Sonic Corp
Euromonitor International's company profile, Sonic Corp offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Publication date: Feb 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – SONIC CORP
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
FRANCHISES MORE PROFITABLE THAN PARTNER OUTLETS
Chart 5 Strategic Evaluation
FRANCHISES MORE PROFITABLE THAN PARTNER OUTLETS
Chart 6 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 7 Competitive Positioning
SONIC YIELDS HIGHER GROWTH IN NORTH AMERICA
Chart 8 Competitive Positioning
SONIC MAINTAINS POSITION IN COMPETITIVE MARKET
Chart 9 Competitive Positioning
NEW FORMAT AND EXTENDED HOURS INCREASE EXPANSION POTENTIAL
Chart 10 Competitive Positioning
MARKET ASSESSMENT
Chart 11 Market Assessment
COMPETITION EXPANDS ACROSS SECTORS
Chart 12 Market Assessment
SONIC EXPANSION, OPPORTUNITIES AND ROADBLOCKS
Chart 13 Market Assessment
BRAND STATEGY
Chart 14 Brand Stategy
SONIC EMPHASISES DIFFERENCES FROM OTHER BURGER CHAINS
Chart 15 Brand Stategy
RECOMMENDATIONS
Chart 16 Recommendations
OPPORTUNITIES FOR FUTURE SUCCESS
Chart 17 Recommendations