Soft Drinks in the Netherlands

Euromonitor International's Soft Drinks in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Another year of strong growth for soft drinks

Soft drinks recorded significant total volume and value growth in 2008, with high consumer confidence in the first half of 2008 fuelling demand for added value products in particular. In addition, unit price growth was boosted by the ending of the price war which had been evident over the review period. In addition to some demographic changes, such as the continued growth of the Dutch population, the fact that many segments now offer more healthy and natural products has also helped to fuel volume growth.

Increasing consumer health awareness fuels growth

Rising obesity levels and increasing consumer health awareness are having an increasingly significant impact within soft drinks. For example, within carbonates sales of low calorie brands continue to increase whilst demand for fruit/vegetable juice and bottled water is also rising. As consumers become increasingly aware of health issues they are more and more prepared to pay extra for products which offer health benefits.

Dutch companies continue to trail Coca-Cola

Coca-Cola continued to lead sales in 2008. The company is extremely strong within carbonates, where its Coca-Cola and Fanta brands dominate sales. In addition, Coca-Cola is also a leading player within other segments such as bottled water and functional drinks. Trailing behind Coca-Cola are a range of domestic and private label producers such as Spadel and Riedel Drinks. Spadel is particularly strong within bottled water and also has a significant value share within carbonates and RTD tea whilst Riedel Drinks is the leading player within juice/vegetable juice and also has a strong position within sports drinks. Private label brands are particularly popular within fruit/vegetable juice, concentrates, and RTD tea.

Higher off-trade than on-trade sales

Retail sales continued to be significantly higher than on-trade sales in 2008. In addition, despite increasing demand for on-the-go consumption within areas like fruit/vegetable juice and bottled water, the off-trade segment also outperformed the on-trade segment in terms of volume growth during 2008.

Positive yet more modest projected forecast period growth

Although soft drinks sales are expected to continue to increase throughout the forecast period, growth will be slightly lower than that recorded over the review period. This slight decline in demand will be the result of economic uncertainty as a result of the global financial crisis and the fact that some consumers may look to make savings by reducing consumption or opting for cheaper soft drinks products.

Table of contents

SOFT DRINKS IN THE NETHERLANDS : MARKET INSIGHT

EXECUTIVE SUMMARY

Another year of strong growth for soft drinks

Increasing consumer health awareness fuels growth

Dutch companies continue to trail Coca-Cola

Higher off-trade than on-trade sales

Positive yet more modest projected forecast period growth

KEY TRENDS AND DEVELOPMENTS

Review period characterised by economic uncertainty

Ageing population and smaller households impact soft drinks spending

Increasing health awareness impacting purchasing decisions

Dutch consumers more adventurous with regard to new exotic flavours

Grocery retailers more willing to offer value-added products

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Fountain Sales in Netherlands

DATA

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - NETHERLANDS

BAVARIA NV - SOFT DRINKS - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Bavaria NV: Key Facts

Summary 3 Bavaria NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Bavaria NV: Competitive Position 2008

MENKEN DRINKS BV - SOFT DRINKS - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Menken Drinks BV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Menken Drinks BV: Competitive Position 2008

RIEDEL DRANKENINDUSTRIE BV - SOFT DRINKS - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Riedel Drankenindustrie BV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Riedel Drankenindustrie BV: Competitive Position 2008

UNITED SOFT DRINKS BV - SOFT DRINKS - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 9 United Soft Drinks BV: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 United Soft Drinks BV: Competitive Position 2008

YAGUA BV - SOFT DRINKS - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Yagua BV: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 Yagua BV: Competitive Position 2008

CARBONATES IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 38 Low Calorie Carbonates by Subsector

Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 40 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 47 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 48 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 49 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 50 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008

Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008

Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008

Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008

Table 63 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008

Table 64 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008

Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

Table 73 Sales of Bottled Water to Institutional Channel 2004-2008

Table 74 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 75 Off-trade Sales of Bottled Water: Value 2003-2008

Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 77 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 78 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 79 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 80 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 81 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 83 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 86 Still vs. Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 87 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 88 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 89 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 90 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 91 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 93 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 94 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Concentrates Conversions

Table 99 Concentrates Dilution Ratios for Ready-to-Drink (RTD) Format

Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008

Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008

Table 102 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 103 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 104 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 105 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013

Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013

Table 108 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 109 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 110 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 111 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 112 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 113 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 114 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008

Table 115 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 116 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 117 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 118 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 123 Off-trade Sales of RTD Coffee: Volume 2006-2008

Table 124 Off-trade Sales of RTD Coffee: Value 2006-2008

Table 125 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2008

Table 126 Off-trade Sales of RTD Coffee: % Value Growth 2006-2008

Table 127 Company Shares of RTD Coffee by Off-trade Volume 2004-2008

Table 128 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008

Table 129 Company Shares of RTD Coffee by Off-trade Value 2004-2008

Table 130 Brand Shares of RTD Coffee by Off-trade Value 2005-2008

Table 131 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 132 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013

Table 133 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 134 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013