Soft
Soft Drinks

Soft Drinks in Ukraine

Ukraine

Euromonitor International's Soft Drinks in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 145  |  Publication date: Jul 2008
Cost: 
GBP1190.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks witnesses healthy development

In 2007 soft drinks underwent qualitative changes in Ukraine, maintaining its healthy growth dynamics partly through the growing popularity of functional drinks. In spite of its long-standing presence, soft drinks maintained double-digit total volume and value sales growth, largely due to added-value drinks such as juice-based carbonates, kvas (other non-cola carbonates), fruit/vegetable juice, RTD tea and functional drinks. In line with rising income, Ukrainian consumers demonstrated a growing awareness of healthy living. In addition, a flow of functional innovations at the end of the review period boosted consumer interest in the industry overall.

RTD tea registers outstanding sales growth

In 2007 RTD tea continued to register dynamic total volume and value growth. It was perceived as a strong functional type drink due to the healthy natural properties contained in tea, and enjoyed significant interest from manufacturers. A number of domestic players introduced innovations to RTD tea, enriching the previously limited assortment comprised of simply expensive imported products. The average unit price of RTD tea declined in 2007, which, despite reducing manufacturer profits, is beneficial for developing the culture of RTD tea consumption, as the drink is very new for Ukraine.

Domestic and international players compete fiercely

The soft drinks competitive landscape is highly fragmented, including both domestic and international players. The main competitive strategy of local manufacturers is to balance the quality and price of soft drinks to appeal to the many price sensitive consumers in the country. On the other hand, international operators adopt more aggressive strategies, in particular the mass media advertising of brands via the mass media, including TV, and installing branded coolers. A number of foreign operators find it efficient to launch local production of soft drinks in the country. Hence, the process of mergers and acquisitions is ongoing: the recent acquisition of Sandora TOV, a fruit/vegetable juice company, by PepsiAmericas Inc is a noteworthy example.

Supermarkets/hypermarkets grows in importance

While independent small grocers and kiosks remain the most traditional outlets for soft drinks, retail distribution patterns continued to evolve at the end of the review period. Consumers, seeking the convenience of one-stop shopping, increasingly preferred to visit the many supermarkets/hypermarkets mushrooming in the country. This distribution channel also appeals to consumers because of its wide soft drinks assortment and competitive prices. However, due to the concentration of supermarkets/hypermarkets in cities, its share of retail value sales still lags behind that of traditional distribution channels.

Soft drinks offers vast space for future growth

Over the forecast period, soft drinks consumption is expected to expand in Ukraine, especially given the large room for per capita consumption growth, while consumer expenditure is growing in line with disposable income increases. The most profitable categories will be those that offer customers the best value, for example, added functionally soft drinks, especially fruit/vegetable juice, RTD tea, juice-based carbonates and energy drinks. The interest of consumers will be boosted by a flow of innovations in these and more established categories and soft drinks containing vitamins, herbs, minerals and other additions will become more common.

Table of contents

SOFT DRINKS IN UKRAINE : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks witnesses healthy development

RTD tea registers outstanding sales growth

Domestic and international players compete fiercely

Supermarkets/hypermarkets grows in importance

Soft drinks offers vast space for future growth

KEY TRENDS AND DEVELOPMENTS

Higher disposable income boosts the consumption of added value products

Soft drinks is a strong competitor

Packaging trends continue to evolve

On-trade consumption of soft drinks rises

Merger and acquisition activity in soft drinks in Ukraine

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Published Data Comparisons

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - UKRAINE

ERLAN ZAT - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Erlan ZAT: Key Facts

Summary 3 Erlan ZAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Erlan ZAT: Competitive Position 2007

OBOLON ZAT - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Obolon ZAT: Key Facts

Summary 6 Obolon ZAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 7 Obolon ZAT: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 8 Obolon ZAT: Competitive Position 2007

ROSYNKA KKZ - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Rosynka KKZ: Key Facts

Summary 10 Rosynka KKZ: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 11 Rosynka KKZ: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 12 Rosynka KKZ: Competitive Position 2007

SANDORA TOV - SOFT DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Sandora TOV: Key Facts

Summary 14 Sandora TOV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Sandora TOV: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 16 Sandora TOV: Competitive Position 2007

CARBONATES IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 36 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007

Table 37 Off-trade Sales of Carbonates by Subsector: Value 2002-2007

Table 38 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007

Table 39 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007

Table 40 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007

Table 41 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007

Table 42 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007

Table 43 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007

Table 44 Company Shares of Carbonates by Off-trade Volume 2003-2007

Table 45 Brand Shares of Carbonates by Off-trade Volume 2004-2007

Table 46 Company Shares of Carbonates by Off-trade Value 2003-2007

Table 47 Brand Shares of Carbonates by Off-trade Value 2004-2007

Table 48 Low Calorie Carbonates by Subsector

Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012

Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012

FRUIT/VEGETABLE JUICE IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 57 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 58 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 59 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 60 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012

BOTTLED WATER IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 69 Sales of Bottled Water to Institutional Channel 2003-2007

SECTOR DATA

Table 70 Off-trade Sales of Bottled Water: Volume 2002-2007

Table 71 Off-trade Sales of Bottled Water: Value 2002-2007

Table 72 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007

Table 73 Off-trade Sales of Bottled Water: % Value Growth 2002-2007

Table 74 Company Shares of Bottled Water by Off-trade Volume 2003-2007

Table 75 Brand Shares of Bottled Water by Off-trade Volume 2004-2007

Table 76 Company Shares of Bottled Water by Off-trade Value 2003-2007

Table 77 Brand Shares of Bottled Water by Off-trade Value 2004-2007

Table 78 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012

Table 79 Forecast Off-trade Sales of Bottled Water: Value 2007-2012

Table 80 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012

Table 81 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012

FUNCTIONAL DRINKS IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 82 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007

Table 83 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007

Table 84 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007

Table 85 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007

Table 86 Company Shares of Functional Drinks by Off-trade Volume 2003-2007

Table 87 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007

Table 88 Company Shares of Functional Drinks by Off-trade Value 2003-2007

Table 89 Brand Shares of Functional Drinks by Off-trade Value 2004-2007

Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012

Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012

Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012

Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012

CONCENTRATES IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Conversions

Table 94 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007

Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007

Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007

Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007

Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007

Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007

Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012

Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012

Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012

Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012

RTD TEA IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007

Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007

Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007

Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007

Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007

Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007

Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007

Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007

Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007

Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012

Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012

Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012

Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012

RTD COFFEE IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 118 Off-trade Sales of RTD Coffee: Volume 2002-2007

Table 119 Off-trade Sales of RTD Coffee: Value 2002-2007

Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007

Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007

Table 122 Company Shares of RTD Coffee by Off-trade Volume 2003-2007

Table 123 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007

Table 124 Company Shares of RTD Coffee by Off-trade Value 2003-2007

Table 125 Brand Shares of RTD Coffee by Off-trade Value 2004-2007

Table 126 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012

Table 127 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012

Table 128 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012

Table 129 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2009