Soft Drinks in Ukraine
Euromonitor International's Soft Drinks in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 148 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks sales in full swing in Ukraine
In 2008 soft drinks sales continue to demonstrate healthy records largely driven by added value and functional drinks varieties. Ukrainians eagerness to follow healthier lifestyles serves a stimulus for manufacturers to actively develop niche products, especially RTD tea, drinks fortified by vitamins and juice. In turn, such offers contribute to healthy growth rates of the market overall in spite of maturity of its major sectors, carbonates in particular. Low-calorie and sugar-free soft drinks is another booster of consumer interest towards soft drinks. The upsurge of H&W trends contributes to soft drinks premiumisation at the same time with value sales increasing compared to the previous year's records although the overall current UP rise includes growing production and logistics costs as well.
Energy drinks move ahead energetically
Over 2008 functional drinks enjoy the wave of fashion on drinks that bring value for money. Though healthy living is not something promised by energy drinks, their manufacturers found a key to the young generation of Ukrainians. Much energy and trendiness lavishly promised by energy drinks brands from TV screens play their role in establishing the culture of such drinks consumption. Innovations flow is another means of attracting young consumers interest. In spite of a quite recent arrival and comparatively low sales volume, energy drinks proves itself as one of the most dynamic subsectors in soft drinks at the end of the review period.
Domestically produced soft drinks on the competitive edge
At the end of the historic period imported soft drinks failed to establish a strong presence in Ukraine with locally produced brands controlling the market. Domestic soft drinks have a major appeal of the place of origin, especially in case with bottled water. In addition, Ukrainians are aware of the fact that domestic products are usually more price competitive than foreign offers. At that, foreign players have managed to establish a strong presence through local production of their international brands (for example, Lipton Ice Tea, 7-UP, Pepsi, Coca-Cola). Though ownership of such soft drinks is foreign, customers perceive them as soft drinks of local origin. In addition, foreign brands are in a more beneficial position because of significant investments in their advertisement, TV including. M&A process characterises soft drinks at the end of the review period as well.
Independent grocers and kiosks generate the bulk of soft drinks sales
Ukraine has been witnessing supermarkets booming over the recent few years. The format is of greater significance for soft drinks with each year distributing the widest selection of brands types with the widest choice of premium drinks among others. However, supermarkets/hypermarkets have limits in terms of their penetration nationwide. Their key location is cities and big towns while rural areas are not covered by chains at all. Hence, independent grocers and kiosks continue to generate the bulk of soft drinks sales at the end of the review period primarily due to their presence in all corners of the country.
Soft drinks posts juicy growth prospects in future
Notwithstanding soft drinks long standing presence in Ukraine, the forecast period is to be promising in terms of both volume and value sales. Per capita consumption of soft drinks in the country fails to reach developed markets standards so far whilst Ukrainians tend to follow Western European standards of living. Growth in incomes, provided the economy evolves steadily in future, will translate in growing expenditure on soft drinks, especially those that help to maintain healthy living standards (e.g., RTD tea, juice, bottled water).
Table of contents
SOFT DRINKS IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks sales in full swing in Ukraine
Energy drinks move ahead energetically
Domestically produced soft drinks on the competitive edge
Independent grocers and kiosks generate the bulk of soft drinks sales
Soft drinks posts juicy growth prospects in future
KEY TRENDS AND DEVELOPMENTS
Ukrainians expenditure on soft drinks dependent on the economic situation
Consumer lifestyles get increasingly westernised
Health & Wellness penetrates into soft drinks increasingly confidently
Soft drinks to evolve with the competitive pressure rising
International players establish a strong foothold in soft drinks in Ukraine
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
FOUNTAIN SALES IN UKRAINE
TRENDS
SECTOR DATA
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 30 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 31 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 34 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 35 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 36 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
ERLAN ZAT - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Erlan ZAT: Key Facts
Summary 3 Erlan ZAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Erlan ZAT: Competitive Position 2008
OBOLON ZAT - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Obolon ZAT: Key Facts
Summary 6 Obolon ZAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Obolon ZAT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Obolon ZAT: Competitive Position 2008
ROSYNKA KKZ - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Key Facts
Summary 10 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Competitive Position 2008
SANDORA TOV - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sandora TOV: Key Facts
Summary 14 Sandora TOV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Sandora TOV: Competitive Position 2008
VINNIFRUT TOV - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Vinnifruit VAT: Key Facts
Summary 17 Vinnifruit VAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Vinnifruit VAT: Competitive Position 2008
VITMARK-UKRAINE SP - SOFT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Vitmark-Ukraine SP TOV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Vitmark-Ukraine SP TOV: Competitive Position 2008
CARBONATES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Low Calorie Carbonates by Subsector
Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 39 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 46 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 47 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 48 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 49 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 58 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 59 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 60 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 61 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 62 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
BOTTLED WATER IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 67 Sales of Bottled Water to Institutional Channel 2004-2008
Table 68 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 69 Off-trade Sales of Bottled Water: Value 2003-2008
Table 70 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 71 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 72 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 73 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 74 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 75 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 76 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 77 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 78 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 79 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 81 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 82 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 84 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 85 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 86 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 87 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 88 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 93 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 94 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 96 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 97 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 98 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 99 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 100 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 102 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 103 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 105 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 106 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 107 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 108 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 109 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 110 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 111 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 112 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 113 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 118 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 121 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 122 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 123 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 124 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013