Soft Drinks in Uzbekistan
Euromonitor International's Soft Drinks in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 154 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Investment into the sector drives impressive growth
Soft drinks in Uzbekistan has witnessed another successful year. Already dominated by domestic companies, in 2008 the market saw the launch of even more operators. Successful experience of existing companies is serving as an attractive factor for investors, what persuades them to invest in the market. New launches took place in all established sectors of the Uzbek market and also in some sectors that are only developing. Such an increase in the number of operators intensifies competition, creating plenty of advantages for consumers. In general, investment in the soft drinks market has been seen as the major force behind sales.
Involvement of soft drinks at massive celebrations helps to boost sales
Uzbek people have a tradition of celebrating any special occasion on a really large scale. Wedding ceremonies as well as ceremonies dedicated to celebrating the birth of a child, child circumcision, reaching certain ages (50, 60) are always attended by hundreds of people. Unlike some European nations, Uzbeks always organize a host table, which consists of treating guests to a range of foods and drinks. The introduction of soft drinks to such massive celebrations is no doubt contributing to the increased growth rate. Furthermore, soft drinks have started to be incorporated into such events as morning pilaff ceremonies where they were never before considered necessary.
Sophisticated ads guarantee stable growth
The Uzbek soft drinks market has a number of domestically functioning multinational companies (Nestle, Coca-Cola, PepsiCo, etc). These operators often follow the lead of their GBOs in western countries in terms of their sophisticated ad campaigns. This experience makes other domestic companies work harder on their marketing strategies. As a result, the market benefits from well organised and executed, interesting and entertaining advertising that involves every possible marketing tool. Products enjoy strong support with TV and radio advertisements, while some are also advertised on enormous billboards. Intensified competition among operators additionally prompts them to sponsor various events. In summary, the market sees an eventful competitive landscape that creates additional sales growth.
Giants’ exemplary distribution system helps
After Coca-Cola Bottlers Uzbekistan OOO established a highly efficient distribution system, through which its products are delivered under strict controls in its own vehicles, many other companies followed suit, for example Nestlé Uzbekistan LLC. However Nestlé Uzbekistan’s activities tend to be limited to central locations and the capital, Tashkent. In other areas of Uzbekistan, including rural and suburban areas, Sibur OOO is highly active.
With regard to individual purchases, many consumers have turned to purchasing products, such as those in carbonates, at Uzbek bazaars. There are two types of bazaars, namely primary bazaars for wholesale purchases and secondary bazaars for final purchases by consumers and there is an increasing trend of consumers purchasing products at primary bazaars. Although there are only a few such bazaars, the pricing of products is beneficial because they are relatively low, as the product price includes a single distribution fee (from the supplier to the bazaar), while with regard to secondary bazaars the product price includes the fee for double distribution (from the supplier to the primary bazaar and then to the secondary bazaar). Product pricing at primary wholesale bazaars is often half of what is charged by retailers.
Positive forecast for existing and developing sectors
Continuous population growth, improving living standards and the development of domestic production that causes lower prices and many other positive conditions are expected to remain in the market. This means that all estimations and calculations show that the Uzbek soft drinks market will enjoy positive prospects during the forecast period. However, depending on the sector or its subsector, these conditions are applied differently.
In addition, some other sectors that are not yet developed in the market have very promising prospects judging by the current interest among the public. Individual launches in functional drinks, RTD and concentrates were quite successful. However in some of them, the absence of domestic production reduces development opportunities. The market expects more investment into the sectors that are not yet at full potential in Uzbekistan.
Table of contents
SOFT DRINKS IN UZBEKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Investment into the sector drives impressive growth
Involvement of soft drinks at massive celebrations helps to boost sales
Sophisticated ads guarantee stable growth
Giants’ exemplary distribution system helps
Positive forecast for existing and developing sectors
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
FOUNTAIN SALES
Definitions
Summary 1 Research Sources
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Low Calorie Carbonates by Subsector
Table 29 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 30 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 31 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 32 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 33 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 34 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 35 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 36 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 37 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 38 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 39 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 40 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 41 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 42 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 43 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 49 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 50 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 51 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 52 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 53 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 54 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 55 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
SECTOR APPENDIX
Table 57 Sales of Bottled Water to Institutional Channel 2003-2008
Sector Data
Table 58 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 59 Off-trade Sales of Bottled Water: Value 2003-2008
Table 60 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 61 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 62 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 63 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 64 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 65 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 66 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 67 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 68 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 69 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS
Headlines
Trends
Competitive Landscape
Prospects
CONCENTRATES
Headlines
Trends
Competitive Landscape
Prospects
RTD TEA
Headlines
Trends
Competitive Landscape
Prospects
RTD COFFEE
Headlines
Trends
Competitive Landscape
Prospects
IRGASHOV XT
Strategic Direction
Key Facts
Summary 2 Irgashov XT: Key Facts
Company Background
Production
Summary 3 Irgashov XT: Production Statistics 2008
Competitive Positioning
NAVRUZ INTERNATIONAL CORP JV
Strategic Direction
Key Facts
Summary 4 Navruz International Corp JV: Key Facts
Company Background
Production
Summary 5 Navruz International Corp JV: Production Statistics 2006
Competitive Positioning
TURGUNOV XT
Strategic Direction
Key Facts
Summary 6 Turgunov XT: Key Facts
Summary 7 Turgunov XT: Operational Indicators
Company Background
Production
Summary 8 Turgunov XT: Production Statistics 2006
Competitive Positioning
SOFT DRINKS IN UZBEKISTAN
EXECUTIVE SUMMARY
Investment into the sector drives impressive growth
Involvement of soft drinks at massive celebrations helps to boost sales
Sophisticated ads guarantee stable growth
Giants’ exemplary distribution system helps
Positive forecast for existing and developing sectors
MARKET DATA
Table 70 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 71 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 72 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 73 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 74 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 75 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 76 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 77 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 78 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 79 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 80 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 81 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 82 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 83 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 84 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 85 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 86 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 87 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 88 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Table 89 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 90 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 91 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 92 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 93 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 94 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 95 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 96 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
APPENDIX
FOUNTAIN SALES
Definitions
Summary 9 Summary - Research Sources
LOCAL COMPANY PROFILES - UZBEKISTAN
IRGASHOV XT - SOFT DRINKS - UZBEKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Summary - Irgashov XT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Summary - Irgashov XT: Production Statistics 2008
COMPETITIVE POSITIONING
NAVRUZ INTERNATIONAL CORP JV - SOFT DRINKS - UZBEKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Summary - Navruz International Corp JV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Summary - Navruz International Corp JV: Production Statistics 2006
COMPETITIVE POSITIONING
TURGUNOV XT - SOFT DRINKS - UZBEKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Summary - Turgunov XT: Key Facts
Summary 15 Summary - Turgunov XT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Summary - Turgunov XT: Production Statistics 2006
COMPETITIVE POSITIONING
CARBONATES IN UZBEKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Low Calorie Carbonates by Subsector
Table 98 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 99 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 100 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 101 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 102 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 103 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 104 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 105 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 106 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 107 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 108 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 109 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 110 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 111 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 112 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 113 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN UZBEKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 115 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 116 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 117 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 118 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 119 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 120 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 121 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 122 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 123 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 124 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 125 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN UZBEKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 126 Sales of Bottled Water to Institutional Channel 2003-2008
SECTOR DATA
Table 127 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 128 Off-trade Sales of Bottled Water: Value 2003-2008
Table 129 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 130 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 131 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 132 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 133 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 134 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 135 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 136 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 137 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 138 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN UZBEKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CONCENTRATES IN UZBEKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
RTD TEA IN UZBEKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
RTD COFFEE IN UZBEKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS