Sonic Corp

Euromonitor International's company profile, Sonic Corp offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

STRATEGIC OBJECTIVES

IMPLEMENTATION OF STRATEGIC OBJECTIVES AND FUTURE PROSPECTS

STORE INVESTMENT

PRICE INCREASES

GROWTH TO A NATIONAL BRAND

GROW MORNING BUSINESS

Table 1 Sonic Corp: Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006

Table 2 Sonic Corp: Consumer Foodservice: World Sector Sales Performance by Value 2006

Table 3 Sonic Corp: Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006

Table 4 Sonic Corp: Consumer Foodservice: Regional Sales Performance by Value 2006

Table 5 Sonic Corp: Chained Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006

Table 6 Sonic Corp: Chained Consumer Foodservice: World Sector Sales Performance by Value 2006

Table 7 Sonic Corp: Chained Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006

Table 8 Sonic Corp: Chained Consumer Foodservice: Regional Sales Performance by Value 2006

CORPORATE OVERVIEW

BUSINESS CONTEXT

PRODUCTION AND DISTRIBUTION

Table 9 Sonic Corp: World Shares & Rankings in Consumer Foodservice by Sector by Units/Outlets 2005-2006

Table 10 Sonic Corp: World Shares & Rankings in Consumer Foodservice by Sector by Value 2005-2006

Table 11 Sonic Corp: World Shares & Rankings in Chained Consumer Foodservice by Sector by Units/Outlets 2005-2006

Table 12 Sonic Corp: World Shares & Rankings in Chained Consumer Foodservice by Sector by Value 2005-2006

Table 13 Sonic Corp: World and Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006

Table 14 Sonic Corp: World and Regional Shares in Consumer Foodservice by Sector by Value 2006

Table 15 Sonic Corp: World and Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006

Table 16 Sonic Corp: World and Regional Shares in Chained Consumer Foodservice by Value 2006

COMPANY STRUCTURE

Summary 1 Sonic Corp: Consumer Foodservice Key Facts by Units/Outlets

Summary 2 Sonic Corp: Consumer Foodservice Key Facts by Value

Summary 3 Sonic Corp: Chained Consumer Foodservice Key Facts by Units/Outlets

Summary 4 Sonic Corp: Chained Consumer Foodservice Key Facts by Value

BRAND ASSESSMENT

BRAND STRATEGY

Table 17 Sonic Corp: Sonic Drive-In World Shares & Rankings in Consumer Foodservice by Sector by Units/Outlets 2005-2006

Table 18 Sonic Corp: Sonic Drive-In World Shares & Rankings in Consumer Foodservice by Sector by Value 2005-2006

Table 19 Sonic Corp: Sonic Drive-In Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006

Table 20 Sonic Corp: Sonic Drive-In Regional Shares in Consumer Foodservice by Sector by Value 2006

Table 21 Sonic Corp: Sonic Drive-In World Shares & Rankings in Chained Consumer Foodservice by Units/Outlets 2005-2006

Table 22 Sonic Corp: Sonic Drive-In World Shares & Rankings in Chained Consumer Foodservice by Value 2005-2006

Table 23 Sonic Corp: Sonic Drive-In Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006

Table 24 Sonic Corp: Sonic Drive-In Regional Shares in Chained Consumer Foodservice by Value 2006

APPENDICES

FINANCIAL SUMMARY

Table 25 Sonic Corp: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 5 Sonic Corp: Historical Development

Summary 6 Sonic Corp: Subsidiaries 2006

Summary 7 Sonic Corp: Consumer Foodservice Brands 2006

Summary 8 Sonic Corp: Websites

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