Soft Drinks in Switzerland
Euromonitor International's Soft Drinks in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 147 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Further growth due to warm weather and the strong economy in 2007
A warm April, along with a longer and warmer autumn than usual, produced overall positive sales for soft drinks in 2007. The economic conditions have also improved and this has in turn encouraged people to consume more soft drinks in bars and restaurants. Also, the demand by consumers for healthier drinks containing less sugar has increased. This has resulted in tremendous growth for the fruit/vegetable juice, still bottled water and functional drinks. The leading players are stimulating growth in these soft drinks categories through new product innovations and marketing campaigns.
Growing preference for healthy beverages
Since it has been confirmed that one of the main reasons for obesity is sugared drinks, consumers have shifted to consuming light products. Therefore, healthier drinks like fruit/vegetable juice, still bottled water and RTD tea are preferred. Consumers have also shifted from carbonates to still soft drinks. More reduced sugar products have been launched in Switzerland and the same players are offering 50% less sugar versions of established products. Despite their poor image, carbonates managed to deliver an improved performance through light versions. Flavoured bottled water, also called “near water products”, is gaining popularity, since flavoured versions are an interesting change from standard bottled water, as these products are low in calories and are perceived as healthy options.
Rivella AG remains the leading player in non-cola carbonates
Rivella AG, one of the leading players in soft drinks overall, is trying to boost its performance with the help of new product developments and packaging innovations, and with sales of fair trade fruit/vegetable juice. Rivella AG remained the leading player in non-cola carbonates in 2007. In spite of the price war in retailing in 2006, Rivella dared to weigh its brand more than its turnover increase, which would have been possible by increasing unit prices. One of the main reasons for the company’s increased retail volume and value sales in 2007 was Rivella Grün (Green), which was launched in spring 2007. The new composition contains 50% less sugar and this helped to significantly increase turnover in the first two months. Rivella has also introduced a new 500ml PET bottle, which is slimmer, easier to handle and has an elegant design.
Migros and Coop Schweiz remain key players
Migros Genossenschaftsbund eG and Coop Schweiz are among the biggest and most important retailers for the distribution of soft drinks in the off-trade channel. They offer soft drinks in all price segments. Migros and Coop Schweiz sell branded soft drinks, and manufacture and sell private label products. In the on-trade channel, breweries like Feldschlösschen and Eichof play an important role in the distribution of beverages to restaurants and bars. They produce a large portfolio of beer and carbonated bottled water as well as the leading brands of other soft drink producers.
Moderate growth is expected over the forecast period
The soft drinks industry is projected continue to grow during the forecast period. The most dynamic categories in the off-trade channel are expected to be functional drinks, fruit/vegetable juice and RTD coffee. Due to the health and wellness boom, these categories will continue to register strong sales. Furthermore, new product innovations and marketing strategies will boost their growth rates. Manufacturers are paying more attention to the packaging of these products, in order to make them more attractive and practical for an increasingly mobile population.
Table of contents
SOFT DRINKS IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Further growth due to warm weather and the strong economy in 2007
Growing preference for healthy beverages
Rivella AG remains the leading player in non-cola carbonates
Migros and Coop Schweiz remain key players
Moderate growth is expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
The strong Swiss economy boosts soft drinks sales
The health and wellness trend
Consumption patterns are changing
Swiss consumers show an increasing interest in exotic flavours
Swiss products remain strong
The restricted promille level creates new on-trade opportunities
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
COOP SCHWEIZ - SOFT DRINKS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Coop Schweiz: Key Facts
Summary 3 Coop Schweiz: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Coop Schweiz: Competitive Position 2007
FELDSCHLöSSEN GETRäNKE AG - SOFT DRINKS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Feldschlösschen Getränke AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Feldschlösschen Getränke AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Feldschlösschen Getränke AG: Competitive Position 2007
MIGROS GENOSSENSCHAFTSBUND EG - SOFT DRINKS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Migros Genossenschaftsbund eG: Key Facts
Summary 9 Migros Genossenschaftbund: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Migros Genossenschaftsbund eG: Competitive Position 2007
RIVELLA AG - SOFT DRINKS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Rivella AG: Key Facts
Summary 12 Rivella AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Rivella AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Rivella AG: Competitive Position 2007
CARBONATES IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 46 Low Calorie Carbonates by Subsector
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional bottled water sales
Table 71 Sales of Bottled Water to Institutional Channel 2003-2006
SECTOR DATA
Table 72 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 73 Off-trade Sales of Bottled Water: Value 2002-2007
Table 74 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 75 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 76 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 77 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 78 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 79 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 80 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 83 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 88 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 89 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 90 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 91 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 92 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2007
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversion
Table 97 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 100 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 101 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 102 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 103 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 107 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 113 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 115 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 116 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 117 Flavours of RTD Tea % Off-Trade Volume 2005-2007
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 123 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 124 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 125 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 126 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 127 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 128 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 129 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012