Soft Drinks in the US
Euromonitor International's Soft Drinks in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 167 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Health concerns keep consumers wary
The consistent press coverage of the obesity crisis and other chronic health problems has left consumers looking for something to blame, and increasingly carbonates and high sugar drinks have been singled out as one of the main culprits. Sales declines continue to occur in these sectors as consumers look to functional drinks, RTD teas and coffees, or lower calorie versions for their refreshment needs. A poor economy in 2008 led to further spending restrictions, and premium brands that had been driving growth in many categories also saw a slowdown, leading to the first overall volume sales decline for soft drinks in many years.
Bottled water backlash
In addition to the factors mentioned above, soft drinks’ fortunes turned for the worse in 2008 due to a mounting backlash against still bottled waters. Criticism of these brands intensified in 2007 and into 2008 when market leaders Aquafina and Dasani were forced to clearly state that they drew from municipal water sources, making them no better than tap water in the eyes of many consumers. In addition, increased concern for the environmental impact of adding used water bottles to landfills, as well as the energy consumed in producing bottled waters, hit manufacturers especially hard in 2008, leading to volume sales declines for still bottled waters.
Major players broaden their businesses
Market leaders Coca-Cola Co and PepsiCo Inc continue to look for ways to counter the continued sluggishness of their core carbonates brands. Coca-Cola made a big step into non carbonates when it purchased vitaminwater maker Glaceau in a US$4.1 billion deal in 2007. The company continued with new partnerships with Honest Tea, Hansen Beverage, and Illycafé in 2008. PepsiCo Inc has made several acquisitions like Naked Juice and IZZE in years past, but decided to try to revitalize its core brands in late 2008 with a major new branding and marketing initiative that stretched across several soft drinks categories. Dr Pepper Snapple Group completed its spin-off from parent Cadbury Schweppes Plc in 2008, and launched new functional drinks, RTD teas, and juices.
Grocery sales eroding
Supermarkets and hypermarkets continued to be the primary place where consumers buy soft drinks in 2008, but their lead is diminishing. Single serve versions of drinks are increasing in popularity with consumers looking for convenience, and these kinds of impulse items can be found in more and more channels, including checkout aisles of specialty retailers and other non-grocery retailers. On trade fountain sales have also increased their overall share of the market, thank largely to greater use in convenience stores.
Gloomy prospects for many drinks categories
Carbonates, fruit/vegetable juice, and bottled water are all predicted to see volume declines over the 2008-2013 period. Consumers will not return to high sugar, high calorie, expensive drinks with little added value, when they are simultaneously presented with so many healthy alternatives. Functional waters, juices and low calorie carbonates should draw some consumer interest, but these categories are very small and do not have the potential to completely replace existing categories.
Table of contents
SOFT DRINKS IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Health concerns keep consumers wary
Bottled water backlash
Major players broaden their businesses
Grocery sales eroding
Gloomy prospects for many drinks categories
KEY TRENDS AND DEVELOPMENTS
Consumers look for healthier refreshment options
Parents and manufacturers focus on child health
Environmental impact influences purchasing
Consumers look to drinks for functional benefits
High fructose corn syrup becomes the enemy
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 21 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 24 Penetration of Private Label by Sector by Value 2003-2008
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in USA
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
CG ROXANE LLC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Crystal Geyser Roxane Water Co LLC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Crystal Geyser Roxane Water Co LLC: Competitive Position 2008
COCA-COLA CO, THE - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Coca-Cola Co, The: Key Facts
Summary 5 Coca-Cola Co, The: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Coca-Cola Co, The: Competitive Position 2008
DR PEPPER SNAPPLE GROUP INC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Dr Pepper Snapple Group Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Dr Pepper Snapple Group Inc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Dr Pepper Snapple Group Inc: Competitive Position 2008
DS WATERS OF AMERICA INC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 DS Waters of America LP: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 DS Waters of America LP: Competitive Position 2008
KRAFT FOODS INC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Kraft Foods Inc: Key Facts
Summary 13 Kraft Foods Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Kraft Foods Inc: Competitive Position 2008
NESTLé WATERS NORTH AMERICA - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Nestlé Waters North America: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Nestlé Waters North America: Competitive Position 2008
PEPSICO INC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 PepsiCo Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 PepsiCo Inc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 PepsiCo Inc: Competitive Position 2008
CARBONATES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Low-calorie Carbonates by Subsector
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2008
Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2008
Table 55 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 56 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 57 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 58 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 70 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2008
Table 71 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 72 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 73 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 74 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 75 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 76 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 77 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 80 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 81 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 82 Sales of Bottled Water to Institutional Channel 2004-2006
Table 83 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 84 Off-trade Sales of Bottled Water: Value 2003-2008
Table 85 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 86 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 87 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2008
Table 88 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2008
Table 89 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 90 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 91 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 92 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 93 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 94 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 95 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 96 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 98 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 99 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 100 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 101 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2008
Table 102 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 103 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 104 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 105 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 107 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 108 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 110 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 111 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 112 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 113 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 114 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 115 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2008
Table 116 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2008
Table 117 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 118 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 119 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 120 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 121 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 122 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 124 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 125 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 126 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 127 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 128 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 129 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 130 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 131 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 133 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 134 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 135 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 137 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 138 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 139 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 140 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 141 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 142 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2008
Table 143 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 144 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 145 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 146 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 147 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 148 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013