Soft Drinks in India
Euromonitor International's Soft Drinks in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 157 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft Drinks Bounces Back
After a somewhat subdued performance in 2006 due to a recurrence of the pesticides controversy, soft drinks sales bounced back strongly to record double-digit volume growth in 2007. With carbonates growth back on a positive upward curve alongside burgeoning sales of fruit/vegetable juice and bottles water, soft drinks showed impressive growth in 2007. Off-trade volumes grew slightly faster than on-trade volumes, driven by higher consumption of packaged and branded soft drinks at home and on the go. The emergence of supermarkets/hypermarkets, heavy consumer promotions and various new product launches played a key role in driving off-trade volume growth.
Bottled Water and Fruit/vegetable Juice Continue to be Star Performers
Soft drinks sales in 2007 were propelled by bottled water and fruit/vegetable juice with their healthier positioning helping to drive sales of soft drinks. While carbonates posted single-digit growth in 2007, rebounding from the pesticides controversy of 2006, it was bottled water and fruit/vegetable juice that stormed ahead with high double-digit growth rates. Poor municipal infrastructure for tap water has pushed sales of bulk packaged water to households. Fruit/vegetable juice is growing as a result of increased consumer expenditure on naturally healthy (NH) beverages. While functional drinks and RTD tea also posted impressive growth in 2007, they were growing from a very small base and are yet to achieve a critical mass in terms of establishing a loyal consumer base.
Coca-Cola India and PepsiCo India slip in shares
With consumers showing a growing preference for healthier soft drinks such as bottled water and fruit/vegetable juice rather than carbonates in 2007, the two carbonates giants suffered a marginal decline in share. Although both players embarked on a change in strategy to focus more on non-carbonated soft drinks in their portfolios, they were unable to maintain share and lost out slightly to home-grown players Parle Bisleri and Dabur India. Coca-Cola India launched Minute Maid and pushed the sales of its juices while PepsiCo India heavily promoted Tropicana, Aquafina and Gatorade during 2007. In addition, Coca-Cola India and PepsiCo India embarked on re-branding themselves as total beverage players and not just carbonates players.
Booming Modern Retail Brings Many Opportunities for Soft Drinks Players
With the retail scene in India undergoing a rapid metamorphosis with the establishment of supermarkets/ hypermarkets and convenience stores, soft drinks sales have benefited positively. People in urban areas are increasingly flocking to supermarkets to pick up speciality items that are not available in the kirana stores that are found all over India. Modern retail outlets have provided soft drinks players with many opportunities to push their brands. Consumer promotions for fruit/vegetable juice and emerging sectors such as RTD tea and functional drinks are driving product sampling. Attractive point-of-sale (PoS) displays and gift packs of concentrates are also drawing consumer attention in supermarkets/hypermarkets.
Healthy Drinks to Drive Forecast Growth
Soft drinks is expected to post a strong performance on the back of increasing affluence amongst consumers and evolving lifestyles which lead to consumers devoting less time to preparing fresh food and drink at home. Competition from the unorganised sector will diminish gradually as consumers show greater aversion to buying unpackaged and unbranded soft drinks from street vendors due to health and hygiene concerns. Rising health consciousness is also expected to drive sales of naturally healthy (NH) soft drinks such as 100% juice and mineral water. In addition, soft drinks such as sports drinks and juice-based carbonates are also expected to fare well over the forecast period as consumers perceive them to be healthy.
Table of contents
SOFT DRINKS IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft Drinks Bounces Back
Bottled Water and Fruit/vegetable Juice Continue to be Star Performers
Coca-Cola India and PepsiCo India slip in shares
Booming Modern Retail Brings Many Opportunities for Soft Drinks Players
Healthy Drinks to Drive Forecast Growth
KEY TRENDS AND DEVELOPMENTS
Naturally Healthy Soft Drinks Benefit from Growing Health Consciousness
Localisation of Flavours Accelerates
Product Diversification Gathers Pace
Packaging Important for Brand Differentiation
Soft Drinks Players Enhance Below-the-line Marketing Activities
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2002-2007
Table 14 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2002-2007
Table 15 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2002-2007
Table 16 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2002-2007
Table 17 Off-trade Sales of Soft Drinks (as sold) by Rural-Urban Split % Analysis 2007
Table 18 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2002-2007
Table 19 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2002-2007
Table 20 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
Table 21 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
Table 22 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
Table 23 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
Table 24 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 25 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 26 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 27 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 28 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 29 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 30 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 35 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 37 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 38 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2007-2012
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2007-2012
Table 43 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
Table 44 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
APPENDIX
Table 45 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 46 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 47 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 48 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 49 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 50 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 51 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 52 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 53 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 54 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
COCA-COLA INDIA PVT LTD - SOFT DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Coca-Cola India Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Coca-Cola India Pvt Ltd: Competitive Position 2007
DABUR INDIA LTD - SOFT DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dabur India Ltd: Key Facts
Summary 5 Dabur India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Dabur India Ltd: Competitive Position 2007
MOUNT EVEREST MINERAL WATERS LTD - SOFT DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Mount Everest Mineral Water Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Mount Everest Mineral Water Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
NARANGS HOSPITALITY SERVICES PVT LTD - SOFT DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Narangs Hospitality Services Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PARLE AGRO PVT LTD - SOFT DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Parle Agro Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Parle Agro Pvt Ltd: Competitive Position 2007
PARLE BISLERI LTD - SOFT DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Parle Bisleri Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Parle Bisleri Ltd: Competitive Position 2007
PEPSICO INDIA HOLDINGS PVT LTD - SOFT DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 PepsiCo India Holdings Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 PepsiCo India Holdings Pvt Ltd: Competitive Position 2007
PIOMA INDUSTRIES LTD - SOFT DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Pioma Industries Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Pioma Industries Ltd: Competitive Position 2007
CARBONATES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 59 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 60 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 61 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 62 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 63 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007
Table 64 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2007
Table 65 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 66 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 67 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 68 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 69 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 70 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 71 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 72 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 74 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 75 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 76 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 77 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 78 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 79 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 80 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 81 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 82 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 83 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 84 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 85 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 86 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 87 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 88 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 89 Sales of Bottled Water to Institutional Channel 2003-2007
SECTOR DATA
Table 90 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 91 Off-trade Sales of Bottled Water: Value 2002-2007
Table 92 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 93 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 94 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 95 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 96 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 97 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 98 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 99 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 100 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 101 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 103 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 104 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 105 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 106 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2007
Table 107 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 108 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 109 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 110 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 111 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 112 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 113 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 114 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversion Factors
Table 115 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 116 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 117 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 118 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 119 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 120 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2007
Table 121 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2007
Table 122 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 123 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 124 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 125 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 126 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 127 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 129 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 130 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 131 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 132 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 133 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 134 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 135 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 136 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 137 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 138 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 139 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 140 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN INDIA
HEADLINES
TRENDS
PROSPECTS
ASIAN SPECIALITY DRINKS IN INDIA
HEADLINES
TRENDS
PROSPECTS