Sonic
Consumer Foodservice

Sonic Corp

Euromonitor International's company profile, Sonic Corp offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Chapters: 5  |  Publication date: Feb 2009
Cost: 
GBP245.00

Table of contents

STRATEGIC EVALUATION

Chart 1 Strategic Evaluation

KEY COMPANY FACTS

Chart 2 Strategic Evaluation

SWOT – SONIC CORP

Chart 3 Strategic Evaluation

KEY STRATEGIC OBJECTIVES AND CHALLENGES

Chart 4 Strategic Evaluation

FRANCHISES MORE PROFITABLE THAN PARTNER OUTLETS

Chart 5 Strategic Evaluation

FRANCHISES MORE PROFITABLE THAN PARTNER OUTLETS

Chart 6 Strategic Evaluation

COMPETITIVE POSITIONING

Chart 7 Competitive Positioning

SONIC YIELDS HIGHER GROWTH IN NORTH AMERICA

Chart 8 Competitive Positioning

SONIC MAINTAINS POSITION IN COMPETITIVE MARKET

Chart 9 Competitive Positioning

NEW FORMAT AND EXTENDED HOURS INCREASE EXPANSION POTENTIAL

Chart 10 Competitive Positioning

MARKET ASSESSMENT

Chart 11 Market Assessment

COMPETITION EXPANDS ACROSS SECTORS

Chart 12 Market Assessment

SONIC EXPANSION, OPPORTUNITIES AND ROADBLOCKS

Chart 13 Market Assessment

BRAND STATEGY

Chart 14 Brand Stategy

SONIC EMPHASISES DIFFERENCES FROM OTHER BURGER CHAINS

Chart 15 Brand Stategy

RECOMMENDATIONS

Chart 16 Recommendations

OPPORTUNITIES FOR FUTURE SUCCESS

Chart 17 Recommendations

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