Soft Drinks in the US
Euromonitor International's Soft Drinks in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 168 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Concern for health driving soft drink purchasing
Americans are becoming more aware of obesity and other long-term health problems, and are increasingly looking to change their diets for the better. Carbonates and high sugar juices have been singled out in the media as a cause of this obesity crisis, and health-oriented consumers are turning away from these drinks in favour of naturally healthy soft drinks. Manufacturers of bottled water, RTD tea, and RTD coffee continue to expand product offerings and distribution, and enjoyed continuing double digit volume sales growth in 2007, while carbonates and juices saw volume sales declines.
Functionality becomes widespread strategy
While consumers continue to seek out bottled waters for their low-calorie hydration and RTD teas for their naturally high antioxidant content, added functionality has become even more attractive to those looking for energy and preventative health benefits. Sports drinks and functional waters continue to expand their reach through the addition of vitamins, minerals and electrolytes, and the taurine, ginseng and caffeine boost added to most energy drinks has made them especially attractive to younger Generation Y consumers looking for a drink their parents would not buy. In 2007, Coca-Cola and Pepsi also tried to bring functionality to carbonates. Continuing an initiative started with Cadbury’s 7-Up Plus, Diet Coke Plus and Pepsi Max were launched in 2007, the first with added vitamins and minerals, and the second with added caffeine and ginseng. Each tries to reach groups of consumers already disposed to looking for added benefits in the drinks they purchase.
Coke buys Glaceau
After languishing with struggling carbonates sales and very few successful new product launches for years, The Coca-Cola Co made its strongest indication yet that it is serious about building sales in non-carbonates when it spent a substantial US$4.1 billion to purchase Vitaminwater manufacturer Glaceau in May 2007. This came on the heels of several moves by the major manufacturers towards non-carbonates categories, including The Coca-Cola Co’s 2006 purchase of Fuze Beverage, and PepsiCo Inc’s purchases of IZZE, Airforce Nutrisoda and Naked Juice, also in 2006. In addition, Cadbury Schweppes has announced plans to spin off its US beverages division in 2008, with speculation that juice and RTD tea manufacturer Snapple might be available to interested bidders. All of these moves signal a recognition on the part of manufacturers that future soft drinks growth will be derived from categories other than carbonates.
Brands made for children
Just as manufacturers have targeted adults looking for healthier drinks, traditionally high sugar, low nutritional value children’s drinks are now being replaced by healthier options. Juice drinks with USDA organic certification, bottled water in fun shapes, like the spherical Aquapod or juice box style of Aqua2Go, child-oriented blended vegetable juices, and smaller 8oz (237ml) carbonates sizes that can be gripped by children’s hands are all examples of strategies beginning to be employed by manufacturers to cater specifically to children. As schools around the country switch from full calorie carbonates, under a 2006 agreement brokered by former president Bill Clinton, manufacturers continue to create smaller sizes and healthier brands to take advantage of this opportunity.
Table of contents
SOFT DRINKS IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Concern for health driving soft drink purchasing
Functionality becomes widespread strategy
Coke buys Glaceau
Brands made for children
KEY TRENDS AND DEVELOPMENTS
Search for healthier options leads consumers to non-carbonates
Healthier choices for children
“Greener” Packaging
“Functionality” poised to become a vital asset to soft drinks
High fructose corn syrup under scrutiny
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007
Table 24 Penetration of Private Label by Sector by Value 2003-2007
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
COCA-COLA CO, THE - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Coca-Cola Co, The: Key Facts
Summary 3 Coca-Cola Co, The: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Coca-Cola Co, The: Competitive Position 2007
CRYSTAL GEYSER ROXANE WATER CO LLC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Crystal Geyser Roxane Water Co LLC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Crystal Geyser Roxane Water Co LLC: Competitive Position 2007
DR PEPPER/SEVEN UP INC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Dr Pepper/Seven Up Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Dr Pepper/Seven Up Inc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Dr Pepper/Seven Up Inc: Competitive Position 2007
DS WATERS OF AMERICA INC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 DS Waters of America LP: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 DS Waters of America LP: Competitive Position 2007
FEROLITO, VULTAGGIO & SONS - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Ferolito, Vultaggio & Sons: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Ferolito, Vultaggio & Sons: Competitive Position 2007
KRAFT FOODS INC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Kraft Foods Inc: Key Facts
Summary 15 Kraft Foods Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Kraft Foods Inc: Competitive Position 2007
NESTLé WATERS NORTH AMERICA - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Nestlé Waters North America: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Nestlé Waters North America: Competitive Position 2007
PEPSICO INC - SOFT DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 PepsiCo Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 20 PepsiCo Inc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 PepsiCo Inc: Competitive Position 2007
CARBONATES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Low-calorie Carbonates by Subsector
Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 46 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007
Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2007
Table 55 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 56 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 57 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 58 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 70 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2007
Table 71 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 72 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 73 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 74 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 75 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
SECTOR DATA
Table 80 Sales of Bottled Water to Institutional Channel 2001-2006
Table 81 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 82 Off-trade Sales of Bottled Water: Value 2002-2007
Table 83 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 84 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 85 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2007
Table 86 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2007
Table 87 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 88 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 89 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 90 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 91 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 92 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 93 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 94 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 96 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 97 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 98 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 99 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2007
Table 100 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 101 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 102 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 103 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 107 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
SECTOR DATA
Table 108 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 109 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 110 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 111 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 112 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 113 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2007
Table 114 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2007
Table 115 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 116 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 117 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 118 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 119 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 120 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Flavours/Types of RTD Tea: % Off-trade Volume 2005-2007
Table 122 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 123 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 124 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 125 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 126 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 127 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 128 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 129 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 130 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 133 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 134 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 136 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 137 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 138 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 139 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 140 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 141 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
Table 142 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 143 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 144 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 145 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 146 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 147 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012