Soft Drinks in Uruguay
Euromonitor International's Soft Drinks in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 108 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Growing economy fuels performance
The increase in disposable income and the reduction in unemployment, especially among low-income consumers, are fuelling volume and value growth of soft drinks in Uruguay. New consumers are purchasing economy carbonates, while others are trading-up from low-cost concentrates. The growth of disposable income is pushing up value sales in all sectors. Bottled water showed the best performance in 2007, as flavoured bottled water and functional bottled water consolidated.
Health-conscious trend influences consumer purchasing patterns
The trend towards consuming healthier products is quite evident in the soft drinks market, which has alternatives for all levels of consumers. Low-income consumers are the traditional buyers of concentrates, slowly shifting to low-calorie, sugar-free and vitamin-enriched products. Meanwhile, middle- and high-income consumers buy low-calorie carbonates, flavoured bottled water and functional bottled water and are the predominant purchasers of sport drinks.
International companies dominate
Montevideo Refrescos SA (owned by The Coca-Cola Company) leads soft drinks value sales thanks to its dominant value share in carbonates. Groupe Danone, the leader of bottled water, is ranked second overall, with domestic Milotur SA a distant third. Many small domestic companies had to close down, either during the 2002 crisis or in the following years, leading to a significant reduction in the number of players. The remaining companies either hold sustainable value shares, or their presence in soft drinks is not the core part of their business. Such is the case of Nestlé del Uruguay SA, with instant tea.
Independent small grocers fight back
With the majority volume share of soft drinks being sold off-trade, the increasing number of supermarkets/hypermarkets chains opening new outlets in the interior of Uruguay and in or near low-income neighbourhoods poses a threat to independent small grocers. Following a drop in volume sales during 2002, independent small grocers managed to regain volume sales and surpass the pre-crisis figures.
Forecast growth will be determined by the economy
More important than the health trend, the recovery of the Uruguayan economy is the driving force behind soft drinks. Uruguayan consumers are more concerned about the future development of the economy than the benefits derived from consuming healthy products. If the economy remains in good shape, consumers will continue to favour the health trend. However, if doubts appear, with the memory of the 2002 crisis still fresh, most Uruguayan consumers will quickly start trading-down.
Table of contents
SOFT DRINKS IN URUGUAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing economy fuels performance
Health-conscious trend influences consumer purchasing patterns
International companies dominate
Independent small grocers fight back
Forecast growth will be determined by the economy
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
MILOTUR SA
Strategic Direction
Key Facts
Summary 2 Milotur SA: Key Facts
Company Background
Production
Summary 3 Milotur SA: Production Statistics 2007
Competitive Positioning
Summary 4 Milotur SA: Competitive Position 2007
RAPENOR SA
Strategic Direction
Key Facts
Summary 5 Rapenor SA: Key Facts
Company Background
Production
Summary 6 Rapenor SA: Production Statistics 2007
Competitive Positioning
Summary 7 Rapenor SA: Competitive Position 2007
CARBONATES IN URUGUAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Low-Calorie Carbonates by Subsector 2001-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN URUGUAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN URUGUAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 68 Off-trade Sales of Bottled Water: Value 2002-2007
Table 69 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 70 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 71 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 72 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 73 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 74 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 75 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 76 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 77 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 78 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN URUGUAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 80 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 81 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 83 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 84 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 85 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 86 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN URUGUAY
Headlines
Trends
Competitive Landscape
Prospects
SECTOR appendix
Table 91 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 93 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 94 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 95 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 96 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 97 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 99 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 101 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012