Soft Drinks in Ukraine
Euromonitor International's Soft Drinks in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 145 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks witnesses healthy development
In 2007 soft drinks underwent qualitative changes in Ukraine, maintaining its healthy growth dynamics partly through the growing popularity of functional drinks. In spite of its long-standing presence, soft drinks maintained double-digit total volume and value sales growth, largely due to added-value drinks such as juice-based carbonates, kvas (other non-cola carbonates), fruit/vegetable juice, RTD tea and functional drinks. In line with rising income, Ukrainian consumers demonstrated a growing awareness of healthy living. In addition, a flow of functional innovations at the end of the review period boosted consumer interest in the industry overall.
RTD tea registers outstanding sales growth
In 2007 RTD tea continued to register dynamic total volume and value growth. It was perceived as a strong functional type drink due to the healthy natural properties contained in tea, and enjoyed significant interest from manufacturers. A number of domestic players introduced innovations to RTD tea, enriching the previously limited assortment comprised of simply expensive imported products. The average unit price of RTD tea declined in 2007, which, despite reducing manufacturer profits, is beneficial for developing the culture of RTD tea consumption, as the drink is very new for Ukraine.
Domestic and international players compete fiercely
The soft drinks competitive landscape is highly fragmented, including both domestic and international players. The main competitive strategy of local manufacturers is to balance the quality and price of soft drinks to appeal to the many price sensitive consumers in the country. On the other hand, international operators adopt more aggressive strategies, in particular the mass media advertising of brands via the mass media, including TV, and installing branded coolers. A number of foreign operators find it efficient to launch local production of soft drinks in the country. Hence, the process of mergers and acquisitions is ongoing: the recent acquisition of Sandora TOV, a fruit/vegetable juice company, by PepsiAmericas Inc is a noteworthy example.
Supermarkets/hypermarkets grows in importance
While independent small grocers and kiosks remain the most traditional outlets for soft drinks, retail distribution patterns continued to evolve at the end of the review period. Consumers, seeking the convenience of one-stop shopping, increasingly preferred to visit the many supermarkets/hypermarkets mushrooming in the country. This distribution channel also appeals to consumers because of its wide soft drinks assortment and competitive prices. However, due to the concentration of supermarkets/hypermarkets in cities, its share of retail value sales still lags behind that of traditional distribution channels.
Soft drinks offers vast space for future growth
Over the forecast period, soft drinks consumption is expected to expand in Ukraine, especially given the large room for per capita consumption growth, while consumer expenditure is growing in line with disposable income increases. The most profitable categories will be those that offer customers the best value, for example, added functionally soft drinks, especially fruit/vegetable juice, RTD tea, juice-based carbonates and energy drinks. The interest of consumers will be boosted by a flow of innovations in these and more established categories and soft drinks containing vitamins, herbs, minerals and other additions will become more common.
Table of contents
SOFT DRINKS IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks witnesses healthy development
RTD tea registers outstanding sales growth
Domestic and international players compete fiercely
Supermarkets/hypermarkets grows in importance
Soft drinks offers vast space for future growth
KEY TRENDS AND DEVELOPMENTS
Higher disposable income boosts the consumption of added value products
Soft drinks is a strong competitor
Packaging trends continue to evolve
On-trade consumption of soft drinks rises
Merger and acquisition activity in soft drinks in Ukraine
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
ERLAN ZAT - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Erlan ZAT: Key Facts
Summary 3 Erlan ZAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Erlan ZAT: Competitive Position 2007
OBOLON ZAT - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Obolon ZAT: Key Facts
Summary 6 Obolon ZAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Obolon ZAT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Obolon ZAT: Competitive Position 2007
ROSYNKA KKZ - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Rosynka KKZ: Key Facts
Summary 10 Rosynka KKZ: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Rosynka KKZ: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Rosynka KKZ: Competitive Position 2007
SANDORA TOV - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sandora TOV: Key Facts
Summary 14 Sandora TOV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Sandora TOV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Sandora TOV: Competitive Position 2007
CARBONATES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 37 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 38 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 40 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 41 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 44 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 45 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 46 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 48 Low Calorie Carbonates by Subsector
Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 57 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 58 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 59 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 60 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 69 Sales of Bottled Water to Institutional Channel 2003-2007
SECTOR DATA
Table 70 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 71 Off-trade Sales of Bottled Water: Value 2002-2007
Table 72 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 73 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 74 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 75 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 76 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 77 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 78 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 79 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 80 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 83 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 84 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 86 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 87 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 88 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 89 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Table 94 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 119 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 122 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 123 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 124 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 125 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 126 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 127 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 128 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 129 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012