume61X1000 2003-2008
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume61X1000 2008-2013
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
AGUA MINERAL SAN BENEDETTO SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Agua Mineral San Benedetto SA: Key Facts
Summary 3 Agua Mineral San Benedetto SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Agua Mineral San Benedetto SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Agua Mineral San Benedetto SA: Competitive Position 2008
AGUAS FONT VELLA Y LANJARON SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Aguas Font Vella y Lanjaron SA: Key Facts
Summary 7 Aguas Font Vella y Lanjaron SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Aguas Font Vella y Lanjaron SA: Competitive Position 2008
CíA DE BEBIDAS PEPSICO SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Cía de Bebidas Pepsico SA: Key Facts
Summary 10 Cía de Bebidas Pepsico SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Cía de Bebidas Pepsico SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Cía de Bebidas Pepsico SA: Competitive Position 2008
CíA SERVICIOS DE BEBIDAS REFRESCANTES SL - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Cía Servicios de Bebidas Refrescantes SL: Key Facts
Summary 14 Cía Servicios de Bebidas Refrescantes SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Cía Servicios de Bebidas Refrescantes SL: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Cía Servicios de Bebidas Refrescantes SL: Competitive Position 2008
GARCíA CARRIóN SA, J - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 García Carrión SA, J: Key Facts
Summary 18 García Carrión SA, J: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 J García Carrión SA: Production Statistics 2004*
COMPETITIVE POSITIONING
Summary 20 García Carrión SA, J: Competitive Position 2008
JUVER ALIMENTACIóN SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Juver Alimentación SA: Key Facts
Summary 22 Juver Alimentación SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Juver Alimentación SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 24 Juver Alimentación SA: Competitive Position 2008
LECHE PASCUAL SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Grupo Leche Pascual SA: Key Facts
Summary 26 Grupo Leche Pascual SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 27 Grupo Leche Pascual SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 28 Leche Pascual SA: Competitive Position 2008
SCHWEPPES SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Schweppes SA: Key Facts
Summary 30 Schweppes SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Schweppes SA: Competitive Position 2008
VICHY CATALáN (GRUPO) SA - SOFT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Vichy Catalán (Grupo) SA: Key Facts
Summary 33 Vichy Catalán (Grupo) SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 34 Vichy Catalán (Grupo) SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 35 Vichy Catalán (Grupo) SA: Competitive Position 2008
CARBONATES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Low Calorie Carbonates by Subsector
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2008
Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2008
Table 55 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 56 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 57 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 58 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 70 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 71 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 72 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 73 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 74 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 75 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 76 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 80 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Institutional Bottled Water Sales
SECTOR DATA
Table 81 Sales of Bottled Water to Institutional Channel 2004-2008
Table 82 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 83 Off-trade Sales of Bottled Water: Value 2003-2008
Table 84 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 85 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 86 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2008
Table 87 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2008
Table 88 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 89 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 90 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 91 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 92 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 93 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 94 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 95 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 97 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 98 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 99 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 100 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 101 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2008
Table 102 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 103 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 104 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 105 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 107 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 108 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Concentrates Conversions
SECTOR DATA
Table 110 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format 2008
Table 111 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 112 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 113 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 114 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 115 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2008
Table 116 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2008
Table 117 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 118 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 119 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 120 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 121 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 122 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 124 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 125 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 126 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 127 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 128 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 129 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 130 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 131 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 133 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 134 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 135 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 137 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 138 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 139 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 140 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 141 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 142 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2008
Table 143 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 144 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 145 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 146 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 147 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 148 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013