Soft Drinks in the Czech Republic
Euromonitor International's Soft Drinks in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 146 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Saturated soft drinks environment
Total volume consumption of soft drinks saw a slight decline in 2008 due to the fact that the market reached saturation, with per capita consumption higher than other CEE countries. While off-trade sales declined, on-trade consumption continued rising, albeit at a slower pace than the previous two years. While off-trade consumption of carbonates, fruit and vegetable juice products and concentrates decreased slightly, bottled water, RTD tea, RTD coffee and functional drinks saw growth.
Healthier products continue to appeal to consumers
The wellness trend continues to develop in the Czech Republic’s soft drinks market. Consumers increasingly prefer soft drinks marketed as healthy, for example, with added vitamins, minerals, digestive components, antioxidants, herbal content and free from preservatives and artificial colourants. Consumers prefer still and gentle sparkling table and mineral water products. Less carbonated drinks are perceived to be healthier. Carbonates are losing ground to healthier alternatives such as bottled water and RTD tea. Low-calorie cola drinks are also gaining popularity.
Competitive environment with strong players
The domestic soft drinks environment is very competitive with a strong presence of key international players such as Coca-Cola and PepsiCo, and well-established local players such as Kofola, Karlovarske Mineralni Vody, HBSW, Maspex Czech and Linea Nivnice. The soft drinks market moves towards greater consolidation with more mergers and acquisitions likely in the near future.
Hypermarkets and discounters gain importance in distribution
Hypermarkets/supermarkets and discounters are the most important channels for sales of soft drinks. In 2008, these two channels accounted for a combined off-trade volume share of almost 80%. Hypermarkets and discounters are popular among consumers due to their reasonable prices and wide range of offerings. Supermarkets are losing the ground to hypermarkets and discounters and compete for consumers. Forecourt retailers (mainly petrol stations) remain significant places for purchases of energy drinks and RTD coffee as drivers seek an energy boost.
More movements within individual products than in total consumption
The soft drinks market in the Czech Republic is saturated and no significant drop or growth are expected over the forecast period. Movements will be visible within the individual soft drinks products. Trends visible at the end of the review period will develop more strongly – off-trade consumption of carbonates and juices is predicted to decline, while bottled water, RTD tea RTD coffee, functional drinks and concentrates are set to rise. Liquid concentrates are predicted to revive their consumption over the forecast period.
Table of contents
SOFT DRINKS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Saturated soft drinks environment
Healthier products continue to appeal to consumers
Competitive environment with strong players
Hypermarkets and discounters gain importance in distribution
More movements within individual products than in total consumption
KEY TRENDS AND DEVELOPMENTS
Health and wellness drinks see green light
Private label perform well
Curious consumers explore new flavours
Distribution in hands of hypermarkets and discounters
On-trade consumption advances
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
APPENDIX
Fountain Sales in the Czech Republic
Trends
Definitions
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
KARLOVARSKE MINERALNI VODY AS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Karlovarske Mineralni Vody as: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Karlovarske Mineralni Vody as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Karlovarske Mineralni Vody as: Competitive Position 2008
KOFOLA AS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kofola as: Key Facts
Summary 6 Kofola as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Kofola as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Kofola as: Competitive Position 2008
LINEA NIVNICE AS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Linea Nivnice as: Key Facts
Summary 10 Linea Nivnice as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Linea Nivnice as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Linea Nivnice as: Competitive Position 2008
PODEBRADKA AS
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Podebradka as: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 Podebradka as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Podebradka as: Competitive Position 2008
CARBONATES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Low Calorie Carbonates by Niche
Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
FRUIT/VEGETABLE JUICE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 57 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 58 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 59 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 60 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 61 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 62 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 63 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 70 Sales of Bottled Water to Institutional Channel 2004-2008
Table 71 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 72 Off-trade Sales of Bottled Water: Value 2003-2008
Table 73 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 74 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 75 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 76 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 77 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 78 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 79 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 80 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 81 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 82 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 84 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 85 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 88 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 89 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 90 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 91 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 96 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 99 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 101 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 102 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 108 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 109 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 110 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 111 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 112 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 113 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 114 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 115 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 121 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 122 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 123 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 124 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 125 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 126 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 127 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 128 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 129 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 130 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 131 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013