Soft
Soft Drinks

Soft Drinks in Ukraine

Ukraine

Euromonitor International's Soft Drinks in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 148  |  Publication date: Jul 2009
Cost: 
GBP1190.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks sales in full swing in Ukraine

In 2008 soft drinks sales continue to demonstrate healthy records largely driven by added value and functional drinks varieties. Ukrainians eagerness to follow healthier lifestyles serves a stimulus for manufacturers to actively develop niche products, especially RTD tea, drinks fortified by vitamins and juice. In turn, such offers contribute to healthy growth rates of the market overall in spite of maturity of its major sectors, carbonates in particular. Low-calorie and sugar-free soft drinks is another booster of consumer interest towards soft drinks. The upsurge of H&W trends contributes to soft drinks premiumisation at the same time with value sales increasing compared to the previous year's records although the overall current UP rise includes growing production and logistics costs as well.

Energy drinks move ahead energetically

Over 2008 functional drinks enjoy the wave of fashion on drinks that bring value for money. Though healthy living is not something promised by energy drinks, their manufacturers found a key to the young generation of Ukrainians. Much energy and trendiness lavishly promised by energy drinks brands from TV screens play their role in establishing the culture of such drinks consumption. Innovations flow is another means of attracting young consumers interest. In spite of a quite recent arrival and comparatively low sales volume, energy drinks proves itself as one of the most dynamic subsectors in soft drinks at the end of the review period.

Domestically produced soft drinks on the competitive edge

At the end of the historic period imported soft drinks failed to establish a strong presence in Ukraine with locally produced brands controlling the market. Domestic soft drinks have a major appeal of the place of origin, especially in case with bottled water. In addition, Ukrainians are aware of the fact that domestic products are usually more price competitive than foreign offers. At that, foreign players have managed to establish a strong presence through local production of their international brands (for example, Lipton Ice Tea, 7-UP, Pepsi, Coca-Cola). Though ownership of such soft drinks is foreign, customers perceive them as soft drinks of local origin. In addition, foreign brands are in a more beneficial position because of significant investments in their advertisement, TV including. M&A process characterises soft drinks at the end of the review period as well.

Independent grocers and kiosks generate the bulk of soft drinks sales

Ukraine has been witnessing supermarkets booming over the recent few years. The format is of greater significance for soft drinks with each year distributing the widest selection of brands types with the widest choice of premium drinks among others. However, supermarkets/hypermarkets have limits in terms of their penetration nationwide. Their key location is cities and big towns while rural areas are not covered by chains at all. Hence, independent grocers and kiosks continue to generate the bulk of soft drinks sales at the end of the review period primarily due to their presence in all corners of the country.

Soft drinks posts juicy growth prospects in future

Notwithstanding soft drinks long standing presence in Ukraine, the forecast period is to be promising in terms of both volume and value sales. Per capita consumption of soft drinks in the country fails to reach developed markets standards so far whilst Ukrainians tend to follow Western European standards of living. Growth in incomes, provided the economy evolves steadily in future, will translate in growing expenditure on soft drinks, especially those that help to maintain healthy living standards (e.g., RTD tea, juice, bottled water).

Table of contents

SOFT DRINKS IN UKRAINE : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks sales in full swing in Ukraine

Energy drinks move ahead energetically

Domestically produced soft drinks on the competitive edge

Independent grocers and kiosks generate the bulk of soft drinks sales

Soft drinks posts juicy growth prospects in future

KEY TRENDS AND DEVELOPMENTS

Ukrainians expenditure on soft drinks dependent on the economic situation

Consumer lifestyles get increasingly westernised

Health & Wellness penetrates into soft drinks increasingly confidently

Soft drinks to evolve with the competitive pressure rising

International players establish a strong foothold in soft drinks in Ukraine

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

FOUNTAIN SALES IN UKRAINE

TRENDS

SECTOR DATA

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 30 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 31 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 34 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 35 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 36 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - UKRAINE

ERLAN ZAT - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Erlan ZAT: Key Facts

Summary 3 Erlan ZAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Erlan ZAT: Competitive Position 2008

OBOLON ZAT - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Obolon ZAT: Key Facts

Summary 6 Obolon ZAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 7 Obolon ZAT: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 8 Obolon ZAT: Competitive Position 2008

ROSYNKA KKZ - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Key Facts

Summary 10 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 11 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 12 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Competitive Position 2008

SANDORA TOV - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Sandora TOV: Key Facts

Summary 14 Sandora TOV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Sandora TOV: Competitive Position 2008

VINNIFRUT TOV - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Vinnifruit VAT: Key Facts

Summary 17 Vinnifruit VAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Vinnifruit VAT: Competitive Position 2008

VITMARK-UKRAINE SP - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Vitmark-Ukraine SP TOV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 20 Vitmark-Ukraine SP TOV: Competitive Position 2008

CARBONATES IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 37 Low Calorie Carbonates by Subsector

Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 39 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 46 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 47 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 48 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 49 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 58 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008

Table 59 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008

Table 60 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008

Table 61 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008

Table 62 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008

Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

BOTTLED WATER IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Institutional Bottled Water Sales

Table 67 Sales of Bottled Water to Institutional Channel 2004-2008

Table 68 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 69 Off-trade Sales of Bottled Water: Value 2003-2008

Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 71 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 80 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 81 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 82 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 83 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 84 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 85 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 86 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 87 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 88 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Concentrates Conversions

Table 93 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 94 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 96 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 97 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 98 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 99 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 100 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 102 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 103 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 104 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 105 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 106 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 107 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 108 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008

Table 109 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 110 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 111 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 112 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 113 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 117 Off-trade Sales of RTD Coffee: Volume 2003-2008

Table 118 Off-trade Sales of RTD Coffee: Value 2003-2008

Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008

Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008

Table 121 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 122 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 123 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 124 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013

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