Soft
Soft Drinks

Soft Drinks in Sweden

Sweden

Euromonitor International's Soft Drinks in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 150  |  Publication date: Jun 2008
Cost: 
GBP1190.00

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  • Get insight into trends in market performance
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Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks continues to grow

Soft drinks sales in Sweden increased in total volume and current value terms in 2007. In total volume terms, growth was higher in 2007, compared to the review period CAGR, while current value growth in 2007 matched the review period CAGR. The Swedish soft drinks industry is mature and the difference in total sales each year is relatively small. However, there are differences in terms of soft drinks categories, as consumers shift between products. RTD coffee registered the fastest growth in both total volume and value terms in 2007, on the back of new product launches. However, this growth was derived from a very low sales base. Arguably, bottled water was the most dynamic category in 2007.

Environment a new issue

The health trend continued to influence sales of soft drinks in Sweden. Consumers continued to shift from carbonates to bottled water and fruit/vegetable juice. Brands that are high in sugar are generally the losers in soft drinks in Sweden. The strong economy favoured premium brands, especially in 100% juice. The issue of the environment came into sharper focus during 2007 when a media campaign against bottled water was launched. The campaign focused on the negative effects (carbon dioxide) of transporting water by road.

Coca-Cola Drycker Sverige is the leading company

Coca-Cola Drycker Sverige AB is the leading company in soft drinks in Sweden. The company is expanding its reach in soft drinks. The company launched its first energy drinks (Burn) in Sweden in 2007. When a giant player like Coca-Cola enters a new category it usually generates strong growth for its brands and the category in general. Carlsberg Sverige AB, the second ranked player, offers a similar product range to Coca-Cola, and it holds the licence for the Pepsi brand in Sweden. Local brewer Spendrups holds third place, it is present in carbonates and bottled water, with the latter forming the greatest part of its volume sales, in soft-drinks.

Grocery retailers dominate

Store-based retailing accounted for the overwhelming majority of off-trade volume sales over the review period. Grocery retailers, especially supermarkets/hypermarkets, dominated distribution. Non-grocery retailers registered a slow increase in off-trade volume share over the review period. The most important non-grocery retailers offer a wide range of non-food and food products, the latter often spot market products sold at low prices.

Soft drinks to continue to grow over the forecast period

Sales are expected to increase strongly in both total volume and value terms over the forecast period. This indicates a continued shift to premium products and an increasing demand for healthy, high quality brands. The trend towards healthier eating and drinking remains strong. Environmental concerns will be an important issue over the forecast period.

As in 2007, RTD coffee will continue to record the fastest total volume growth, as it is a relatively undeveloped category in Sweden. More new product launches are expected to drive growth over the forecast period. Despite environmental concerns bottled water is forecast to register strong volume and value growth, as consumers switch from carbonates to healthier beverages.

Table of contents

SOFT DRINKS IN SWEDEN : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks continues to grow

Environment a new issue

Coca-Cola Drycker Sverige is the leading company

Grocery retailers dominate

Soft drinks to continue to grow over the forecast period

KEY TRENDS AND DEVELOPMENTS

Environmental concerns focus on bottled water

New product launches represent a key to growth

The on-trade channel develops positively

Health issues remain in focus

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Published Data Comparisons

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

Table 38 The Swedish Brewers Association Data 2003-2007

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SWEDEN

ÅBRO BRYGGERI AB - SOFT DRINKS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Åbro Bryggeri AB: Key Facts

Summary 3 Åbro Bryggeri AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Åbro Bryggeri AB: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Åbro Bryggeri AB: Competitive Position 2007

BRäMHULTS JUICE AB - SOFT DRINKS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Brämhults Juice AB: Key Facts

Summary 7 Brämhults Juice AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 Brämhults Juice AB: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 Brämhults Juice AB: Competitive Position 2007

FRIGGS AB - SOFT DRINKS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Friggs AB: Key Facts

Summary 11 Friggs AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Friggs AB: Competitive Position 2007

PROCORDIA FOOD AB - SOFT DRINKS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Procordia Food AB: Key Facts

Summary 14 Procordia Food AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Procordia Food AB: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 16 Procordia Food AB: Competitive Position 2007

CARBONATES IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 39 Low Calorie Carbonates by Subsector

Table 40 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007

Table 41 Off-trade Sales of Carbonates by Subsector: Value 2002-2007

Table 42 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007

Table 43 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007

Table 44 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007

Table 45 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007

Table 46 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007

Table 47 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007

Table 48 Company Shares of Carbonates by Off-trade Volume 2003-2007

Table 49 Brand Shares of Carbonates by Off-trade Volume 2004-2007

Table 50 Company Shares of Carbonates by Off-trade Value 2003-2007

Table 51 Brand Shares of Carbonates by Off-trade Value 2004-2007

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012

Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012

FRUIT/VEGETABLE JUICE IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 60 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 61 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 62 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012

BOTTLED WATER IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 72 Sales of Bottled Water to Institutional Channel 2003-2007

SECTOR DATA

Table 73 Off-trade Sales of Bottled Water: Volume 2002-2007

Table 74 Off-trade Sales of Bottled Water: Value 2002-2007

Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007

Table 76 Off-trade Sales of Bottled Water: % Value Growth 2002-2007

Table 77 Company Shares of Bottled Water by Off-trade Volume 2003-2007

Table 78 Brand Shares of Bottled Water by Off-trade Volume 2004-2007

Table 79 Company Shares of Bottled Water by Off-trade Value 2003-2007

Table 80 Brand Shares of Bottled Water by Off-trade Value 2004-2007

Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012

Table 82 Forecast Off-trade Sales of Bottled Water: Value 2007-2012

Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012

Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012

FUNCTIONAL DRINKS IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 85 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2007

Table 86 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007

Table 87 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007

Table 88 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007

Table 89 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007

Table 90 Company Shares of Functional Drinks by Off-trade Volume 2003-2007

Table 91 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007

Table 92 Company Shares of Functional Drinks by Off-trade Value 2003-2007

Table 93 Brand Shares of Functional Drinks by Off-trade Value 2004-2007

Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012

Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012

Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012

Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012

CONCENTRATES IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Conversions

Summary 17 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007

Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007

Table 100 Off-trade Sales of Concentrates by Subsector: Value 2002-2007

Table 101 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007

Table 102 Company Shares of Concentrates by Off-trade Value 2003-2007

Table 103 Brand Shares of Concentrates by Off-trade Value 2004-2007

Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012

Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012

Table 106 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012

Table 107 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012

RTD TEA IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 108 Flavours/Types of RTD Tea % Off-Trade Volume 2005-2007

Table 109 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007

Table 110 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007

Table 111 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007

Table 112 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007

Table 113 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007

Table 114 Company Shares of RTD Tea by Off-trade Volume 2003-2007

Table 115 Brand Shares of RTD Tea by Off-trade Volume 2003-2007

Table 116 Company Shares of RTD Tea by Off-trade Value 2003-2007

Table 117 Brand Shares of RTD Tea by Off-trade Value 2004-2007

Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012

Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012

Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012

Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012

RTD COFFEE IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 122 Off-trade Sales of RTD Coffee: Volume 2002-2007

Table 123 Off-trade Sales of RTD Coffee: Value 2002-2007

Table 124 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007

Table 125 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007

Table 126 Company Shares of RTD Coffee by Off-trade Volume 2003-2007

Table 127 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007

Table 128 Company Shares of RTD Coffee by Off-trade Value 2003-2007

Table 129 Brand Shares of RTD Coffee by Off-trade Value 2004-2007

Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012

Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012

Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012

Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012

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